全球发饰市场 – 行业趋势及 2030 年预测

发饰市场分析和规模

头发在提升一个人的外表方面起着至关重要的作用。健康、有光泽、整洁的头发可以提升一个人的外表。因此，人们会打理头发，尝试不同的发型，并通过配饰让自己看起来更有吸引力。发饰不再仅限于发带和发夹。目前市场上有各种各样的发饰，尤其是对于作为发饰主要消费者的女性来说。

Data Bridge Market Research 分析称，2022 年发饰市场规模为 205.6 亿美元，到 2030 年将飙升至 523.7 亿美元，预计预测期内复合年增长率为 12.4%。由于设计、形状和材料方面产品种类繁多，“松紧带和发带”在发饰市场的产品领域占据主导地位。

除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解之外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。

发饰市场范围和细分

Market Definition

Hair accessories are made from stones made of various materials such as plastic, metals, and wood and are embellished with ribbons, nets, or threads. Hair accessories have recently gained popularity across all age and socioeconomic categories, and fashions can range from basic schoolgirl accessories to high-end runway designs. The availability of both high-end and low-cost hair accessories has increased consumer interest in and use of the products.

Global Hair Accessories Market Dynamics

Drivers

• Latest trends and social media influence changing public perception of hair accessories

The growing awareness of the latest hair accessory trends propels the hair accessories market. With the advent of social media and digital media, there has been greater dissemination of fashion trends and the most recent hair accessory products. The growing number of celebrity interactions through paid partnerships and brands, and the growing number of social media influencers, have changed public perception of hair accessories through tutorials, makeover videos, and other forms of digital media. The expanding e-commerce industry will also have a significant impact on the hair accessories market growth.

• Continuous product improvement in design and quality

Leading players are investing in mechanical manufacturing processes such as designing, weaving, washing, and dyeing to improve the quality of the final hair product and provide a trendy and smooth appearance to the hair. Producers are concerned with using high-quality chemicals and conditioners to preserve the natural properties of raw materials used in various hair products. Continuous improvement in product design and quality is expected to drive market growth.

Opportunity

• Technological advancements in the production of mass-produced plastic, cloth, and metal products

Technological advancements in the production of mass-produced plastic, cloth, and metal products will enable manufacturers to produce more products at a lower cost. When compared to high-end luxury products, mass-produced hair, and fashion accessories are the major contributors to the industry growth. Furthermore, the availability of several hair products in the industry, such as ornamental pins, bands, and clips, on the e-commerce website will provide additional potential opportunities for market growth in the coming years.

Restraint/Challenge

• Rise in the prevalence of several fashion sites and blogs providing public awareness

The rise in the prevalence of several fashion sites and blogs providing public awareness and the occurrence of several counterfeit products that are deemed unauthentic by manufacturers are expected to restrain market growth.

The global hair accessories market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market, contact Data Bridge Market Research for an Analyst Brief. Our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In August 2021, Invisibobble launched its latest brand collaboration following Crayola. This four-piece collection involves HairHalo, two-piece Sprunchie multipack, Bowtique, and five-piece Original Traceless Hair Ring multipack, each item referencing the artistic style of the character it showcases.
• In June 2021, Forever 21 came into a partnership with Hudson's Bay, a Canadian luxury goods department store chain. Under this partnership, Forever 21 is expected to have full-line collections available at select Hudson's Bay locations. This offering is available at two physical locations, with an expansion across stores in Canada to attract more millennial and Gen Z shoppers.
• In October 2020, H&M expanded its geographical presence by launching an online store in Australia at hm.com. Through this launch, Australian users are expected to get access to quality clothing at the best price, manufactured in a sustainable way, with the simple click of a button.
• In July 2020, GHD released three new GHD professional attachments, which can be used with its best-selling helios hairdryer. These three new accessories are apt for personalizing the customers' helios hairdryer to make it appropriate for every hair type.

Global Hair Accessories Market Scope

全球发饰市场根据产品、材料、分销渠道和最终用户分为四个显著的细分市场。这些细分市场之间的增长情况将帮助您分析行业中增长微弱的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

产品类型

• 夹子和别针
• 头带
• 假发和接发
• 松紧带和扎带
• 其他的

材料

• 皮革
• 聚氨酯
• 布
• 塑料
• 金属
• 其他的

分销渠道

• 超市和大卖场
• 多品牌零售店
• 百货商店
• 独家零售
• 在线的

最终用户

• 男性
• 女性

全球发饰市场区域分析/见解

对全球发饰市场进行了分析，并按国家、产品、材料、分销渠道和最终用户提供了市场规模洞察和趋势，如上所述。

本市场报告涵盖的国家包括美国、加拿大、墨西哥、德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷和南美洲其他地区。

由于购买力和对各种发饰产品的需求增加，北美在全球发饰市场占据主导地位。此外，万圣节庆祝活动的日益流行也增加了消费者对假发和头带等发饰的偏好，预计这将推动市场增长。

随着时尚潮流的发展和风格风格的变化，消费者对发饰的需求不断增加，以搭配他们的服装，因此亚太地区的发饰市场预计将大幅扩张。此外，预计主要关键参与者将在未来几年推动市场增长。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和国内市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和全球发饰市场份额分析

全球发饰市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

全球发饰市场的一些主要参与者包括：

• 欧莱雅集团 (法国)
• 露华浓公司（美国）
• 科蒂公司（英国）
• 印度河流域（印度）
• Combe 公司（美国）
• Hoyu 有限公司 (日本)
• John Paul Mitchell Systems（美国）
• 遮盖你的灰色（美国）
• 花王株式会社 (日本)
• NATULIQUE ApS（丹麦）
• 普伊格（西班牙）
• 科蒂公司 (美国)
• 花王株式会社 (日本)
• 雅诗兰黛公司（美国）
• Oriflame Cosmetics AG（瑞士）
• 高丝株式会社 (日本)
• 香奈儿 (英国)

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