글로벌 콤부차 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

콤부차 시장 분석

글로벌 콤부차 시장은 프로바이오틱스 음료 와 관련된 건강상의 이점에 대한 인식이 증가함에 따라 강력한 성장 궤도에 있습니다 . 소비자들이 건강을 의식하게 되면서, 콤부차는 소화를 돕고, 면역 체계를 강화하며, 해독 효과를 제공하는 잠재력으로 인기를 얻고 있습니다. 이 시장은 웰빙 지향적인 라이프스타일에 맞는 기능성 음료를 우선시하는 밀레니얼 세대에게 특히 매력적입니다. 풍미 혁신은 소비자를 유치하는 데 중요한 역할을 하며, 브랜드는 과일, 허브, 향신료의 다양한 조합을 도입하여 독특한 제품을 만듭니다. 이러한 다양성은 감각적 경험을 향상시키고 개인화된 음료 옵션에 대한 증가하는 수요를 충족시킵니다. 소비자들이 인공 성분이 없는 클린 라벨 대안을 추구함에 따라 유기농 및 천연 제품의 증가는 시장 확장을 더욱 뒷받침합니다. 유통 채널이 진화하고 있으며, 슈퍼마켓, 건강 식품점, 온라인 플랫폼에서 콤부차를 더 많이 구할 수 있어 더 많은 사람들이 접근할 수 있게 되었습니다. 게다가 기능성 음료로의 전환으로 인해 연구 개발에 대한 투자가 늘어나 건강상의 이점을 강조하는 향상된 제품 제형이 탄생했습니다. 건강과 웰빙에 대한 추세가 소비자 선호도를 지속적으로 형성함에 따라, 콤부차는 기능성 음료 카테고리에서 필수품으로 자리매김할 태세에 있습니다.

콤부차 시장 규모

글로벌 콤부차 시장 규모는 2023년에 197억 6천만 달러로 평가되었으며, 2031년까지 992억 5천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 22.35%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

콤부차 시장 동향

“ 향미 혁신을 향한 상승 추세”

콤부차 시장은 소비자 선호도를 재편하고 제품 범위를 확장하는 풍미 혁신에 대한 상당한 추세를 목격하고 있습니다. 브랜드는 과일, 허브, 향신료를 통합하여 감각적 경험을 향상시키고 다양한 고객을 유치하는 독특한 풍미 조합을 실험하고 있습니다. 예를 들어, GT's Living Foods와 같은 회사는 라벤더 러브와 라즈베리 레모네이드와 같은 흥미로운 콤부차 풍미를 출시하여 건강상의 이점과 맛을 모두 추구하는 소비자에게 어필했습니다. 이러한 추세는 기능성 음료에 대한 증가하는 수요에 부응하며 개인화와 다양성에 대한 소비자의 욕구와 일치합니다. 더 많은 사람들이 건강 중심 음료에 관심을 가지면서 콤부차 시장은 이러한 혁신적인 제안에 의해 지속적인 성장을 이룰 준비가 되었습니다.

보고서 범위 및 콤부차 시장 세분화  

Kombucha Market Definition

Kombucha is a fermented beverage with a sweet flavor, known for its functional and health benefits. This sparkling drink is made from green tea or black tea and undergoes fermentation through the action of bacteria or yeast. Available in a variety of flavors, kombucha has gained popularity for its unique taste and probiotic properties.

Kombucha Market Dynamics

Drivers

• Rising Health Consciousness

Health consciousness among consumers has significantly contributed to the growth of the kombucha market, as individuals increasingly prioritize their well-being and seek out functional beverages that offer health benefits. Kombucha is often marketed for its potential advantages, such as improved digestion and enhanced immune support due to its probiotic content and organic acids. For instance, brands such as GT’s Kombucha emphasize the drink's role in promoting gut health and boosting immunity, making it appealing to health-oriented consumers. This shift toward health-focused choices has driven a surge in demand for kombucha, reflecting a broader trend in the beverage industry where consumers are gravitating towards products that align with their wellness goals. As a result, kombucha is seen as a refreshing drink and as a valuable addition to a health-conscious lifestyle, positioning it as a key market driver in the expanding functional beverage sector.

