全球梅斯卡尔酒市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

梅斯卡尔市场分析

由于最近的技术进步和生产方法的创新，梅斯卡尔酒市场取得了显着增长。传统的梅斯卡尔酒生产通常涉及劳动密集型过程；然而，强化发酵和蒸馏技术等现代技术正在提高效率和一致性。引入精确发酵可以更好地控制发酵过程，从而提高风味特征和产品质量。

此外，可持续做法也越来越受到关注，许多生产商专注于有机龙舌兰种植和环保生产方法。这不仅吸引了有环保意识的消费者，也提高了市场竞争力。此外，包装技术的进步，包括环保瓶和智能标签，正在增强品牌吸引力和可追溯性。

梅斯卡尔酒作为高档烈酒越来越受欢迎，尤其是在美国和欧洲等市场，这推动了需求。加强营销力度，强调烈酒的手工性质和文化遗产，进一步激发了消费者的兴趣。随着调酒和手工鸡尾酒的兴起，梅斯卡尔酒在酒吧和餐馆中占据了重要地位，从而扩大了其市场占有率。总体而言，在创新和消费者偏好变化的推动下，梅斯卡尔酒市场有望继续增长。

梅斯卡尔市场规模

The global mezcal market size was valued at USD 5.22 billion in 2023 and is projected to reach USD 7.95 billion by 2031, with a CAGR of 5.40% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Mezcal Market Trends

“Rising Popularity of Premium and Artisanal Mezcal”

The mezcal market is witnessing a significant trend toward premium and artisanal products. Consumers are increasingly seeking high-quality, handcrafted mezcals that emphasize traditional production methods, local ingredients, and unique flavor profiles. For instance, in July 2023, Mala Mia Mezcal made its debut in the spirits sector with the launch of four distinct mezcal expressions: Espadín, Ensamble, Cuishe, and Tepeztate. Each expression is crafted from a specific type of agave, allowing for a rich variety of flavors and aromas. This innovative approach ensures a diverse tasting experience, showcasing the unique characteristics of each agave plant and offering consumers a broader exploration of mezcal.

Report Scope and Mezcal Market Segmentation       

Mezcal Market Definition

Mezcal is a distilled alcoholic beverage originating from Mexico, made from the agave plant. Different from tequila, which is specifically made from blue agave, mezcal can be produced from various agave species, resulting in diverse flavors. The production process involves cooking the agave hearts in earthen pits, giving mezcal its distinctive smoky flavor. After fermentation, the mixture is distilled, often in traditional pot stills. Mezcal is typically enjoyed neat and has gained popularity globally for its unique taste and artisanal production methods. The spirit is often sipped alongside slices of orange sprinkled with sal de gusano, a worm salt.

Mezcal Market Dynamics

Drivers

• Growing Popularity of Craft Spirits

The craft beverage movement has significantly influenced consumer preferences, leading to a growing interest in unique and artisanal spirits such as mezcal. Often produced in small batches by local distillers, mezcal offers distinct flavors that appeal to discerning consumers. For instance, in September 2021, Rogue One Inc. re-launched its mezcal brand, Fervor, in selected U.S. markets. Fervor is produced by the renowned Master Mezcalero Don Zosimo Mendez, emphasizing traditional distillation methods. Crafted from mature 8-year-old Angustifolia/Espadin Agave from Santiago, Matatlán, Oaxaca, this mezcal aims to captivate consumers with its rich flavor profile and authentic production process, highlighting the craftsmanship behind this revered spirit.

• Expansion of E-commerce

The rapid expansion of e-commerce has significantly boosted the mezcal market by enhancing product accessibility. Online platforms such as Drizly and ReserveBar allow consumers to explore a wide range of mezcal brands, from artisanal to mainstream, all from the comfort of their homes. This convenience caters to a growing consumer base that prefers home delivery and the ability to compare different options easily. For instance, brands such as Casamigos and Montelobos have successfully leveraged e-commerce to reach wider audiences, increasing their sales and brand recognition. As more consumers embrace online shopping, e-commerce will continue to be a pivotal driver of growth in the mezcal sector.

