Global Cereal Bar Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 7.52 Billion |
 Market Size (Forecast Year) |
USD 13.35 Billion |
 CAGR |
% |
| Major Markets Players |
|
>全球谷物棒市场，按类型（早餐棒、小吃棒、健康与保健棒、能量与营养棒等）、用途（增强能量、肌肉锻炼、增重、代餐和瘦肌）、口味（焦糖、巧克力、花生酱、蜂蜜等）、成分（天然、混合和调味）、包装（盒式、小袋和包装纸）、销售渠道（B2B 和 B2C）划分——行业趋势与预测至 2031 年。
谷物棒市场分析和规模
由于消费者越来越喜欢方便又营养的零食，谷物棒市场一直保持稳定增长。这一趋势是由忙碌的生活方式、日益增强的健康意识以及对便携式食品的需求推动的。制造商正在通过创新来满足多样化的饮食需求，包括无麸质、有机和低糖品种。例如，2023 年 1 月，家乐氏获得 FDA 批准，以加强其早餐谷物和谷物棒中维生素 D3 的强化，突显了其为满足消费者健康需求而做出的持续努力。各公司也在专注于创新和研发，以加强其市场地位。谷物棒越来越多地被视为不仅是早餐食品，而且是可行的代餐或零食，可全天提升能量水平。
2023 年全球谷物棒市场规模价值 75.2 亿美元，预计到 2031 年将达到 133.5 亿美元，2024 年至 2031 年预测期内的复合年增长率为 7.44%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2024 至 2031 年 |
|
基准年 |
2023 |
|
历史岁月 |
2022（可定制为 2016 - 2021） |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
类型（早餐棒、零食棒、保健棒、能量营养棒等）、用途（补充能量、增肌、增重、代餐、瘦肌）、口味（焦糖、巧克力、花生酱、蜂蜜等）、成分（天然、混合、调味）、包装（盒装、小袋、包装纸）、销售渠道（B2B 和 B2C） |
|
覆盖国家 |
U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, Rest of South America |
|
Market Players Covered |
Kellogg Co. (U.S.), Jordans (U.K.), General Mills, Inc. (U.S.), Nestlé (Switzerland), Abbott (U.S.), PepsiCo (U.S.), Simply Good Foods USA, Inc. (U.S.), Ocado Retail Limited (U.K.), The Quaker Oats Company (U.S.), Mars, Incorporated (U.S.), Hain Celestial (U.S.), Associated British Foods plc (U.K.), Clif Bar & Company (U.S.), KIND LLC (U.S.), Concord Foods, LLC (U.S.), FRANK Food Products (Netherlands), Natural Balance Foods (U.K.), To You (U.K.), Perfect Bar (U.S.), Bobo's (U.S.) |
|
Market Opportunities |
|
Market Definition
A cereal bar is a convenient snack typically made from a combination of cereal grains (such as oats, rice, or wheat), sweeteners (such as honey or syrup), and often mixed with fruits, nuts, or chocolate. These ingredients are compacted into a bar form and can be consumed as a quick, on-the-go snack or as a part of a balanced breakfast.
Cereal Bar Market Dynamics
Drivers
- Increasing Health Awareness
As consumers prioritize healthier lifestyles and seek convenient yet nutritious snack options, the demand for cereal bars continues to rise. These bars are viewed as a convenient way to supplement daily dietary needs with essential nutrients, making them increasingly popular among health-conscious individuals looking for balanced snacking choices that support their wellness goals. Growing consumer awareness regarding health benefits associated with cereal bars, such as high fiber content, low sugar options, and fortified nutrients, is a significant driver.
- Convenience and On-the-Go Consumption
Manufacturers are keenly focused on meeting diverse consumer preferences by introducing organic, gluten-free, and vegan options. These innovations not only expand the consumer base but also cater to specific dietary needs and preferences, thereby stimulating market demand. Additionally, incorporating trendy ingredients like superfoods, probiotics, and plant-based proteins enhances the nutritional profile and appeal of cereal bars, positioning them as versatile snacks suitable for various dietary lifestyles. Continuous innovation in flavors, ingredients, and formulations plays a crucial role in driving market growth for cereal bars.
Opportunities
- Product Innovation in Flavors and Ingredients
Continuous innovation in flavors, ingredients, and formulations plays a crucial role in driving market growth for cereal bars. Manufacturers are keenly focused on meeting diverse consumer preferences by introducing organic, gluten-free, and vegan options. For instance, Mars China unveiled a new milestone in January 2024, with sustainable packaging with the introduction of its SNICKERS bar featuring dark chocolate cereal. This innovative product not only provides consumers with a low-sugar and low-glycemic index (GI) option but also utilizes individual packaging made from mono-PP material, enhancing its recyclability through designated channels. These innovations not only expand the consumer base but also cater to specific dietary needs and preferences, thereby stimulating market demand.
