Global Contextual Advertising Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2023 –2030 |
 Market Size (Base Year) |
USD 13,800.00 million |
 Market Size (Forecast Year) |
USD 38,200.00 million |
 CAGR |
% |
| Major Markets Players |
>全球上下文广告市场，按部署（移动设备、台式机和数字广告牌）、方法（大众上下文广告、重点上下文广告、上下文行为广告和上下文广告牌广告）、类型（基于活动的广告、基于位置的广告和其他）、最终用户（消费品、零售和餐馆、电信和 IT、银行、金融服务和保险、媒体和娱乐、旅游、交通、汽车、医疗保健、学术界和政府）划分 - 行业趋势和预测到 2030 年。
上下文广告市场分析及规模
全球上下文广告市场根据部署、方法、类型和最终用户进行细分。细分市场之间的增长有助于您分析利基增长领域和进入市场的策略，并确定您的核心应用领域和目标市场的差异。
Data Bridge Market Research 分析称，全球情境广告市场规模在 2022 年为 138 亿美元，到 2030 年将飙升至 382 亿美元，预计在预测期内的复合年增长率为 28.90%。与传统静态广告牌相比，数字广告牌提供动态且视觉上吸引人的显示效果，因此“数字广告牌”在全球情境广告市场的部署领域占据主导地位。它们可以展示引人注目的图形、动画和视频，吸引路人的注意力并留下持久的印象。轮流显示多个广告的能力还可以提高广告的多样性和灵活性。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。
上下文广告市场范围和细分
|
报告指标 |
细节 |
|
预测期 |
2023 至 2030 年 |
|
基准年 |
2022 |
|
历史岁月 |
2021（可定制为 2015-2020） |
|
定量单位 |
收入（百万美元）、销量（单位）、定价（美元） |
|
涵盖的领域 |
按部署（移动设备、台式机和数字广告牌）、方法（大众情境广告、重点情境广告、情境行为广告和情境广告牌广告）、类型（基于活动的广告、基于位置的广告等）、最终用户（消费品、零售和餐馆、电信和 IT、银行、金融服务和保险、媒体和娱乐、旅游、交通、汽车、医疗保健、学术界和政府） |
|
覆盖国家 |
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa |
|
Market Players Covered |
Google Inc. (U.S.), Meta. (U.S.), Microsoft (U.S.), Yahoo (U.S.), Twitter, Inc. (U.S.), Amazon.com, Inc. (U.S.), Act-On Software Inc. (U.S.), Brandwatch. (U.K.), Clarabridge (U.S.), SENDIBLE (U.K.), Digimind (U.S.), Meltwater. (U.S.), Cision Ltd. (U.S.), Simplify360. (India) |
|
Market Opportunities |
|
Market Definition
The global contextual advertising market is the industry that encompasses the buying and selling of advertisements based on the context of a user's online activities. Contextual advertising involves displaying relevant ads to users based on the content they are currently viewing or the keywords they are searching for.
Contextual advertising works by analyzing the content of a webpage, such as its text, images, and links, to determine the context and then deliver targeted advertisements that match that context. For example, if a user is reading an article about travel destinations, contextual advertising platforms can display ads for hotels, airlines, or travel agencies.
The market for contextual advertising has grown significantly in recent years due to the increasing popularity of online advertising and the need for more personalized and relevant ad experiences. Advertisers and marketers are continuously looking for ways to reach their target audiences more effectively, and contextual advertising provides a way to do that by delivering ads that align with users' interests and preferences.
Global Contextual Advertising Market Dynamics
Drivers
- Rising Demand for Personalized and Relevant Advertising
Consumers today expect personalized and relevant ad experiences. Contextual advertising addresses this demand by delivering ads that align with users' interests, behaviors, and preferences. By leveraging contextual data and targeting algorithms, advertisers can deliver more tailored and meaningful ads, leading to higher engagement, conversion rates, and customer satisfaction.
- Increasing Advancements in Data Analytics and AI Technologies
The advancements in data analytics and artificial intelligence (AI) technologies have significantly impacted the contextual advertising market. These technologies enable advertisers to analyze large volumes of data, gain insights into user behavior, and make data-driven decisions to optimize their advertising campaigns. AI-powered algorithms can process contextual information and deliver ads in real time, enhancing targeting accuracy and improving ad effectiveness.
