欧洲蜂产品市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

蜂产品市场分析

欧洲蜂产品市场受到以下因素的推动：消费者对蜂产品健康益处的认识不断提高、对营养食品的需求不断增长、对使用蜂蜡的偏好不断增加以及生活方式疾病负担不断增加，这些因素预计将增加对蜂产品市场的需求。目前，蜂产品消费为所有年龄段的人提供了大量的健康益处，从而增加了蜂产品的消费量。蜂产品和补充剂的易得性增强了对蜂产品市场的需求。

蜂产品市场规模

2023 年欧洲蜂产品市场规模价值 33.8 亿美元，预计到 2031 年将达到 64.6 亿美元，2024 年至 2031 年预测期内的复合年增长率为 8.41%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。

蜂产品市场趋势

“人们对蜂产品健康益处的认识不断提高”

随着市场趋势的发展，消费者对蜂蜜、蜂胶、蜂王浆和蜂花粉等产品的营养和治疗功效有了更多的了解，各个地区的需求都有了显著增长。蜂产品长期以来一直因其健康益处而受到认可，但最近研究的进步和消费者教育的增加增强了它们的吸引力。蜂蜜不仅以其天然的甜味而闻名，还因其抗菌特性、抗氧化剂以及缓解喉咙痛和消化问题的潜力而闻名。蜂胶是一种由蜜蜂采集的树脂状物质，以其抗菌、抗真菌和抗炎特性而闻名。蜂王浆是蜂王的专属食物，因其改善皮肤健康、增强能量和增强整体活力的潜力而受到称赞。蜂花粉是一种由蜜蜂从开花植物中采集的营养丰富的物质，因其富含维生素、矿物质和蛋白质而受到重视。

报告范围和蜂产品市场细分        

Bee Products Market Definition

The Europe bee products market includes an extensive array of products sourced directly from bees, such as honey, beeswax, propolis, royal jelly, and bee venom. Each of these products serves distinct purposes across a variety of industries. In the food and beverage industry, honey is widely recognized as a natural sweetener and ingredient in numerous culinary applications. Beeswax finds its use predominantly in cosmetics, serving as a key component in skincare and beauty products due to its emollient and protective properties. Propolis, known for its antimicrobial and anti-inflammatory qualities, is commonly used in pharmaceutical formulations and health supplements. Royal jelly, rich in nutrients, is valued in both the health supplement and cosmetics industries for its potential health benefits and anti-aging properties. Bee pollen, often regarded as a superfood, is incorporated into dietary supplements and functional foods. Bee venom, with its bioactive compounds, is increasingly utilized in cosmetic and pharmaceutical products, particularly for its anti-inflammatory and pain-relief properties.                  

Bee Products Market Dynamics

Drivers

• Rising Awareness of Health Benefits by Bee Products

As consumers become more informed about the nutritional and therapeutic benefits of products such as honey, propolis, royal jelly, and bee pollen, there has been a marked increase in demand across various regions. Bee products have long been recognized for their health benefits, but recent advancements in research and increased consumer education have amplified their appeal. Honey is known not only for its natural sweetness but also for its antimicrobial properties, antioxidants, and potential to soothe sore throats and digestive issues. Propolis, a resin-like substance collected by bees, is known for its antibacterial, antifungal, and anti-inflammatory properties. Royal jelly, the exclusive food for queen bees, is praised for its potential to improve skin health, boost energy, and enhance overall vitality. Bee pollen, a nutrient-dense substance collected by bees from flowering plants, is valued for its high vitamin, mineral, and protein content. Several factors drive the surge in consumer awareness. Increased access to information through the internet and social media has enabled consumers to learn more about the benefits of bee products and their applications in health and wellness. Influencers, health blogs, and wellness platforms frequently highlight the advantages of incorporating bee products into daily routines, further fueling interest. In addition, scientific studies and clinical trials have increasingly validated the health claims associated with bee products, lending credibility and encouraging consumers to make informed choices.

For instance,

• In May 2024, according to an article published by John Wiley & Sons, this journal focuses on the medicinal benefits of honeybee products such as honey, propolis, royal jelly, and bee pollen, which have been utilized in traditional medicine since ancient civilizations such as Egypt, Greece, and China. The therapeutic use of these products is supported by historical texts and modern research, which reveals their antimicrobial, anti-inflammatory, and antioxidant properties. The journal welcomes research on the biological activity, historical usage, and clinical applications of these products.

