全球杜松子酒市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

杜松子酒市场分析

创新方法和技术进步推动了杜松子酒市场显著增长。酿酒厂越来越多地采用先进的蒸馏技术，例如真空蒸馏，这种技术通过在较低温度下操作来保留细腻的风味和香气。这可以创造出独特的高品质杜松子酒，以满足不断变化的消费者偏好。

此外，人工智能在生产过程中的整合增强了一致性和质量控制。人工智能工具可以分析风味特征，帮助酿酒商根据特定市场定制杜松子酒。此外，手工酿酒的兴起鼓励小生产商尝试植物和风味，从而丰富了产品的多样性。可持续发展实践也越来越受到关注，酿酒厂专注于环保的原料和包装采购。这一趋势引起了环保意识强的消费者的共鸣，进一步推动了市场增长。

总体而言，在技术创新、对独特口味日益增长的需求以及符合现代消费者价值观的可持续发展努力的推动下，杜松子酒市场将继续扩张。随着这些趋势的发展，市场将面临更激烈的竞争和更广泛的产品选择。

杜松子酒市场规模

2023 年全球杜松子酒市场规模价值 238.6 亿美元，预计到 2031 年将达到 424.6 亿美元，2024 年至 2031 年预测期内的复合年增长率为 7.47%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。

杜松子酒市场趋势

“精酿和优质杜松子酒的兴起”

The gin market is witnessing a notable trend toward craft and premium offerings, reflecting consumers' growing preference for unique and high-quality spirits. This shift is evident in the increasing number of small distilleries producing artisanal gins with distinctive flavor profiles and botanicals. For instance, in April 2022, Bombay Sapphire, owned by Bacardi, introduced Citron Presse gin, a refreshing lemon-flavored gin made with Mediterranean lemons. This innovative spirit is set to launch in key markets, including Australia, Germany, Ireland, Andorra, Belgium, France, Switzerland, Denmark, Austria, Spain, and Portugal. This strategic rollout aims to capture the growing demand for unique gin flavors and expand the brand's global presence in the competitive gin market.

Report Scope and Gin Market Segmentation 

Gin Market Definition

Gin is a distilled alcoholic beverage primarily flavored with juniper berries, giving it a distinctive pine-such as aroma. Originating in the Netherlands during the 17th century, it gained popularity in England, where various styles emerged, including London Dry and Old Tom gin. The production process involves distilling grain alcohol with botanicals, which may include herbs, spices, and fruits, to create unique flavor profiles. Gin is often enjoyed in cocktails such as the classic gin and tonic or martini, but it can also be sipped neat or on the rocks. Its versatility and diverse flavor combinations make it a favorite among spirits enthusiasts.

Gin Market Dynamics

Drivers

• Growing Cocktail Culture

The resurgence of cocktail culture significantly boosts the gin market, positioning it as a favored base spirit. Iconic drinks such as the gin and tonic are experiencing renewed popularity, often enhanced with gourmet ingredients and local botanicals. Bars and restaurants are also innovating with craft cocktails, incorporating unique flavors that appeal to adventurous consumers. For instance, in April 2024, Ludlow Distillery in Shropshire has expanded its portfolio by launching four new fruit gins. The enticing flavors include Strawberry & Raspberry, Rhubarb & Apple, Elderflower & Quince, and Blood Orange & Pomelo. Each gin is crafted to provide a delightful tasting experience, appealing to both traditional gin lovers and those seeking innovative, fruity alternatives. This launch marks a significant addition to their diverse range.

