欧洲能量饮料市场 – 行业趋势及 2031 年预测

欧洲能量饮料市场分析及规模

在欧洲的酒店业中，能量饮料发挥着多方面的作用。它们通常用作鸡尾酒和混合饮料的混合成分，以满足酒吧、俱乐部和餐厅中寻求刺激和社交的顾客的需求。能量饮料增添了独特的风味，为传统饮料提供了额外的能量，吸引了年轻人群并提升了整体饮酒体验。它们在酒店场所的存在有助于增加收入和提高客户满意度，因为它们提供了多种饮料选择，以满足不同的偏好和口味。 

2023 年欧洲能量饮料市场规模价值 165.3 亿美元，预计到 2031 年将达到 251.8 亿美元，2024 年至 2031 年预测期内的复合年增长率为 5.40%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。

报告范围和市场细分       

Market Definition

Energy drinks are beverages typically containing caffeine, sugar, vitamins, and other stimulants such as taurine or guarana, designed to provide a quick boost in energy and mental alertness. They are popular among individuals seeking increased physical and mental performance, especially during periods of fatigue or intense activity. However, their high caffeine and sugar content can also pose health risks if consumed excessively, leading to concerns about potential adverse effects on cardiovascular health and sleep patterns.

Energy Drinks Market Dynamics

Drivers

• Rising Innovative Product Offerings

Energy drink manufacturers invest in research and development to introduce new flavors, formulations, and packaging designs that resonate with evolving consumer preferences. These innovations differentiate brands and cater to diverse consumer needs, such as sugar-free options, natural ingredients, or functional enhancements such as added vitamins or electrolytes. Additionally, packaging innovations, such as convenient on-the-go formats or eco-friendly packaging, enhance consumer convenience and environmental sustainability, further boosting market appeal. By staying ahead of trends and delivering novel experiences, energy drink companies maintain their relevance, drive consumer engagement, and sustain market growth in Europe.

• Expansion of Distribution Channels

Energy drink manufacturers have diversified their distribution strategies, ensuring widespread availability through various retail channels such as supermarkets, convenience stores, gas stations, vending machines, and online platforms. This broad distribution network enhances accessibility for consumers, allowing them to purchase energy drinks conveniently wherever they go. Additionally, partnerships with beverage distributors and wholesalers facilitate penetration into new markets and regions, further expanding the consumer base. Moreover, innovative packaging formats, such as single-serve bottles and multipacks, cater to different consumption occasions and preferences, amplifying product visibility and sales opportunities across diverse channels.

Opportunities

• Rise in Changing Lifestyles Trends

Individuals juggle multiple responsibilities and commitments, they seek quick and convenient solutions to combat fatigue and maintain alertness throughout the day. Energy drinks offer a convenient source of caffeine and other stimulants that provide an instant boost in energy and mental focus, aligning perfectly with the needs of modern lifestyles. Additionally, the prevalence of late-night socializing and nightlife culture further fuels the demand for energy drinks among young adults seeking to extend their evenings and maintain energy levels. This shift towards a fast-paced lifestyle promotes the consumption of energy drinks as a convenient and effective solution to meet the demands of modern living.

• Growing Marketing Strategies

Brands employ aggressive marketing campaigns across various platforms to create brand awareness, engage consumers, and differentiate themselves in a competitive landscape. Endorsements by celebrities, athletes, and influencers help to build credibility and attract the attention of target demographics, particularly the youth. Strategic sponsorships of sports events, music festivals, and other cultural activities enhance brand visibility and association with active lifestyles.

Restraints/Challenges

• Increasing Awareness of Health Risks

Concerns over potential adverse effects such as cardiovascular issues, sleep disturbances, and dependency have led to heightened consumer caution and regulatory scrutiny. Public campaigns and media coverage highlighting these risks have contributed to a shift in consumer perception, deterring some individuals from regular consumption. As health-consciousness continues to rise, particularly among younger demographics, consumers are actively seeking healthier beverage alternatives, thus posing a challenge to the sustained growth of the energy drinks market in the region.

