글로벌 식물성 음료 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

식물성 음료 시장 분석

식물성 음료 시장은 기술 발전과 혁신적인 생산 방법에 힘입어 상당한 성장을 경험하고 있습니다. 콜드프레스 주스와 효소 처리와 같은 추출 및 가공 기술의 최근 발전은 과일, 채소, 견과류, 곡물로 만든 음료의 풍미와 영양 프로필을 향상시킵니다. 예를 들어, 고압 처리(HPP)와 같은 기술은 천연 영양소를 보존하는 동시에 유통기한을 연장하여 건강을 의식하는 소비자에게 어필합니다.

게다가 발효 기술의 발전으로 프로바이오틱이 풍부한 식물성 음료가 생겨나 기능성 음료에 대한 수요가 급증했습니다. 이러한 혁신은 오트밀크와 아몬드밀크 의 인기가 높아지면서 시장 점유율이 크게 증가한 것처럼 건강한 옵션에 대한 소비자 선호도가 높아지는 데 부응합니다.

또한 식물성 음료 브랜드는 전자상거래와 디지털 마케팅 전략을 활용하여 더 광범위한 대상 고객에게 다가가고 있습니다. 식물성 식단이 주류가 되면서 맛, 영양가, 지속 가능성을 개선하는 혁신으로 인해 시장이 계속 확장될 것으로 예상됩니다. 소비자가 유제품과 설탕이 들어간 음료의 대안을 점점 더 많이 찾으면서 식물성 음료 시장의 성장은 앞으로 몇 년 동안 더욱 가속화될 것으로 예상됩니다.

식물성 음료 시장 규모

글로벌 식물성 음료 시장 규모는 2023년에 204억 1천만 달러로 평가되었으며, 2031년까지 424억 1천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 9.57%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

식물성 음료 시장 동향

“기능성 식물성 음료의 부상”

식물성 음료 시장의 중요한 추세는 기본 영양 이상의 건강상의 이점을 제공하는 기능성 음료에 대한 수요가 증가하고 있다는 것입니다. 소비자들은 프로바이오틱스, 비타민, 적응제로 강화된 음료에 관심을 보이고 있습니다. 예를 들어, 2023년 1월 Pacific Foods는 새로운 유기농 통조림 레디투서브 수프와 식물성 고추를 출시하여 가을 시즌을 맞이했습니다. 이러한 제품은 편리하고 건강한 식사 옵션에 대한 소비자의 증가하는 수요에 부응합니다. Pacific Foods는 유기농 재료와 식물성 영양에 중점을 두어 빠르고 영양가 있는 식사 솔루션을 찾는 건강을 의식하는 소비자를 중심으로 식단 선호도에 맞는 건강한 식사를 제공하는 것을 목표로 합니다.

보고서 범위 및 식물성 음료 시장 세분화      

Plant-Based Beverages Market Definition

Plant-based beverages are drinks made primarily from plant-derived ingredients, excluding animal products. Plant-based beverages are made using plant material such as seeds, grains, and water as a vehicle. These include a variety of options such as plant milks (almond, soy, oat, and coconut), smoothies, herbal teas, and fruit juices. Increasingly popular for their health benefits, they are often fortified with vitamins and minerals, providing nutritional alternatives to dairy and sugary drinks. The rise of veganism and a focus on sustainability drive their demand, appealing to health-conscious consumers. Market growth is further fueled by innovative flavors and formulations, making plant-based beverages a versatile choice for a wide range of dietary preferences.

Plant-Based Beverages Market Dynamics

Drivers

• Rising Lactose Intolerance and Allergies

The increasing prevalence of lactose intolerance and dairy allergies among consumers is significantly driving the plant-based beverages market. Approximately 65% of the global population experiences some degree of lactose intolerance, making traditional dairy products difficult for many to consume. In response, plant-based alternatives like almond, oat, and soy protein milk have gained popularity. For instance, in March 2020, Asahi Group Holdings launched a plant-based version of its Calpis milk drink in Japan, reflecting a shift in consumer preferences toward sustainable and ethical products. As awareness of global warming and animal welfare issues increases, consumers are re-evaluating their dietary choices, leading to reduced consumption of animal-derived products. This launch positions Asahi to meet the demand for innovative, plant-based alternatives in the beverage market.