- Increase the Proliferation of Digital Content and Online Platforms
The continuous growth of digital content consumption across websites, mobile apps, social media platforms, and streaming services provides a vast landscape for contextual advertising. Advertisers can leverage a wide range of online platforms to reach their target audiences with relevant ads, ensuring that their messages are seen in the right context and at the right time.
Opportunity
- Increasing Digital Advertising Spending
The continuous growth of digital advertising spending provides a significant opportunity for the contextual advertising market. As more businesses allocate their marketing budgets to digital channels, there is a growing demand for effective advertising solutions that can reach and engage target audiences. Contextual advertising, with its ability to deliver relevant and personalized ads, is well-positioned to capitalize on this trend.
Restraint/Challenge
- Ad Blocking and Ad Avoidance
Ad blocking software and user ad avoidance behaviors pose a significant challenge for contextual advertising. Many internet users employ ad blockers to prevent ads from being displayed, which reduces the visibility and effectiveness of contextual ads. Advertisers need to find creative ways to deliver ads that are less intrusive and provide value to users to overcome this challenge. Moreover, the accuracy of contextual data analysis can sometimes be a challenge. While advancements in AI and machine learning have improved contextual targeting capabilities, there can still be instances where the contextual understanding may not be entirely accurate. This can result in ads being displayed in irrelevant or mismatched contexts, leading to lower engagement and wasted ad spending.
This global contextual advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the variable frequency drive market, contact the Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.
Recent Development
- In May 2022: Google announced the expansion of its Privacy Sandbox initiative, aimed at developing privacy-focused advertising solutions while addressing users' privacy concerns
- In March 2022: Microsoft Advertising launched "Responsive Search Ads," an ad format that dynamically adjusts ad copy based on the context of user searches, improving relevance and performance
- In August 2021: Amazon Advertising expanded its "Sponsored Display" offering, allowing advertisers to target audiences based on shopping behaviors, product interests, and related product views
Global Contextual Advertising Market Scope
The global contextual advertising market is segmented on the basis of deployment, approach, type, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Deployment
- Mobile Devices
- Desktops
- Digital Billboards
Approach
- Mass Contextual Advertising
- Focused Contextual Advertising
- Contextual Behavioral Advertising
- Contextual Billboard Advertising
Type
- Activity-Based Advertising
- Location-Based Advertising
- Others
End User
- Consumer Goods
- Retail and Restaurants
- Telecom and IT
- Banking
- Financial Services, and Insurance
- Media and Entertainment
- Travel
- Transportation
- Automobiles
- Healthcare
- Academia
- Government
Global Contextual Advertising Market Country Analysis/Insights
The global contextual advertising market is analyzed and market size insights and trends are provided by country, deployment, approach, type, and end user, as referenced above.
The regions covered in the global contextual advertising market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa. The countries covered in the global contextual advertising market report are the U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, the U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa.
North America dominates the market due to the strong presence of major key players offering advertising technologies in the region.
Asia-Pacific region is projected to undergo substantial during the forecast period owing to due to the high growth of the market owing to the presence of emerging countries such as India, China, and Japan.
报告的区域部分还提供了影响市场当前和未来趋势的各个市场影响因素和国内市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供区域数据的预测分析时，还考虑了全球品牌的存在和可用性以及由于来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税的影响和贸易路线。
全球上下文广告市场还为您提供了详细的市场分析，包括每个地区资本设备广告的增长情况、全球上下文广告市场不同类型产品的安装基数、使用生命线曲线的技术的影响以及电池监管情景的变化及其对变频驱动器市场的影响。数据适用于 201-2020 年的历史时期。
竞争格局和全球上下文广告市场份额分析
全球上下文广告市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上提供的数据点仅与公司对全球上下文广告市场的关注有关。
全球上下文广告市场的一些主要参与者包括：
- 谷歌公司（美国）
- 元。（美国）
- 微软 (美国)
- 雅虎（美国）
- Twitter, Inc.（美国）
- Amazon.com, Inc.（美国）
- Act-On Software Inc.（美国）
- Brandwatch(英国)
- Clarabridge（美国）
- SENDIBLE（英国）
- Digimind（美国）
- 融水。（美国）
- Cision Ltd.（美国）
- Simplify360。（印度）
SKU-
Get online access to the report on the World's First Market Intelligence Cloud
- Interactive Data Analysis Dashboard
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
- Harness the Power of Benchmark Analysis for Comprehensive Competitor Tracking
研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
可定制
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
