全球农业旅游市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

农业旅游市场分析

随着旅行者越来越多地寻求独特而真实的体验，将自己与自然、农业和当地文化联系起来，农业旅游市场正在经历显著增长。该行业涵盖一系列活动，包括农场住宿、葡萄园之旅、自摘农产品体验以及可持续农业实践教育研讨会。最近的发展凸显了向环境可持续实践的转变，许多农业旅游经营者采取环保举措来吸引有环保意识的消费者。此外，数字营销和社交媒体的兴起使农场能够有效地推广其产品，接触更广泛的受众并提高知名度。例如，许多农场正在利用在线平台提供虚拟旅游和在线预订体验，以满足旅行者日益增长的便利需求。此外，随着城市人口不断增长，人们对乡村旅游的兴趣日益浓厚，吸引更多游客前往农业旅游目的地。因此，这个市场有望继续扩张，为农民和农村社区提供有利可图的机会，同时提高人们对农业实践和当地生态系统的认识。

农业旅游市场规模

2023 年全球农业旅游市场规模价值 63.4 亿美元，预计到 2031 年将达到 95.1 亿美元，2024 年至 2031 年预测期内的复合年增长率为 5.20%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。

农业旅游市场趋势

“从农场到餐桌的体验正在兴起”

The agritourism market is experiencing significant growth as more travelers seek authentic experiences that connect them with local agriculture and rural lifestyles. One notable trend is the rise of farm-to-table experiences, where visitors participate in hands-on activities such as fruit picking, cooking classes, and wine tastings at local vineyards. For instance, the Blueberry Hill Farm in Virginia offers guests the opportunity to pick their own blueberries and then enjoy a cooking workshop featuring fresh, locally sourced ingredients. This trend attracts tourists and supports local economies by encouraging the consumption of regional produce and enhancing community engagement. In addition, agritourism destinations are increasingly incorporating educational components, such as workshops on sustainable farming practices, thereby promoting awareness of agricultural issues. As consumers continue to prioritize wellness and sustainability, the agritourism market is poised for further expansion, providing unique opportunities for both visitors and farmers alike.

Report Scope and Agritourism Market Segmentation 

Agritourism Market Definition

Agritourism refers to a type of tourism that involves visiting farms or rural areas to engage in activities related to agriculture and farming. This can include experiences such as farm tours, fruit or vegetable picking, wine tasting, educational workshops, and participating in farm-based events. Agritourism aims to provide visitors with a deeper understanding of agricultural practices, promote local produce, and enhance the connection between consumers and food sources. It offers unique experiences to tourists and supports local economies and encourages sustainable farming practices.

Agritourism Market Dynamics

Drivers

• Growing Food and Beverage Industry

The growing interest in sustainable travel has led to a notable shift in consumer preferences towards eco-friendly tourism options. Agritourism, in particular, offers travelers the unique opportunity to immerse themselves in local farming practices while supporting sustainable agriculture. For instance, visitors to a vineyard may participate in organic grape harvesting and learn about sustainable winemaking processes, all while enjoying breathtaking countryside views. Such hands-on experience enriches their understanding of food production and fosters a deeper connection with the land and the community. As a result, agritourism appeals significantly to environmentally conscious tourists who prioritize sustainability in their travel choices, seeking to reduce their carbon footprint while contributing to local economies. Moreover, agritourism initiatives often include educational components, such as workshops on organic farming or conservation efforts, further driving the agritourism market.

• Rising Awareness of Local Food Movements

The rising awareness of local food movements has significantly influenced tourist preferences, with many travelers eager to understand the origins of their food. The farm-to-table movement, which emphasizes sourcing ingredients directly from local farms, has garnered widespread popularity, driving interest in agritourism. Tourists are increasingly seeking authentic experiences that connect them with local food producers, and agritourism offers just that. For instance, a visit to a family-run farm allows guests to participate in picking seasonal fruits, learning about sustainable farming practices, and enjoying meals prepared with freshly harvested ingredients. Such experiences provide food enthusiasts with the chance to taste the freshest produce and deepen their appreciation for local agriculture and its impact on the community. This trend is further supported by the growing demand for transparency in food sourcing, prompting tourists to choose agritourism as a way to support local farmers and gain firsthand knowledge of the food production process, ultimately driving the market expansion.

Opportunities

• Rising Digital Marketing and Social Media Integration

The rise of digital marketing and social media has revolutionized the agritourism sector by enabling businesses to reach a wider audience and engage potential visitors more effectively. Agritourism operators can leverage platforms like Instagram, Facebook, and TikTok to showcase their unique offerings, share captivating visuals of farm activities, and promote seasonal events, thereby attracting new customers and generating buzz around their experiences. For instance, Lyman Orchards in Connecticut uses social media to highlight its pick-your-own fruit experiences, seasonal festivals, and farm-to-table dining options, successfully drawing in families and food enthusiasts. Additionally, implementing online booking systems simplifies the reservation process for visitors, allowing them to secure their experiences with ease and reducing administrative burdens for the operators. . By capitalizing on digital marketing strategies and efficient online booking, agritourism businesses can significantly expand their market reach and tap into the growing demand for authentic, farm-based experiences, ultimately creating wider opportunities for the market.

• Increasing Government Support

Governments worldwide are increasingly recognizing the potential of agritourism to bolster local economies and preserve rural heritage, leading to the implementation of various support measures. For instance, in the United States, the U.S. Department of Agriculture (USDA) has launched programs that provide grants and financial assistance to agritourism operators, enabling them to enhance their facilities and marketing efforts. Similarly, in Italy, the government has established regulations that support agritourism by offering tax incentives and funding for agricultural businesses that engage in tourism-related activities. These measures aim to preserve traditional farming practices and local customs while encouraging visitors to explore rural areas. Such government backing plays a crucial role in driving the growth of the agritourism sector, fostering sustainable development, and creating jobs in rural communities, thereby enhancing the overall attractiveness of agritourism as a viable travel option.

