글로벌 휴가용 임대 시장 – 2031년까지의 업계 동향 및 예측

휴가용 임대 시장 분석 및 규모

휴가용 임대 시장 성장은 AI 기반 부동산 관리, 스마트 홈  , 동적 가격 알고리즘과 같은 기술과 혁신적인 방법의 발전에 의해 주도됩니다. 이러한 기술은 사용자 경험과 운영 효율성을 향상시켜 휴가용 임대를 더욱 매력적으로 만듭니다. 온라인 플랫폼과 데이터 분석의 채택 증가는 시장 확장을 더욱 촉진하여 원활한 예약과 개인화된 고객 경험을 보장합니다.

글로벌 휴가용 임대 시장 규모는 2023년에 834억 3천만 달러로 평가되었으며, 2031년까지 1,309억 8천만 달러에 도달할 것으로 예상되며, 2024년부터 2031년까지 예측 기간 동안 CAGR은 5.80%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 소비자 행동이 포함되어 있습니다.

보고 범위 및 시장 세분화

Market Definition

A vacation rental is a furnished property, such as a house, apartment, or condominium, rented out on a short-term basis to travelers. These rentals offer amenities similar to a home, providing a more personalized and spacious alternative to hotels. They are often listed on platforms such as Airbnb or VRBO and are popular for family vacations and group travel.

Vacation Rental Market Dynamics

Drivers

• Rise of Online Platforms

The surge of online platforms such as Airbnb, Vrbo, and Booking.com has revolutionized the vacation rental market, simplifying the process for property owners to list and manage their rentals while providing travelers with an extensive array of options. For instance, Airbnb's user-friendly interface and robust review system empower both hosts and guests, fostering trust and driving growth in the vacation rental business by offering seamless booking experiences for all parties involved.

• Increasing Growth of Remote Work

The surge in remote work and digital nomadism has catalyzed the vacation rental market, with individuals leveraging the flexibility to work from diverse locations. For instance, professionals opting for extended stays in coastal retreats or mountain cabins capitalize on the blend of work and leisure. This trend not only propels the demand for vacation rentals but also reshapes traditional notions of work-life balance, driving the market's growth.

Opportunities

• Rapidly Changing Consumer Preferences

The vacation rental market is thriving as travelers increasingly crave unique and personalized experiences, better fulfilled by rentals than hotels. For instance, a family seeking an authentic Italian experience might opt for a countryside villa over a standard hotel room in Rome, enabling them to immerse themselves in local culture and cuisine. This shift towards experiential travel fuels the demand for vacation rentals, propelling market growth.

• Growing Marketing and Social Media

Effective vacation rental marketing strategies leverage various channels to enhance the visibility and appeal of vacation rentals. Social media platforms such as Instagram, Facebook, and Pinterest enable property owners to showcase stunning visuals and engage with potential guests directly. Influencer partnerships, targeted advertising, and user-generated content campaigns further amplify reach and engagement. For instance, Airbnb's Instagram account regularly features beautiful properties worldwide, inspiring travelers to book unique vacation experiences.

Restraints/Challenges

• Seasonal Demand Hinder Growth

Seasonal demand fluctuations hinder market growth as low occupancy rates during off-peak seasons result in reduced revenue and profitability. This inconsistency in bookings makes it challenging for vacation rental property owners to sustain operations and invest in expansion. Additionally, reliance on peak seasons for revenue amplifies the market's vulnerability to external factors such as economic downturns or travel restrictions.

• Rising Competition from Hotels

Competition from hotels, with their established brands, amenities, and centralized booking systems, presents a significant obstacle to the growth of the vacation rental market. This competition limits the market's expansion potential by attracting potential guests away from vacation rentals, thereby restraining their market share and revenue potential.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In April 2023, Evolve launched its seasonal analysis, delving into key trends in the winter 2022-23 vacation rental industry. By offering insights and metrics, Evolve aids short-term rental owners in optimizing their property performance amid market fluctuations, ensuring they stay competitive in a dynamic landscape of travel accommodations
• In March 2023, Zumper embarked on a strategic venture into the short-term rental market with the launch of Vacations by Zumper. This dedicated vacation rental listing platform underscores Zumper's intensified commitment to this sector, showcasing its dedication to providing comprehensive solutions and expanding its presence in the evolving landscape of temporary accommodations
• In September 2022, Arrived Homes had diversified its investment platform by incorporating short-term vacation rental properties. This expansion allows investors to acquire shares of single-family homes specifically for rental purposes in the short-term market. Arrived Homes' move marks a significant entry into this sector, catering to the growing demand for alternative investment opportunities
• In August 2022, Evolve and Hopper announced a strategic collaboration aimed at enhancing travel experiences. By integrating over 24,000 Evolve vacation homes across 750 markets into the Hopper travel app, the partnership simplifies access to vacation rentals for Hopper's global user base. This synergistic effort combines Evolve's extensive rental inventory with Hopper's widespread travel services, streamlining the vacation planning process for users worldwide

Vacation Rental Market Scope

The market is segmented on the basis of accommodation, booking mode, location type, tourist type, end user and price point. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Accommodation

• Home
• Apartments
• Resort/Condominium
• Others

 Booking Mode

• Online
• Offline

Location Type

• Resort Area
• Rural Area
• Small Town
• Others

 Tourist Type

• Domestic
• International

 End User

• Gen Z
• Millennials
• Gen X
• Boomers

 Price Point

• Economic
• Mid-Range
• Luxury

Vacation Rental Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by accommodation, booking mode, location type, tourist type, end user and price point as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the vacation rental market driven by the growing trend of glamping, blending luxury with camping. This trend attracts travelers seeking unique outdoor experiences. Increased spending on accommodations, notably in condominiums and resorts, further fuels growth in the Europe vacation rental market as travelers prioritize experiential stays.

Asia-Pacific is expected to experience rapid growth in the vacation rental market, fueled by escalating consumer spending on travel and lodging. Increased expenditure from travelers in developing nations further propels this trend, positioning the region as a key contributor to global travel and hospitality industry growth.

보고서의 국가 섹션은 또한 현재 및 미래 시장 추세에 영향을 미치는 개별 시장 영향 요인과 시장 규제의 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 추세 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향은 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 휴가용 임대 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• 9플랫(싱가포르)
• Airbnb, Inc. (미국)
• 예약(네덜란드)
• 익스피디아(Expedia, Inc.) (미국)
• MAKEMYTRIP PVT. LTD. (인도)
• NOVASOL A/S(덴마크)
• OYO(인도)
• TripAdvisor LLC(미국)
• 윈덤 데스티네이션(미국)
• 트리바고 NV(독일)
• Agoda Company Pte. Ltd (싱가포르)
• Yatra Online Limited(인도)
• HotelsCombined(호주)
• 카약(미국)
• 데스티네이션 클럽(미국)

SKU-63938