Global Digital Asset Management Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

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Global Digital Asset Management Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

  • ICT
  • Upcoming Report
  • Oct 2024
  • Global
  • 350 页面
  • 桌子數: 220
  • 图号: 60

Global Digital Asset Management Market

市场规模(十亿美元)

CAGR :  % Diagram

Chart Image USD 6.56 Billion USD 23.20 Billion 2023 2031
Diagram Forecast Period
2024 –2031
Diagram Market Size (Base Year)
USD 6.56 Billion
Diagram Market Size (Forecast Year)
USD 23.20 Billion
Diagram CAGR
%
Diagram Major Markets Players
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>Global Digital Asset Management Market Segmentation, By Component (Solutions and Services), Business Function (Human Resources, Broadcast and Publishing, Sales and Marketing, Information Technology, and Others), Deployment Mode (Cloud-Based and On-Premises),  Enterprise Size (Small and Medium Enterprises and Large Enterprises), End User (Retail and E-commerce, BFSI, Manufacturing, IT and Telecom, Media and Entertainment, Government and Public Sector, Travel and Hospitality, Healthcare, and Others)– Industry Trends and Forecast to 2031

Digital Asset Management Market

Digital Asset Management Market Analysis

The digital asset management (DAM) market is witnessing significant growth, driven by advancements in technology and innovative methods for managing digital content. Cloud-based solutions have revolutionized DAM systems, offering scalability and flexibility. These platforms enable organizations to store, organize, and retrieve assets more efficiently, facilitating smoother workflows and enhancing collaboration.

Artificial intelligence (AI) is also playing a pivotal role in this market. AI-powered tagging and search capabilities allow users to find assets quickly, improving productivity. In addition, machine learning algorithms help in predicting asset usage trends, allowing companies to optimize their asset utilization and make informed decisions.

The increasing adoption of digital marketing strategies across various industries further fuels DAM growth, as businesses seek to manage their vast libraries of digital content effectively. Furthermore, the rise of remote work and the need for seamless access to digital assets across distributed teams are propelling investments in DAM solutions. Overall, the digital asset management market is expected to grow significantly, driven by technological advancements, increased demand for efficient content management, and the need for improved collaboration in an increasingly digital world.

Digital Asset Management Market Size

The global digital asset management market size was valued at USD 6.56 billion in 2023 and is projected to reach USD 23.20 billion by 2031, with a CAGR of 17.11% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Digital Asset Management Market Trends

“Rise of Cloud-Based Solutions”

推动数字资产管理 (DAM) 市场增长的一个重要趋势是越来越多地采用基于云的解决方案。组织正在从传统的本地系统过渡到基于云的 DAM 平台,以获得可扩展性、灵活性和成本效益。例如,2022 年 6 月,Imagen 与基于云的数字媒体软件平台 Greenfly 建立了合作伙伴关系,以增强其在全球娱乐和体育行业的能力。此次合作增强了数字资产的分布式和自动化收集、存储和共享。通过合作,Imagen 和 Greenfly 旨在为行业利益相关者提供更好的数字媒体访问权限,确保高效的资产管理以及内容创建和分发中的优化工作流程。

报告范围和数字资产管理市场细分 

属性

数字资产管理关键市场洞察

涵盖的领域

  • 按组件:解决方案和服务
  • 按业务功能分类:人力资源、广播和出版、销售和营销、信息技术等
  • 按部署模式:基于云和本地
  • 按企业规模划分:中小企业和大型企业
  • 按最终用户划分:零售和电子商务、BFSI、制造业、IT 和电信、媒体和娱乐、政府和公共部门、旅游和酒店、医疗保健等

覆盖国家

北美洲的美国、加拿大和墨西哥、德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲 (MEA) 的其他地区、巴西、阿根廷和南美洲其他地区

主要市场参与者

Adobe(美国)、Open Text Corporation(加拿大)、Cognizant(美国)、Aprimo(美国)、Bynder(荷兰)、Sitecore(美国)、Widen(美国)、MediaBeacon, Inc.,(美国)、Nuxeo(美国)、WoodWing(荷兰)、Canto(美国)、Wedia(法国)、Digizuite(丹麦)、censhare(德国)、Cloudinary(美国)、MediaValet(加拿大)、Ignitetech(美国)、BrandMaker(德国)和 Brandfolder(美国)

市场机会

  • 人工智能和自动化进步
  • 电子商务行业蓬勃发展

增值数据信息集

除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察之外,Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。

数字资产管理市场定义

数字资产管理 (DAM) 是指系统地组织、存储和检索数字资产,例如图像、视频、文档和其他多媒体内容。它使企业能够高效地管理其数字资产,确保团队之间轻松访问和无缝协作。DAM 系统通常包括元数据标记、版本控制和搜索功能等功能,使用户能够快速查找和共享资产。通过集中数字内容,DAM 可帮助组织简化工作流程、减少冗余并增强跨各个平台的品牌一致性。对于严重依赖数字媒体来优化营销和沟通工作的企业来说,它至关重要。

