德国跑步鞋市场，按类型（中性鞋、运动控制鞋、稳定鞋、缓冲鞋、竞速平底鞋、跑步钉鞋、极简跑鞋、越野鞋、其他）、防水类型（防水、防水）、产品类型（有鞋带、无鞋带鞋）、价格范围（经济型、中型和大型）、分销渠道（超市/大卖场、多品牌商店、电子商务、其他）、应用（专业用户、休闲用户）、最终用户（男士、女士、儿童）划分，行业趋势及预测至 2029 年。
市场分析和洞察：德国跑步鞋市场
鞋类是用来覆盖脚的服装或服饰，例如鞋子、凉鞋和靴子。鞋类的目的是保护脚免受环境的侵害。鞋类是为男性、女性和儿童最终用户制作的。它有各种类型，包括鞋子、凉鞋、乐福鞋、运动鞋、拖鞋和靴子。它现在是人类生活的基本需求。鞋子应该穿起来舒适，因为不合脚的鞋子会导致脚和腿受伤和扭伤。运动鞋是主要用于运动的跑鞋，包括篮球、高尔夫、网球、拳击和许多其他运动，跑步、散步和锻炼。各种材料也被用于制作跑步鞋，如皮革、橡胶、棉、聚酯和塑料。
跑步鞋必不可少，因为鞋已成为人类的必需品。鞋类的需求可能波动不大，但永远不会停止。Data Bridge Market Research 分析称，在 2022 年至 2029 年的预测期内，跑步鞋市场将以 6.1% 的复合年增长率增长。
|
报告指标 |
细节 |
|
预测期 |
2022 至 2029 年 |
|
基准年 |
2021 |
|
历史岁月 |
2020（可定制至 2019 - 2014） |
|
定量单位 |
收入（百万美元）、销量（单位）、定价（美元） |
|
涵盖的领域 |
类型（中性鞋、运动控制鞋、稳定鞋、缓冲鞋、竞速平底鞋、跑钉鞋、极简跑鞋、越野鞋、其他）、防水类型（防水、防水）、产品类型（有鞋带、无鞋带鞋）、价格范围（经济型、中型和大型）、分销渠道（超市/大卖场、多品牌店、电子商务、其他）、应用（专业用户、休闲用户）、最终用户（男士、女士、儿童） |
|
覆盖国家 |
德国 |
|
涵盖的市场参与者 |
ADIDAS AG（德国）、Nike, Inc.（美国）、PUMA SE（德国）、Saucony（美国）、ASICS Corporation（日本）、DECKERS BRANDS（美国）、True Motion Running GmbH（德国）、Brooks Sports, Inc（美国）、New Balance（美国）、Altra Running（美国）、Lunge Lauf- und Sportschuhe GmbH（德国） |
跑步鞋市场动态
驱动程序
- 各代人的健康意识不断增强
各代人健康意识的增强都有积极影响，健康和健身意识的增强表明消费者关心自己的健康，并且更有可能提高自己的健康标准，从而推动市场增长。
- 电子商务和其他在线平台的兴起
电子商务是通过电子网络或在线平台（主要是互联网）购买和销售商品和服务的过程。近年来，亚马逊、Flipkart 和 eBay 等电子商务平台的广泛使用是市场增长的重要因素之一。
- 对时尚、舒适和定制跑步鞋的需求激增
风格和舒适度几乎是鞋类品牌成功的商业标志，这一因素有望推动市场增长。
- 增加该地区的体育文化场景和活动
体育赛事和体育文化与跑鞋市场有着直接的关联，因为参加此类赛事的运动员需要跑鞋进行热身、练习等。此外，德国社会的新一代也将受到体育文化的启发，这将直接推动跑步鞋市场的销售。
机会
- Crossfit 运动和越野跑运动的增长
Cross-Fit 运动被公认为世界上发展最快的高强度功能性训练运动之一。CrossFit 是一种高强度间歇训练，可与其他高强度运动相媲美，其日益普及预计将为市场增长提供丰厚的机会。
此外，各种鞋类产品的推出将为 2022-2029 年预测期内的跑步鞋类市场提供有利的机会。
限制/挑战
然而，品牌鞋类的假冒/仿冒是全球、欧洲和德国公司最担心的问题，因此也是德国鞋类市场的主要制约因素。鞋类制造过程中有害气体的排放量增加，导致环境危害，例如日益严重的健康问题和全球温室气体排放，以及由于港口拥堵、劳动力短缺和 COVID-19 导致的供应链问题，直到 2023 年，这将阻碍制造商的产品率，并阻碍德国跑鞋市场的增长。
Covid-19对跑步鞋市场的影响
COVID-19 给市场带来了负面影响。疫情期间的封锁和隔离使鞋类原材料和产品的供应链管理变得复杂。这导致市场上的鞋类产品短缺。由于疫情稍有放松，消费者对跑步鞋类产品的需求在 COVID 之后激增，但由于 COVID-19 的严重影响导致港口拥堵和劳动力短缺，制造和制造原材料的短缺持续存在。
