全球营销自动化软件市场，按组件（软件、服务）、应用（社交媒体营销、电子邮件营销、入站营销）、部署（本地、云）划分 - 行业趋势和预测到 2031 年。
营销自动化软件市场分析和规模
营销自动化软件是用于客户关系管理营销和管理的信息系统，可帮助实现某些销售和销售团队管理功能的自动化。它们通常与营销信息系统结合使用，在这种情况下，它们通常被称为 CRM 系统。在快速发展的商业环境中，利用创新技术已成为寻求保持竞争力和相关性的公司的战略要求。市场扩张可以归因于数据驱动的决策、远程工作模式的采用以及运营成本的降低等多种因素，这些因素共同促进了其采用，从而提高了运营效率、改善了客户互动并增加了竞争优势。
Data Bridge Market Research 分析称，全球营销自动化软件市场在 2023 年为 101.9142 亿美元，预计到 2031 年将达到 179.926 亿美元，预计在 2024-2031 年预测期内的复合年增长率为 12.1%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。
营销自动化软件市场范围和细分
|
报告指标 |
细节 |
|
预测期 |
2024-2031 |
|
基准年 |
2023 |
|
历史岁月 |
2022 (可定制为 2016-2021) |
|
定量单位 |
收入（百万美元）、销量（单位）、定价（美元） |
|
涵盖的领域 |
按组件（软件、服务）、应用程序（社交媒体营销、电子邮件营销、入站营销）、部署（本地、云） |
|
覆盖国家 |
美国、加拿大、墨西哥、巴西、阿根廷、南美洲其他地区、德国、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区 |
|
涵盖的市场参与者 |
SugarCRM Inc.（美国）、Aptean（美国）、Creatio（美国）、Infor（美国）、Oracle（美国）、Pegasystems Inc.（美国）、SAP（德国）、Salesforce（美国）、Zoho Corporation Pvt. Ltd.（印度）、Bullhorn, Inc.（美国）、Microsoft（美国）、Technology Group International（美国）、ACG Infotech Ltd.（印度）、Ayoka, LLC（美国）、Consensus Sales, Inc.（美国）、eLeader（波兰）、TechManyata Software Solutions Pvt. Ltd.（印度）、Sage Group plc（英国）、IBM（美国）、Adobe（美国） |
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市场机会 |
|
Market Definition
Marketing automation software is a type of programming that makes acquiring, evaluating, and dispersing sales pipeline data easier. The SFA's major purpose is to minimize the amount of administrative work that individuals have to conduct manually. Managers can utilize SFA software to monitor salespeople's behaviour and performance while also developing new marketing strategies.
Global Marketing Automation Software Market Dynamics
Drivers
- Rising Demand of Mobile Marketing Automation
The efficacy of personalized advertising in driving sales and conversions surpasses that of generic advertising. By pinpointing specific market segments with pertinent and tailored messages, enterprises are better poised to captivate their audience and persuade them into action. This, in turn, cultivates heightened conversion rates and subsequently steers revenue growth within the market. Establishing a connection with customers on mobile platforms is increasingly imperative for enterprises and is a driver for market growth.
- Increasing Emphasis on Efficiency and Productivity
The market is being driven by the increasing emphasis on efficiency and productivity in sales processes. Companies across various industries are recognizing the need to streamline their sales operations to remain competitive. Marketing automation software offers tools and features that automate tasks such as lead management, contact tracking, and opportunity management, reducing manual effort and minimizing errors. This not only accelerates the sales cycle but also allows sales teams to focus on building customer relationships and closing deals. As organizations continue to prioritize efficiency and productivity, the demand for sales force automation software is expected to grow significantly.
Opportunity
- Increase in the Demand for Business Intelligence and Insights
The market is poised for substantial growth due to the increasing demand for business intelligence and insights. Businesses across various industries are recognizing the importance of data-driven decision-making processes. Sales force automation software not only streamlines sales operations but also provides valuable data and analytics. With the advent of advanced analytics and AI-driven capabilities, these platforms can offer deep insights into customer behavior, sales trends, and market dynamics. As companies seek to gain a competitive edge, the demand for SFA software is expected to surge, driving market expansion.
Restraint/Challenge
- Integration Complexity
One of the significant challenges facing the market is the complexity of integrating SFA solutions with existing systems. Many businesses already have various software applications in place, such as customer relationship management software, marketing automation tools, and ERP systems. Integrating SFA software with these existing systems can be a daunting task, requiring extensive customization, data migration, and often the development of bespoke connectors. This complexity can lead to project delays, cost overruns, and potential disruptions in sales and customer management processes.
Recent Development
- in March 2023, the HubSpot CRM launched new tools that are powered by artificial intelligence ChatSpot.ai and content assistance which aimed in helping customers to save time while building better networks. HubSpot’s investments in AI include predictive AI, content optimization, data quality tooling, conversation intelligence, data enrichment, and more
Global Marketing Automation Software Market Scope
The marketing automation software market is segmented on the basis of application, deployment, component. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Software
- Services
Application
- Social Media Marketing
- Email Marketing
- Inbound Marketing
Deployment
- On-Premise
- Cloud
Global Marketing Automation Software Market Region Analysis/Insights
The marketing automation software market is segmented on the basis of application, deployment, component as referenced above.
The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., Israel, Egypt, South Africa, rest of Middle East and Africa, Brazil, Argentina and Rest of South America.
Asia-Pacific is expected to dominate the market during the forecast period due to the increasing start-ups investing in the sales force automation software and development in mobile technology in this region.
全球销售自动化软件市场报告的国家部分还提供了影响单个市场因素和国内市场法规变化，这些因素和变化会影响市场的当前和未来趋势。消费量、生产地点和产量、进出口分析、价格趋势分析、原材料成本、下游和上游价值链分析等数据点是用于预测单个国家市场情景的一些主要指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀少竞争而面临的挑战、国内关税和贸易路线的影响。
半导体基础设施增长安装基础和新技术渗透
营销自动化软件市场还为您提供了详细的市场分析，包括每个地区资本设备医疗保健支出的增长、营销自动化软件市场不同类型产品的安装基数、使用生命线曲线的技术的影响以及电池监管情景的变化及其对营销自动化软件市场的影响。数据适用于 2010-2020 年的历史时期。
竞争格局和全球营销自动化软件市场份额分析
分析了营销自动化软件市场，并按国家、产品类型和应用提供了市场规模信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上提供的数据点仅与公司对营销自动化软件市场的关注有关。
营销自动化软件市场的一些主要参与者包括：
- SugarCRM Inc.（美国）
- Aptean（美国）
- Creatio（美国）
- Infor (美国)
- 甲骨文 (美国)
- Pegasystems Inc.（美国）
- SAP（德国）
- Salesforce（美国）
- Zoho Corporation Pvt. Ltd.（印度）
- Bullhorn, Inc.（美国）
- 微软 (美国)
- 国际科技集团（美国）
- ACG Infotech Ltd.（印度）
- Ayoka, LLC（美国）
- Consensus Sales, Inc.（美国）
- eLeader（波兰）
- TechManyata Software Solutions Pvt. Ltd.（印度）
- Sage Group plc（英国）
- IBM（美国）
- Adobe (美国)
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
可定制
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