数字资产管理市场动态

驱动程序

  • 增加数字内容产量

数字内容制作的迅猛增长是数字资产管理 (DAM) 市场的重要推动力。媒体、零售和教育等各个行业的企业都在制作大量的图像、视频和文档,以吸引客户并提高品牌知名度。例如,Netflix 等公司每年会生成数千小时的内容,因此需要高效地组织和检索资产。有效的 DAM 解决方案使这些组织能够无缝地存储、分类和管理数字资产,从而提高工作流程效率并确保快速访问内容。随着数字内容量的不断增加,对强大的 DAM 系统的需求预计将增长。

  • 远程办公的兴起

远程工作的兴起大大推动了对数字资产管理 (DAM) 系统的需求。由于团队在不同地点工作,集中访问数字资产的需求变得至关重要。DAM 解决方案(例如 Adob​​e Experience Manager 和 Bynder)使用户能够安全地存储、组织和共享内容,从而促进无缝协作。例如,开展全球活动的营销团队可以实时访问品牌资产,确保不同市场之间的一致性。这种简化工作流程和增强协作的能力促使组织采用 DAM 系统,最终推动远程工作环境中数字资产管理市场的增长。

机会

  • 人工智能和自动化进步

数字资产管理 (DAM) 解决方案中人工智能 (AI) 和自动化的集成正在彻底改变组织管理资产的方式。人工智能驱动的技术通过基于图像识别和元数据分析自动对内容进行分类和标记来增强资产标记,从而显著提高可搜索性。例如,2023 年 9 月,Canto, Inc. 推出了一项名为 AI Visual Search 的突破性解决方案,旨在彻底改变数字内容库中的资产发现。这项尖端技术使用户能够根据视觉描述快速定位资产,弥合了视觉内容与传统基于元数据的搜索之间的差距。通过增强搜索体验,AI Visual Search 为用户提供了一种更直观、更高效的方式来管理和利用他们的数字资产。

  • 电子商务行业蓬勃发展

电子商务行业的快速扩张大大增加了对数字资产管理 (DAM) 解决方案的需求。亚马逊和 Shopify 等零售商需要简化流程来管理各种在线平台上的大量产品图片、视频和描述库。有效的 DAM 系统使品牌能够轻松存储、检索和分发数字资产,确保产品列表的一致性和准确性。例如,2022 年 9 月,著名的数字资产管理 (DAM) 平台 Tenovos 与独立科技公司联盟 MACH Alliance 建立了合作伙伴关系。此次合作旨在促进企业采用更一体化的数字资产管理方法。通过授权品牌选择​​促进无缝信息流的技术,Tenovos 和 MACH Alliance 共同努力提高组织内数字资产利用的整体效率。

限制/挑战

  • 实施成本高

高昂的实施成本严重阻碍了数字资产管理 (DAM) 市场的发展,因为许多组织在初始设置和集成这些系统时会遇到大量费用。购买软件、硬件和培训相关的财务负担可能非常沉重,尤其是对于预算有限的小型企业而言。这种高成本障碍阻碍了许多潜在用户采用 DAM 技术,使他们无法实现简化资产管理的好处。因此,小型企业不愿投资 DAM 解决方案限制了整体市场扩张,限制了行业增长和创新的潜力。这种限制对寻求更广泛采用的 DAM 供应商构成了挑战。

  • 系统的复杂性

数字资产管理 (DAM) 系统的复杂性是市场发展的一大制约因素。这些解决方案拥有先进的特性和功能,可能会让用户不知所措,导致学习难度加大。员工可能难以驾驭软件的复杂性,从而导致沮丧和抵制采用。这种犹豫可能会降低整体用户参与度,最终影响 DAM 系统在组织内的有效性。因此,公司可能会推迟或放弃实施这些解决方案,从而限制市场增长。管理这种复杂性的挑战仍然是最大限度发挥数字资产管理技术潜在优势的障碍。

本市场报告详细介绍了最新发展、贸易法规、进出口分析、生产分析、价值链优化、市场份额、国内和本地市场参与者的影响,分析了新兴收入领域的机会、市场法规的变化、战略市场增长分析、市场规模、类别市场增长、应用领域和主导地位、产品批准、产品发布、地域扩展、市场技术创新。如需获取更多市场信息,请联系 Data Bridge Market Research 获取分析师简报,我们的团队将帮助您做出明智的市场决策,实现市场增长。

数字资产管理市场范围

市场根据组件、业务功能、部署模式、企业规模、应用和最终用户进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场,并为用户提供有价值的市场概览和市场洞察,帮助他们做出战略决策,确定核心市场应用。

