글로벌 메스칼 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

메스칼 시장 분석

메스칼 시장은 최근의 기술 발전과 혁신적인 생산 방법으로 인해 상당한 성장을 이루었습니다. 전통적인 메스칼 생산에는 종종 노동 집약적인 공정이 필요했지만, 향상된 발효 및 증류 기술과 같은 현대 기술은 효율성과 일관성을 개선하고 있습니다. 정밀 발효의 도입으로 발효 공정을 더 잘 제어할 수 있어 풍미 프로필과 제품 품질이 향상됩니다.

더욱이 지속 가능한 관행이 인기를 얻고 있으며, 많은 생산자가 유기 아가베 농사와 환경 친화적인 생산 방법에 집중하고 있습니다. 이는 환경을 의식하는 소비자에게 어필할 뿐만 아니라 시장 경쟁력도 높여줍니다. 또한 친환경 병과 스마트 라벨을 포함한 포장 기술의 발전으로 브랜드 매력과 추적성이 향상되고 있습니다.

특히 미국과 유럽과 같은 시장에서 프리미엄 주류 로서 메스칼의 인기가 높아지면서 수요가 증가하고 있습니다. 주류의 장인적 특성과 문화적 유산을 강조하는 마케팅 노력이 증가하면서 소비자들 사이에서 관심이 더욱 커지고 있습니다. 믹솔로지와 수제 칵테일이 부상하면서 메스칼은 바와 레스토랑에서 두드러지게 등장하여 시장 입지를 확대하고 있습니다. 전반적으로 메스칼 시장은 혁신과 변화하는 소비자 선호도에 힘입어 지속적인 성장을 이룰 준비가 되어 있습니다.

메스칼 시장 규모

글로벌 메스칼 시장 규모는 2023년에 52억 2천만 달러로 평가되었으며, 2031년까지 79억 5천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 5.40%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

메스칼 시장 동향

“프리미엄 및 아티산 메스칼의 인기 상승”

메스칼 시장은 프리미엄 및 장인 제품에 대한 상당한 추세를 목격하고 있습니다. 소비자들은 점점 더 전통적인 생산 방식, 현지 재료 및 독특한 풍미 프로필을 강조하는 고품질의 수제 메스칼을 찾고 있습니다. 예를 들어, 2023년 7월 Mala Mia Mezcal은 Espadín, Ensamble, Cuishe 및 Tepeztate의 네 가지 독특한 메스칼 표현을 출시하면서 주류 부문에 데뷔했습니다. 각 표현은 특정 유형의 아가베로 만들어져 풍부한 풍미와 향을 제공합니다. 이 혁신적인 접근 방식은 다양한 시음 경험을 보장하고 각 아가베 식물의 고유한 특성을 보여주고 소비자에게 메스칼에 대한 더 광범위한 탐색을 제공합니다.

보고서 범위 및 메스칼 시장 세분화       

Mezcal Market Definition

Mezcal is a distilled alcoholic beverage originating from Mexico, made from the agave plant. Different from tequila, which is specifically made from blue agave, mezcal can be produced from various agave species, resulting in diverse flavors. The production process involves cooking the agave hearts in earthen pits, giving mezcal its distinctive smoky flavor. After fermentation, the mixture is distilled, often in traditional pot stills. Mezcal is typically enjoyed neat and has gained popularity globally for its unique taste and artisanal production methods. The spirit is often sipped alongside slices of orange sprinkled with sal de gusano, a worm salt.

Mezcal Market Dynamics

Drivers

• Growing Popularity of Craft Spirits

The craft beverage movement has significantly influenced consumer preferences, leading to a growing interest in unique and artisanal spirits such as mezcal. Often produced in small batches by local distillers, mezcal offers distinct flavors that appeal to discerning consumers. For instance, in September 2021, Rogue One Inc. re-launched its mezcal brand, Fervor, in selected U.S. markets. Fervor is produced by the renowned Master Mezcalero Don Zosimo Mendez, emphasizing traditional distillation methods. Crafted from mature 8-year-old Angustifolia/Espadin Agave from Santiago, Matatlán, Oaxaca, this mezcal aims to captivate consumers with its rich flavor profile and authentic production process, highlighting the craftsmanship behind this revered spirit.