近期发展
- 2021 年 12 月，ADIDAS AG 为女性跑步者推出了 Ultraboost 22。这款鞋的主要特点是使用大陆天然橡胶外底和用含有 50% 海洋塑料的纱线制成的鞋面。
德国跑步鞋市场范围
跑步鞋市场根据类型、防水型产品类型、应用、价格范围、分销渠道和最终用户进行细分。这些细分市场之间的增长将帮助您分析行业中增长微弱的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。
类型
- 中性鞋
- 运动控制鞋
- 稳定鞋
- 缓冲鞋
- 赛车平底鞋
- 跑步钉鞋
- 极简主义跑鞋
- 越野鞋
- 其他的
根据类型，德国跑步鞋市场分为中性鞋、运动控制鞋、稳定鞋、缓冲鞋、竞速平底鞋、跑钉鞋、简约跑鞋、越野鞋等。
防水
- 防水的
- 防水
根据防水类型，德国跑步鞋市场分为防水和防防水。
产品类型
- 有鞋带
- 无鞋带鞋
根据产品类型，德国跑步鞋市场分为有鞋带鞋和无鞋带鞋
价格范围
- 经济
- 中等的
- 高的
根据价格范围，德国跑步鞋市场分为经济型、中型和高端。
分销渠道
- 超市/大卖场
- 多品牌专卖店
- 电子商务
- 其他的
根据分销渠道，德国跑步鞋市场分为超市/大卖场、多品牌商店、电子商务和其他。
应用
- 专业用户
- 休闲用户
根据应用，德国跑步鞋市场分为专业用户和休闲用户。
终端用户
- 男性
- 女性
- 孩子们
根据最终用户，德国跑步鞋市场分为男鞋、女鞋和童鞋。
德国跑步鞋市场区域分析/见解
对跑步鞋市场进行了分析，并按国家、类型、防水类型、产品类型、应用、价格范围、分销渠道和最终用户提供了市场规模洞察和趋势。
报告的国家部分还提供了影响单个市场因素和国内市场法规变化，这些变化影响了市场的当前和未来趋势。新销售、替代销售、国家人口统计、疾病流行病学和进出口关税等数据点是用于预测单个国家市场情景的一些主要指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、销售渠道的影响。
竞争格局和跑步鞋市场份额分析
跑步鞋市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对跑步鞋市场的关注有关。
跑步鞋市场的一些主要参与者包括 ADIDAS AG、Nike, Inc.、PUMA SE、Saucony、ASICS Corporation、DECKERS BRANDS、True Motion Running GmbH、Brooks Sports, Inc、New Balance、Altra Running、Lunge Lauf- und Sportschuhe GmbH 等。
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目录
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF GERMANY RUNNING FOOTWEAR MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHICAL SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 DBMR TRIPOD DATA VALIDATION MODEL
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.6 DBMR MARKET POSITION GRID
2.7 VENDOR SHARE ANALYSIS
2.8 MULTIVARIATE MODELING
2.9 TYPE TIMELINE CURVE
2.1 MARKET APPLICATION COVERAGE GRID
2.11 DBMR MARKET CHALLENGE MATRIX
2.12 SECONDARY SOURCES
2.13 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 PRODUCTION & CONSUMPTION ANALYSIS
