全球功能性服装市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

功能性服装市场分析

功能性服装市场正在经历显著增长，这得益于一系列强调性能、创新和生活方式改善的因素。人们的健康和健身意识不断增强，对旨在提高体育活动期间的性能和舒适度的运动和运动服的需求不断增长。吸湿排汗、抗菌和温度调节等面料技术进步进一步推动了市场的发展，使功能性服装对追求实用性和增强性能的消费者越来越有吸引力。运动休闲风正在兴起，运动服在休闲和社交场合中穿着，这正在将市场扩展到传统体育应用之外，为功能性服装创造了新的机会。

功能性服装市场规模

2023 年全球功能性服装市场规模价值 4391.7 亿美元，预计到 2031 年将达到 9726.5 亿美元，2024 年至 2031 年预测期内的复合年增长率为 10.45%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。

报告范围和市场细分

Functional Apparel Market Definition

Functional apparel refers to clothing designed with specific features and technologies that enhance performance, comfort, and utility for particular activities or environments. Functional apparel prioritizes practical benefits and functionality, often integrating specialized materials and design elements to meet the needs of active or specialized users.

Functional Apparel Market Dynamics

Drivers

• Increasing Health and Fitness Awareness

The surge in health and fitness awareness is significantly driving the demand for functional apparels. As more people engage in physical activities like yoga, running, and gym workouts, they seek clothing that enhances their performance and comfort. Functional apparel, designed with features such as moisture-wicking, breathability, and flexibility, meets these needs, making it a preferred choice for fitness enthusiasts. This growing interest in maintaining a healthy lifestyle ensures a steady rise in the demand for functional and efficient athletic wear.

• Rising Popularity of Athleisure

The athleisure trend has revolutionized the apparel industry by blending fashion with functionality. Athletic clothing, initially designed for sports and exercise, is now widely accepted in casual and social settings. This shift has expanded the market for functional apparel, as consumers look for stylish yet comfortable clothing that can transition seamlessly from workouts to everyday activities. The versatility and appeal of athleisure wear continue to drive its popularity, making it a significant growth area within the functional apparel market.

Opportunities

• Collaboration with Influencers and Athletes     

Partnering with fitness influencers and professional athletes has become a strategic move for brands in the functional fitness apparel industry. These collaborations enhance brand visibility and credibility, as influencers and athletes have a broad and engaged audience. Endorsements from trusted figures can significantly impact consumer perceptions and purchasing decisions. By leveraging the popularity and reach of influencers and athletes, brands can effectively promote their products, showcase their benefits, and build a loyal customer base, creating new opportunities for market growth.     

• Technological advancements in Fabric

Technological advancements in fabric technology are opening new frontiers for the functional apparel industry. Innovations such as moisture-wicking, anti-microbial, and temperature-regulating materials are being integrated into athletic wear, enhancing their performance and appeal. These technologies improve the comfort, durability, and functionality of the apparel, making it more attractive to consumers. As technology continues to evolve, the possibilities for developing advanced functional apparel expand, creating growth opportunities for the market. 

Restraints/Challenges

• High Production Costs of Apparels

One of the significant challenges facing the functional apparel industry is the high production costs associated with advanced materials and technologies. The development and incorporation of specialized fabrics and features often require substantial investment, which can drive up the overall cost of production. This cost is sometimes passed on to consumers, making functional apparel more expensive compared to traditional clothing. High production costs can be a barrier for both manufacturers and consumers, potentially limiting market expansion.

• Intense Competition with New Brands

The functional apparel market is characterized by intense competition, with numerous established and emerging functional apparel brands competing for market share. This competitive landscape requires companies to continuously innovate and differentiate their products to stay ahead. Brands must invest in marketing, research, and development to create unique and high-performing apparel. The pressure to stand out in a crowded market can be both a driving force for innovation and a significant challenge, as companies strive to meet evolving consumer expectations while maintaining profitability.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Latest Developments in Functional Apparel Market

• In October 2023, Nike, Inc. introduced the EK Umoja Collection, which includes running footwear like the Nike Alphafly 2 and apparel such as the Windrunner jacket, aimed at expanding their consumer base
• In March 2023, Nike, Inc. opened the Jordan World of Flight Shibuya in Japan, a retail store showcasing Jordan Brand products, including footwear and apparel for men, women, and children
• n October 2022, Puma SE partnered with absorbent apparel brand Modibodi to release a new line of active period underwear, empowering women to stay focused on sports even during their menstrual cycle

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Functional Apparel Market Scope

The market is segmented into four notable segments based on product, application, distribution channel, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Sportswear
• Active Wear
• Protective Clothing
• Footwear
• Others

Application

• Professional Athletic
• Amateur Athletic
• Others (Specify)

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Store
• Online
• Others

End User

• Men
• Women
• Children

Functional Apparel Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product, application, distribution channel, and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

由于北美地区对高品质运动服装和装备的需求不断增长，预计北美将主导市场。北美消费者对健身和积极生活方式的意识增强，加上对品牌运动服的强烈喜爱，他们越来越倾向于购买高端运动服装。      

亚太地区预计将成为增长最快的地区，原因包括年轻人参与游泳、马拉松、徒步旅行和其他户外活动等各种体育活动的比率不断上升。随着中国、印度、日本和澳大利亚等国的可支配收入增加和城市化进程加快，体育和健身相关产品的支出也相应增加。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

功能性服装市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括：

• IV.F. Corporation（美国）
• 哥伦比亚运动服装公司 (美国)
• 阿迪达斯（德​​国）
• Amer Sports（芬兰）
• DESCENTE LTD（日本）
• Lafuma（法国）
• Group Rossignol USA, Inc.（美国）
• SPYDER ACTIVE SPORTS（美国）
• Halti 全球商店（芬兰）
• Under Armour Inc.（美国）
• 博格纳（美国）

SKU-55473