Отчет об анализе размера, доли и тенденций мирового рынка платформ колл-центров — обзор отрасли и прогноз до 2031 года

Анализ рынка платформ колл-центров

Рынок платформ колл-центров пережил значительный рост, обусловленный достижениями в области технологий и инновационных методологий. Последние разработки включают интеграцию искусственного интеллекта (ИИ) и машинного обучения (МО) в операции колл-центра. Эти технологии улучшают качество обслуживания клиентов с помощью интеллектуальных виртуальных агентов и чат-ботов , обеспечивая круглосуточную поддержку и сокращая время ответа. Например, ИИ может анализировать взаимодействие с клиентами в режиме реального времени, предлагая ценные сведения агента для персонализации разговоров, тем самым повышая качество обслуживания.

Кроме того, облачные решения набирают обороты, обеспечивая масштабируемость и гибкость для бизнеса. Компании могут легко корректировать свои операции в зависимости от спроса, минимизируя затраты и максимизируя эффективность. Рост многоканальной поддержки также изменил ландшафт, позволяя клиентам беспрепятственно взаимодействовать через различные каналы, такие как социальные сети, электронная почта и телефон.

Более того, достижения в области аналитических инструментов позволяют организациям эффективно отслеживать показатели производительности, что приводит к принятию решений на основе данных, которые повышают операционную эффективность. Поскольку компании продолжают уделять первостепенное внимание удовлетворенности клиентов, ожидается, что спрос на сложные платформы колл-центров будет расти.

Размер рынка платформ колл-центров

Объем мирового рынка платформ колл-центров оценивался в 36,99 млрд долларов США в 2023 году и, по прогнозам, достигнет 118,79 млрд долларов США к 2031 году со среднегодовым темпом роста 15,7% в прогнозируемый период с 2024 по 2031 год. Помимо таких аналитических данных о рынке, как рыночная стоимость, темпы роста, сегменты рынка, географический охват, участники рынка и рыночный сценарий, рыночный отчет, подготовленный командой Data Bridge Market Research, включает в себя углубленный экспертный анализ, анализ импорта/экспорта, анализ цен, анализ производства и потребления, а также анализ пестицидов.

Тенденции рынка платформ колл-центров

«Облачные решения стимулируют рост платформ колл-центров»

The increasing adoption of cloud-based solutions is significantly fueling growth in the call center platforms market. Organizations are shifting from traditional on-premises systems to cloud-based platforms due to their scalability, cost-effectiveness, and remote accessibility. For instance, in April 2023, Teckinfo Solutions Pvt. Ltd. introduced ID Cloud, an advanced contact center software designed for ITES/BPOs, enterprises, and MSMEs. This platform simplifies customer engagement by providing tech-savvy solutions suitable for businesses of all sizes. ID Cloud offers the same robust capabilities as traditional on-premise software, coupled with the flexibility and convenience of cloud deployment, allowing businesses to optimize their customer interactions efficiently.

Report Scope and Call Center Platforms Market Segmentation        

Call Center Platforms Market Definition

Call center platform are software solutions that facilitate the management of customer interactions through various communication channels, including phone, email, chat, and social media. These platforms enable businesses to streamline operations, enhance customer service, and improve agent productivity. Key features often include automated call distribution, interactive voice response (IVR), call recording, and analytics tools. They also support integrations with customer relationship management (CRM) systems, enabling personalized service. With the rise of remote work, many call center platforms now offer cloud-based solutions, allowing agents to operate from anywhere while maintaining efficiency and quality in customer interactions.

Call Center Platforms Market Dynamics

Drivers

• Increased Demand for Customer Support

The growing emphasis on customer experience is significantly driving the call center platforms market. As businesses recognize that exceptional support can enhance customer loyalty, they seek efficient solutions to manage inquiries effectively. For instance, in October 2023, 8x8, Inc. revealed significant innovations in its BxB XCaaS platform aimed at enhancing both customer and employee experiences. The updates include AI-driven voice conversational self-service features and expanded video capabilities specifically for contact center interactions. Furthermore, the platform boasts deeper integrations with Microsoft Teams, as well as improved functionalities for 8x8 video meetings, ensuring a seamless communication experience across various channels.

• Integration with CRM Systems

The demand for seamless integration with Customer Relationship Management (CRM) systems significantly drives the call center platforms market. This integration allows call centers to access comprehensive customer profiles, enabling agents to deliver personalized service based on past interactions and preferences. For instance, in March 2023, DVSAnalytics announced a strategic partnership with XIMA to enhance contact center capabilities. This collaboration aims to provide tools that improve customer service and optimize agent workforce management. DVS's Encore Quality Management, Workforce Management, and Speech Analytics functionalities equip XIMA users with an expanded suite of resources. This partnership enables contact centers to manage efficiencies better while significantly elevating the customer experience.

Opportunities

• Rising Omni-Channel Support

The demand for omni-channel support is significantly driving the call center platforms market, as businesses seek to provide seamless customer interactions across various communication channels, including voice, chat, email, and social media. This integration not only enhances customer satisfaction but also improves agent efficiency. For instance, in April 2023, Enghouse Interactive Inc. launched a cutting-edge CX suite that merges unified communications, an omnichannel contact center, and Internet of Things (IoT) capabilities. This innovative suite incorporates artificial intelligence to improve customer interactions significantly. By integrating IoT functionalities, it addresses specific customer demands more effectively, enhancing the overall experience for both businesses and their clients, setting a new standard in customer experience management.

