Мировой рынок готовых к употреблению протеиновых напитков (RTD) – тенденции отрасли и прогноз до 2030 года

Анализ и аналитика рынка готовых к употреблению протеиновых напитков

Ключевым фактором, стимулирующим расширение рынка готовых к употреблению (RTD) протеиновых напитков, является растущий спрос на здоровые и богатые белком диеты по всему миру. Растущие тенденции удобства и образа жизни на ходу являются другими факторами, стимулирующими рост рынка. Кроме того, быстрый технологический прогресс и миниатюризация в производстве готовых к употреблению протеиновых напитков, вероятно, будут способствовать росту рынка. Увеличение усилий в области НИОКР и модернизация недавно выпущенных на рынок продуктов откроют для рынка больший деловой потенциал. 

Основным сдерживающим фактором, влияющим на рост рынка, является неопределенность и волатильность цен на готовые к употреблению протеиновые напитки. Кроме того, доступность других заменителей также будет сдерживать рост рынка. Разнообразный ассортимент напитков с различными вкусами и упаковками предоставляет возможности для роста рынка. Однако строгие государственные правила и положения, касающиеся готовых к употреблению протеиновых напитков, и интенсивная конкуренция среди участников рынка, как ожидается, создадут проблему для роста рынка.

По данным Data Bridge Market Research, среднегодовой темп роста мирового рынка готовых к употреблению протеиновых напитков составит 6,4% в прогнозируемый период с 2023 по 2030 год.

Market Definition

Ready-to-drink (RTD) protein beverages are pre-formulated, conveniently packaged liquid products which provide a sufficient and convenient source of protein intake. These beverages are typically designed for individuals who lead busy lifestyles, engage in physical activities, or require a convenient protein supplement. RTD protein beverages often come in various flavors and formulations, including whey, plant-based, and collagen-based proteins.

The global market for ready-to-drink (RTD) protein beverages market has witnessed substantial growth in recent years, driven by evolving consumer preferences toward healthier lifestyles and increased demand for convenient, on-the-go nutritional options. The RTD protein beverages segment has emerged as a key player in the functional beverage industry as health-conscious consumers increasingly prioritize protein consumption for muscle recovery, weight management, and overall well-being.

Global Ready-to-Drink (RTD) Protein Beverages Market Dynamics

Drivers

• Rising Trend of Convenience and on-the-Go Lifestyles

In recent years, a notable shift in consumer preferences towards convenience and on-the-go consumption has spurred the growth of various industries, including the global ready-to-drink (RTD) protein beverages market. This trend is a response to the fast-paced modern lifestyle, where consumers seek nutritious and protein-rich options that can be conveniently consumed anytime. RTD protein beverages offer a solution by combining the nutritional benefits of protein with the convenience of portable, pre-packaged drinks. Urbanization, busier schedules, longer commutes, and increased work demands have led to a significant shift in consumer behavior. As a result, consumers are increasingly seeking products that align with their fast-paced lives, making convenience a top priority. Moreover, the scarcity of time has prompted consumers to look for quick and easy solutions for their nutritional needs. Traditional meal patterns have evolved, with snacking and on-the-go consumption becoming more common.

RTD protein beverages offer a convenient source of protein that requires no preparation. These beverages are often enriched with other essential nutrients, vitamins, and minerals, making them a well-rounded, on-the-go meal replacement or snack option.

RTD protein beverages cater to a wide range of consumers, from fitness enthusiasts and athletes to busy professionals and health-conscious individuals. They can serve as pre or post-workout options, mid-day snacks, or even as a part of a balanced meal.

The global ready-to-drink (RTD) protein beverages market is experiencing robust growth due to the increasing prevalence of convenience-oriented and on-the-go lifestyles. RTD protein beverages have emerged as a convenient and nutritious solution as consumers prioritize nutrient-rich, portable options that align with their busy schedules. Thus, the rising consumption of RTD protein beverages is expected to drive market growth globally.

• Increasing Trend of Healthy and Protein-rich Diets

In recent years, there has been a significant shift in consumer preferences toward healthier lifestyles and nutritional awareness. This shift has spurred a rising trend in the consumption of protein-rich diets, which has subsequently driven market growth. RTD protein beverages offer a convenient and easily accessible source of protein for consumers on the go, aligning perfectly with their busy lifestyles and health-conscious attitudes. The increasing focus on health and wellness has led consumers to seek out dietary options that support their fitness goals and overall well-being. Protein is a critical macronutrient that plays a crucial role in muscle repair, maintenance, and overall bodily functions. Individuals are incorporating protein-rich diets into their daily routines as they become more proactive in managing their health. This trend is notably driven by fitness enthusiasts, athletes, and those aiming to achieve weight management goals.

The rising trend of healthy and protein-rich diets is a driving force behind the market growth. Consumers' increasing focus on health and wellness, coupled with the convenience and diversity offered by these beverages, has led to their widespread adoption. Hence, the rising trend of healthy and protein-rich diets is expected to drive market growth.