Rising Demand for Bee-Based Beauty Solutions

This trend is rooted in the unique properties of bee products, which are highly valued for their beneficial effects on skin and hair health. As consumers increasingly seek natural and effective alternatives to synthetic ingredients, bee products have emerged as key components in a wide range of personal care and cosmetic formulations. Bee products such as honey, royal jelly, propolis, and bee pollen are renowned for their various skin benefits. Honey, with its natural humectant properties, helps retain moisture and promotes a smooth, hydrated complexion. It also possesses antimicrobial and anti-inflammatory qualities, making it beneficial for acne-prone and sensitive skin. Royal jelly, known for its rich nutrient profile, is often used in skincare products for its purported anti-aging and revitalizing effects. Its high concentration of vitamins, minerals, and amino acids can help improve skin texture and elasticity. Propolis, a resinous substance collected by bees, is valued for its antibacterial and antioxidant properties, which can help protect the skin from environmental stressors and support overall skin health. Bee pollen, with its diverse range of nutrients, is used to enhance the overall vitality and appearance of the skin.

For instance,

• In January 2020, according to an article published by National Library of Medicine, honey, propolis, bee pollen, bee bread, royal jelly, beeswax, and bee venom have long been used in medicine. Modern research highlights their benefits for skin treatment and care, largely due to their flavonoid content—such as chrysin, apigenin, and quercetin—as well as phenolic acids and 10-hydroxy-trans-2-decenoic acid in royal jelly. Royal jelly is noted for its antibiotic, anti-inflammatory, and anti-aging properties. Honey, propolis, and pollen aid in healing burn wounds with antibacterial, anti-inflammatory, and antiviral effects, while beeswax is utilized in cosmetics and ointments. These products are valuable in medicinal and cosmetic applications.

Opportunities

• Innovation in Product Offerings

Innovation in product offerings represents a significant opportunity in the bee products market, driven by evolving consumer preferences and technological advancements. As the market matures, companies that embrace creative and novel approaches to product development can capture new customer segments and enhance their competitive edge.

Novel Bee Product Formulations: Consumers are increasingly interested in unique and innovative bee products beyond traditional honey. For instance, the development of honey-infused wellness products, such as dietary supplements and functional foods, can tap into the growing demand for health-boosting ingredients. Innovations like honey-based energy bars, immunity-boosting syrups, and nutrient-enriched powders can attract health-conscious consumers seeking natural solutions for their wellness needs.

For instance,

• In July 2021, according to an article by Dabur India Ltd, the company has introduced 'Dabur Honey Tasties,' a healthier, no-added-sugar alternative to classic sugary syrups. It is available in chocolate and strawberry flavors, which combines the goodness of honey with Vitamin D.

Growing Preference for Natural and Organic Products

The increasing consumer preference for natural and organic products presents a significant opportunity for businesses in the bee products industry. As more people prioritize health and wellness, they seek products that are free from artificial additives, pesticides, and chemicals. This shift offers a chance for producers of honey, beeswax, royal jelly, and other bee-derived products to tap into the growing demand for clean, eco-friendly, and ethically sourced goods.

Organic honey is a key product that can capitalize on this trend. Certified organic honey is produced without the use of synthetic chemicals or pesticides, making it an attractive option for health-conscious consumers. By offering certified organic honey, producers can access premium markets, both domestically and internationally, where consumers are willing to pay higher prices for products that align with their values. Additionally, organic certification opens doors to specialized health food stores, online platforms, and export markets with stringent organic standards.

For instance,

• In May 2021, according to article by medical news today, honey, a natural sweetener, is renowned for its potential health benefits, including antioxidant, antimicrobial, and anti-inflammatory properties. Traditionally, it has been used to treat conditions such as eye diseases, bronchial asthma, throat infections, and tuberculosis. In addition, bee pollen, royal jelly, and beeswax offer various health benefits, from skincare to pharmaceutical applications.