• Expansion of E-commerce

The rapid expansion of e-commerce has significantly boosted the mezcal market by enhancing product accessibility. Online platforms such as Drizly and ReserveBar allow consumers to explore a wide range of mezcal brands, from artisanal to mainstream, all from the comfort of their homes. This convenience caters to a growing consumer base that prefers home delivery and the ability to compare different options easily. For instance, brands such as Casamigos and Montelobos have successfully leveraged e-commerce to reach wider audiences, increasing their sales and brand recognition. As more consumers embrace online shopping, e-commerce will continue to be a pivotal driver of growth in the mezcal sector.

Opportunities

• Celebrity Endorsements and Branding

The rise of celebrity endorsements has significantly boosted the mezcal market, creating substantial opportunities for growth. Notable figures such as George Clooney and Dwayne "The Rock" Johnson have launched their own mezcal brands—Clooney's Casamigos and Johnson's Teremana—leading to increased visibility and desirability among consumers. These endorsements resonate particularly with younger demographics, who often seek products associated with their favorite celebrities. The trend not only attracts existing mezcal enthusiasts but also draws in new consumers curious about these celebrity-backed brands. As more stars enter the market, the potential for mezcal to gain a stronger foothold in the spirits industry continues to expand.

• Diverse Flavor Profiles

The diverse flavor profiles of mezcal present significant market opportunities. Ranging from smoky and earthy to fruity and floral, mezcal caters to a wide array of consumer preferences. This versatility not only attracts casual drinkers seeking new experiences but also appeals to connoisseurs looking for complex and unique tastes. For instance, in October 2021, I.Z.O. Spirits announced the launch of a limited edition Mezcal Añejo Cenizo, crafted from wild agave sourced from the high-altitude mesas of Durango, Mexico. This premium mezcal showcases the intricate flavors developed through traditional production methods and the unique terroir of the region. The limited release reflects a commitment to quality and heritage, appealing to discerning consumers seeking authentic mezcal experiences.

Restraints/Challenges

• Quality Control and Authenticity Concerns

Quality control and authenticity concerns significantly hinder the mezcal market. As artisanal mezcal production rises, inconsistencies in quality standards have emerged, leaving consumers wary of counterfeit or subpar products. This skepticism can lead to reduced consumer trust, ultimately affecting brand reputation and sales. Furthermore, the lack of uniform regulations among producers exacerbates the issue, making it challenging for consumers to differentiate between genuine and inferior mezcal. The potential for mislabeling and adulteration not only damages the integrity of the product but also restricts market growth as discerning customers seek reliable sources. This uncertainty poses a significant challenge for both producers and the overall market.    

• Competition from Other Spirits

The mezcal market faces significant challenges due to competition from various alcoholic beverages, notably tequila, whiskey, and rum. As consumer preferences evolve, mezcal brands must work hard to differentiate themselves in a saturated market. This competition often results in price wars and marketing battles, making it difficult for smaller or emerging brands to establish a foothold. In addition, the allure of more established spirits may overshadow mezcal, limiting its market share and growth potential. As a result, producers struggle to carve out a unique identity, which can hinder overall market expansion and impede mezcal's ability to gain recognition among consumers.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Mezcal Market Scope

The market is segmented on the basis of product type, concentrate, price category, ABV content, year, packaging type, size, flavor type, producer type, product category, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Mezcal Espadin
• Mezcal Joven
• Mezcal Reposado
• Mezcal Anejo
• Mezcal Ensamble
• Mezcal Arroqueño
• Mezcal Tepeztate
• Others

Concentrate

• 100% Tequila
• Mix Tequila

Price Category

• Premium
• Standard
• Economy

Abv Content

• 40% and above
• Less than 40%

Year

• 18-24
• 25-44
• 45-64
• 65+

Packaging Type

• Bottle
• Cans
• Others

Size

• 251-500 ml
• 501-750 ml
• 751-1000 ml
• more than 100 ml

Flavor Type

• Plain/Original
• Flavored

Producer Type

• Microbrewery
• Distillers
• Brewpub
• Contract Brewing Company
• Regional Craft Brewery
• Large Brewery
• Others

