全球化妆品护肤品市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

化妆品护肤品市场分析

在尖端技术和创新方法的推动下，化妆品护肤品市场正在经历快速发展。一项显著的进步是将人工智能(AI) 融入个性化护肤解决方案中。人工智能工具可以分析皮肤类型、状况和外部因素，为个人消费者打造量身定制的产品，从而提高功效和消费者满意度。此外，纳米技术在护肤品中的应用使活性成分能够更深地渗透，从而提高其针对衰老和痤疮等特定皮肤问题的效率。

生物技术也在取得长足进步，开发出促进皮肤再生和抗衰老的植物肽和生长因子等生物工程成分。随着消费者对更可持续、更清洁标签产品的需求，这些成分越来越受欢迎。

随着对可持续做法的需求不断增长，越来越多的人开始采用环保包装解决方案，这进一步推动了市场的增长。随着消费者的偏好逐渐转向道德美容，制造商开始专注于天然和有机产品，推动全球化妆品护肤品市场的增长。预计这一趋势将维持该行业的长期增长。

化妆品护肤品市场规模

2023 年全球化妆品护肤品市场规模价值 6.0348 亿美元，预计到 2031 年将达到 9.9127 亿美元，2024 年至 2031 年预测期内的复合年增长率为 6.40%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。

化妆品护肤品市场趋势

“对天然和有机成分的需求不断增长”

One specific trend driving the growth of the cosmetic skincare market is the increasing demand for natural and organic ingredients. Consumers are becoming more health-conscious, seeking skincare products free from synthetic chemicals, parabens, and sulfates. Brands such as The Ordinary and Tata Harper are gaining traction by offering formulations with plant-based and eco-friendly components. This trend is also influenced by the clean beauty movement, which emphasizes transparency in ingredient sourcing. Companies are investing in research and development to develop effective natural alternatives, catering to the growing consumer preference for ethical and sustainable skincare solutions, thereby propelling the market's growth globally.

Report Scope and Cosmetic Skin Care Market Segmentation

Cosmetic Skin Care Market Definition

Cosmetic skin care refers to products and treatments designed to enhance the appearance and health of the skin. It includes a variety of formulations such as moisturizers, serums, cleansers, exfoliants, sunscreens, and anti-aging creams. These products target issues such as wrinkles, dryness, acne, pigmentation, and uneven texture. Cosmetic skin care often combines active ingredients such as hyaluronic acid, retinoids, antioxidants, and vitamins to improve skin tone and texture. While primarily focused on aesthetics, cosmetic skin care can also help protect the skin from environmental damage and maintain overall skin health. Regular use promotes a radiant and youthful appearance.

Cosmetic Skin Care Market Dynamics

Drivers

• Rise in Men’s Skincare

The rise in men’s skincare is significantly driving the cosmetic skincare market. Men are becoming increasingly interested in personal grooming and skin health, leading to a growing demand for products tailored specifically to their needs. This trend has prompted companies to develop targeted offerings, such as aftershave balms, facial cleansers, and anti-aging creams. For instance, in July 2021, Shiseido Co. Ltd. launched the ULTIMUNE Power Infusing Concentrate III in Japan, rejuvenating its iconic serum. This enhanced formulation, designed to strengthen skin's defenses against aging and environmental stressors, will be available in approximately 380 retail stores across the country and on the beauty website watashi+. This product renewal reflects Shiseido’s commitment to delivering advanced skincare solutions that cater to evolving consumer needs.

• Expansion of E-commerce

The rapid expansion of e-commerce platforms has revolutionized the skincare market by making products more accessible to consumers globally. Online retail channels such as Amazon, Sephora, and specialized beauty sites provide customers with a vast array of skincare products, including niche brands and international favorites. This convenience has driven higher sales, particularly for premium and hard-to-find products that may not be available in local stores. For instance, In January 2022, L'Oréal and Verily forged a strategic partnership focused exclusively on beauty, aiming to enhance skin health. This innovative collaboration will launch two key initiatives that delve into the mechanisms of skin and hair aging. The partnership aims to guide L'Oréal’s precision beauty technology strategy and product development, marking a significant step in combining scientific research with beauty industry advancements.

Opportunities

• Influence of Celebrity and Beauty Experts

The influence of celebrities and beauty experts creates significant opportunities in the cosmetic skin care market. Brands that collaborate with well-known figures can enhance their visibility and credibility. For instance, in June 2021, Procter & Gamble introduced GoodSkin MD, its skincare line, to CVS Pharmacy’s physical and online stores. The product lineup includes six offerings, featuring sunscreen, vitamin C and B serums, a nourishing night cream, a restorative rescue cream, and a gentle cleanser. This launch reflects P&G’s strategy to meet diverse skincare needs, combining science-backed formulations with convenience for consumers seeking effective solutions.

• Innovations in Skincare Technology

Technological advancements in skincare are creating significant opportunities in the market. For instance, retinol-infused products have revolutionized anti-aging solutions by effectively reducing fine lines and improving skin texture. Hyaluronic acid formulations have gained popularity for their superior hydration properties, attracting consumers looking for plump and youthful skin. Moreover, skin treatment devices, such as LED masks and microcurrent tools, offer at-home spa-such as experiences, appealing to a tech-savvy clientele. Brands such as Drunk Elephant and The Ordinary leverage these innovations to provide effective, science-backed solutions, enhancing consumer trust and loyalty. This trend fosters a competitive landscape, prompting continuous development and investment in cutting-edge skincare technologies.