• Shift in Consumer Lifestyle

The increasing adoption of flexitarian, vegetarian, and vegan lifestyles significantly drives the plant-based beverages market. As consumers become more health-conscious and environmentally aware, they seek alternatives to animal-based products. For instance, a 2023 report by the Plant Based Foods Association highlighted a 27% increase in plant-based milk sales in the U.S., reflecting this lifestyle shift. Brands such as Oatly and Almond Breeze have capitalized on this trend by offering diverse, appealing options that cater to these dietary preferences. This lifestyle change not only fosters demand for plant-based beverages but also encourages innovation and variety within the market, further propelling growth.

Opportunities

• Expansion of Diverse Product Range

The expanding variety of plant-based beverages, such as almond, oat, and coconut milks, alongside herbal teas and cold-pressed juices, creates significant market opportunities. This diverse product range caters to varying consumer preferences and dietary needs, attracting health-conscious individuals and those with dietary restrictions. For instance, in July 2020, Starbucks Canada expanded its non-dairy offerings by introducing oat beverages, marking a significant step in its commitment to plant-based options. This launch responds to the increasing consumer demand for alternative milk in various drinks. The growing adoption of plain plant-based milk is expected to drive sales of plant-based beverages, aligning with the broader trend of consumers seeking healthier, sustainable choices in their beverage selections.

• Social Media Influence

The rise of social media and influencer marketing has significantly impacted the plant-based beverages market, particularly among younger consumers. Platforms like Instagram and TikTok allow influencers to showcase creative recipes and lifestyle choices featuring plant-based drinks, enhancing their appeal. For instance, in January 2021, Nescafé made waves in the U.K. by launching a line of vegan flat white latte pods available in almond, oat, and coconut variations.

This introduction responds to the rising health consciousness among consumers, who are increasingly shifting toward plant-based diets. By providing convenient and delicious coffee options that cater to vegan preferences, Nescafé positions itself strategically in the expanding market for plant-based beverages.

Restraints/Challenges

• Fluctuations in Raw Material Prices

Fluctuations in raw material prices significantly impact the plant-based beverages market, leading to high production costs that can deter both manufacturers and consumers. The price volatility of key ingredients, such as nuts, soy, and grains, creates uncertainty, making it difficult for companies to maintain stable pricing. This situation is exacerbated in developing countries, where economic instability can further elevate costs and limit consumer purchasing power. As a result, the high price point of plant-based beverages restricts market penetration in these regions, hindering overall growth. Consequently, the challenges associated with raw material pricing contribute to the sluggish expansion of the plant-based beverages market.    

• Supply Chain Issues

Supply chain issues significantly hinder the plant-based beverages market, primarily due to challenges in sourcing high-quality plant ingredients. Fluctuations in supply are often driven by climate change, which impacts crop yields and the availability of essential raw materials. Additionally, agricultural factors such as pest infestations, droughts, and changes in farming practices can further disrupt the supply chain. These uncertainties can lead to increased production costs and shortages, making it difficult for manufacturers to maintain consistent product availability. As a result, pricing may become unstable, deterring potential consumers and limiting market growth in the competitive beverage landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Plant-Based Beverages Market Scope

The market is segmented on the basis of type, product, packaging, sales channel, and function. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Soy
• Coconut
• Almond
• Oat
• Others

 Function

• Cardiovascular Health
• Cancer Prevention
• Bone Health
• Lactose Free Alternative
• Others

 Product

• Plain
• Flavored

 Packaging

• Glass Bottles
• Plastic Bottles and Pouches
• Carton
• Cans

 Sales Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Independent Small Groceries
• Specialty Stores
• Online Retailers

Plant-Based Beverages Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, product, packaging, sales channel, and function as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the plant-based beverages market. North America's leading position in the plant-based beverages market can be attributed to factors such as consumer awareness of the importance of protein-rich diets, increased health consciousness, a well-established beverages sector, and higher adoption of technological advancements in the beverages and beverage industry.

