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Global digital signage market is a highly fragmented market which includes number of key players as well as local players. The market has witnessed various strategic developments owing to favourable market scenario. The market will have a prominent growth in upcoming years due to growing demand of digitalized promotion in order to attract target customers in the attractive manner. In additionally; rampant development of retail space across the worldwide is another factor fuelling the growth of the market in the coming future.
The market has witness developments in terms of merger and acquisitions, partnerships or product launches that expand the product portfolio for the customers which further meets the rising demand of innovative technology which further help the companies to sustain their position in the market. For instance, In January 2019, NEC Display Solutions Ltd had launched new range of video wall displays that further enhance the viewers experience as it offer the high visual quality along with large visual surfaces. Similarly, In February 2018, STRATACACHE had entered in to acquisition with Scala, Inc. This strategic decision will further enhance their product portfolio which in turn the Scala, Inc. and STRATACACHE to gain competitive position in the digital signage market.
From these we can conclude that these strategic decisions will help the market players to improve their revenue share for the digital signage market. This will in turn help the digital signage will show the positive the growth in the future.
Samsung is dominated player in the global digital signage market and accounts for the highest market share in 2018, which is followed LG Electronics, Sony Corporation, NEC Corporation, Panasonic Corporation, Microsoft Corporation, Koninklijke Philips N.V., Planar Systems, Omnivex Corporation, SHARP CORPORATION,AU Optronics Corp., Goodview, Scala Digital Signage, Winmate Inc., Keywest Technology, Inc., Cisco, BrightSign, LLC, Barco, ViewSonic Corporation, STRATACACHE, ADFLOW Networks and others.
Samsung
Samsung headquartered is situated in Suwon, South Korea, and was founded on 1969. The company is engaged in providing the products, solutions and services for the consumer electronics, information technology and mobile communications, and device solutions businesses worldwide. The products offered by the company are phones, tablets & wearables, computing, solid state drives, digital signage & video walls, tvs, and networking & voice. The company performs their business into following segments IM, semiconductor, CE, DP and Harman. The CE segment has recorded revenue of USD 85,668.88 million in 2018 and has witnessed a decline by 6.72% as compared to previous year owing to the involvement of the company in claims, disputes, and investigations conducted by regulatory bodies at the reporting date from some overseas buyers for price-fixing related to the sale of TFTLCD. The company has 320,671 employees as of 2017.
The company has global presence in Asia-Pacific, Europe, North America, South America and Middle East and Africa. The company also perform its business through their subsidiaries such as Samsung Electronics America (USA), Samsung Electronics Argentina (Argentina), Samsung Electronics Italia (Italy), Samsung Electronics GmbH (Germany) and others.
LG Display Co., Ltd.
LG Display Co., Ltd headquartered in Seoul, South Korea and was founded on 1985. The Company is engaged in producing and selling thin-film transistor liquid crystal display and organic light emitting diode (OLED) technology-based display panels in the Republic of Korea, China, Europe, U.S. and rest of Asia. The company serves its products in two categories named as product and technology. The company operates its business in the following segments which include Televisions, Mobile and other applications, Desktop Monitors, Notebook Computers, Tablet Computers, Others and Royalties. The digital signage products are lying in the television segment. The television segment has recorded revenue of USD 8,741 million in 2018 and has witnessed a decline by 16.99% as compared to previous year owing to the decrease in the average selling price of television panels was mainly due to increased downward pricing pressure resulting from capacity expansion by and increased competition from the competitors, mainly in China. The company has 59,000 employees as of December 2018.
The company has wide presence in the Asia, Europe, and Americas. The company also operates their business from there subsidiaries company as well which are LG Display Singapore Pte. Ltd. (Singapore), LG Display Guangzhou Co., Ltd. (China), LG Display Shanghai Co.,Ltd. (China), LG Display Japan Co., Ltd. (Japan) etc.
Sony Corporation:
Sony Corporation has headquartered situated in Tokyo, Japan and was founded on 1946. The company is engaged in engaged in manufacturing and providing the products, solutions and services related to the mobile communications, game & network services, imaging products & solutions, home entertainment & sound, semiconductors, components, pictures, music segments. The company perform its business through following segments which include mobile communications, game & network services, imaging products & solutions, home entertainment & sound, semiconductors, components, pictures, music, financial services, and all other businesses.
The imaging products & solutions segment has recorded revenue of USD 6,034.05 million in 2018 and has witnessed an increase by 2.22% as compared to previous year owing due to an improvement in the product mix reflecting a shift to high value-added models such as mirrorless single-lens cameras and the interchangeable lens line-up, partially offset by a decrease in compact digital camera unit sales reflecting a contraction of the market.
The company operates its business across the globe which includes Europe, Asia-Pacific, North America, South America and Middle East and Africa. The company also operates its business through its subsidiaries company as well which are Sony EMCS (Malaysia) Sdn. Bhd. (Malaysia), Beijing SE Potevio Mobile Communications Co., Ltd. (China), SONY INDIA PRIVATE LIMITED (India), Sony Brasil Ltda. (Brazil), Sony Interactive Entertainment Hong Kong Ltd (Hong Kong) and others.