成分

  • 解决方案
    • 视频管理
    • 创意工具集成
    • 资产分析
    • Web 内容集成
    • 品牌门户
    • 资产和元数据归档
    • 生命周期和权限管理
  • 服务
    • 咨询
    • 集成与实施
    • 培训与支持以及维护

 业务功能

  • 人力资源
  • 广播出版
  • 销售与营销
  • 信息技术
  • 其他的
    • 网站管理
    • 创意运营

 部署模式

  • 基于云
  • 本地

  企业规模

  • 中小企业
  • 大型企业

 最终用户

  • 零售和电子商务
  • 金融保险业协会
  • 制造业
  • 信息技术和电信
  • 媒体和娱乐
  • 政府和公共部门
  • 旅游与酒店
  • 卫生保健
  • 其他的
    • 教育
    • 房地产和建筑
    • 能源和公用事业

数字资产管理市场区域分析

对市场进行分析,并按上述组件、业务功能、部署模式、企业规模、应用和最终用户提供市场规模洞察和趋势。

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the digital asset management market due to the increasing penetration of the internet and social media platforms. This growth facilitates a higher demand for efficient asset management solutions among businesses. Moreover, the presence of leading technology firms and innovative start-ups enhances the region's competitive landscape, further propelling advancements and adoption of digital asset management tools across various industries.

Asia-Pacific is expected to witness significant growth during the forecast period due to the high adoption rate of cloud technology and digital technology amongst small and medium enterprises as well as large enterprises to improve employee productivity.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Digital Asset Management Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Digital Asset Management Market Leaders Operating in the Market Are:

  • Adobe (U.S.)
  • Open Text Corporation  (Canada)
  • Cognizant (U.S.)
  • Aprimo (U.S.)
  • Bynder (Netherlands)
  • Sitecore (U.S.)
  • Widen (U.S.)
  • MediaBeacon, Inc., (U.S.)
  • Nuxeo (U.S,)
  • WoodWing (Netherlands)
  • Canto (U.S.)
  • Wedia (France)
  • Digizuite (Denmark)
  • censhare (Germany)
  • Cloudinary (U.S.)
  • MediaValet (Canada)
  • Ignitetech (U.S.)
  • BrandMaker (Germany)
  • Brandfolder (U.S.)

Latest Developments in Digital Asset Management Market

  • In February 2024, Zoniqx (Tassets) finalized its strategic partnership with Ripple, a leader in cryptocurrency and blockchain technologies. This collaboration aims to leverage Ripple’s expertise in the XRP Ledger (XRPL) to enhance tokenization processes, ultimately increasing liquidity within the digital asset ecosystem. By integrating XRPL capabilities, Zoniqx seeks to revolutionize the management and accessibility of digital tokens, promoting broader adoption and functionality within the blockchain landscape
  • In November 2023, 3iQ Digital Assets, a division of 3iQ Corp based in the U.S., unveiled an innovative suite of crypto hedge fund managed accounts through its new 3iQ Managed Account Platform (QMAP). This platform aims to provide tailored investment solutions to clients, leveraging USD 50 million in commitments from dedicated investors. The launch marks a significant advancement in providing structured investment opportunities in the cryptocurrency space
  • In April 2023, Image Relay launched its Marketing Delivery solution, aimed at simplifying the often chaotic management of digital assets. This innovative cloud-based platform integrates Product Information Management (PIM) and Digital Asset Management (DAM) capabilities, allowing organizations to efficiently organize and manage their digital assets. By streamlining these processes, Marketing Delivery empowers businesses to enhance productivity and maintain better control over their marketing resources
  • In July 2022, Acquia and Widen collaborated to enhance technology integrations for their product information management (Acquia PIM) and digital asset management (Acquia DAM) solutions. This partnership focuses on enabling customers to streamline their content supply chain through automated processes. By integrating these technologies, Acquia and Widen aim to provide businesses with tools that facilitate better content management, ultimately improving operational efficiency and customer engagement
  • In June 2022, Imagen formed a partnership with Greenfly, a cloud-based digital media software platform, to strengthen their capabilities in the global entertainment and sports industry. This collaboration enhances the distributed and automated collection, storage, and sharing of digital assets. By working together, Imagen and Greenfly aim to provide industry stakeholders with improved access to digital media, ensuring efficient asset management and optimized workflows in content creation and distribution

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Frequently Asked Questions

The major players in the Digital Asset Management Market are Adobe (U.S.), Open Text Corporation (Canada), Cognizant (U.S.), Aprimo (U.S.), Bynder (Netherlands), Sitecore (U.S.), Widen (U.S.), MediaBeacon, Inc., (U.S.), Nuxeo (US), WoodWing (Netherlands), Canto (U.S.), etc.
The countries covered in the Digital Asset Management Market are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, etc.
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