全球客户旅程分析市场 – 行业趋势和 2030 年预测

客户旅程分析市场分析和规模

客户旅程分析为商业智能和数据科学团队提供了一套工具包，帮助他们整合和分析跨渠道数据。其功能为复杂的多渠道客户旅程提供了背景信息和清晰度。这种背景信息一旦与 SQL 和分析空间等工具结合使用，便会提供深入的洞察力，了解如何从客户转化过程中消除痛点并在最重要的时刻提供积极的体验。

2022 年全球客户旅程分析市场价值为 99.6 亿美元，预计到 2030 年将达到 417 亿美元，在 2023-2030 年预测期内的复合年增长率为 19.6%。由于对消费者分析仪表板系统的需求，“软件”在全球客户旅程分析市场的组件部分中占据主导地位。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。

客户旅程分析市场范围和细分

Market Definition

Customer journey analytics is weaving together of each touch- point that a consumer interacts across multiple channels. Customer journey analytics provides marketers and professionals of the client experience a unique and important tool to understand and engage with each consumer at a particular position. One can determine the most important consumer peregrinations and can prioritize these openings that vastly impact business pretensions by assaying enormous data points in real- time..

Global Customer Journey Analytics Market Dynamics

Drivers

• Growing Need to Provide Better Customer Experience

The recent technology and digital metamorphosis smash have led to a client revolution in terms of changes in buying actions, choices, and modes. Guests no longer predicate their fidelity on price or product. Rather, they stay pious to companies due to the experience they admit. Client experience encompasses every aspect of a company’s immolation — the quality of client care, of course, but also advertising, packaging, product and service features, ease of use, and trust ability. Exceptional client experience is the stylish competitive advantage a company can secure. Client experience has risen in significance over the last decade and is now lauded as the primary competitive battlefield for enterprises across diligence. From fiscal services and telecommunications to healthcare and retail, it's now honored that exceptional  customer experience can significantly impact business issues, similar as a share of portmanteau, retention, and client continuance value.

• Increased Number of Industries Globally

Growing number of small and medium scale enterprises all around the globe is one of the major factors fostering the growth of the market. In other words, increased number of banking, financial services, and insurance (BFSI), government and public sector, healthcare and life sciences, manufacturing, retail and e-commerce, telecommunication, and IT industries, is directly influencing the growth rate of the market.

Opportunities

• Rise in Demand for Real-Time Customer Journey

In moment’s digital and big data period, data can be structured or unshaped, and utmost of it resides outside enterprises. Therefore, it has come pivotal to have a platform that can be used to integrate various client information. Presently, enterprises need a comprehensive client trip analytics platform that can collect a high volume of client data in real time to give meaningful perceptivity. This can assimilate data, structure, upgrade, give the exploratory capability, identify and estimate various patterns, and help make sapience- grounded opinions briskly. The client trip analytics offers layers that enable druggies to explore data in understanding client requirements and design trends, and draw precious perceptivity using known analysis styles, similar as deals and marketing optimization, cost optimization, threat operation, and social network analysis. The rearmost data and analytics tools are projected to give growth openings to dissect data for the benefit of guests and the request.

Restraints/ Challenges

• Difficulty in Quantifying Customer Experience RoI (Return of Investment )

All associations want to measure and manage their sweats with figures. Quantifying the RoI (return of investment ) of client experience is the toughest challenge for customer experience leaders, but it's most important for brands to justify fiscal results. Organizations across diligence struggle to connect client and peregrinations to business-critical KPIs, similar as profit, churn, and cost to serve. The association faces an incapability to measure the impact of customer experience on business issues, which makes it delicate to secure a customer experience budget. Organizations that are challenged to quantify the ROI  (return of investment )  of customer experience enterprise report stagnant budgets or small diminishments. Without coffers, customer experience leaders cannot invest in the technology necessary to effectively measure and ameliorate client experience. Investing in customer experience brings a strong return on investment. A large quantum of structured and unshaped databases bear significant coffers, similar as plutocrat, time, and workers, to dissect. This creates issues that block the optimum RoI  (return of investment )  from client trip analytics.