Restraints/Challenges

• Seasonality in Agricultural Activities

Seasonality in agricultural activities poses a significant challenge for agritourism, as visitor interest is often tied to specific harvest times and farming events. For instance, farms that offer apple picking experiences typically see a surge in visitors during the fall, coinciding with the apple harvest season. However, during off-peak months, such as winter and early spring, these farms may struggle to attract tourists, leading to inconsistent revenue streams. This fluctuation can make it difficult for agritourism operators to sustain their businesses year-round, as they may rely heavily on seasonal profits to cover operating costs. Moreover, operators must find ways to diversify their offerings or create year-round attractions to mitigate the impact of seasonality, which can require additional investment and strategic planning. Consequently hampering the overall market growth.

• Assosiated Environmental Degradation

While agritourism promotes sustainable practices, it can inadvertently contribute to environmental degradation if not managed effectively. For instance, a surge in visitor traffic to a popular agritourism destination can place immense pressure on local resources, such as water supply, soil quality, and wildlife habitats. Increased foot traffic in sensitive agricultural areas may lead to soil erosion, habitat disruption, and pollution from waste generated by visitors. Moreover, the demand for infrastructure, such as roads, parking, and facilities to accommodate tourists, can further strain local ecosystems and compromise their integrity. For instance, a vineyard that experiences a significant influx of tourists may need to expand its facilities, potentially encroaching on natural habitats or disrupting local biodiversity, ultimately hampering the overall growth of the market.

本市场报告详细介绍了最新发展、贸易法规、进出口分析、生产分析、价值链优化、市场份额、国内和本地市场参与者的影响，分析了新兴收入领域的机会、市场法规的变化、战略市场增长分析、市场规模、类别市场增长、应用领域和主导地位、产品批准、产品发布、地域扩展、市场技术创新。如需获取更多市场信息，请联系 Data Bridge Market Research 获取分析师简报，我们的团队将帮助您做出明智的市场决策，实现市场增长。

农业旅游市场范围

市场根据游客类型、活动和预订模式进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

旅游类型

• 国内的
• 国际的

活动

• 农场销售
• 户外休闲
• 农家乐
• 教育旅游
• 住宿
• 其他的

預訂模式

• 直接预订
• 在线旅行社和旅行社 (OTA)
• 市场预订

农业旅游市场区域分析

对市场进行了分析，并按国家、游客类型、活动和预订模式提供了市场规模洞察和趋势，如上所述。

市场报告涉及的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲的其他地区、欧洲的日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲的其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA) 的一部分）。

北美引领农业旅游市场，这得益于该地区旅游业的快速增长。消费者对真实的农场体验的兴趣日益浓厚，这种体验让游客能够接触到当地的农业和食品生产，推动了农业旅游市场的扩张。此外，政府和行业利益相关者的支持性政策和举措进一步促进了农业旅游活动的发展和推广。

预计亚太地区农业旅游市场将在预测期内实现最显著的增长，这主要归功于正在进行的基础设施建设计划。这些进步促进了农业目的地的连通性和可达性，从而吸引了更多的游客。此外，对可持续旅游实践的投资增加也增强了该地区农业旅游的整体吸引力，推动了其扩张。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

农业旅游市场份额

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

在市场上运营的农业旅游市场领导者是：

• 自由山农场（美国）
• Blackberry Farm LLC（美国）
• Willow-Witt 牧场（美国）
• Monteillet Fromagerie（美国）
• 山谷农场旅馆（美国）
• Harvest Fresh Farms（美国）
• Wheatacre Hall Barns（英国）
• Orange Grove by Totalstay（南非）
• Quadrant Australia（澳大利亚）
• 选择假期（加拿大）
• Expedia, Inc.（美国）
• 中国旅游（中国）
• 旅游领袖集团（美国）
• 巴特菲尔德和罗宾逊（加拿大）

农业旅游市场的最新发展

• 2023 年 8 月，由全球农业旅游网络太平洋委员会和全球可持续旅游理事会组织的太平洋农业旅游会议旨在通过融入土著观点来加强太平洋地区的农业旅游
• 2023 年 4 月，澳大利亚阿西西援助项目宣布与 Dreamdelion Indonesia 合作启动一项名为 Jajal Wae 可持续农业旅游的新短期计划。该项目旨在通过农业旅游赋予印度尼西亚农村妇女权力，实现经济稳定和增长
• 2023 年 4 月，一群农业旅游领域的顶尖从业者、专家和学者齐聚一堂，成立了全球农业旅游网络 (GAN)。该网络旨在通过汇集研究人员、农民、农业生产者、教育工作者、政府实体和其他利益相关者来支持和促进市场增长，以促进行业发展
• 2022 年 12 月，全球可持续基础设施开发领导者 URD 宣布计划在迪拜打造最大的脱碳农业旅游中心之一。据公司报告，该项目预计将创造 10,000 个就业岗位，增强安全和娱乐选择，并刺激迪拜旅游业增长
• 2022 年 10 月，美国农业部 (USDA) 公布了一项 6400 万美元的拨款，旨在加强地方和区域粮食系统。这笔资金将通过地方农业市场计划 (LAMP) 的农贸市场和地方食品推广计划 (FMLFPP) 以及区域食品系统伙伴关系 (RFSP) 拨款计划进行分配，农业旅游业是有资格获得基础设施发展支持的行业之一。

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