글로벌 스마트 TV TV 시장 - 업계 동향 및 2029년까지의 예측

시장 분석 및 규모

스마트 TV 시장은 전 세계적으로 인터넷 사용이 증가함에 따라 온라인 콘텐츠 소비가 증가함에 따라 2022-2029년 예측 기간 동안 상당히 발전할 것으로 예상됩니다. 스마트 TV는 인터넷에 연결하여 독립형 장치로 활용할 수 있는 TV입니다. 스마트 TV(TV)는 현재 별도의 제품으로 판매되고 있지만 셋톱 박스가 있는 모든 기존 TV(TV)는 스마트 TV(TV)로 변환할 수 있습니다. 인터넷에 연결하면 온라인 스트리밍 서비스에서 제공하는 OTT(Over-The-Top) 비디오를 스마트 TV(TV)에서 쉽게 스트리밍할 수 있습니다. 고객은 컴퓨터나 휴대전화에 국한되지 않고 와이드스크린에서 볼 수 있는 주문형 스트리밍 자료를 제공하기 때문에 이 서비스를 선호합니다. 중국이 스마트 TV(TV) 시장의 제조 점유율을 적극적으로 훔친 결과, 아시아 태평양 지역이 이제 전 세계 스마트 TV(TV) 시장을 선도하고 있습니다.

• Data Bridge Market Research는 스마트 TV(TV) 시장이 2021년에 2,390억 달러 규모였으며 2029년까지 1,081.600억 달러에 도달할 것으로 예상되며 2022년에서 2029년까지의 예측 기간 동안 20.77%의 CAGR을 기록할 것으로 분석했습니다. "46~50인치" 세그먼트는 화면 크기 측면에서 예측 기간 내내 전 세계 스마트 TV 시장을 지배할 가능성이 높습니다. 대형 TV 세트의 경우 대부분의 구매자가 4K UHD 디스플레이 기술을 선호합니다. 고객의 구매력이 커지면서 시장에서 스마트 TV에 대한 수요가 증가했습니다. 또한 UHD TV에 대한 소비자 소득 증가와 가격 추세가 예측 기간 동안 46~55인치 화면 크기 세그먼트의 성장을 촉진할 가능성이 높습니다.
• Data Bridge 시장 조사팀이 큐레이팅한 시장 보고서에는 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 기후 사슬 시나리오가 포함되어 있습니다.

시장 정의

스마트 TV(TV)는 연결된 TV라고도 하며, 인터넷 연결이 내장되어 있어 다양한 앱에서 주문형 콘텐츠, 스트리밍 서비스에 대한 액세스, 다른 무선 장치에 연결하는 기능 등 다양한 기능을 제공할 수 있습니다. 또한 케이블, 위성 또는 OTA(무선) 방송을 수동적으로 수신할 수도 있습니다. 그 외에도 스마트 TV에는 추가 하드웨어와 연결, TV 운영 체제 및 그래픽 사용자 인터페이스(GUI)가 있습니다. 시청자는 이러한 적응을 사용하여 연결된 장치의 측면에 액세스하고 관리하고 인터넷 비디오 서비스에서 자료를 스트리밍할 수 있습니다.

COVID-19가 스마트 TV(TV) 시장에 미치는 영향

COVID-19는 인프라, 운송, 석유 및 가스, 제조 등 거의 모든 산업에 엄청난 피해를 입혔습니다. 대부분 국가는 COVID-19 팬데믹에 대처하기 위해 봉쇄 제한을 제정했으며, 현재는 단계적, 산업별로 점진적으로 해제되었습니다. 그러나 COVID-19 확산을 억제하기 위해 대부분의 사람들이 집에 머물며 사회적 거리두기를 실천했습니다. 사람들이 집에 머물면서 코로나바이러스에 대해 더 알고 싶어하면서 뉴스 채널에 대한 수요가 급증했습니다. Broadcast Audience Research Council(BARC)에 따르면, 대부분의 사람들이 COVID-19 업데이트를 위해 뉴스 채널을 시청하면서 전체 TV 시청률이 2020년 4월 7%에서 21%로 상승했습니다. 사람들은 엔터테인먼트를 위해 Netflix, Amazon Prime Video, Zee5를 포함한 스트리밍 서비스 제공업체를 사용했고, 이로 인해 스마트 TV(TV)에 대한 필요성이 높아졌습니다.

높은 네트워크 연결성에 대한 욕구가 커지면서 스마트 TV(TV)에 대한 시장 수요가 증가하고 있습니다. COVID-19로 인해 VOD(Video on Demand) 및 OTT(Over-The-Top) 서비스에 대한 수요가 급증했고, 이로 인해 스마트 TV(TV)에 대한 수요가 가속화되었습니다.

스마트 TV(TV) 시장의 시장 역학은 다음과 같습니다.

• 코로나19 기간 중 온라인 콘텐츠 소비 증가

However, during the pandemic, entertainment corporations are focusing on finding new methods to adapt to the changing digital reality. The industry is seeing a rapid surge in digital content consumption, with platforms like Netflix and Amazon Prime Video seeing worldwide viewership. Strong emphasis on online content distribution, combined with the increasing relaxation of COVID restrictions, is expected to boost the popularity of smart television (T.V.) brands around the world, accelerating the smart television (T.V.) market.