Product Category

• Distillers Mezcan
• Handcrafted Mezcan/ Artisanal Mezcan

End-Use

• Restaurants
• Hotels & Bars
• Café
• Catering
• Airlines
• Household
• Others

Distribution Channel

• Offline- Trade
• Online Trade

Mezcal Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, concentrate, price category, ABV content, year, packaging type, size, flavor type, producer type, product category, end user, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the mezcal market, driven by a robust beverage industry and increasing consumer interest. The U.S. leads this growth, characterized by a significant rise in beverage consumption, which supports the rising popularity of mezcal among diverse demographics.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Mezcal Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Mezcal Market Leaders Operating in the Market Are:

• Davide Campari-Milano N.V. (Italy)
• BACARDI (Bermuda)
• Craft Distillers (U.S.)
• MADRE MEZCAL (U.S.)
• Familia Camarena (Mexico)
• Brown-Forman (U.S.)
• Diageo (U.K.)
• Pernod Ricard (France)
• WILLIAM GRANT & SONS LTD (Scotland)
• Rey Campero (Mexico)
• Tequila & Mezcal Private Brands S.A. de C.V. (Mexico)
• Destilería Tlacolula (Mexico)
• El Silencio Holdings, INC. (U.S.)
• Sauza Tequila Import Company (U.S.)
• Dos Hombres LLC (U.S.)
• Del Maguey (U.S.)
• Wahaka Mezcal (Mexico)
• BOZAL MEZCAL 솜브라(멕시코)
• 펜사도르 메스칼(멕시코)
• 불법 메스칼(미국)

메스칼 시장의 최신 동향

• 2023년 8월, Nosotros Tequila와 Mezcal은 Republic National Distributing Company(RNDC)와의 전략적 파트너십을 발표했습니다. 이 협업은 다양한 시장에서 아가베 스피릿의 유통을 강화하는 것을 목표로 합니다. RNDC의 아가베 제품 포트폴리오를 확장함으로써 이 파트너십은 프리미엄 아가베 스피릿에 대한 증가하는 소비자 수요를 충족하고, 브랜드 성장을 촉진하며, 전반적인 시장 입지를 확대하고자 합니다.
• 2022년 6월, 멕시코에서 온 인증된 장인 메스칼 브랜드인 Madre Mezcal이 레디투드링크 캔 칵테일 'Desert Water'를 출시했습니다. 이 상쾌한 음료는 Madre Espadin 메스칼과 탄산수, 진짜 과일, 다양한 허브와 식물을 결합했습니다. 이 칵테일의 출시는 주류 산업의 증가하는 추세를 반영하며, 정통 메스칼 풍미를 유지하는 편리하면서도 고품질의 칵테일 옵션을 찾는 소비자에게 어필합니다.
• 2022년 3월, 초고급 테킬라 및 메스칼 브랜드인 Compañia Tequilera de Arandas SA de CV의 Lobos 1707이 캐나다 시장 진출을 자랑스럽게 발표했습니다. 출시는 토론토에서 공식 행사로 기념되었으며, 이는 브랜드에 중요한 이정표를 세웠습니다. 이 전략적 움직임은 Lobos 1707의 국제적 입지를 강화할 뿐만 아니라 캐나다 소비자 사이에서 고품질 아가베 스피릿에 대한 수요가 증가하는 데에도 도움이 됩니다.
• 2022년 1월, 알코올 음료 분야의 글로벌 리더인 Diageo PLC는 Casa UM을 인수하여 프리미엄 수제 메스칼 브랜드인 Mezcal Unión을 인수했습니다. 이 인수를 통해 Diageo는 메스칼 제공 범위를 크게 확대할 수 있게 되었습니다. 최고의 메스칼 생산업체 중 하나인 Mezcal Unión의 독특한 제품 범위는 Diageo의 광범위한 포트폴리오를 보완하여 성장하는 메스칼 부문에서 시장 경쟁력을 강화할 것입니다.
• 2021년 8월, Diageo PLC는 Casa UM을 인수하여 장인 메스칼 브랜드인 Mezcal Unión을 인수할 의향을 발표했습니다. 이 전략적 인수는 성장하는 메스칼 시장에서 Diageo의 입지를 강화하는 것을 목표로 합니다. Diageo는 Mezcal Unión을 포트폴리오에 통합하여 마케팅 역량과 유통 네트워크를 활용하여 경쟁적인 분위기에서 브랜드 가시성과 접근성을 향상하고자 합니다.

SKU-53082