• Increasing Popularity of Probiotics

The increasing popularity of probiotics and the focus on gut health have positioned kombucha as a highly appealing option for consumers seeking to improve their digestive wellness. Kombucha is a fermented tea that contains live beneficial bacteria and yeasts, which are known to support gut health by promoting a balanced microbiome. For instance, brands such as Health-Ade Kombucha highlight their products’ probiotic content, effectively tapping into the growing consumer awareness of the connection between gut health and overall well-being. This trend has led to a greater demand for kombucha as part of a daily health regimen, aligning with the interests of health-conscious individuals who view probiotics as essential to their wellness. As such, the rising interest in probiotics serves as a significant market driver, fueling the expansion of the kombucha market within the broader functional beverage category.

Opportunities

• Growing Consumer Trend Towards Clean-Label and Organic Products

Kombucha’s appeal is significantly enhanced by its foundation of natural ingredients, aligning perfectly with the growing consumer trend towards clean-label and organic products. As more consumers prioritize beverages free from artificial additives and preservatives, kombucha, typically made from tea, sugar, and a symbiotic culture of bacteria and yeast (SCOBY), fits this demand exceptionally well. For instance, brands such as Health-Ade Kombucha emphasize their use of high-quality, organic ingredients and no added preservatives, effectively attracting health-conscious consumers looking for authentic, natural options. This trend enhances consumer trust and opens up market opportunities for companies to innovate with diverse natural flavors and ingredients, tapping into the lucrative segment of health-focused consumers. Brands can leverage this demand by promoting their kombucha as a wholesome, organic alternative to sugary sodas and artificially flavored beverages, further solidifying their market position.

• Rising Innovative Marketing Strategies

Innovative marketing strategies have emerged as a vital opportunity for the kombucha market, particularly through the use of social media engagement and influencer partnerships that resonate with younger demographics. Brands such as Brew Dr. Kombucha have successfully leveraged platforms such as Instagram and TikTok to showcase visually appealing content, such as vibrant beverage photos and engaging lifestyle videos, capturing the attention of health-conscious millennials and Gen Z consumers. By collaborating with health and wellness influencers who share their personal experiences with kombucha, these brands create authentic connections that enhance credibility and foster community engagement. This targeted approach raises awareness and encourages trial and loyalty among consumers, establishing kombucha as a trendy beverage choice. Thus, innovative marketing serves as a significant market opportunity, allowing brands to differentiate themselves and expand their reach in the increasingly competitive functional beverage landscape.

Restraints/Challenges

• High Price Than Traditional Soft Drinks

Price sensitivity poses a significant challenge for the kombucha market, as this beverage is often priced higher than traditional soft drinks and other non-alcoholic beverages. This premium pricing can deter budget-conscious consumers, especially in emerging markets where individuals prioritize affordability over health benefits. For instance, while a standard bottle of soda may retail for a dollar or less, a bottle of kombucha can range from two to four dollars, making it less accessible for many. In regions where disposable income is limited, consumers may opt for cheaper alternatives, even if they are aware of kombucha's potential health benefits. This price barrier highlights the need for kombucha brands to explore cost-effective production methods or introduce more affordable product lines to capture a broader audience. Consequently, price sensitivity remains a notable market challenge, impacting the growth potential of kombucha in price-sensitive demographics.

• Shelf Life and Distribution Challenges

Shelf life and distribution challenges are significant hurdles for the kombucha market, primarily due to the presence of live cultures that contribute to its probiotic benefits. Unlike many other beverages that can be stored for extended periods, kombucha generally has a shorter shelf life, often lasting only a few weeks when refrigerated. This necessitates careful inventory management and distribution logistics to minimize waste while ensuring that products reach consumers in optimal condition. For instance, a brand such as Kevita Kombucha must coordinate its supply chain effectively to ensure that its products are delivered quickly to retailers and consumed before the expiration date, particularly in regions with limited refrigeration infrastructure. Additionally, the need for cold storage throughout the distribution process can increase shipping costs and complicate logistics, making it more challenging for smaller brands to compete. As such, the complexities associated with shelf life and distribution represent notable market challenges that can hinder the growth and profitability of kombucha brands.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Kombucha Market Scope

The market is segmented on the basis of ingredient type, product, type, flavor, packaging type, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Ingredient Type

• Yeast
• Bacteria
• Mold
• Others

Product

• Organic
• Non-Organic

Type

• Original
• Flavored

Flavor

• Herbs and Spices
• Citrus
• Berries
• Apple
• Coconut & Mangoes
• Flowers

Packaging Type

• Glass Bottles
• Cans

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Health Stores
• Online Retailers
• Others

Kombucha Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, ingredient type, product, type, flavor, packaging type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America leads the kombucha market primarily due to evolving consumer preferences that increasingly favor health-conscious beverage choices. The region has seen a significant rise in the middle-class population, which drives demand for premium products, including kombucha. This shift is further supported by a growing awareness of the health benefits associated with kombucha, such as improved digestion and gut health. As a result, manufacturers are responding by expanding their product offerings to cater to this health-oriented consumer base.