Opportunity

• Diversified Range of Beverages in Various Flavors and Packaging

The global ready-to-drink (RTD) protein beverages market has been experiencing remarkable growth, driven by factors such as increased health and fitness awareness, and convenience-oriented lifestyles. The industry's ability to offer a diversified range of beverages in various flavors and packaging options is further creating opportunities for market growth. Offering a wide array of flavors enables manufacturers to cater to diverse consumer preferences. Different individuals have varying taste preferences, and having a diverse flavor range helps ensure that there's something for everyone. Continuous innovation in flavor profiles introduces novelty and excitement into the market, encouraging consumers to try new products. Unique and exotic flavors can pique consumer curiosity and drive repeat purchases. Moreover, tailoring flavors to specific demographics, such as kids, athletes, or individuals with dietary restrictions, can expand the consumer base. Flavors designed for specific age groups or lifestyles can attract new customers and increase market penetration.

Furthermore, diverse packaging formats, such as bottles, cans, tetra packs, and pouches, cater to consumers' varying needs for convenience and portability. Different packaging options allow consumers to choose the format that best suits their on-the-go lifestyle. Packaging innovation can help position RTD protein beverages for specific consumption occasions such as resealable pouches might be ideal for sipping throughout the day, while cans or bottles could be targeted towards post-workout recovery. Unique packaging designs and labeling contribute to a product's visual appeal and can effectively convey a brand's identity and message. Eye-catching packaging can attract consumers and contribute to brand recognition.

Manufacturers can attract new consumers who might have previously been uninterested in protein beverages by catering to a broader range of taste preferences and consumption scenarios. Unique flavors and premium packaging can position products as premium offerings, allowing manufacturers to implement higher pricing strategies and enhance profitability.

The diversified range of beverages in various flavors and packaging options presents significant growth opportunities for market growth. Manufacturers can captivate consumer interest, expand their consumer base, and position themselves as leaders in this thriving and competitive market by continuously innovating and offering unique flavor profiles, along with versatile packaging solutions.

Restraint/Challenge

• Stringent regulations by various authorities

The global ready-to-drink (RTD) protein beverages market has witnessed substantial growth due to increasing consumer demand for fitness and wellness products. However, this growth has been accompanied by significant challenges related to regulatory concerns. Stringent regulations imposed by various authorities have the potential to impact market expansion.

These regulations, aimed at ensuring consumer safety, product quality, and accurate labeling, present obstacles for manufacturers in the RTD protein beverages sector. RTD protein beverages often contain a variety of ingredients, including plant-based proteins, vitamins, and minerals. Proper allergen control is essential to prevent cross-contamination and allergen exposure. Regulations require manufacturers to clearly list allergens present in the product and implement measures to prevent unintended allergen presence.

Regulatory agencies set strict standards for food safety and quality to protect consumers from potential health risks. This includes guidelines for manufacturing practices, ingredient sourcing, and quality control. RTD protein beverage manufacturers must adhere to these standards to ensure the safety of their products. Moreover, the incorporation of novel ingredients and additives in RTD protein beverages, such as plant-derived proteins and functional ingredients, may require approval from regulatory authorities before commercial use. This process can be time-consuming and expensive, potentially slowing down product development and market entry.

Stringent regulations can slow down the innovation and development of new RTD protein beverage products. Manufacturers may face delays in obtaining approvals for novel ingredients and formulations, affecting their ability to meet evolving consumer demands.

While stringent regulations pose challenges to market growth, they are essential for ensuring consumer safety, product quality, and accurate information. Manufacturers must prioritize compliance, invest in R&D, and maintain transparency to successfully navigate these regulatory hurdles.

Recent Developments

• In May 2023, Upbeat Drinks Ltd. launched a new Sour Berry Protein Energy ready-to-drink caffeine and protein blend. The non-carbonated, clear whey isolate bottled drink contains all nine essential amino acids, 4000 mg BCAAs, and Vitamin B complex. It expanded the product portfolio of the company.
• In March 2023, Premier Protein, which is a brand of BELLRINGS BRANDS, INC. (BRBR), with the introduction of its NEW Plant Protein Powder, entered the vegan protein market with its well-liked taste, reasonable price, and understandable nutritional credentials. This sort of product launch will attract a new consumer base.
• In June 2022, Evolve announced a fresh program intended to maintain the environment while offering all people access to the outdoors. The 'Plant-Based for the Outdoors' commitment consists of three main areas of focus: updating product packaging to include more plant-based materials, sourcing sustainably-raised peas for Evolve protein shakes, and collaborating with nonprofit One Tree Planted to make cities like New York City, Los Angeles, and Chicago greener. The campaign starts on June 5, 2022, which is World Environment Day. This sort of initiative has helped the company to gain more consumer attention and a new consumer base.