Asia-Pacific market is expected to show luarative growth in the plant-based beverages market growth in the forecast period. The high market growth in Asia-Pacific can be attributed to factors such as increased adoption of emerging technologies for product innovation, collaborations between international and domestic beverages companies, increased research and development investments by governments in the beverages sector, and the presence of a large number of key players in the market.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Plant-Based Beverages Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Plant-Based Beverages Market Leaders Operating in the Market Are:

• Bayer AG (Germany)
• Abbott (U.S.)
• DSM (Netherlands)
• DuPont. (U.S.)
• Amway (U.S.)
• The Nature's Bounty Co. (U.S.)
• GlaxoSmithKline plc. (U.K.)
• Nestlé SA (Switzerland)
• RiceBran Technologies (U.S.)
• Mead Johnson & Company, LLC. (U.S.)
• Medifast, Inc. (U.S.)
• Premier Nutrition Corporation (U.S.)
• TOOTSI IMPEX Inc. (Canada)
• U.S. Spice Mills, Inc. (U.S.)
• Health Food Manufacturers' Association (U.K.)
• NOW Foods (U.S.)
• Glanbia PLC (Ireland)
• Herbalife International of America, Inc. (U.S.)
• Bionova (India)

Latest Developments in Plant-Based Beverages Market

• In December 2022, Danone introduced its innovative Dairy & Plants Blend infant formula, addressing the increasing demand from parents seeking vegetarian, flexitarian, and plant-based feeding solutions. This product is designed to meet the unique nutritional needs of infants while adhering to various dietary preferences. By launching this formula, Danone positions itself as a leader in providing diverse options for health-conscious parents who prioritize plant-based nutrition for their children
• In September 2022, Vita Coco, a well-known coconut water brand based in New York, expanded its product line by introducing One Ready-To-Drink (RTD) juice. This new offering reflects a growing trend toward convenient, health-focused beverages. By providing a ready-to-drink option, Vita Coco caters to busy consumers looking for nutritious and refreshing drinks on the go, further solidifying its position in the health beverage market
• 2021년 6월, 밴쿠버에 본사를 둔 유제품 대체 식품 전문 기업인 Plant Veda가 캐슈넛과 진짜 과일로 만든 인도 요거트 음료인 비건 라씨의 새로운 라인을 출시했습니다. 이 혁신적인 제품은 사탕수수 설탕이 없고 장 건강에 좋은 프로바이오틱스가 풍부하여 맛있고 영양가 있는 유제품 대체 식품을 찾는 건강을 의식하는 소비자를 타겟으로 합니다. Plant Veda는 다양한 식단 선호도에 어필하여 식물성 음료에 대한 성장하는 시장 세그먼트를 포착하는 것을 목표로 합니다.
• 2021년 2월, 멕시코 식품 기술 기업인 Heartbest Foods는 무설탕 옵션과 함께 일반 및 키노아 맛으로 제공되는 식물성 우유를 전국적으로 출시했습니다. 이 출시는 더 건강한 식물성 대안에 대한 소비자 수요 증가에 부응합니다. Heartbest Foods는 독특한 맛과 옵션을 제공함으로써 영양가 있는 음료를 찾는 건강을 의식하는 사람들의 요구를 충족시켜 시장에서 식물성 식단에 대한 추세가 증가하는 데 기여합니다.
• 2020년 7월, Starbucks Canada는 귀리 음료를 출시하여 비유제품 제공을 확대했으며, 이는 식물성 옵션에 대한 노력에서 중요한 단계를 나타냅니다. 이 출시는 다양한 음료에서 대체 우유에 대한 소비자 수요 증가에 대응합니다. 일반 식물성 우유의 채택 증가는 식물성 음료 판매를 촉진할 것으로 예상되며, 이는 음료 선택에서 더 건강하고 지속 가능한 선택을 추구하는 소비자의 광범위한 추세와 일치합니다.

SKU-28829