Глобальный рынок мобильных корпоративных приложений – тенденции отрасли и прогноз до 2031 года

Анализ и размер рынка мобильных корпоративных приложений

Рынок мобильных корпоративных приложений продолжает демонстрировать значительный прогресс, предлагая компаниям индивидуальные решения для повышения эффективности и производительности. Благодаря преимуществам оптимизированных операций и улучшенной доступности организации могут использовать эти приложения для оптимизации рабочих процессов и стимулирования роста. Мобильные корпоративные приложения становятся незаменимыми инструментами, позволяя компаниям оставаться гибкими и конкурентоспособными в сегодняшнем динамичном рыночном ландшафте.

Объем мирового рынка мобильных корпоративных приложений в 2023 году оценивался в 28,43 млрд долларов США, а к 2031 году, по прогнозам, достигнет 135,02 млрд долларов США, при среднегодовом темпе роста 21,50% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рынке, таких как рыночная стоимость, темпы роста, сегменты рынка, географический охват, участники рынка и рыночный сценарий, отчет о рынке, подготовленный командой Data Bridge Market Research, включает в себя углубленный экспертный анализ, анализ импорта/экспорта, анализ цен, анализ производства и потребления, а также анализ пестицидов.

Область отчета и сегментация рынка       

Определение рынка

Мобильное корпоративное приложение — это программное обеспечение, разработанное специально для использования в бизнесе или организации на мобильных устройствах, таких как смартфоны или планшеты . Эти приложения оптимизируют процессы, повышают производительность и улучшают коммуникацию внутри предприятия. Они часто интегрируются с существующими корпоративными системами и базами данных для обеспечения доступа в режиме реального времени к важным данным и ресурсам, способствуя эффективной работе бизнеса на ходу.

Динамика рынка мобильных корпоративных приложений

Драйверы

• Растущая тенденция удаленной работы

Всплеск удаленной работы, вызванный глобализацией, ответами на пандемию и меняющимися предпочтениями в работе, подчеркивает необходимость надежных мобильных решений. Сотрудникам требуется бесперебойный доступ к рабочим инструментам и данным из любого места для поддержания производительности. Например, торговый представитель в командировке может обновлять информацию о клиентах и ​​получать доступ к отчетам о продажах через мобильное приложение CRM, обеспечивая непрерывность и эффективность даже за пределами офиса.

• Повышение оптимизации бизнес-процессов

Enterprises are increasingly leveraging mobile applications to streamline their business processes. Mobile enterprise apps offer opportunities for automation, simplification, and optimization of various workflows, leading to cost savings and improved operational efficiency.  For instance, a field service company might use a mobile app to dispatch technicians, track job progress in real-time, and automate invoicing, reducing administrative overhead and improving service delivery. Mobile solutions optimize processes, empowering businesses to adapt and thrive in dynamic environments.

Opportunities

• Growing Cloud Computing

The scalability, flexibility, and cost-effectiveness of cloud-based mobile enterprise applications make them attractive to businesses of all sizes. Cloud computing enables seamless access to applications and data from various devices without the need for on-premises infrastructure. For instance, a small startup can leverage cloud computing to swiftly deploy mobile apps without investing in on-premises infrastructure. Large corporations effortlessly expand mobile solutions to meet increasing user demands, unconstrained by hardware limits or cloud resource flexibility issues, ensuring seamless scalability for growing user bases.

• Rising BYOD (Bring Your Own Device) Culture

The BYOD trend fosters a work culture where employees utilize personal devices for professional tasks. Mobile enterprise applications platform facilitate this trend by offering secure access to corporate data and resources on employees' devices. For instance, a sales team can use a mobile CRM app on their smartphones to access customer data securely, allowing them to update information and collaborate seamlessly while on the go.

Restraints/Challenges

• Data Privacy Concerns

Data privacy concerns act as significant barriers in the mobile enterprise applications market. Users hesitate to adopt these solutions due to fears of data breaches, unauthorized access, and misuse of sensitive information. This reluctance impedes the growth of the market as organizations struggle to address these apprehensions and ensure robust security measures, limiting the adoption of mobile enterprise applications.

• Complexity in Integration

Integrating new mobile applications with existing enterprise IT infrastructure poses challenges due to compatibility assurance and seamless data flow requirements. This complexity arises from the need to ensure smooth integration with legacy systems, often involving diverse technologies and data formats.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2023, Microsoft launched Dynamics 365 Copilot, an AI assistant adept at sales, marketing, and customer service tasks. With its contextual responses, it enhances productivity. Integrated with mobile enterprise applications, it offers on-the-go support, streamlining business operations efficiently
• In March 2023, Google bolstered its Ads platform with advanced generative AI, facilitating marketers' decision-making and creativity. Its natural-language conversational interface, compatible with mobile enterprise applications, enables marketers to brainstorm campaign elements effectively while on the move, fostering agility in advertising strategies
• In May 2022, Airbus partnered with Capgemini for a cloud-first transformation initiative for its Commercial Aircraft and Helicopters divisions. Capgemini ensures seamless operational integration of mobile enterprise applications within Airbus's cloud infrastructure, optimizing performance across divisions and enhancing mobility in business operations
• In May 2021, Tata Consultancy Services (TCS) unveiled TCS Enterprise Navigator, aiding C-suite executives in maximizing transformation value. Integrated with mobile enterprise applications, TCS offers on-the-go insights, empowering leaders to navigate challenges and capitalize on opportunities effectively, fostering agility in decision-making and strategic planning

Mobile Enterprise Application Market Scope

The market is segmented on the basis of software, type of app, operating system, organization size, application and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Software

• Counting And Finance
• Enterprise Resource Planning
• Communication And Collaboration
• Customer Relationship Management
• Mcommerce
• Business Analytics
• Mobile Learning
• Supply Chain Management
• Productivity Tools
• Human Capital Management
• Other

Type of App

• Native App
• Hybrid App
• Web App

Operating System

• Android
• iOS
• Windows
• Others

Organization Size

• Small and Medium Enterprises
• Large Enterprises

Application

• Predictive Analytics
• Competitive Intelligence
• Brand Reputation
• Customer Relationship Management
• Fraud Detection

Vertical

• BFSI
• Government
• Media and Entertainment
• Transportation and Logistics
• Retail
• Healthcare and Life Sciences
• Education
• Manufacturing
• Automotive
• Energy and Utilities
• Others

Mobile Enterprise Application Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, software, type of app, operating system, organization size, application and vertical as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific is expected to be the fastest-growing region in the mobile enterprise application market, driven by a robust compound annual growth rate (CAGR). This growth is attributed to heightened economic expansion in key countries such as China and Japan, underscoring dynamic market potential and opportunities.

North America dominatse the mobile enterprise application market during the forecast period, driven by high product demand and elevated standards of living. The region's robust technological infrastructure and proactive adoption of mobile solutions further reinforce its leadership in this sector.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Mobile Enterprise Application Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• SAP SE (Germany)
• Oracle (U.S.)
• Microsoft (U.S.)
• Alphabet Inc. (U.S.)
• Apple Inc. (U.S.)
• CISCO SYSTEMS INC (U.S.).
• Zoho Corporation Pvt. Ltd (Индия).
• HCL Technologies Limited (США)
• Accenture (США)
• Pegasystems Inc (США)
• Tata Consultancy Services Limited (Индия)

SKU-15448