- Enhanced Distribution Networks for Cereal Bar
The cereal bar market benefits significantly from increasing penetration into diverse retail channels such as supermarkets, convenience stores, and online platforms. Enhanced distribution networks ensure broader product availability, making cereal bars accessible to a wider audience globally. Strategic partnerships with retailers and aggressive marketing efforts further boost visibility and consumer engagement, driving sales and market penetration. The ability to reach consumers through multiple channels enhances brand visibility and strengthens market presence, facilitating sustained growth and competitiveness in the snack food industry.
Restraints/Challenges
- Health Concerns Over Sugar Content
Despite their nutritional benefits, some cereal bars may contain high levels of added sugars, prompting concerns among health-conscious consumers and regulatory bodies alike. The scrutiny over sugar content has led to heightened awareness regarding the importance of reading labels and making informed dietary choices. Manufacturers face pressure to reformulate products to meet evolving health standards and consumer preferences for lower sugar options, thereby mitigating potential market constraints and maintaining consumer trust and satisfaction.
- Competition from Alternatives Snacks Option
Cereal bars face fierce competition from a myriad of alternative snack options such as protein bars, energy drinks, and fresh fruit, which offer similar nutritional benefits or are perceived as healthier choices. This competitive landscape challenges market expansion as consumers weigh their snack options based on taste, nutritional content, and perceived health benefits. To maintain market share and drive growth, cereal bar manufacturers must innovate continuously, differentiate their offerings, and effectively communicate unique value propositions that resonate with evolving consumer preferences and lifestyle trends.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Developments
- In March 2024, World of Sweets entered a partnership with Mondelez International to expand the presence of the American-origin Clif brand, ensuring broader availability through retail channels
- In January 2024, McKee Foods introduced Sunbelt Bakery chewy granola bars targeted at the vending industry, featuring a sell-by date code. The new granola bars come in three flavors: classic chocolate chip, oats & honey, and fudge dipped the chocolate chip. McKee Foods emphasizes that these products are shelf-stable and individually wrapped
Cereal Bar Market Scope
The market is segmented on the basis of types, application, flavor, composition, packaging, and sales channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Types
- Breakfast Bars
- Snack Bars
- Health and Wellness Bars
- 能量营养棒
- 其他谷物棒
应用
- 增强能量
- 肌肉锻炼
- 增重剂
- 代餐
- 瘦肌肉
味道
- 焦糖
- 巧克力
- 花生酱
- 蜂蜜
- 其他口味
作品
- 自然的
- 综合
- 调味
包装
- 箱体类型
- 小袋
- 包装器
销售渠道
- B2B
- B2C
谷物棒市场区域分析/见解
对市场进行分析，并按上述国家、类型、应用、风味、成分、包装和销售渠道提供市场规模洞察和趋势。
市场覆盖的国家包括美国、加拿大、墨西哥、德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷以及南美洲其他地区。
北美预计将主导市场，因为消费者越来越喜欢谷物棒作为传统早餐的便捷替代品。这种趋势受到忙碌的生活方式等因素的推动，人们更注重快速、营养的零食。
亚太地区预计将出现显著增长，原因包括零售业的扩张、全球化和影响饮食习惯的西方化。此外，该地区还受益于个人可支配收入的增加，这支持了谷物棒等方便食品的支出增加。
报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势、波特五力分析和案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在对国家数据进行预测分析时，还考虑了区域品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税的影响和贸易路线。
竞争格局和谷物棒市场份额分析
市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、区域存在、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
在市场上运营的一些主要市场参与者包括：
- 凯洛格公司（美国）
- 乔丹（英国）
- 通用磨坊公司 (美国)
- 雀巢（瑞士）
- 雅培（美国）
- 百事可乐 (美国)
- Simply Good Foods USA, Inc.（美国）
- Ocado Retail Limited（英国）
- 桂格燕麦公司（美国）
- 玛氏公司（美国）
- Hain Celestial（美国）
- 英国联合食品有限公司 (英国)
- Clif Bar & Company（美国）
- KIND LLC（美国）
- Concord Foods, LLC（美国）
- FRANK 食品产品（荷兰）
- Natural Balance Foods（英国）
- 给你（英国）
- Perfect Bar（美国）
- Bobo's（美国）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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