全球媒体监控软件市场行业概况及 2031 年预测 - 市场分析和市场份额

全球媒体监控软件市场 - 行业概览

全球媒体监控软件市场正在经历快速发展，因为组织越来越多地寻求跟踪和分析媒体内容，以实现有效的品牌管理、了解公众情绪并获得战略见解。市场提供各种解决方案，旨在监控传统和数字媒体渠道，例如新闻、社交媒体和在线平台。对实时数据和复杂分析的不断增长的需求正在刺激创新，现代工具集成了人工智能和机器学习，以改进情绪分析、趋势检测和自动报告。媒体监控软件市场服务于广泛的行业，包括企业、公关公司和政府机构，强调了媒体监控在现代战略决策和沟通策略中的重要作用。

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全球媒体监控软件市场规模及市场分析

Databridge Market Research 深入全面分析了市场，并发现全球媒体监控软件市场正以 4.22% 的复合年增长率增长。我们的详细分析预测，2023 年市场价值将达到 33.8 亿美元，预计到 2031 年将增长至 92.9 亿美元。我们精心编写的报告是通过全面的研究和分析得出的，是一份杰出的论文，揭示了有关市场的令人大开眼界的数据。

全球媒体监控软件市场动态

Global Media Monitoring Software Market Growth Drivers

Increasing Digital Media Consumption

The widespread use of digital and social media platforms, with 4.9 billion active internet users globally as of 2022, has significantly amplified the need for comprehensive media monitoring solutions. This surge in digital engagement has driven the growth of the global media monitoring software market, as organizations increasingly rely on these tools to track and analyze a vast array of media content across platforms like Facebook, Twitter, and Instagram.

Rising adoption of media monitoring software by sales and marketing teams

Sales and marketing teams across various industries increasingly utilize media monitoring software to track competitors, analyze consumer behavior, identify trends, and gauge sentiment. This software helps these teams gain deeper insights into their social media presence, overall reputation, and demographic information. By monitoring media references such as social media posts, blogs, websites, and news outlets, media monitoring software supports enhanced understanding and strategic planning, which is anticipated to drive further growth in the media monitoring software market.

Global Media Monitoring Software Market Growth Opportunities

Rising the power of Social Media Influencers

Social media influencers have emerged as a formidable force in marketing, shaping consumer opinions and driving purchasing decisions. Their growing impact has greatly enhanced the media monitoring software market, with brands increasingly utilizing these tools to track influencer activities, measure their impact, and optimize collaborations. Nike's collaboration with influencers exemplifies this trend; the "Air Max Day" campaign successfully harnessed the power of influencers to generate widespread buzz across social media. Media monitoring software was instrumental in analyzing the campaign’s reach, engagement, and overall sentiment, enabling Nike to refine and elevate its strategy for future campaigns.

Outdated Legacy Customer Relationship management

In traditional CRM systems, customer profiles typically consist of basic information such as contact details, purchase history, and support interactions. While this data is valuable, it often lacks depth in capturing the customer's broader relationship with the brand. Integrating media monitoring software into CRM systems offers a significant growth opportunity for the media monitoring software market by enriching these profiles with real-time data from social media, news outlets, and other online sources. This enhanced data provides a more comprehensive view of customer sentiment and interactions, enabling businesses to tailor their marketing strategies and customer engagement efforts more effectively. As companies increasingly recognize the value of these enriched profiles for improving personalization and responsiveness, the demand for sophisticated media monitoring solutions is expected to rise, driving market expansion.

Global Media Monitoring Software Market Growth Challenges

High costs associated with media monitoring software restricting the market growth

Integrating traditional systems with new content management systems can temporarily hinder enterprise growth, potentially affecting adoption rates among SMEs and impacting the media monitoring software market. For instance, the cost of content management development services typically ranges from $2,200 to $15,000 for medium and small enterprises. These high costs can directly influence the adoption levels of such software and pose a constraint on the overall growth of the media monitoring software market.

Substantial Energy Consumption hampering market profit margin.

