全球假发和接发市场 – 行业趋势和 2031 年预测

假发和接发市场分析及规模

近年来，全球假发和接发市场经历了大幅增长，推动因素包括定制和个性化头发解决方案的日益流行、脱发和头发稀疏问题的日益普遍以及新兴经济体可支配收入的不断提高。该市场的特点是产品种类繁多，包括真发假发、合成假发、夹式接发、胶带式接发等，可满足各种消费者的需求和偏好。市场还受到时尚潮流的影响，越来越多的消费者使用接发和假发作为时尚配饰来尝试不同的发型和颜色。

2023 年全球假发和接发市场规模价值 30.1 亿美元，预计到 2031 年将达到 40.3 亿美元，2024 年至 2031 年预测期内的复合年增长率为 3.7%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。

报告范围和市场细分

Market Definition

Hair wigs and extensions are hairpieces made from either natural or synthetic hair that are used to enhance or change a person's hairstyle. Wigs are typically worn on the entire head to cover baldness or as a fashion accessory, while extensions are used to add length, volume, or color to natural hair.

Hair Wigs and Extension Market Dynamics

Drivers

• Growing Popularity of Customized Hair Solutions     

The need for customized hair solutions is driven by consumers' desire for products that cater to their unique preferences and needs. With an increasing emphasis on individuality and self-expression, consumers are seeking wigs and extensions that closely match their natural hair texture, color, and style. This trend has led to a surge in the production and availability of customized products as manufacturers strive to meet the diverse demands of the market. Personalized hair solutions deliver a more authentic appearance and texture while empowering consumers, boosting their confidence and contributing to the growing demand for these products in the market.

• Rising Prevalence of Hair Loss and Hair Thinning Issues           

Hair loss and thinning hair are prevalent problems that affect a significant portion of the population. Factors such as stress, pollution, unhealthy lifestyles, and genetic predisposition contribute to these problems, leading to a growing demand for wigs and hair extensions as solutions. Wigs and extensions offer a non-invasive and temporary way to address hair loss and thinning, providing individuals with the option to enhance their hair volume and appearance without undergoing surgical procedures. This has fueled the demand for wigs and extensions, making them popular choices among individuals looking to improve their hair aesthetics and regain their confidence.

Opportunities

• Rising Demand for Non-Invasive Hair Enhancement Solutions         

The rise in demand for non-invasive hair enhancement solutions reflects a shift towards safer and less risky alternatives to surgical treatments. Consumers are increasingly concerned about the potential side effects and complications associated with surgical procedures, leading them to seek safer options. Wigs and extensions offer a non-invasive and temporary solution to hair loss and thinning, providing individuals with the opportunity to enhance their hair volume and appearance without undergoing surgery.          

• Focus on Sustainability and Ethical Sourcing

The focus on sustainability and ethical sourcing in the hair wigs and extensions market is driven by consumer awareness about environmental and social issues. With growing awareness of the environmental and social impact of their purchases, consumers are seeking products that are sustainably sourced and manufactured. Manufacturers can differentiate their products by adopting sustainable practices in sourcing and production, such as using ethically sourced real hair wigs and extensions or sustainable synthetic fibers. By promoting these practices, manufacturers can appeal to environmentally conscious consumers who are seeking hair products that align with their values, creating opportunities for the market.

Restraints/Challenges

• High Cost of High-Quality Products     

The cost of raw materials, labor-intensive production processes, and the craftsmanship required to create high-quality products all contribute to their elevated price point. This can limit the accessibility of these products to a wider audience and may result in consumers opting for lower-quality or synthetic alternatives. The high cost of high-quality wigs and extensions is a significant barrier for many consumers, particularly in developing countries where affordability is a key consideration.             

• Quality Concerns with Synthetic Products 

Even though synthetic wigs and extensions are more budget-friendly compared to their human hair equivalents, they often fail to provide the natural appearance and texture that consumers seek. Synthetic fibers can appear shiny and artificial, and they may not blend seamlessly with natural hair. In addition, synthetic products may have a shorter lifespan and limited styling options compared to human hair products, challenging the market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In July 2023, BELLAMI, a dominant player in the billion-dollar hair extension industry, unveiled BELLAMI Professional Hair Care, the first-ever professional-grade hair extension care collection designed for both salon and home use        
• 2022 年 10 月，印度著名的天然接发制造商 HairOriginals 推出了一款针对终端用户、沙龙和造型师的新移动应用程序。该应用程序可在 iOS 和 Android 平台上使用，旨在创建一个专注于接发产品和服务的社区
• 2022 年 6 月，由三位大学好友创建的平台 WAEVE 推出了一系列主要针对黑人的高品质假发。该团队宣布他们打算每季度推出六种不同类型的假发，并将 2% 的收入用于慈善事业。除了购买假发外，客户还将收到一套入门套件，其中包含剪刀、用于调整发际线的镊子、硅胶手柄和四个两种不同颜色的假发帽

假发和接发市场范围

市场根据产品、头发类型、配件类型、帽子类型、最终用户和分销渠道进行细分。这些细分市场之间的增长将帮助您分析行业中增长微弱的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

产品

• 假发
• 扩展
• 假发

头发类型

• 人发
• 合成的
• 假发

配件类型

• 夹入式
• 微链接
• 胶带贴入
• 胶粘剂

帽类型

• 单丝
• 蕾丝

最终用户

• 个人消费者
• 娱乐
• 时尚产业

分销渠道

• 线下门店
• 在线商店

假发和接发市场区域分析/见解

对市场进行分析，并按国家、产品、发型、配件类型、帽子类型、最终用户和分销渠道提供市场规模洞察和趋势，如上所述。

市场报告涉及的国家包括北美的美国、加拿大和墨西哥、德国、瑞典、波兰、丹麦、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷和南美洲其他地区。

由于人们对脱发或头发受损的担忧，亚太地区预计将占据主导地位。此外，职业女性人口不断增长以及美容产品支出不断增加将继续推动该地区市场的增长。

由于美容院数量的增加，北美市场预计将出现快速增长。此外，女性消费者对更高质量产品的消费趋势转变很可能在可预见的未来推动该地区市场的增长。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

竞争格局和假发及接发市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• Godrej 消费品有限公司 (印度)
• 兴业产品集团有限公司 (中国)
• Aderans 株式会社 (日本)
• ARTNATURE INC（日本）
• Donna Bella 接发（美国）
• Aleriana Wigs（阿根廷）
• Diamond Hair 公司（美国）
• INDIQUE（美国）
• FN Longlocks（美国）
• Klix Hair Inc（美国）
• Shake-N-Go Inc（美国）
• 锁和债券（美国）
• KLIX HAIR, INC（美国）
• Hairlocs（美国）
• easihair pro (美国)

SKU-56216