• Increasing demand for personalized entertainment

The rise in the demand for personalized entertainment will accelerate the smart television (T.V.) market's growth rate. Gone are the days when people gathered to movie theatres or flipped through satellite television channels. Smart T.V.s provide this service by connecting to the internet, allowing users to subscribe to their preferred online streaming services such as Netflix and Amazon Prime.

Furthermore, the smart television (T.V.) market is also being driven by significant factors such as the rise in the level of disposable income and rapid urbanization. Smart television (T.V.) market is estimated to rise rapidly over the forecast period because of surging adoption of advanced technologies. Other significant factors such as emergence of smartphone manufacturers such as Xiaomi, OnePlus and Micromax and adoption of 4K resolution T.V. will cushion the growth rate of smart television (T.V.) market.  

• Rise in number of strategic collaborations will boost new market opportunities

The rise in the number of strategic collaborations will extend profitable opportunities to the market players in 2022 to 2029. Collaborations with streaming media player manufacturers, which assist them grow their portfolio and raise their profile will enhance the market's growth rate in coming years.

Moreover, increasing technological advancement and emerging new markets will create profitable opportunities for smart television (T.V.) market in the future.

Restraints/Challenges faced by the Smart Television (T.V.) Market

• Taxation of smart T.V.s will act a market restrain.

However, the market for smart television (T.V.) is forecast to be constrained by the taxation of smart television.

Also, fear, uncertainty, and doubt of customer will further challenge the growth of the smart television (T.V.) market. The severe impact of the COVID-19 outbreak on supply chain and the high repairing cost of smart T.V.s will act as major restraints and further impede the growth rate smart television (T.V.) market.

This smart television (T.V.) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the smart television (T.V.) market contact Data Bridge Market Research for an Analyst Brief, Our team will help you take an informed market decision to achieve market growth.

Recent Development

• In April 2021, Samsung launched its ultra-high-end Neo QLED TV line. For a cinematic watching experience, the new range has a nearly bezel-less Infinity One Design and true-to-life picture quality. There will be five sizes available: 85-inch (2m 16cm), 75-inch (1m 89cm), 65-inch (1m 63cm), 55-inch (1m 38cm), and 50-inch (1m 38cm) (1m 25cm). Furthermore, Samsung's unique Neo Quantum Processor with superior upscaling capabilities is included in Neo QLED TVs. The Neo Quantum Processor can maximize picture quality to 4K and 8K picture output regardless of input quality by using up to 16 separate neural network models, each trained in A.I. upscaling and deep learning technologies.

Global Smart Television (T.V.) Market Scope

The smart television (T.V.) market is segmented on the basis of resolution, screen size, type, technology, platform and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Resolution

• 4K UHD TV
• HDTV
• Full HD T.V.
• 8K TV

On the basis of resolution, the smart television (T.V.) market is segmented into 4K UHD TV, HDTV, Full HD T.V., and 8K T.V.

Screen Size

• Below 32 inches
• 32 to 45 inches
• 46 to 55 inches
• 56 to 65 inches
• Above 65 inches

On the basis of screen size, the smart television (T.V.) market is segmented into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches.

Type

• Flat
• Curved

On the basis of type, the smart television (T.V.) market is segmented into flat and curved.

Technology

• OLED
• QLED
• LED
• Plasma
• Others

On the basis of technology, the smart television (T.V.) market is segmented into OLED, QLED, LED, plasma, and others.

Platform

• Android
• Roku
• WebOS
• Tizen O.S.
• iOS
• MyHomeScreen
• Others

On the basis of platform, the smart television (T.V.) market is segmented into Android, Roku, WebOS, Tizen O.S., iOS, MyHomeScreen, and others.

Distribution Channel

• Direct
• Indirect

On the basis of distribution channel, the smart television (T.V.) market is segmented into direct and indirect.

Smart Television (T.V.) Market Regional Analysis/Insights

The smart television (T.V.) market is analyzed and market size insights and trends are provided by country, resolution, screen size, type, technology, platform and distribution channel as referenced above.

The countries covered in the smart television (T.V.) market report are the U.S., Canada, and Mexico in North America, Brazil, Argentina, and the rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, rest of the Middle East and Africa (MEA) as a part of the Middle East and Africa (MEA).

Asia-Pacific dominates the smart television (T.V.) market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period. This is due to the increasing adoption of smart televisions in rapidly developing economies such as India. Additionally, the rising demand for 4K display technology because of consumer inclination towards better quality and sleek design will further flourish the market's growth rate in this region.

Middle East and Africa are expected to witness significant growth during the forecast period of 2022 to 2029 due to the advancement across OTT space and a notable increase in engaging content in the region. Also, shifting consumer focus towards online content because of the rising availability of seamless, high-speed internet connections will further flourish the market's growth rate in this region. 

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Smart Television (T.V.) Market Share Analysis

The smart television (T.V.) market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to smart television (T.V.) market.

스마트 텔레비전(TV) 시장의 주요 기업으로는 SAMSUNG(한국), SONY INDIA(일본), LG Electronics(한국), Google LLC(미국), Panasonic Corporation(일본), SHARP CORPORATION(미국), Koninklijke Philips NV(네덜란드), Hitachi Ltd.(일본), TCL(중국), Skyworth Group Limited(중국), Haier Group(홍콩), TOSHIBA CORPORATION(일본), Videocon Industries Limited(뭄바이), Grande Holdings Company Limited(홍콩), Xiaomi(중국), Hisense International(중국), VIZIO, Inc.(미국), INSIGNIA SYSTEMS(미국), Apple Inc(미국) 등이 있습니다.

SKU-53288