User training and adoption pose significant challenges for the media monitoring software market, as effective use often requires specialized training and changes to organizational processes. According to World Economic Forum, 50% of all employees will need reskilling due to adopting new technology, by 2025. The widespread need for reskilling can hamper the growth of the Global Media Monitoring Software Market by slowing down the adoption rate and increasing the time required for organizations to fully leverage these advanced tools

Global Media Monitoring Software Market Restraints

Increased environmental regulations constraining the growth of the global Media Monitoring Software market

Data privacy and compliance challenges are significantly restraining the growth of the media monitoring software market, as companies grapple with stringent regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). For instance, GDPR compliance costs can exceed €1 million ($1.1 million) for large organizations, involving expenses for legal consultations, data protection officers, and compliance audits. The financial and operational impact of failing to meet data protection standards, illustrates how compliance challenges can hinder market growth by increasing costs and limiting the adoption of media monitoring solutions.

Global Media Monitoring Software Market Scope and Trends

• Cloud-based media monitoring solutions are increasingly offering enhanced scalability and flexibility, allowing organizations to easily adjust their monitoring capabilities based on real-time needs. For instance, providers like Meltwater have upgraded their platforms to offer dynamic scaling, enabling users to expand or contract their usage based on the volume of media data and user requirements. In the construction market, aluminum extrusions are popular for their design flexibility, aesthetic appeal, and durability. Aluminum's resistance to corrosion—up to five times greater than steel—and its low maintenance make it ideal for both interior and exterior applications.
• Brandwatch offers combined monitoring for TV, radio, and social media, giving a holistic view of media impact. The integration of such multi-channel monitoring solutions into broader media management systems underscores the growing importance of cohesive data analysis in optimizing media strategies.
• Modern social media monitoring tools use advanced AI and machine learning algorithms to improve sentiment analysis, allowing for more accurate interpretation of user emotions and opinions. For instance, Sprout Social provide nuanced sentiment insights, distinguishing between positive, negative, and neutral sentiments with greater precision.
• BFSI 组织使用媒体监控软件来跟踪公众情绪并管理其在线声誉。通过分析新闻媒体、社交媒体和金融论坛上的提及，这些工具可以深入了解公众对其品牌的看法。例如，摩根大通利用媒体监控来衡量其沟通的影响并及时解决任何负面情绪，从而帮助维护积极的品牌形象。

全球媒体监控软件市场区域分析 – 市场趋势

关键见解

• 欧洲媒体监控软件市场正在经历显著增长，这得益于对跨平台实时洞察和全面媒体分析的需求不断增长。欧洲企业越来越多地采用先进的媒体监控解决方案来应对复杂的监管环境，例如 GDPR，该法规要求严格的数据保护和隐私实践。
• 北美在媒体监测软件市场处于领先地位，这得益于互联网的普及、先进的 IT 基础设施以及社交媒体监测的持续创新。该地区的主导地位还因尖端技术的快速采用和对复杂媒体分析工具的需求不断增长而进一步增强。
• 预计亚太地区将在 2024 年至 2031 年期间实现最高的复合年增长率 (CAGR)，这得益于该地区社交媒体用户数量的增长和对媒体监测工具的认识不断提高。这一快速增长的动力来自数字参与度的提高以及对媒体监测技术优势的日益认可。
• 以色列媒体监控软件市场的增长得益于该国强大的 IT 基础设施和不断增长的数字媒体消费。随着企业和政府机构寻求先进的实时分析和全面媒体跟踪工具，对媒体监控解决方案的需求正在上升。

全球媒体监控软件市场领先企业

• Zoho Corporation Pvt. Ltd.（印度）
• Salesforce, Inc.（美国）
• 曼谷数字服务（泰国）
• Brand24（波兰）
• Brandwatch（英国）
• CARMA 国际公司（阿联酋）
• Radarr（英国）
• Circus Technologies Inc.（加拿大）
• Digimind（法国）
• 加拉塞奥（印度尼西亚）
• Isentia（澳大利亚）
• Kantar（英国）
• Linkfluence（法国）
• Media Track Pte Ltd（新加坡）
• 融水（美国）
• 数据集
• （印度尼西亚）
• Emplifi, Inc.（美国）
• 斯普利克

全球媒体监控软件市场最新发展

• 2024 年 3 月，Meta 宣布将关闭 CrowdTangle，这是一个流行的社交媒体监控和透明系统，可帮助研究人员追踪网上的错误信息和仇恨言论。
• 卡内基梅隆大学与世界自然基金会 (WWF) 合作的研究人员开发了一种监控和识别与环境保护相关的媒体文章的工具。
• Stagwell Marketing Cloud 的 PRophet 是第一个也是唯一一个由公关专业人士构建并为其服务的生成和预测 AI SaaS 平台，它推出了两项新平台功能：AI 驱动的影响者发现和活动管理以及基于机器学习的新闻监控。

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