The U.S. deodorants market is expected to grow in the forecast period due to the increasing usage of personal hygiene and the rising adoption of healthy lifestyles. The market is also influenced by the increase in non-hygiene skin disorders. However, the U.S. deodorants market is expected to be hampered by the stringent regulations by government bodies.
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The growing technological advancements in deodorants and the rise in research and development activities are expected to act as opportunities for market growth. However, stringent regulations and limited awareness among consumers may challenge market growth.
The demand for the U.S Deodorants Market has increased in various states and the reason behind this is its effectiveness and availability. Thus, many market players offer various products with innovations that pave the way for the growth of the U.S. deodorants market.
Data Bridge Market Research analyzes that the U.S. deodorants market is expected to grow with a CAGR of 5.5% in the forecast period of 2023 to 2030 and is expected to reach USD 9,331.13 million by 2030. The antiperspirant deodorant segment is expected to dominate the market due to the increasing awareness regarding personal hygiene and healthy lifestyle globally.
Key Findings of the Study
Rising Demand for Stick Forms for Better Efficiency in Deodorants is expected to Act as an Opportunity for the Market Growth
Deodorants come in many different forms including stick, spray, and roll-ons among others. High growth in the demand for deodorants has increased the need to come up with better product strains and delivery systems. This has led many companies to conduct research and development activities to check the improvement strategies for different forms of deodorants. The deodorants that stick on the body give long protection from odor and even does not lead to the wastage of the deodorants as compared to the gaseous deodorants whose sprays get wasted and have less efficiency. The stick form of deodorant is applied only on the necessary body parts that give odor and is applied in a normal amount, so it can be used for a longer duration as well as stays for a longer time and is not wasted in the highest quantity.
Thus, the improvement in the deodorants enhances the usage of deodorants and will enhance the level of production in the economy. So, the growing usage of stick forms in deodorants provides better user control with less production of wastage and can be an opportunity for the market growth
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Year
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2021 (Customizable to 2015 - 2020)
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Quantitative Units
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Revenue in USD million
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Segments Covered
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Type (Antiperspirant Deodorant, Aerosol/ Spray Deodorants, Roll-On Deodorants, Solid Deodorant, Invisible Solid Deodorant, Wipes Deodorant, Gel Deodorant, Crystal Deodorant, and Others), Category (Scented and Unscented), Claims (Alcohol Free, Paraben Free, Sulfate-Free, All of the above Claims, and No Claims), Price Range (Economy, Premium, and Super Premium), Gender (Women, Men, Unisex, and Kids), Distribution Channel (Online and Offline)
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Countries Covered
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U.S.
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Market Players Covered
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Unilever (U.K), Procter & Gamble (U.S.), Church & Dwight Co., Inc. (U.S.), BEIERSDORF GLOBAL (U.S.), Henkel AG & Co. KGaA (Germany), Natura &Co (Brazil), Coty Inc (France), Estee Lauder Inc (U.S.), Wipro Consumer Care & Lighting (India), Kao Corporation (Japan), CavinKare Group (India), Hello Products LLC (U.S.), Om Enterprise (India), and Alpenglow Skin Care LLC (U.S.) among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis and premium insights
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Segment Analysis
The U.S. deodorants market is segmented into six notable segments based on type, category, claims, price range, gender, and distribution channel.
- On the basis of type, the U.S. deodorants market is segmented into antiperspirant deodorant, aerosol/ spray deodorants, roll-on deodorants, solid deodorant, invisible solid deodorant, wipes deodorant, gel deodorant, crystal deodorant, and others. In 2023, the antiperspirant deodorant segment is expected to dominate the U.S deodorants market with a 20.86 % market share.
In 2023, the antiperspirant deodorant segment is expected to dominate the U.S. deodorants market
In 2023, the antiperspirant deodorant segment is expected to dominate the U.S deodorants market. due to the increasing awareness regarding personal hygiene and healthy lifestyle globally.
- On the basis of category, the U.S. deodorants market is segmented into scented and unscented. In 2023, the scented segment is expected to dominate the U.S deodorants market with a 61.78% market share.
- On the basis of claims, the U.S. deodorants market is segmented into alcohol free, paraben free, sulfate-free, all of the above claims, and no claims. In 2023, the alcohol-free segment is expected to dominate the U.S deodorants market with a 33.21% market share.
- On the basis of price range, the U.S. deodorants market is segmented into economy, premium, and super premium. In 2023, the economy segment is expected to dominate the U.S deodorants market with a 78.64% market share.
- On the basis of gender, the U.S. deodorants market is segmented into women, men, unisex, and kids. In 2023, the women segment is expected to dominate the U.S deodorants market with 40.50% market share.
In 2023, the women segment is expected to dominate the U.S. deodorants market
In 2023, the women segment is expected to dominate the U.S deodorants market due to the rise in the young population.
- On the basis of the distribution channel U.S. deodorants market is segmented into online and offline. In 2023, the online segment is expected to dominate the U.S deodorants market with a 54.31% market share.
Major Players
Data Bridge Market Research recognizes the following companies as the market players in the U.S. Deodorants market Unilever (U.K), Procter & Gamble (U.S.), Church & Dwight Co., Inc. (U.S.), BEIERSDORF GLOBAL (U.S.), Henkel AG & Co. KGaA (Germany), Natura &Co (Brazil), Coty Inc (France), Estee Lauder Inc (U.S.), Wipro Consumer Care & Lighting (India), Kao Corporation (Japan), CavinKare Group (India), Hello Products LLC (U.S.), Om Enterprise (India), and Alpenglow Skin Care LLC (U.S.) among others.
Market Developments
- In March 2023, Procter and Gamble company’s brand Secret Deodorant launched the initiative Empowering Women to achieve financial wellness. The company believes young women with access to in-depth financial courses and training resources developed are led by highly-renowned female financial experts.
- In March 2023, Kao Corporation was included in the World's Most Ethical Companies List for a Record 17th Consecutive Year as a leading consumer goods company. This helped in building motivation and keeping best practices in business ethics and corporate social responsibility.
- In December 2022, BEIERSDORF AG announced today that it has acquired S-Biomedic NV, Belgium, a life-science company and frontrunner in the field of skin microbiome research. It helped in exploring the potential of the skin microbiome for skin care early.
- In September 2022, Henkel AG & CO. KGAA presents the successful implementation of purposeful growth agenda and raises sales guidance for 2022. This helped in implementing the new organizational structure.
- In December 2021, Wipro Consumer Care-Ventures invested in a D2C brand ‘Soulflower’ in the beauty space category. This helped them focus on transforming the natural personal care category of face, body, and hair care products.
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