Opportunities

• Celebrity Endorsements and Branding

The rise of celebrity endorsements has significantly boosted the mezcal market, creating substantial opportunities for growth. Notable figures such as George Clooney and Dwayne "The Rock" Johnson have launched their own mezcal brands—Clooney's Casamigos and Johnson's Teremana—leading to increased visibility and desirability among consumers. These endorsements resonate particularly with younger demographics, who often seek products associated with their favorite celebrities. The trend not only attracts existing mezcal enthusiasts but also draws in new consumers curious about these celebrity-backed brands. As more stars enter the market, the potential for mezcal to gain a stronger foothold in the spirits industry continues to expand.

• Diverse Flavor Profiles

The diverse flavor profiles of mezcal present significant market opportunities. Ranging from smoky and earthy to fruity and floral, mezcal caters to a wide array of consumer preferences. This versatility not only attracts casual drinkers seeking new experiences but also appeals to connoisseurs looking for complex and unique tastes. For instance, in October 2021, I.Z.O. Spirits announced the launch of a limited edition Mezcal Añejo Cenizo, crafted from wild agave sourced from the high-altitude mesas of Durango, Mexico. This premium mezcal showcases the intricate flavors developed through traditional production methods and the unique terroir of the region. The limited release reflects a commitment to quality and heritage, appealing to discerning consumers seeking authentic mezcal experiences.

Restraints/Challenges

• Quality Control and Authenticity Concerns

Quality control and authenticity concerns significantly hinder the mezcal market. As artisanal mezcal production rises, inconsistencies in quality standards have emerged, leaving consumers wary of counterfeit or subpar products. This skepticism can lead to reduced consumer trust, ultimately affecting brand reputation and sales. Furthermore, the lack of uniform regulations among producers exacerbates the issue, making it challenging for consumers to differentiate between genuine and inferior mezcal. The potential for mislabeling and adulteration not only damages the integrity of the product but also restricts market growth as discerning customers seek reliable sources. This uncertainty poses a significant challenge for both producers and the overall market.    

• Competition from Other Spirits

The mezcal market faces significant challenges due to competition from various alcoholic beverages, notably tequila, whiskey, and rum. As consumer preferences evolve, mezcal brands must work hard to differentiate themselves in a saturated market. This competition often results in price wars and marketing battles, making it difficult for smaller or emerging brands to establish a foothold. In addition, the allure of more established spirits may overshadow mezcal, limiting its market share and growth potential. As a result, producers struggle to carve out a unique identity, which can hinder overall market expansion and impede mezcal's ability to gain recognition among consumers.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Mezcal Market Scope

The market is segmented on the basis of product type, concentrate, price category, ABV content, year, packaging type, size, flavor type, producer type, product category, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Mezcal Espadin
• Mezcal Joven
• Mezcal Reposado
• Mezcal Anejo
• Mezcal Ensamble
• Mezcal Arroqueño
• Mezcal Tepeztate
• Others

Concentrate

• 100% Tequila
• Mix Tequila

Price Category

• Premium
• Standard
• Economy

Abv Content

• 40% and above
• Less than 40%

Year

• 18-24
• 25-44
• 45-64
• 65+

Packaging Type

• Bottle
• Cans
• Others

Size

• 251-500 ml
• 501-750 ml
• 751-1000 ml
• more than 100 ml

Flavor Type

• Plain/Original
• Flavored

Producer Type

• Microbrewery
• Distillers
• Brewpub
• Contract Brewing Company
• Regional Craft Brewery
• Large Brewery
• Others

Product Category

• Distillers Mezcan
• Handcrafted Mezcan/ Artisanal Mezcan

End-Use

• 餐厅
• 酒店和酒吧
• 咖啡店
• 餐饮
• 航空公司
• 家庭
• 其他的

分销渠道

• 线下交易
• 网上贸易

梅斯卡尔市场区域分析

对市场进行分析，并按国家、产品类型、浓度、价格类别、ABV 含量、年份、包装类型、尺寸、风味类型、生产商类型、产品类别、最终用户和分销渠道提供市场规模洞察和趋势。