• High Economic Uncertainty

During periods of economic instability, consumers often prioritize essential purchases over discretionary items such as energy drinks. Decreased consumer spending power and cautious consumption behavior due to job insecurity or recessionary pressures lead to reduced demand for non-essential products, including energy drinks. Moreover, fluctuations in exchange rates, inflationary pressures, and changes in consumer confidence levels further exacerbate uncertainties, impacting market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In October 2023, Quality Pack International, a member of Hell Group, and an Azerbaijani company formed a joint venture, Quality Pack Caspian LLC, aiming to establish a vertically integrated aluminum beverage can manufacturing and non-alcoholic beverage filling factory in Azerbaijan's Alat Free Economic Zone. This venture intends to serve as a regional production hub for local and regional beverage brands, offering either empty cans or filled beverages
• In September 2023, Red Bull introduced its inaugural limited Winter Edition in the United Kingdom, showcasing Red Bull Winter Edition Spiced Pear. This seasonal offering features a blend of pear flavors with a hint of cinnamon, appealing to consumers seeking unique and festive flavor experiences during the colder months
• 2023 年 4 月，Prime 推出了一系列新的能量饮料，其中含有 200 毫克咖啡因和零糖，补充了 300 毫克电解质，每份仅含 10 卡路里。这些饮料有多种口味可供选择，包括蓝莓味、热带宾治味、柠檬酸橙味、橙芒果味和草莓西瓜味，迎合了注重健康的消费者，他们寻求在不添加糖的情况下补充能量

能量饮料市场范围

市场根据产品类型、类型、应用、消费类型、成分和分销渠道进行细分。这些细分市场之间的增长将帮助您分析行业中增长微弱的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

产品类型

• 非酒精性
• 酒精

类型

• 无机
• 有机的

应用

• 运动前
• 恢复
• 运动期间

消费时间

• 上午11点之前
• 晚上 9 点后
• 上午11点至下午2点
• 下午 2-5 点
• 下午 5-9 点

原料

• 牛磺酸
• 咖啡因
• 瓜拉那
• 维生素B
• 左旋肉碱
• 抗氧化剂
• 其他的

分销渠道

• 商店零售商
• 无店铺零售

欧洲能量饮料市场区域分析/见解

对市场进行分析，并按上述国家、产品类型、类型、应用、消费类型、成分和分销渠道提供市场规模洞察和趋势。

市场覆盖的国家包括美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲其他地区、日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区其他地区 (APAC)、巴西、阿根廷、南美洲其他地区、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲其他地区 (MEA)。

英国占据市场主导地位，因为主要行业参与者的强大影响力以及寻求能量饮料的休闲消费者和运动员人数不断增加。在预测期内，这一趋势将继续，这得益于该国强大的市场基础设施和不断变化的消费者偏好。凭借成熟的市场格局和来自各个消费群体的不断增长的需求，英国有望在塑造欧洲能量饮料市场的发展轨迹方面保持领导地位。

由于寻求快速提升能量和表现的消费者对能量饮料的需求不断增长，德国市场预计复合年增长率将有所增长。此外，德国强劲的经济和高可支配收入水平也促使消费者在此类产品上的支出增加。此外，德国对健康和保健的进步态度推动了人们接受能量饮料作为忙碌生活方式的便捷解决方案。

报告的国家部分还提供了影响单个市场因素和国内市场法规变化的信息，这些变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和能量饮料市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对有机咖啡市场的关注有关。

市场上的一些主要参与者包括：

• Keurig Dr Pepper, Inc.（美国）
• 百事可乐 (美国)
• 红牛（奥地利）
• Monster Energy（美国）
• 三得利控股有限公司（日本）
• 可口可乐公司（美国）
• TC 制药工业有限公司 (泰国)
• 德乐（德国）
• Britvic PLC.（英国）
• FRUCOR SUNTORY（新西兰）
• Hype Energy（荷兰）
• D'Angelo Brands（加拿大）
• Mutalo集团（波兰）
• XYIENCE Energy（美国）
• AJE 集团（秘鲁）

SKU-28738