欧洲汽车订阅市场 – 行业趋势和 2029 年预测

市场定义和见解

车辆订阅是一种计划，允许客户通过每月付费或订阅来访问或使用车辆。这允许订阅者或消费者使用车辆，并且可以完全访问车辆，而无需支付高额首付或每月分期付款、汽车维护费用或支付保险费。相反，消费者只需支付涵盖完整维护、保险和路边援助的全包月费。 

人口增长、快速城市化和工业化对汽车订​​阅的增长产生了重大影响，因为最近由于服务提供商提供多种汽车订阅模式和计划，汽车订阅在消费者中得到了广泛采用。Data Bridge Market Research 分析称，在 2022 年至 2029 年的预测期内，汽车订阅市场将以 29.2% 的复合年增长率增长。

Vehicle Subscription Market Dynamics

Drivers

• High adoption of vehicle subscription model

This subscription services offered by various automobile companies are getting immensely popular among the consumer in recent times. As it gives the consumer and user the freedom and flexibility to drive or use their favourite car and their favourite brands without the need of buying it.

• Increase in population, rapid urbanization and industrialization

Rapid urbanization, population, emergence of mobility as a service (MaaS) technologies and change in consumer behaviour pattern is forcing the major players to offer subscription based services for consumer to gain market advantage.

• Emergence of EV’s & its importance in vehicle subscription market

In recent times, automotive industry has been showing enormous growth over the years owing to the rising demand for luxurious electric vehicles. All-electric vehicles (EVs) are referred to as battery electric vehicles which use a battery to store the electrical energy that powers the vehicles.

• Growing demand for ADAS vehicles and its subscription model

Advanced driver-assistance systems (ADAS) is an electronic systems implanted in automobiles for the assistance of driving vehicles or self-driving cars. This system uses sensors such as radars, cameras for analysis and takes automatic action based on the surroundings of the vehicle.

Opportunities

• Advent of smart connected vehicle

This growing consumer interest towards smart connected vehicles is increasing the sales of the smart connected vehicles and its demand for subscription. Consumers, especially younger generations, want to try out such innovative automotive technologies. Also, rise in penetration of automotive subscription service providers will provide beneficial opportunities for the vehicle subscription market in the forecast period of 2022-2029.

Restraints/Challenges

However, high carbon footprint of automotive sector will force government bodies to take strict government actions and regulation to control emission level which may reduce the vehicle subscription services offered. Moreover, prevalent vehicle leasing, rental, and sharing model will hamper the growth of Europe vehicle subscription market.  

Covid-19 Impact on Vehicle Subscription Market

The COVID-19 has negatively affected the market, as vehicle subscription were low on demand companies such as Mercedes-Benz Group AG, Volkswagen AG, Hertz Global Holdings, Inc., TOYOTA MOTOR CORPORATION and others in Europe face absolute difficulty in providing subscription services to consumers. Moreover, limited supply of semiconductor chips and gadgets has significantly affected the supply of vehicles in the market

Recent Development

• In March 2022, Hyundai Motor Company and its brand KIA launched subscription services for consumers. Car included in this programs are Hyundai Sonata, Tucson and Veloster. This subscription services is expected help the growth of company and will allow the company to further penetrate the subscription services market.

Europe Vehicle Subscription Market Scope

The vehicle subscription market is segmented on the basis of service providers, propulsion type, business models, end-use, subscription type, package, subscription period, wheel drive type, vehicle class and vehicle type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Service Providers

• OEMS & Captives
• Independent/Third Party Service Provider

On the basis of service providers, Europe vehicle subscription market is segmented into OEMS & captives and independent/third party service provider.

Propulsion Type

• ICE
• Electric Vehicle

On the basis of propulsion type, Europe vehicle subscription market is segmented into ICE and electric vehicle.

Business Models

• Automotive Manufacturers
• Automotive Dealership
• Start-Ups And Corporate-Backed Ventures
• Car Subscription Software Providers
• Others

On the basis of business models, Europe vehicle subscription market is segmented into automotive manufacturers, automotive dealership, start-ups and corporate-backed ventures, car subscription software providers and others.

End-Use

• Private
• Corporate

On the basis of end-use, Europe vehicle subscription market is segmented into private and corporate.

Subscription Type

• Single Brand (Single Brand Swap)
• Multi Brand

On the basis of subscription type, Europe vehicle subscription market is segmented into single brand (single brand swap) and multi brand.

Package

• Budget
• Standard
• Premium

On the basis of package, Europe vehicle subscription market is segmented into budget, standard and premium.

Subscription Period

• 1 To 6 Months
• 6 To 12 Months
• More Than 12 Months

On the basis of subscription period, Europe vehicle subscription market is segmented into 1 to 6 months, 6 to 12 months and more than 12 months.

Wheel Drive Type

• Front Wheel Drive
• Rear Wheel Drive
• All-Wheel Drive

On the basis of wheel drive type, Europe vehicle subscription market is segmented into front wheel drive, rear wheel drive and all-wheel drive.

Vehicle Class

• Mid-Priced
• Luxury

根据车辆等级，欧洲车辆订购市场分为中等价位和豪华价位。

车辆类型

• 乘用车
• 轻型商用车
• 重型商用车
• 电动汽车

根据车辆类型，欧洲汽车订阅市场分为乘用车、轻型商用车、重型商用车和电动汽车。

欧洲汽车订阅市场区域分析/见解

对车辆订阅市场进行分析，并按国家、服务提供商、推进类型、商业模式、最终用途、订阅类型、套餐、订阅期、车轮驱动类型、车辆等级和车辆类型提供市场规模洞察和趋势。

汽车订阅市场报告涵盖的国家包括欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其和欧洲其他地区。

报告的国家部分还提供了影响单个市场因素和国内市场法规变化，这些变化影响了市场的当前和未来趋势。新销售、替代销售、国家人口统计、疾病流行病学和进出口关税等数据点是用于预测单个国家市场情景的一些主要指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、销售渠道的影响。

竞争格局和汽车订阅市场份额分析

汽车订购市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、解决方案发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对汽车订购市场的关注有关。

汽车订阅市场的一些主要参与者包括梅赛德斯-奔驰集团股份公司、大众汽车集团股份公司、赫兹全球控股公司、丰田汽车公司、沃尔沃集团、现代汽车公司、宝马汽车公司、捷豹路虎有限公司、雷诺集团、福特汽车公司、通用汽车公司、Zipcar 公司等。

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