글로벌 비디오 온 디맨드(VOD) 서비스 시장 – 2029년까지의 업계 동향 및 예측

시장 분석 및 규모

소비자의 스트리밍 선택은 시간이 지남에 따라 크게 바뀌었습니다. 비디오 자료에 대한 욕구는 시청자가 시간을 예약할 수 있는 유연성, 향상된 스트리밍 품질 및 다양한 구독 옵션에 의해 촉진됩니다. 그들은 종종 다른 기술 플레이어와 협력하여 전체 시청 경험을 향상시킵니다. 이러한 현상은 VOD(Video on Demand) 서비스 시장의 개요를 형성합니다. VOD(Video on Demand) 서비스 시장의 기업들에게, 특히 밀레니얼 세대와 Z세대 사이에서 OTT 플랫폼의 급속한 성장은 신뢰할 수 있고 저렴한 인터넷 연결로 지원되어 새로운 수익원의 개발을 자극했습니다.

글로벌 VOD(Video on Demand) 서비스 시장은 2021년에 559억 9,000만 달러 규모로 평가되었으며, 2029년까지 1,200억 2,000만 달러에 도달할 것으로 예상되며, 2022-2029년 예측 기간 동안 10.00%의 CAGR을 기록할 것으로 예상됩니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화

시장 정의

VOD(Video on Demand) 서비스는 기본적으로 사용자가 스마트 TV, 태블릿, 스마트폰, 게임 콘솔 등을 포함한 디스플레이 장치에서 비디오 콘텐츠를 편리한 시간 또는 "주문형"으로 선택하여 액세스할 수 있도록 합니다. 이러한 콘텐츠는 VOD 제공자가 실시간 스트리밍 프로토콜을 사용하여 전송합니다. OTT, IPTV, 케이블 텔레비전, 직접 홈 텔레비전이 이러한 서비스를 제공합니다.

비디오 온 디맨드(VOD) 서비스 시장 동향

이 섹션에서는 시장 동인, 이점, 기회, 제약 및 과제를 이해하는 것을 다룹니다. 이 모든 내용은 아래와 같이 자세히 논의됩니다.

운전자

• 스마트 기기 사용 급증 및 모바일 데이터 구독 증가

태블릿, 스마트폰 , 노트북 과 같은 점점 더 보편화되는 스마트 기기 와 언제 어디서나 다양한 흥미로운 엔터테인먼트 옵션에 액세스할 수 있는 소비자 선호도로 인해 사람들이 미디어 자료를 시청하는 것이 더 편리해졌습니다. 또한, 저렴한 가격, 고속 인터넷 연결 도입, 이러한 연결 및 서비스 사용 증가로 인해 주문형 비디오에 대한 글로벌 시장이 성장하고 있습니다. 또한 모바일 데이터 구독 증가, 고속 데이터 네트워크 사용 증가, 스마트폰 및 태블릿의 최첨단 기능 도입은 예측 기간 동안 전 세계 주문형 비디오 시장을 촉진할 것으로 예상되는 주요 요인 중 일부입니다.

또한, 원활한 고객 경험을 제공하는 유연성과 사용 편의성의 보급은 전체 시장의 성장을 촉진할 것으로 추정됩니다. 또한, 대규모 모임을 피하기 위한 다양한 이벤트의 라이브 스트리밍 증가, 지역 플레이어의 보급 증가, 영화 스튜디오와 더불어 전통적인 것보다 온라인 스트리밍 서비스에 대한 높은 선호도는 전체 시장의 성장률을 촉진할 것으로 예상됩니다.

기회

• 분석 사용의 급증과 합병

The rising usage of analytics and artificial intelligence is estimated to generate lucrative opportunities for the market, which will further expand the video on demand (VOD) service market's growth rate in the future. Additionally, the mergers with local producers and film studios across regions for the subscription video on demand (VOD) service model further offer numerous growth opportunities within the market.

Restraints/Challenges

• High Cost

The video on demand (VOD) services are very expensive, further derailing the overall market’s growth. Therefore, the high cost associated with video content creation is further expected to obstruct market growth over the forecast period.

• Privacy and Disagreements Issues

The market restraining factors for the expansion of video on demand (VOD) in the aforementioned anticipated timeframe are likely to be the escalating dangers to the privacy of video content and disagreements between producers and aggregators regarding licensed business models.