4.2 IMPORT-EXPORT ANALYSIS
4.3 PRICE TREND ANALYSIS
4.4 RAW MATERIAL ANALYSIS
4.5 TECHNOLOGICAL ADVANCEMENT BY MANUFACTURERS
4.6 PORTER’S FIVE FORCES
4.7 VENDOR SELECTION CRITERIA
4.8 CONSUMER BEHAVIOR PATTERNS
4.9 FACTORS INFLUENCING BUYING DECISION
5 SUPPLY CHAIN OF GERMANY RUNNING FOOTWEAR MARKET
5.1 LOGISTIC COST SCENARIO
5.2 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS
6 MARKET OVERVIEW
6.1 DRIVERS
6.1.1 RISE OF E-COMMERCE AND OTHER ONLINE PLATFORMS
6.1.2 GROWTH IN HEALTH CONSCIOUSNESS AMONG ALL GENERATIONS
6.1.3 SURGE IN DEMAND FOR STYLISH, COMFORTABLE, AND CUSTOM BUILD RUNNING FOOTWEAR
6.1.4 INCREASE IN SPORTING CULTURE SCENARIOS AND EVENTS IN THE REGION
6.2 RESTRAINT
6.2.1 UPSURGE IN FAKE/COUNTERFEIT BRANDED FOOTWEAR IN MARKET
6.3 OPPORTUNITIES
6.3.1 TECHNOLOGICAL GROWTH IN SPORTS SHOE MANUFACTURING
6.3.2 GROWTH IN CROSS-FIT SPORTS AND TRAIL-RUNNING SPORT
6.4 CHALLENGES
6.4.1 ENVIRONMENTAL CONCERNS RAISED BY THE MANUFACTURING OF SYNTHETIC PRODUCTS
6.4.2 SUPPLY CHAIN DISRUPTION AND INVENTORY MANAGEMENT ISSUES DUE TO COVID-19
7 GERMANY RUNNING FOOTWEAR MARKET, BY TYPE
7.1 OVERVIEW
7.2 NEUTRAL SHOES
7.3 TRAIL SHOES
7.3.1 LIGHT TRAIL
7.3.2 RUGGED TRAIL
7.3.3 OFF TRAIL
7.4 CUSHIONING SHOES
7.5 STABILITY SHOES
7.6 MOTION CONTROL SHOES
7.7 RUNNING SPIKES
7.8 RACING FLATS
7.9 MINIMALIST RUNNING SHOES
7.1 OTHERS
8 GERMANY RUNNING FOOTWEAR MARKET, BY WATERPROOFING
8.1 OVERVIEW
8.2 WATERPROOF
8.3 WATER REPELLENT
9 GERMANY RUNNING FOOTWEAR MARKET, BY PRODUCT TYPE
9.1 OVERVIEW
9.2 WITH LACES
9.3 LACELESS SHOES
10 GERMANY RUNNING FOOTWEAR MARKET, BY PRICE RANGE
10.1 OVERVIEW
10.2 MEDIUM
10.3 ECONOMY
10.4 HIGH
11 GERMANY RUNNING FOOTWEAR MARKET, BY DISTRIBUTION CHANNEL
11.1 OVERVIEW
11.2 SUPERMARKETS/HYPERMARKETS
11.3 MULTI-BRAND STORES
11.4 E-COMMERCE
11.5 OTHERS
12 GERMANY RUNNING FOOTWEAR MARKET, BY APPLICATION
12.1 OVERVIEW
12.2 RECREATIONAL USER
12.3 PROFESSIONAL USER
13 GERMANY RUNNING FOOTWEAR MARKET, BY END-USER
13.1 OVERVIEW
13.2 MEN
13.3 WOMEN
13.4 KIDS
14 GERMANY RUNNING FOOTWEAR MARKET: COMPANY LANDSCAPE
14.1 COMPANY SHARE ANALYSIS: GERMANY
15 SWOT ANALYSIS
16 COMPANY PROFILE
16.1 ADIDAS AG
16.1.1 COMPANY SNAPSHOT
16.1.2 REVENUE ANALYSIS
16.1.3 PRODUCT PORTFOLIO
16.1.4 RECENT DEVELOPMENTS
16.2 NIKE, INC.