Restraints/Challenges

• Ingredient Safety Concerns

Ingredient safety concerns significantly hinder the cosmetic skin care market as consumers become more aware of potentially harmful substances. The demand for transparency has intensified scrutiny on ingredients such as parabens, sulfates, and phthalates, leading consumers to prefer brands that prioritize safe formulations. Brands that fail to address these concerns risk backlash from informed customers, potentially resulting in negative publicity and loss of trust. Furthermore, regulatory bodies are increasingly enforcing stricter guidelines, forcing companies to reformulate products, which can delay product launches and increase costs. This heightened focus on ingredient safety ultimately constrains market growth and limits the competitive edge for brands unprepared to adapt.

• Changing Consumer Preferences

The cosmetic skin care market is hindered by rapidly changing consumer preferences, particularly the increasing demand for clean beauty products and eco-friendly packaging. Consumers are becoming more discerning, seeking products free from harmful chemicals and sourced sustainably. This shift forces brands to invest heavily in reformulating products and redesigning packaging to align with these expectations. Such adjustments can strain resources, leading to increased costs and extended development timelines. In addition, brands that fail to adapt quickly risk losing market share to more agile competitors. This constant pressure to innovate can divert attention from core business operations, further complicating growth strategies in a competitive landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Cosmetic Skin Care Market Scope

The market is segmented on the basis of category, gender, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Category

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics

 Gender

• Men
• Women
• Unisex

Application

• Flakiness Reduction
• Stem Cells Protection Against UV
• Rehydrate The Skin’s Surface
• Minimize Wrinkles
• Increase The Viscosity Of Aqueous
• Others

 Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Pharmacies
• Online Sales Channels
• Others

Cosmetic Skin Care Market Regional Analysis

The market is analyzed and market size insights and trends are provided by category, gender, application and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the cosmetic skin care market due to the increasing influence of skin care trends and consumer demand for high-quality products. This region benefits from strong brand loyalty, innovative product offerings, and extensive marketing strategies. In addition, rising disposable incomes and a growing awareness of skincare routines contribute to the market's growth, making North America a key player in the global landscape.

Asia-Pacific is expected to witness high growth in the cosmetic skin care market due to rising consumer awareness about skin health and beauty trends. The demand for natural and organic products is increasing, driven by changing lifestyles and preferences. In addition, the growing influence of social media and beauty influencers is encouraging consumers to invest in advanced skincare solutions, further propelling market expansion in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Cosmetic Skin Care Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Cosmetic Skin Care Market Leaders Operating in the Market Are:

• L'Oréal (France)
• 联合利华 (英国)
• 新雅芳公司（美国）
• 雅诗兰黛公司（美国）
• Espa（英国）
• THE BODY SHOP INTERNATIONAL LIMITED（英国）
• 资生堂株式会社（日本）
• 科蒂公司 (美国)
• 博国际（印度）
• A One Cosmetics Products（印度）
• 兰蔻（法国）
• 倩碧实验室有限责任公司（美国）
• Galderma Laboratories, LP（瑞士）
• AVON Beauty Products India Pvt Ltd（印度）
• Nutriglow Cosmetics Pvt. Ltd.（印度）
• Shree Cosmetics Ltd (印度)
• 花王株式会社 (日本)
• 强生服务公司（美国）
• 宝洁（美国）
• 拜尔斯道夫（德国）

化妆品护肤品市场的最新发展

• 2022 年 1 月，欧莱雅与 Verily 建立了专注于美容领域的战略合作伙伴关系，旨在增强皮肤健康。此次创新合作将启动两项关键计划，深入研究皮肤和头发衰老的机制。此次合作旨在指导欧莱雅的精准美容技术战略和产品开发，标志着将科学研究与美容行业进步相结合的重要一步
• 2022 年 1 月，宝洁公司战略性收购了以清洁美容方法闻名的奢侈护肤品牌 Tula。Tula 利用益生菌提取物和超级食品的力量，创造出能够改善皮肤平衡、舒缓刺激和促进补水的产品。作为交易的一部分，宝洁美容将支持 Tula 的增长计划，推动创新并扩大其在护肤品市场的产品供应
• 2021 年 12 月，欧莱雅集团宣布收购“Youth to the People”，这是一家总部位于加州的护肤品公司，以其高性能纯素配方而闻名。Youth to the People 专注于利用优质超级食品提取物结合科学进步来提供有效的护肤解决方案。此次收购增强了欧莱雅的产品组合，使其能够扩展到清洁美容领域，同时利用 Youth to the People 的创新护肤方法
• 2021 年 7 月，资生堂株式会社在日本推出了 ULTIMUNE Power Infusing Concentrate III，为其标志性精华液注入活力。这种增强配方旨在增强皮肤对衰老和环境压力的防御能力，将在全国约 380 家零售店和美容网站 watashi+ 上销售。此次产品更新反映了资生堂致力于提供满足不断变化的消费者需求的先进护肤解决方案的承诺
• 2021 年 6 月，拜尔斯道夫股份公司的 NX NIVEA 加速器计划扩展到中国，在上海挑选了五家有前途的初创公司进行合作。该计划包括与中国领先的电子商务平台天猫的合作。通过专注于美容技术、个性化和创新平台商业模式，拜尔斯道夫旨在利用美容行业的高数字化水平，促进独立品牌的发展并提高消费者参与度
• 2021 年 6 月，宝洁公司在 CVS 药店的实体店和网上商店推出了其护肤系列 GoodSkin MD。该产品系列包括六种产品，包括防晒霜、维生素 C 和 B 精华、滋养晚霜、修复修复霜和温和洁面乳。此次发布反映了宝洁满足多样化护肤需求的战略，将科学支持的配方与寻求有效解决方案的消费者的便利性相结合

SKU-47922