Global Home Care Products Market – Industry Trends and Forecast to 2031

家庭护理产品市场分析和规模

随着人们卫生意识的增强、可支配收入的增加以及生活方式的改变，家庭护理产品市场正在稳步增长。市场涵盖许多产品，包括表面清洁剂、洗衣粉、洗碗剂、空气清新剂和个人护理用品。市场的主要驱动因素之一是人们越来越重视健康和保健，这促使消费者寻求能够促进清洁卫生生活环境的产品。此外，城市化和双收入家庭数量的增加也推动了对方便省时的家庭护理产品的需求增加。

2023 年全球家庭护理产品市场规模价值 2.8236 亿美元，预计到 2031 年将达到 4.1306 亿美元，2024 年至 2031 年预测期内的复合年增长率为 4.87%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。

报告范围和市场细分

市场定义

家庭护理产品是指旨在保持家庭环境清洁、卫生和整体健康的一系列消费品。这些产品用于日常家务和任务，例如清洁、洗衣和个人护理。常见的家庭护理产品包括表面清洁剂、洗碗剂、洗衣粉、空气清新剂以及肥皂和洗发水等个人护理用品。

家庭护理产品市场动态

驱动程序

• 增强卫生清洁意识

人们越来越意识到卫生和清洁的重要性，尤其是在 COVID-19 大流行期间，这是市场的主要驱动力。消费者越来越意识到保持清洁卫生的生活环境，以防止细菌和疾病的传播。这种意识增加了对消毒剂、表面清洁剂和洗手液等家庭护理产品的需求。制造商通过推出专门用于杀死细菌和病毒的新产品和配方来满足这一需求，从而进一步推动市场增长。

• 生活方式和家庭动态的变化

生活方式的变化，包括双收入家庭的增加和忙碌的生活方式，正在推动对方便、省时的家庭护理解决方案的需求。消费者正在寻找能够帮助他们以最小的努力保持家庭清洁和有序的产品。这导致了创新家庭护理产品的发展，例如自动洗碗机、机器人吸尘器和满足现代家庭需求的一体化清洁解决方案。制造商正在利用这一趋势，推出便利、高效和有效的产品，推动市场增长。

• 注重可持续性和生态友好性

There is a growing focus on sustainability and eco-friendliness in the market, due to which consumers are seeking products that are made from natural and biodegradable ingredients, as well as products that use sustainable packaging materials. Developing eco-friendly home care products that appeal to environmentally conscious consumers is increasing. Manufacturers respond to this demand by introducing eco-friendly product lines and promoting sustainable practices throughout their supply chains, driving market growth.

Opportunities

• Innovation and Product Differentiation

With increasing competition in the market, manufacturers are focusing on developing innovative products that offer unique features and benefits to consumers. This includes products with advanced formulations that provide superior cleaning performance and products that cater to specific consumer needs, such as eco-friendly and natural products. By investing in research and development and introducing innovative products, manufacturers can differentiate themselves in the market to capture the attention of consumers looking for high-quality and effective home care solutions and create new opportunities in the market.

• Digital Transformation and E-Commerce

With an increasing number of consumers shopping online, manufacturers can leverage e-commerce platforms to reach a wider audience and expand their market presence. By investing in online marketing strategies, optimizing their digital presence, and partnering with e-commerce platforms, manufacturers can enhance their visibility and accessibility to consumers. Embracing digital transformation and e-commerce can help manufacturers drive growth, capitalize on the growing trend of online shopping for home care products, and create new market opportunities.

Restraints/Challenges

• Supply Chain Disruptions

The home care products market is susceptible to supply chain disruptions and fluctuations in raw material costs, which can impact production and distribution. Disruptions such as natural disasters, geopolitical events, or pandemics can lead to shortages of key ingredients or packaging materials, affecting manufacturing operations and product availability. Additionally, fluctuations in the cost of raw materials, such as petroleum-based chemicals used in cleaning agents, can impact production costs and profit margins and restrain market growth.

• Intense Competition and Price Sensitivity

Intense competition among manufacturers, retailers, and private label brands has triggered price wars and exerted downward pressure on prices, especially in mature markets. Consequently, manufacturers are confronted with the task of balancing profitability with competitive pricing. In times of economic uncertainty, consumers are becoming more price-conscious, emphasizing value for money, which poses a challenge to market growth.

This home care products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the home care products market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In September 2023, Dow introduced EcoSense 2470 Surfactant, providing a sustainable option for customers seeking to meet their formulation goals in the home care market through innovative carbon capture technology
• In November 2023, The Organic World (TOW) was recognized as a leading Responsible Retailer in India and the premier chain of organic and natural retail stores. TOW launched three new products under its plant-based home care brand
• In February 2024, Happi Planet, a direct-to-consumer (D2C) home care startup, secured approximately USD 1 million in a strategic investment round led by Fireside Ventures. The investment is aimed at expanding its presence in both online and offline marketplaces

Home Care Products Market Scope

The home care products market is segmented on the basis of product, type, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Kitchen Care
• Household Care
• Bathroom Care
• Laundry Care
• Others

Type

• Organic
•  Conventional

Distribution Channel

• Supermarkets/ Hypermarkets
• Specialist Retailers
• Convenience Stores
• Online
• Others

Home Care Products Market Regional Analysis/Insights

The home care products market is analyzed and market size insights and trends are provided by country, product, type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Asia-Pacific is expected to dominate the market due to the region's rising living standards and strong consumer purchasing power. As economies in countries like China, India, and Southeast Asian nations continue to grow, consumers in these regions can afford higher-quality products and services. This is expected to drive demand for various goods and services, leading to its dominance in the region.

North America is expected to be the fastest growing during the forecast period due to to increased household spending in the region, driven by factors such as rising disposable incomes and favorable economic conditions. In addition, North America benefits from a well-developed real estate sector, which is expected to further stimulate economic activity and drive demand for products and services in the market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Home Care Products Market Share Analysis

The home care products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the home care products market are:

• LIXIL Corporation (Japan)
• Zurn Industries LLC. (U.S.)
• Masco Corporation (U.S.)
• Bella Group (U.S.)
• Kohler Co. (U.S.)
• Jaquar (India)
• VITRA INTERNATIONAL AG. (Switzerland)
• TOTO LTD. (India)
• Roca Sanitario, S.A (Spain)
• Boch AG (Germany)
• Ecolab (U.S.)
• CleanWell, LLC. (U.S.)
• Seventh Generation Inc (U.S.)
• The Claire Manufacturing Company (U.S.)
• Parker Laboratories (U.S.)
• GOJO Industries, Inc. (U.S.)
• Stepan Company (U.S.)
• Whiteley (New Zealand)
• ECOVACS (China)
• Dyson (U.K.)
• LG Electronics (South Korea)
• Robot Corporation (U.S.)
• Proscenic (China)
• Samsung (South Korea)
• Neato Robotics, Inc. (U.S.)
• Matsutek Co. Ltd. (Taiwan)

SKU-24298