16.2.1 COMPANY SNAPSHOT
16.2.2 REVENUE ANALYSIS
16.2.3 PRODUCT PORTFOLIO
16.2.4 RECENT DEVELOPMENTS
16.3 PUMA SE
16.3.1 COMPANY SNAPSHOT
16.3.2 REVENUE ANALYSIS
16.3.3 PRODUCT PORTFOLIO
16.3.4 RECENT DEVELOPMENTS
16.4 ASICS CORPORATION
16.4.1 COMPANY SNAPSHOT
16.4.2 REVENUE ANALYSIS
16.4.3 PRODUCT PORTFOLIO
16.4.4 RECENT DEVELOPMENTS
16.5 NEW BALANCE
16.5.1 COMPANY SNAPSHOT
16.5.2 PRODUCT PORTFOLIO
16.5.3 RECENT DEVELOPMENTS
16.6 BROOKS SPORTS, INC
16.6.1 COMPANY SNAPSHOT
16.6.2 PRODUCT PORTFOLIO
16.6.3 RECENT DEVELOPMENTS
16.7 ALTRA RUNNING (A SUBSIDIARY OF WOLVERINE VF CORPORATION)
16.7.1 COMPANY SNAPSHOT
16.7.2 REVENUE ANALYSIS
16.7.3 PRODUCT PORTFOLIO
16.7.4 RECENT DEVELOPMENTS
16.8 DECKERS BRANDS
16.8.1 COMPANY SNAPSHOT
16.8.2 REVENUE ANALYSIS
16.8.3 BRAND PORTFOLIO
16.8.4 RECENT DEVELOPMENT
16.9 LUNGE RUNNING AND SPORTS SHOES GMBH
16.9.1 COMPANY SNAPSHOT
16.9.2 PRODUCT PORTFOLIO
16.9.3 RECENT DEVELOPMENTS
16.1 SAUCONY (A SUBSIDIARY OF WOLVERINE WORLD WIDE)
16.10.1 COMPANY SNAPSHOT
16.10.2 REVENUE ANALYSIS
16.10.3 PRODUCT PORTFOLIO
16.10.4 RECENT DEVELOPMENT
16.11 TRUE MOTION RUNNING GMBH
16.11.1 COMPANY SNAPSHOT
16.11.2 PRODUCT PORTFOLIO
16.11.3 RECENT DEVELOPMENT
17 QUESTIONNAIRE
18 RELATED REPORTS
表格列表
TABLE 1 CONSUMPTION OF SPORTS FOOTWEAR IN GERMANY, 2009-2013 (EURO MILLION)
TABLE 2 GERMANY MATERIAL FOR SHOES IMPORTS DATA, FEBRUARY 2022
TABLE 3 GERMANY FOOTWEAR IMPORT FROM CHINA, FEBRUARY 2022
TABLE 4 GERMANY RUNNING FOOTWEAR IMPORT DATA, FEBRUARY 2022
TABLE 5 GERMANY RUNNING SHOE EXPORT DATA, FEBRUARY 2022
TABLE 6 GERMANY ADIDAS SHOE EXPORT DATA, OCTOBER 2021
TABLE 7 AVERAGE MONEY SPENT ON RUNNING SHOES
TABLE 8 GERMANY RUNNING FOOTWEAR MARKET, BY TYPE, 2020-2029 (USD MILLION)
TABLE 9 GERMANY RUNNING FOOTWEAR MARKET, BY TYPE, BY VOLUME, 2020-2029 (PAIRS)
TABLE 10 GLOBAL TRAIL SHOES IN RUNNING FOOTWEAR MARKET, BY TYPE, 2020-2029 (USD MILLION)
TABLE 11 GERMANY RUNNING FOOTWEAR MARKET, BY WATERPROOFING, 2020-2029 (USD MILLION)
TABLE 12 GERMANY RUNNING FOOTWEAR MARKET, BY PRODUCT TYPE, 2020-2029 (USD MILLION)
TABLE 13 GERMANY RUNNING FOOTWEAR MARKET, BY PRICE RANGE, 2020-2029 (USD MILLION)
TABLE 14 GERMANY RUNNING FOOTWEAR MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD MILLION)