Europe is projected to experience the most rapid growth in the kombucha market during the forecast period from 2024 to 2031, driven by an increasing demand for sports and energy nutrition products among working professionals. This trend is fueled by a heightened focus on health and wellness, as consumers seek functional beverages that enhance their performance and recovery. Additionally, ongoing innovations and new product developments within the region are catering to diverse consumer preferences, further propelling market expansion. As manufacturers respond to this dynamic landscape, the kombucha market in Europe is poised for significant advancement.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Kombucha Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Kombucha Market Leaders Operating in the Market Are:

• KeVita (U.S.)
• FedUp Foods (U.S.)
• Humm Kombucha (U.S.)
• Hain Celestial (U.S.)
• Revive Drinks (U.K.)
• Kosmic Kombucha (U.S.)
• Drink Live (Australia)
• Wonder Drink (U.S.)
• Australian Organics (Australia)
• GT's Living Foods (U.S.)
• The Coca-Cola Company (U.S.)
• NessAlla Kombucha (U.S.)
• Brew Dr. (U.S.)
• Health-Ade, LLC (U.S.)
• Cell-Nique Corporation (U.S.)
• Remedy Drinks (Australia)
• The Local Drinks Co (Australia)

Latest Developments in Kombucha Market

• In February 2022, Superfoods Company unveiled an 'instant kombucha' formula available in a variety of flavors. This product is infused with carefully selected black tea and offers enough ingredients to prepare thirty drinks. The company claims that the formula is rich in polyphenols, flavonoids, and prebiotics, which can enhance gastrointestinal health and metabolism.
• 2022년 2월 , Remedy Drinks는 영국에서 콤부차의 야생 베리 맛을 출시하여 제품 제공을 확대했습니다. 이 새로운 맛인 'Remedy Kombucha Wild Berry'는 처음에는 Tesco 매장에서만 독점 판매됩니다. 이 소매 체인은 또한 'Remedy Kombucha Mango Passion'을 출시할 계획이며, 더 건강한 음료 옵션의 가용성을 높이기 위해 기존 맛인 라즈베리 레모네이드와 진저 레몬의 유통을 두 배로 늘릴 계획입니다.
• 2021년 7월 , 하드 및 무알코올 품종으로 유명한 Nova Easy Kombucha가 고성능 무알코올 제품 라인을 출시했습니다. 여기에는 성능을 향상시키기 위한 천연 유래 카페인이 함유된 운동 전 'POWER' 콤부차 블렌드와 장 건강을 지원하기 위해 프로바이오틱스로 제형된 'RECOVERY' 블렌드가 포함됩니다. 이러한 제품은 천연 ​​저당 대체품을 찾는 건강을 의식하는 소비자를 대상으로 합니다.
• 2021년 7월 , 호주 브랜드인 Remedy Drinks는 디지털 마케팅 및 전자 상거래 회사인 RooLife Group Ltd.와 협력하여 중국에서 콤부차 음료를 홍보하고 판매했습니다. 이 협업은 중국 소비자들 사이에서 콤부차와 같은 프리미엄 "더 나은" 음료에 대한 수요가 증가하는 것을 활용하여 판매 및 유통 노력을 촉진하는 것을 목표로 했습니다. 이는 건강한 음식 트렌드에 대한 관심이 증가하는 것과 일치합니다.
• 2021년 3월 , Health-Ade Kombucha는 콤부차 기반 칵테일 베이스를 특징으로 하는 Health-Ade Mixers라는 새로운 라인을 출시했습니다. Whole Foods Market에서 독점적으로 출시된 이 라인은 콤부차와 간단한 시럽, 비터, 주스와 같은 추가 재료를 결합하여 독특한 칵테일 믹서를 만듭니다.

SKU-44787