Global Ready-to-Drink (RTD) Protein Beverages Market Scope

The global ready-to-drink (RTD) protein beverages market is segmented into ten notable segments based on product type, source, flavor, calorie count, consumers, claim, sugar count, packaging type, packaging size, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications. 

Product Type

• Energy Beverages
• Juice Beverages
• Protein Shakes
• Plant-Based Milk Beverages
• Weight Management Beverages
• Clinical Beverages
• Others

On the basis of product type, the market is segmented into energy beverages, juice beverages, protein shakes, plant-based milk beverages, weight management beverages, clinical beverages, and others.

Source

• Plant-Based
• Animal-Based

On the basis of source, the market is segmented into plant-based and animal-based.

Flavor

• Orange
• Mango
• Strawberry
• Mixed Fruit
• Pineapple
• Lemon
• Raspberry
• Original/Regular
• Watermelon
• Blueberry
• Fruit Punch
• Mocha
• Green Apple
• Cherry
• Herbal
• Aloe Vera
• Others

On the basis of flavor, the market is segmented into orange, mango, strawberry, mixed fruit, pineapple, lemon, raspberry, original/regular, watermelon, blueberry, fruit punch, mocha, green apple, cherry, herbal, aloe vera, and others. 

Calorie Count

• High Calories
• Low Calories
• Zero Calorie

On the basis of calorie count, the market is segmented into high calories, low calories, and zero calorie.

Consumers

• Regular Consumer
• Athletes
• Gym Enthusiast

On the basis of consumers, the market is segmented into regular consumer, athletes, and gym enthusiast.

Claim

• Preservatives Free
• Gluten Free
• Non-GMO
• Fat Free
• All of the Above Claims
• Others

On the basis of claim, the market is segmented into preservatives free, gluten free, non-GMO, fat free, all of the above claims, and others. 

Sugar Count

• Low Sugar
• High Sugar
• Zero Sugar

On the basis of sugar count, the market is segmented into low sugar, high sugar, and zero sugar.

Packaging Type

• Bottles
• Cans
• Cartons

On the basis of packaging type, the market is segmented into bottles, cans, and cartons.

Packaging Size

• 201-300 ml
• 301-400 ml
• 401-500 ml
• More than 500 ml
• 101-200 ml
• Less than 100 ml

On the basis of packaging size, the market is segmented into 201-300 ml, 301-400 ml, 401-500 ml, more than 500 ml, 101-200 ml, and less than 100 ml.

Distribution Channel

• Non-store Retailers
• Store Based Retailers

On the basis of distribution channel, the market is segmented into non-store retailers and store based retailers. 

Global Ready-to-Drink (RTD) Protein Beverages Market Regional Analysis/Insights

The global ready-to-drink (RTD) protein beverages market is segmented into ten notable segments based on product type, source, flavor, calorie count, consumers, claim, sugar count, packaging type, packaging size, and distribution channel.

The countries covered in the global ready-to-drink (RTD) protein beverages market report are U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Turkey, Rest of Europe, Japan, China, South Korea, India, Vietnam, Australia, Singapore, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, U.A.E., Saudi Arabia, Kuwait, and Rest of Middle East and Africa.

North America is expected to dominate the global ready-to-drink (RTD) protein beverages market in terms of market share and market revenue. It is estimated to maintain its dominance during the forecast period due to the growing surge for RTD protein beverages in various industries and growing consumer demand from end users. U.S. is expected to dominate the market in the North America region due to the increasing number of users and manufacturers. China is expected to dominate the market in the Asia-Pacific region due to the increasing investments by manufacturers in terms of product manufacturing. Germany is expected to dominate the market in the Europe region due to the increasing awareness related to health.    

The region section of the report also provides individual market-impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of global brands and their challenges faced due to high competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Ready-to-Drink (RTD) Protein Beverages Market Share Analysis

Конкурентная среда мирового рынка готовых к употреблению (RTD) протеиновых напитков содержит сведения о конкурентах. Подробности включают обзор компании, финансовые показатели компании, полученный доход, рыночный потенциал, инвестиции в исследования и разработки, новые рыночные инициативы, глобальное присутствие, производственные площадки и объекты, производственные мощности, сильные и слабые стороны компании, запуск продукта, широту и широту продукта и доминирование в применении . Вышеуказанные пункты данных связаны только с фокусом компаний на рынке.

Некоторые из основных игроков, работающих на рынке готовых к употреблению (RTD) протеиновых напитков, включают USN - Ultimate Sports Nutrition, QNT SA, Bolthouse Farms, Inc., Huel Limited, Upbeat Drinks Ltd, UFIT High Protein Drinks, Shakes & Snacks, KRÜGER GROUP, GRENADE [UK] LIMITED, Nestlé, PepsiCo, Abbott, Optimum Nutrition, Danone SA, BELLRING BRANDS, INC. (BRBR), Jake Nutritionals BV, Amway Corp, Organicobeverages, AQUATEIN, Nutramino и The Alternativive Company и другие.   

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