Restraints/Challenges

• Habitat Loss due to Urbanization and Agriculture Expansion

Habitat loss resulting from urbanization and agricultural expansion represents a significant challenge for the bee product market. Bees are crucial for pollination, which directly impacts the production of various crops and flowers. The decline in bee populations, driven by habitat loss, poses a threat not only to biodiversity but also to the stability and growth of the bee product market.

Urbanization involves the conversion of natural landscapes into urban areas, including cities, roads, and infrastructure. This process leads to the destruction of bee habitats, such as wildflower meadows and forests. Urban environments often lack the floral diversity that bees require for foraging and nesting, thereby reducing their populations. The fragmentation of habitats further isolates bee colonies, making it difficult for them to find adequate food sources and mates. This disruption in bee populations adversely affects honey production, as well as the availability of other bee-derived products such as pollen, propolis, and royal jelly.

For instance,

• In February 2023, according to an article published by Springer Nature Limited, insect pollinator populations are declining due to urbanization, which threatens pollination services. This study examines how local habitat quality, urbanization degree, and 3D connectivity affect bee, hoverfly, and butterfly visitors in urban dry grasslands. Although urbanization boosts flowering plant abundance, it reduces bee and butterfly species richness. Higher plant richness and ground nesting resources benefit bee diversity, while vegetation structure enhances hoverfly and butterfly visits. Urbanization lowers pollinator visits to available plants, and larger habitat patches support better plant-pollinator interactions. Urban dry grasslands are crucial for pollinator diversity, emphasizing the need for reduced urbanization and effective local management.

Surge in Labor Costs due to Wage Hikes and Skill Shortages

This issue has multifaceted implications for the industry, affecting everything from production to profitability. Wage hikes, a response to inflation and rising living costs, directly increase the operational expenses of beekeeping and honey production. Labor-intensive processes such as hive maintenance, honey extraction, and product packaging become costlier. Beekeepers, who are already working on thin profit margins, struggle to absorb these costs. The increased expenditure often translates into higher prices for consumers, potentially reducing demand and impacting market growth. The beekeeping industry relies heavily on specialized skills, from managing complex hive systems to understanding bee behavior and health. Skill shortages exacerbate the problem by limiting the pool of qualified workers. As experienced beekeepers retire or leave the industry, the lack of skilled replacements hampers the ability to maintain and expand operations. This shortage can lead to inefficiencies in honey production and lower overall yields, further straining the market.

With fewer skilled workers and higher wages, productivity in the bee product sector can suffer. Inefficiencies in hive management and honey extraction processes may result in lower quality and quantity of bee products. This reduced output can lead to supply shortages, affecting both domestic and international markets. As the global demand for bee products continues to grow, the inability to meet this demand due to productivity issues can limit market expansion opportunities.

For instance,

• In November 2021, according to an article published John Wiley & sons, by a study in Tehulederie, Kalu, and Dessie Zuria districts of South Wollo Zone, Amhara, Ethiopia, assessed beekeeping practices, opportunities, and challenges. Out of 135 interviewed beekeepers (126 males, 9 females), three production systems were identified: traditional (80%), transitional (4%), and movable frame hive (16%). Over 80% of colonies are managed in backyards. Most beekeepers use swarm catching to start (45%) and expand (76%) colonies. Major challenges include colony decline, pests, and lack of training. The study highlights the need for practical beekeeping training and extension services.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Regulatory Framework Content

Regulations play a crucial role in the bee products, ensuring product quality, safety, and environmental compliance throughout the manufacturing process, the bee products market is increasingly shaped by evolving regulatory standards aimed at ensuring product safety, authenticity, and environmental sustainability. These regulatory trends are critical as they influence market dynamics, consumer trust, and industry practices.

Below is a detailed coverage of regulations and standards affecting the Europe bee products market:

• Codex Standard for Honey (Codex Stan 12-1981):

Purity and Quality: The standard outlines requirements for the physical and chemical characteristics of honey, including its composition and permissible levels of contaminants.

Labeling Requirements: It includes guidelines for labeling honey to ensure that consumers receive clear and accurate information about the product. This includes details such as the country of origin, the type of honey, and any relevant health claims.

Adulteration: The standard sets limits on the levels of sugar and other substances that may be added to honey, preventing adulteration and ensuring that honey is sold as a pure product.