• Data Security and Privacy Concerns

Security pitfalls are projected to grow indeed further in the future. In the once four times, the fiscal impact of cybercrimes has increased by nearly 78, and the time it takes to resolve cyberattacks has doubled. The increase in data from various sources is clumsy for several IT brigades. The associations are gathering data through multiple touchpoints and measuring it nearly. Similar data, which is used in support and dispatches, may include a variety of data types, similar as public information, big data, and small data collected from the guests. This data can include warrants, individual preferences, and streamlined contact information on products, services, and communication platforms. Therefore, the merchandisers need to insure high- position data security to maintain client trust.

This global customer journey analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global customer journey analytics market  contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In January 2021, NICE launched the new intertwined capabilities between NICE in Contact CUSTOMER EXPERIENCEone and Microsoft Brigades, empowering real- time recording as well as comity with a range of affiliated operations. This launch of new capabilities will enable guests to guard every commerce using global, carrier- grade voice services
• In December 2020, Genesys launched Genesys Digital, a new business unit of Genesys. Genesys Digital will concentrate on enabling companies to keep pace with consumers’ evolving preferences for digital engagement across the client trip, whether using webchat for an inquiry, cataloging an appointment via textbook, or entering care from a chatbot
• In November 2020, SAP completed the accession of Emarsys, an omnichannel client engagement platform provider. The Emarsys products will be added to the SAP Client Experience portfolio. The addition of Emarsys products in the SAP Client Experience portfolio will enable SAP to engage guests and deliver hyperactive- substantiated, omnichannel engagements in real time.

Global Customer Journey Analytics Market Scope

The global customer journey analytics market is segmented on the basis of component, interaction deployment mode, organization size, application, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component  

• Solution
• Services

Interaction

• Mobile
• Social Media
• Web
• Call Center
• Email
• Branch/Store
• Others

Deployment Mode

• Cloud
• On-Premise

Organization Size

• Large Enterprises
• Small and Medium-Sized Enterprises

Application

• Customer Churn Analysis
• Product Management
• Brand Management
• Customer Behavioral Analysis
• Campaign Management
• Customer Segmentation and Targeting
• Others

End User

• BFSI
• Manufacturing
• Government and Defense
• Telecommunications and IT
• Automotive and Transportation
• Retail and Ecommerce
• Healthcare and Life Science
• Media and  Entertainment
• Travel and Hospitality
• Energy and Utilities
• Others

Global Customer Journey Analytics Market Region Analysis/Insights

The global customer journey analytics market is analysed and market size insights and trends are provided by country, component, interaction deployment mode, organization size, application, and end user as referenced above.

The regions covered in the global customer journey analytics market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa. The countries covered in the global customer journey analytics market report are U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa.

由于消费电子和医疗行业对产品的需求不断增长，以及该地区的技术进步，北美在全球客户旅程分析市场中占据主导地位。

预计亚太地区 (APAC) 在 2023-2030 年预测期内将出现显著增长，因为该地区新创新产品的出现非常普遍。此外，在对该地区数据进行预测分析时，还考虑了全球品牌的存在和可用性以及由于来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税的影响以及贸易路线。

竞争格局和全球客户旅程分析市场份额分析

全球客户旅程分析市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上提供的数据点仅与公司对全球客户旅程分析市场的关注有关

全球客户旅程分析市场的一些主要参与者包括：

• 甲骨文 (美国)
•  Adobe。（美国）
• Salesforce, Inc.（美国）
• NICE（美国）
• SAP（德国）
• 谷歌（美国）
• 微软 (美国)
• Genesys。（美国）
• 思科系统公司（美国）
• Teradata。（美国）
• Alterian。（美国）
• 点彩派。（美国）
• inQuba（南非）
• 风筝轮（美国）
• Verint Systems Inc.（美国）
• Thunderhead（英国）
• Servion Global Solutions（印度）
• CallMiner。（美国）
• NGDATA, Inc.（比利时）
• 原声（美国）
• FirstHive（美国）
• CaliberMind（美国）
• Amperity, Inc.（美国）
• Cerebri AI（美国）

SKU-24857