• Expansion of Premium Products

The expansion of premium and super-premium gin segments significantly drives market growth, as consumers increasingly seek high-quality options. Brands such as Hendrick's and Tanqueray No. Ten have successfully capitalized on this trend, offering artisanal products that emphasize unique botanicals and craftsmanship. As consumer preferences shift towards premium experiences, sales of higher-end gins have surged, with reports indicating that the super-premium gin market has grown by over 20% annually. This willingness to invest in premium products reflects a broader trend in the alcoholic beverage industry, where discerning consumers prioritize quality, craftsmanship, and distinctive flavor profiles, ultimately elevating the entire gin market. For instance, in March 2022, William Grant & Sons launched Hendrick's Neptunia Gin, crafted by master distiller Lesley Gracie. This unique spirit incorporates distinctly Scottish coastal botanicals, presenting an innovative take on the beloved Hendrick's flavor profile. Neptunia Gin promises to delight fans of Hendrick's with its maritime essence, further enriching the brand's offerings. This launch exemplifies the brand's dedication to quality and creativity in the premium gin market

Opportunities

• Innovative Flavors and Ingredients

The trend of innovative flavors and ingredients in the gin market presents significant opportunities for brands. Distillers are increasingly experimenting with unusual botanicals, such as hibiscus, cucumber, and even local herbs, appealing to adventurous consumers seeking unique tasting experiences. For instance, in April 2021, Pernod Ricard S.A. introduced an exciting range of ready-to-drink (RTD) beverages in the UK, featuring Beefeater gin as the base. The newly launched RTDs include Beefeater London Dry Gin & Tonic, Beefeater Blood Orange & Tonic, and Beefeater Pink Strawberry Gin & Tonic. This introduction aims to meet the growing consumer demand for convenient, high-quality alcoholic beverages, making it easier for consumers to enjoy gin cocktails on the go.

• Rising Tourism and Experience-Based Marketing

Rising tourism has significantly bolstered the gin market through experience-based marketing strategies, such as distillery tours and gin tastings. These immersive experiences allow consumers to engage with brands directly, enhancing their understanding of the gin-making process and the unique flavors offered. For instance, the Hendrick's Gin Distillery in Scotland attracts thousands of visitors annually, providing tours that include tastings of their distinct botanical blends. Such opportunities not only foster brand loyalty but also encourage participants to purchase products directly from the distillery or seek them out in retail settings, driving overall market growth and expanding consumer interest in artisanal gins.

Restraints/Challenges

• Changing Consumer Preferences

Changing consumer preferences pose a significant challenge for the gin market. A growing trend towards premium and artisanal spirits pressures traditional gin brands to innovate or enhance their offerings. Consumers are increasingly seeking unique flavor profiles and authentic production methods, often gravitating towards small-batch distilleries that emphasize quality and craftsmanship. As a result, established gin brands that fail to adapt risk losing market share to newer, trendier competitors. This shift can lead to a decline in sales for traditional brands, as consumers prioritize novelty and exclusivity in their spirits, making it essential for established players to reevaluate their product strategies to remain relevant in the market.   

• Supply Chain Disruptions

Supply chain disruptions significantly hinder the gin market due to its reliance on specific raw materials such as juniper berries and various botanicals. Climate change can lead to unpredictable weather patterns, impacting crop yields and quality, while agricultural challenges, such as pests or diseases, further threaten the availability of essential ingredients. Geopolitical issues can complicate sourcing, especially if trade routes are affected or tariffs are imposed. Such disruptions not only increase production costs but also lead to inconsistencies in product availability, ultimately destabilizing the market. These factors make it difficult for gin producers to meet consumer demand and maintain profitability, posing a significant challenge to the industry.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Gin Market Scope

The market is segmented on the basis of product type, production method, alcohol by volume and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• London Dry Gin
• Plymouth Gin
• Genever/Dutch Gin
• Old Tim Gin
• New American Gin

 Production Method

• Pot Distilled Gin
• Column Distilled Gin
• Compound Gin

 Alcohol by Volume

• 36-40%
• 40-45%
• 45-50%

Distribution Channel

• Hypermarkets and Supermarkets
• Specialty Stores
• Drug Stores
• Online Channel
• HoReCa
• Others

Gin Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, production method, alcohol by volume and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Europe is expected to dominate the gin market due to its strong presence of established distilleries in the U.K. and Italy. The region's high consumption of spirits further solidifies its leadership position, driving innovation and diverse product offerings within the gin sector.

North America is expected to show significant growth in the gin market due to the rising number of hotel and restaurant chains and the increasing popularity of craft cocktails. This trend is driving demand for diverse gin offerings, enhancing consumer experiences in social settings.