• EFSA Standard for Honey Regulation (EC) No 852/2004:

Purpose: The purpose of Regulation (EC) No 852/2004 is to ensure that all food products, including honey, are produced and managed under strict hygiene standards. This is to safeguard consumer health by preventing contamination and ensuring food safety throughout the supply chain.

Coverage: It covers all stages of the food chain, including production, processing, storage, and distribution. It mandates hygiene practices at each stage to ensure that food products, such as honey, remain safe and uncontaminated.

Hygiene Practices: It mandates that food businesses maintain clean facilities and adhere to proper sanitation practices. It requires the implementation of safe handling procedures to prevent contamination. These hygiene practices ensure that food products, including honey, are produced and managed safely.

Hazard Management: requires businesses to identify and manage potential hazards throughout the food chain. This involves assessing and controlling risks such as contamination from biological, chemical, or physical sources, ensuring that food products, including honey, are safe for consumption.

Bee Products Market Scope

市场根据类型、性质和分销渠道进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

类型

• 蜂蜜
  • 蜂蜜，按产品类型
    • 麦卢卡蜂蜜
    • 塔普洛蜂蜜
    • 荞麦蜂蜜
    • 鼠尾草蜂蜜
    • 桉树蜂蜜
    • 酸木蜂蜜
    • 其他的
• 蜂蜡
  • 蜂蜡按类型
    • 黄蜡
    • 白蜡
  • 蜂蜡，按类别
    • 粗
    • 精制
• 蜂胶
  • 蜂胶，按产品类型
  • 胶囊
  • 平板电脑
  • 掉落
  • 面霜
  • 凝胶
  • 软糖
  • 提取物
    •  提取物（按类型）
      • 常规提取物
      • 浓缩提取物
      • 超浓缩提取物
    •  摘录（按类别）
      • 常规的
      • 中等的
      • 强的
  • 酊剂
• 蜂胶，按酒精含量
  • 不含酒精
  • 含酒精
    •  含酒精饮料，按类型分类
      • 酒精蜂胶
      • 中性酒精蜂胶
      • EXTRA NEUTARL 酒精 蜂胶
• 蜂胶，按蜡含量
  • 带蜡
  • 无蜡
•  蜂胶，按口味
  • 无味
  • 调味
• 蜂胶，天然的
  • 有机蜂胶产品
  • 常规蜂胶产品
• 蜂胶，按消费者人口统计
  • 儿童
  • 成人
• 蜂王浆
  • 蜂王浆的种类
    • 凝胶
    • 胶囊
• 蜜蜂毒液
• 其他的

自然

• 有机的
• 传统的

分销渠道

• 直接的
• 间接
  • 间接，按分销渠道
    • 无店铺零售商
    • 商店零售商

欧洲蜂产品区域分析

对市场进行分析，并按上述类型、性质和分销渠道提供市场规模洞察和趋势。

市场覆盖的国家包括德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其和欧洲其他国家。

预计德国将在欧洲地区占据主导地位，因为该地区蓬勃发展的化妆品和个人护理行业也推动了对防晒霜和护肤品中蜂产品的需求。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了欧洲品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

蜂产品市场份额

市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、欧洲业务、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

蜂产品市场的领导者有：

• 康维他有限公司（新西兰）
• 达伯印度有限公司 (印度)
• 当地蜂蜜人（英国）
• 蜡绿（巴西）
• Bee Health Limited（英国）
• MN 集团（巴西）
• BeeVital 蜂胶（英国）
• Langnese Honey GmbH & Co. KG（德国）

蜂产品市场最新动态

• 8 月，Badshah Masala 与 Ennoble 社会创新基金会合作，在古吉拉特邦 Umbergaon 为翻新后的 GPS Nargol Mukhya 小学和 Bhata Fadiyu Aanganwadi 小学举行了揭幕仪式。此次升级包括改善基础设施、卫生设施以及为 250 多名学生提供学习环境
• 12 月，Dabur India Limited 发起了“科学在行动”活动，通过提供基于研究的见解来推广阿育吠陀。该活动包括数字视频、印刷品宣传和研讨会，旨在连接传统和现代健康知识

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