TABLE 15 GERMANY RUNNING FOOTWEAR MARKET, BY APPLICATION, 2020-2029 (USD MILLION)
TABLE 16 GERMANY RUNNING FOOTWEAR MARKET, BY END-USER, 2020-2029 (USD MILLION)
图片列表
FIGURE 1 GERMANY RUNNING FOOTWEAR MARKET: SEGMENTATION
FIGURE 2 GERMANY RUNNING FOOTWEAR MARKET: DATA TRIANGULATION
FIGURE 3 GERMANY RUNNING FOOTWEAR MARKET: DROC ANALYSIS
FIGURE 4 GERMANY RUNNING FOOTWEAR MARKET: REGIONAL VS COUNTRY MARKET ANALYSIS
FIGURE 5 GERMANY RUNNING FOOTWEAR MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 GERMANY RUNNING FOOTWEAR MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 7 GERMANY RUNNING FOOTWEAR MARKET: DBMR MARKET POSITION GRID
FIGURE 8 GERMANY RUNNING FOOTWEAR MARKET: VENDOR SHARE ANALYSIS
FIGURE 9 GERMANY RUNNING FOOTWEAR MARKET: MARKET APPLICATION COVERAGE GRID
FIGURE 10 GERMANY RUNNING FOOTWEAR MARKET: CHALLENGE MATRIX
FIGURE 11 GERMANY RUNNING FOOTWEAR MARKET: SEGMENTATION
FIGURE 12 GROWTH IN HEALTH CONSCIOUSNESS AMONG ALL GENERATIONS AND RISE OF E-COMMERCE AND OTHER ONLINE PLATFORMS ARE EXPECTED TO DRIVE THE GERMANY RUNNING FOOTWEAR MARKET IN THE FORECAST PERIOD OF 2022 TO 2029
FIGURE 13 NEUTRAL SHOE IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE GERMANY RUNNING FOOTWEAR MARKET IN 2022 & 2029
FIGURE 14 FINANCIAL ANATOMY OF A USD 100 NIKE SHOE
FIGURE 15 AVERAGE PRICE OF RUNNING SHOES IN STORES AND ONLINE
FIGURE 16 AVERAGE PRICE OF WATERPROOF AND NON WATERPROOF RUNNING SHOES
FIGURE 17 COST ASSOCIATED WITH FABRICATION OF A USD 180.10 SHOE AND ITS SPLITS IN USD
FIGURE 18 SUPPLY CHAIN OF RUNNING FOOTWEAR MARKET
FIGURE 19 DRIVERS, RESTRAINT, OPPORTUNITIES, AND CHALLENGES OF GERMANY RUNNING FOOTWEAR MARKET
FIGURE 20 GERMANY RUNNING FOOTWEAR MARKET: BY TYPE, 2021
FIGURE 21 GERMANY RUNNING FOOTWEAR MARKET: BY WATERPROOFING, 2021
FIGURE 22 GERMANY RUNNING FOOTWEAR MARKET: BY PRODUCT TYPE, 2021
FIGURE 23 GERMANY RUNNING FOOTWEAR MARKET: BY PRICE RANGE, 2021
FIGURE 24 GERMANY RUNNING FOOTWEAR MARKET: BY DISTRIBUTION CHANNEL, 2021
FIGURE 25 GERMANY RUNNING FOOTWEAR MARKET: BY APPLICATION, 2021
FIGURE 26 GERMANY RUNNING FOOTWEAR MARKET: BY END-USER, 2021
FIGURE 27 GERMANY RUNNING FOOTWEAR MARKET: COMPANY SHARE 2021 (%)
研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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