• Increasing Adoption of Advanced Technology

The rising adoption of advanced technologies in call centers significantly enhances operational efficiency and customer experience. Cloud technology is becoming a cornerstone, enabling administrators to ensure better data security and scalability. For instance, companies such as Zendesk leverage omnichannel solutions, including chatbots powered by AI, to streamline customer interactions. Moreover, prescriptive AI offers sophisticated capabilities such as improved case routing and scheduling management, which optimizes response times. Organizations such as Amazon have implemented AI-driven systems for effective inquiry resolution, showcasing how technology can transform service delivery. This technological shift creates substantial opportunities for growth in the call center platforms market, driving innovation and customer satisfaction.

Restraints/Challenges

• High Operational Costs

High operational costs are a significant restraint in the call center platforms market. Maintaining a call center requires substantial investments in technology, infrastructure, and staffing. These expenses can become burdensome, particularly for smaller businesses that may struggle to justify the financial commitment without clear returns. If companies do not observe a corresponding increase in efficiency or customer satisfaction, the value of these expenditures diminishes. Additionally, the ongoing need for upgrades and training can further escalate costs, leading many organizations to reconsider or scale back their call center operations. This reluctance to invest can hinder the overall growth of the market.

• Agent Training and Retention

High turnover rates in call centers pose a significant challenge for the market, necessitating continuous training and recruitment efforts. The industry struggles to attract and retain skilled agents capable of effectively managing customer inquiries, which can disrupt service quality and operational efficiency. Frequent staff changes lead to inconsistent customer experiences, impacting overall satisfaction and loyalty. Moreover, the costs associated with hiring and training new agents can strain budgets, diverting resources from other critical areas. This cycle of turnover creates instability within teams, making it difficult for organizations to build a knowledgeable workforce, ultimately hindering growth and competitiveness in the call center platforms market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Call Center Platforms Market Scope

The market is segmented on the basis of offering, platform, organization size, and deployment model and end-user industry. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Offering

• Software
• Service

Platform

• Outbound Dialer
• Inbound Voice
• Web Chat
• Omni channel Agent
• Social Media
• Email
• Messaging
• Others

 Organization Size

• Large Organization
• Small and Medium Organization

 Deployment Model

• On-Premise
• Hybrid
• Cloud

 Industry

• IT and Telecommunication
• Banking, Financial Service and Insurance
• Retail
• Healthcare
• Government
• Travel and Hospitality
• Transport and Logistics
• Media and Entertainment
• Education
• Manufacturing
• Energy and Utilities
• Others

Call Center Platforms Market Regional Analysis

The market is analyzed and market size insights and trends are provided by offering, platform, organization size, and deployment model and end-user industry as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific is expected to dominate the call center platforms market due to a significant rise in business automation across key sectors, particularly IT and finance. This trend has led to an increased adoption of call center software, enhancing operational efficiency and customer service. Major players in the region are focusing on integrating advanced technologies, such as AI and cloud solutions, further driving market growth and innovation.

Europe is expected to see lucrative growth in the call center platforms market, driven by a high compound annual growth rate during the forecast period. This growth is attributed to the increasing adoption of cognitive platforms and the presence of well-established infrastructure across the region. Additionally, advancements in technology and a growing emphasis on enhanced customer experience further fuel market expansion in Europe.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Call Center Platforms Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Call Center Platforms Market Leaders Operating in the Market Are:

• Oracle (U.S.)
• IBM (U.S.)
• RACKSPACE TECHNOLOGY, (U.S.)
• Microsoft (U.S.)
• VMware, Inc., (U.S.)
• Dell Inc., (U.S.)
• Redcentric plc (U.K.)
• Google LLC (U.S.)
• Cisco Systems, Inc. (U.S.)
• Red Hat, Inc. (U.S.)
• Getronics (Netherlands)
• Hewlett Packard Enterprise Development LP (U.S.)
• CenturyLink (США)
• Корпорация NEC (Япония)
• Joyent, Inc., (США)
• Интеллектуальная собственность AT&T (США)
• Citrix Systems, Inc. (США)
• Корпорация NTT DATA (Япония)

Последние разработки на рынке платформ колл-центров

• В апреле 2023 года Enghouse Interactive еще больше расширила свои предложения, выпустив версию 5.3 своего пакета управления качеством (QMS). Это комплексное программное обеспечение позволяет осуществлять мониторинг, запись IP-звонков и оценку взаимодействия с клиентами. Менеджеры могут использовать QMS для эффективного документирования взаимодействия с клиентами, выявления областей, требующих улучшения, и предоставления подробной конструктивной обратной связи. Это усовершенствование позиционирует Enghouse как лидера в предоставлении решений по обеспечению качества для контакт-центров.
• В июле 2021 года 3CLogic, Inc. объявила о стратегическом партнерстве с ScreenMeet, направленном на улучшение цифровых каналов и возможностей самообслуживания ServiceNow. Объединяя их коммуникационные предложения — охватывающие SMS, голос, видео, совместное использование экрана и совместный просмотр — это партнерство значительно обогащает возможности многоканальной поддержки клиентов ServiceNow. Это сотрудничество позволяет компаниям предлагать более разностороннее и увлекательное взаимодействие с клиентами, гарантируя, что клиенты получат эффективную и действенную поддержку на различных платформах
• В мае 2021 года Mitel Networks Corporation и Five9, Inc. сформировали стратегическое партнерство для предоставления надежного решения Contact Center as a Service (CCaaS). Это сотрудничество позволяет клиентам и партнерам по всему миру получать доступ к интегрированному набору коммуникационных решений, используя опыт Mitel в области коммуникаций. Целью партнерства является предоставление расширенных возможностей обслуживания клиентов, что позволяет компаниям более эффективно взаимодействовать с клиентами с помощью оптимизированных коммуникационных процессов, повышая общую удовлетворенность

SKU-50624