市场报告涵盖的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA) 的一部分）

受强劲的饮料行业和日益增长的消费者兴趣的推动，北美预计将主导梅斯卡尔酒市场。美国引领这一增长，其特点是饮料消费量大幅增加，这支持了梅斯卡尔酒在不同人群中的日益流行。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

梅斯卡尔市场份额

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

在市场上运营的梅斯卡尔酒市场领导者有：

• Davide Campari-Milano NV（意大利）
• 百加得 (百慕大)
• 手工酿酒厂（美国）
• MADRE MEZCAL（美国）
• Familia Camarena（墨西哥）
• Brown-Forman（美国）
• 帝亚吉欧 (英国)
• 保乐力加（法国）
• 威廉·格兰特父子有限公司 (苏格兰)
• 雷伊·坎佩罗（墨西哥）
• 龙舌兰酒和梅斯卡尔私人品牌 SA de CV（墨西哥）
• Destilería Tlacolula（墨西哥）
• El Silencio Holdings, INC.（美国）
• Sauza 龙舌兰进口公司 (美国)
• Dos Hombres LLC（美国）
• Del Maguey（美国）
• 瓦哈卡梅斯卡尔酒（墨西哥）
• BOZAL MEZCAL Sombra（墨西哥）
• Pensador Mezcal（墨西哥）
• 非法梅斯卡尔酒（美国）

梅斯卡尔市场的最新发展

• 2023 年 8 月，Nosotros Tequila and Mezcal 宣布与 Republic National Distributing Company (RNDC) 建立战略合作伙伴关系。此次合作旨在加强龙舌兰酒在各个市场的分销。通过扩大 RNDC 的龙舌兰产品组合，该合作伙伴关系旨在满足消费者对优质龙舌兰酒日益增长的需求，促进品牌增长并提高整体市场占有率
• 2022 年 6 月，来自墨西哥的经过认证的手工梅斯卡尔酒品牌 Madre Mezcal 推出了即饮罐装鸡尾酒“沙漠之水”。这款清爽的饮料将 Madre Espadin 梅斯卡尔酒与苏打水、真水果以及精选的草药和植物结合在一起。这款鸡尾酒的推出反映了烈酒行业日益增长的趋势，吸引了那些寻求方便而高品质的鸡尾酒选择并保持正宗梅斯卡尔风味的消费者
• 2022 年 3 月，Compañia Tequilera de Arandas SA de CV 旗下的超高端龙舌兰酒和梅斯卡尔酒品牌 Lobos 1707 自豪地宣布进军加拿大市场。该品牌在多伦多举行了一场官方活动庆祝其上市，标志着该品牌的一个重要里程碑。这一战略举措不仅提升了 Lobos 1707 的国际影响力，还满足了加拿大消费者对高品质龙舌兰酒日益增长的需求
• 2022 年 1 月，全球领先的酒精饮料公司帝亚吉欧集团 (Diageo PLC) 通过收购 Casa UM 收购了优质手工梅斯卡尔酒品牌 Mezcal Unión。此次收购使帝亚吉欧能够大幅拓宽其梅斯卡尔酒产品线。作为顶级梅斯卡尔酒生产商之一，Mezcal Unión 独特的产品系列将补充帝亚吉欧广泛的产品组合，增强其在不断增长的梅斯卡尔酒领域的市场竞争力
• 2021 年 8 月，帝亚吉欧集团宣布有意收购手工梅斯卡尔酒品牌 Mezcal Unión，收购方式是收购 Casa UM。此次战略收购旨在加强帝亚吉欧在不断增长的梅斯卡尔酒市场的立足点。通过将 Mezcal Unión 纳入其产品组合，帝亚吉欧希望利用其营销能力和分销网络来提高品牌在竞争激烈的烈酒领域的知名度和可及性

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