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

杜松子酒市场份额

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

在市场上运营的杜松子酒市场领导者是：

• 百加得有限公司（百慕大）
• 帝亚吉欧 (英国)
• 保乐力加（法国）
• 生力集团 (菲律宾)
• 三得利控股有限公司（日本）
• William Grant & Sons Ltd（英国）
• 可持续精神公司（英国）
• Drinks&Co（西班牙）
• Davide Campari-Milano SpA（意大利）
• 东印度有限公司（英国）
• La Hanoudière 的森林之灵（法国）
• Radico Khaitan Ltd. (印度)
• 威士忌交易所（英国）
• 黑瓶酿酒厂（英国）
• 瓜廖尔酿酒有限公司 (印度)
• 萨福克酿酒厂（英国）
• POSHMAKERS LTD.（英国）
• 麦金（英国）
• 多格拉酿酒厂（印度）
• 杜松子酒协会（英国）

杜松子酒市场的最新发展

• 2024 年 5 月，Portofino Dry Gin 推出了限量版杜松子酒“La Penisola”，以向 Portofino 半岛的壮丽景观致敬。这款新品展现出明亮芳香的外形，完美地反映了郁郁葱葱的环境和充满活力的沿海氛围。La Penisola 装在设计优雅的 Castello Brown 酒瓶中，象征着 Portofino 的精致和自然美景。它已经在杜松子酒指南奖的“Negroni”和“设计与品牌”类别中获得了赞誉
• 2024 年 4 月，什罗普郡的 Ludlow Distillery 扩大了其产品组合，推出了四款新的水果杜松子酒。诱人的口味包括草莓和覆盆子、大黄和苹果、接骨木花和榅桲以及血橙和柚子。每款杜松子酒都经过精心制作，可提供令人愉悦的品尝体验，既吸引传统杜松子酒爱好者，也吸引那些寻求创新水果替代品的人。此次发布标志着其多样化产品系列的重要补充
• 2022 年 4 月，百加得旗下的孟买蓝宝石 (Bombay Sapphire) 推出了 Citron Presse 杜松子酒，这是一款用地中海柠檬制成的清爽柠檬味杜松子酒。这款创新烈酒将在澳大利亚、德国、爱尔兰、安道尔、比利时、法国、瑞士、丹麦、奥地利、西班牙和葡萄牙等主要市场推出。此次战略性推出旨在满足对独特杜松子酒口味日益增长的需求，并扩大该品牌在竞争激烈的杜松子酒市场的全球影响力
• 2022 年 3 月，帝亚吉欧印度公司对 Nao Spirits 进行了战略投资，该公司生产“Greater Than”和“Hapusa”等优质印度杜松子酒。此举凸显了帝亚吉欧印度公司致力于进军印度蓬勃发展的优质杜松子酒行业，该行业正在迅速受到消费者的欢迎。这项投资旨在促进 Nao Spirits 的增长并增强帝亚吉欧在这个充满活力的市场的影响力，反映出印度不断变化的饮酒偏好
• 2022 年 3 月，William Grant & Sons 推出了由酿酒大师 Lesley Gracie 精心酿制的亨德里克海王星杜松子酒。这款独特的烈酒融合了独特的苏格兰沿海植物，以创新的方式诠释了深受喜爱的亨德里克风味。海王星杜松子酒承诺以其海洋气息取悦亨德里克的粉丝，进一步丰富该品牌的产品。此次发布体现了该品牌对高端杜松子酒市场品质和创造力的奉献精神
• 2021 年 4 月，保乐力加公司 (Pernod Ricard SA) 在英国推出了一系列令人兴奋的即饮 (RTD) 饮料，以 Beefeater 金酒为基础。新推出的 RTD 包括 Beefeater London Dry Gin & Tonic、Beefeater Blood Orange & Tonic 和 Beefeater Pink Strawberry Gin & Tonic。此次推出旨在满足消费者对方便、高品质酒精饮料日益增长的需求，让消费者更容易在旅途中享用金酒鸡尾酒

SKU-59583