• Complex Regulatory Framework

The video on demand (VOD) service market’s growth rate will be further slowed down by complex government regulatory framework and licensing regime as they are time taking procedure. The complex regulatory framework is therefore estimated to be significant challenge for the video on demand (VOD) service market over the forecast period.

This video on demand (VOD) service market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the video on demand (VOD) service market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Video on Demand (VOD) Service Market

The video on demand (VOD) service market was immensely impacted by the outbreak of COVID-19, as the movie theatres and other screening locations worldwide have been closed for an extended period. Various governments around the world took this action to halt the spread of the deadly virus. As a result, throughout the epidemic and the ensuing lockdowns, there was an unanticipated increase in the amount of entertainment content seen online. Sales of the on-demand and subscription-based streaming services increased as more individuals chose to stay at home. This gave the global video on demand market's competitor’s prospects for exponential growth.

COVID-19 has improved consumer and government understanding of the value and applications of advanced networking, including augmented and virtual reality-based education, sophisticated telemedicine, and remote employment. Video-on-demand services have made it easier for individuals to enjoy entertainment thanks to the 5G trend, increasing mobile penetration, and improved high-speed broadband internet connection via fixed wireless access (FWA). They were somewhat relieved by this as they endured a protracted period of social isolation due to their pandemic anxiety.

Recent Developments

•  In June 2020, the business unveiled a multi-faceted concept that enables customers to confidently return to moving cinemas. With the help of this new software, Fandango is now able to activate all of its digital assets, including Movieclips on YouTube and the effectiveness of its marketing channels. Fandango's fan base will grow as a result of this product introduction, which will also result in a larger client base for the business.
• In April 2020, Synamedia joined forces with Google Cloud to expand its video network portfolio and offer a new OOT solution. By addressing client questions about OTT services through this relationship, Synamedia can maximise performance while maximising scalability and cutting expenses. A major benefit of this relationship is that it enables both businesses to incorporate machine learning and artificial intelligence, which enhances customer experience by generating compelling content for users.

Global Video on Demand (VOD) Service Market Scope

The video on demand (VOD) service market is segmented on the basis of delivery technology, device used, application, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Delivery Technology

• Near Video on Demand (NVOD)
• Subscription Video on Demand (SVOD)
• Transactional Video on Demand (TVOD)
• Others

 Application

• Entertainment
• Education and Training
• Network Video Kiosks
• Online Commerce
• Digital Libraries
• Others

 Industry Vertical

• Healthcare
• Manufacturing
• Academia and Government
• Consumer Goods and Retail
• Hospitality and Tourism
• Telecommunications and IT
• Media and Entertainment
• Transport and Logistics
• Banking
• Financial Services and Insurance (BFSI)
• Others

 Device Used

• Mobile
• PCs
• Tablets
• TV

Video on Demand (VOD) Service Market Regional Analysis/Insights

The video on demand (VOD) service market is analyzed and market size insights and trends are provided by country, delivery technology, device used, application, and industry vertical as referenced above.

The countries covered in the video on demand (VOD) service market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the video on demand (VOD) service market because of the increasing prevalence of service providers within the region. Moreover, the rising demand for on demand video consumption is further estimated to accelerate the expansion over the forecast period.

Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due to the rising demand of pay-per-view programs and movies within the region. Moreover, growing preferences towards online steaming services is further estimated to boost the regions’ growth rate during the forecast period.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Video on Demand (VOD) Service Market Share Analysis

The video on demand (VOD) service market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to video on demand (VOD) service market.

Some of the major players operating in the video on demand (VOD) service market are

• Netflix (U.S.)
• Amazon Inc., (U.S.)
• Google Inc., (U.S.)
• Akamai Technologies (U.S.)
• YouTube (U.S.), Apple Inc., (U.S.)
• Home Box Office, Inc.  (U.S.)
• Cisco Systems, Inc. (U.S.)
• Roku Inc., (U.S.)
• iNDIEFLIX Group Inc (U.S.)
• Fandango (U.S.)
• Hulu, LLC (U.S.)
• Comcast (U.S.)
• Huawei Technologies Co., Ltd. (China)
• Fujitsu (Japan)
• CenturyLink (U.S.)
• Muvi LLC (U.S.)
• Vubiquity, inc. (U.S.)

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