글로벌 에너지 및 영양 바 시장 – 2031년까지의 산업 동향 및 예측

에너지 및 영양 바 시장 분석 및 규모

에너지 및 영양 바 시장은 성분 품질과 기능의 혁신으로 계속 성장하고 있습니다. 트렌드에는 피트니스 애호가를 위한 단백질이 풍부한 바와 건강을 의식하는 소비자를 위한 유기농, 글루텐 없는 옵션에 대한 집중도가 높아졌습니다. 첨단 포장 기술은 신선함을 보장하는 반면, 개인화된 영양 바는 개별적인 식단 요구 사항을 충족시켜 전 세계적으로 시장 확장을 촉진합니다.

글로벌 에너지 및 영양 바 시장 규모는 2023년에 8억 4천만 달러로 평가되었으며, 2031년까지 1,130백만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 3.70%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 표현된 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

보고 범위 및 시장 세분화       

시장 정의

영양 및 에너지 바는 에너지와 필수 영양소를 빠르게 공급하도록 설계된 편리한 간식입니다. 일반적으로 단백질, 탄수화물, 비타민 및 미네랄이 들어 있는 이 바는 활동적인 라이프스타일에 적합하며, 운동 중에 재충전하거나 식사 사이에 건강한 간식으로 휴대하고 균형 잡힌 옵션을 제공합니다. 다양한 맛과 제형으로 제공되어 다양한 식단 요구 사항과 선호도를 충족합니다.

에너지 및 영양 바 시장 동향

운전자

• 식물성 제품에 대한 수요 증가

식물성 제품에 대한 수요 증가로 에너지 및 영양 바 시장이 크게 성장했습니다. 건강과 환경적 이유로 더 많은 소비자가 식물성 식단을 채택함에 따라 비건 및 식물성 바가 인기를 얻었습니다. 예를 들어, Clif Bar 및 RXBAR와 같은 브랜드는 식물성 옵션을 도입하여 이러한 성장 추세에 부응하고 시장 성장을 촉진했습니다. 이러한 제품은 지속 가능하고 동물성이 없는 대안을 찾는 소비자에게 어필합니다.

• 스포츠 및 피트니스 활동 증가

스포츠와 피트니스 활동의 인기 상승은 에너지 및 영양 바 시장을 크게 견인합니다. 이러한 바는 빠른 에너지 부스트를 제공하고 근육 회복을 돕기 때문에 운동선수와 피트니스 애호가에게 이상적입니다. 예를 들어, Clif Bar는 에너지와 지구력 혜택을 강조하여 활동적인 개인에게 제품을 마케팅하고 운동 라이프스타일에 맞춥니다. 이러한 타겟 마케팅은 수요를 높이고 시장 성장을 촉진합니다.

기회

• 전자상거래의 확장

온라인 소매 채널의 확장은 소비자에게 다양한 제품에 쉽게 접근할 수 있게 함으로써 에너지 및 영양 바 시장을 크게 활성화했습니다. 전자 상거래 플랫폼은 편의성, 더 광범위한 제품 선택 및 경쟁력 있는 가격을 제공합니다. 예를 들어, Amazon과 전문 건강 식품 웹사이트는 이러한 바의 판매가 급증하여 브랜드가 더 광범위한 대상 고객에게 다가가 온라인 판매를 통해 시장 점유율을 높일 수 있는 기회를 창출했습니다.

• 기능적 이점에 집중

Consumers are increasingly seeking functional benefits from their food, such as energy-boosting, protein-packed, or meal-replacement properties. Nutrition bars that highlight these advantages attract more customers looking for specific health benefits. For instance, Clif Bar's high-protein options cater to fitness enthusiasts, while KIND bars emphasize natural ingredients for health-conscious consumers. This demand for functional benefits creates significant opportunities for innovation and growth in the energy and nutrition bars market.

Restraints/Challenges

• High Cost of Ingredients

Premium ingredients such as nuts, seeds, and organic components significantly increase production costs, making it challenging to offer competitively priced products while maintaining profit margins. This high cost of ingredients directly hinders the market, as companies struggle to balance affordability with quality, limiting their ability to attract price-sensitive consumers and impacting overall market growth.   

• Supply Chain Disruptions

Supply chain disruptions, including ingredient shortages, logistical challenges, and geopolitical factors, can severely impact the energy and nutrition bars market. These disruptions lead to delays, increased costs, and inconsistent product availability, hindering market growth. Such instability affects manufacturers' ability to meet consumer demand, undermines brand reliability, and can result in financial losses, making it a significant restraint for the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In August 2022, Mondelez International, Inc., acquired Clif Bar & Company, expanding its global snack bar business to over USD 1 billion. This acquisition integrates Clif's popular brands such as CLIF, CLIF Kid, and LUNA with Mondelez's existing portfolio, enhancing its presence in the performance nutrition market in the United States and the United Kingdom
• In August 2021, General Mills, Inc., introduced Performance Protein bars under its Cinnamon Toast Crunch and Golden Grahams brands. These bars offer up to 20 g of protein in a 63 g bar, with reduced sugar content, targeting health-conscious consumers seeking convenient, high-protein snack options
• In April 2021, Kellogg India launched K Energy bars to tap into the 'In-between meal' segment. These bars cater to consumers looking for quick and nutritious snack options, aligning with the growing trend towards functional foods that provide sustained energy between meals
• In January 2021, Clif Bar & Company debuted CLIF BAR thins, a new thin and crispy energy snack bar available in chocolate chip, chocolate peanut brownie, and white chocolate macadamia nut flavors. Each bar contains 100 calories, 5 g of sugar, and features plant-based organic ingredients such as rolled oats, appealing to health-conscious consumers seeking lighter snack alternatives

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Energy and Nutrition Bars Market Scope

The market is segmented on the basis of type, form, flavors, distribution channel and packaging. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Protein Bar
• Cereal Bar
• Snack Bar
• Whole Foods Bar
• Meal Replacement Bar
• Fiber Bar

 Form

• Organic
• Conventional

Flavors

• Chocolate Flavor
• Fruit Flavor
• Mixed Flavors
• Nut Flavor
• Caramel
• Peanut Butter
• Vanilla
• Coconut
• Cookies and Cream
• Others

 Distribution Channel

• Convenience Stores
• Supermarkets/Hypermarkets
• Online Retail
• Specialist Retailers
• Others

 Packaging

• Wrappers
• Boxes

Energy and Nutrition Bars Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, type, form, flavors, distribution channel and packaging as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the energy and nutrition bars market, driven by US consumers' preference for convenient food amid fast-paced lifestyles. The USDA reports that Americans allocate over half of their food budget to convenient options such as energy bars, enhancing consumption within the region.

Asia-Pacific is expected to show significant growth in the energy and nutrition bars market as manufacturers target health trends among young consumers and the working population. Changing lifestyles favoring smaller meals drive demand for convenient, healthy snacks such as energy bars. Increased spending on packaged foods underscores rising popularity for on-the-go energy solutions.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Energy and Nutrition Bars Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Premier Nutrition Company, LLC (U.S.)
• Kellanova (U.S.)
• General Mills Inc. (U.S.)
• Mondelez International (U.S.)
• PepsiCo, Inc. (U.S.)
• Mars, Incorporated (U.S.)
• Verb Energy Inc. (U.S.)
• Nellson Nutraceutical, LLC (U.S.)
•  Naturell India Pvt. Ltd. (U.S.)
• Your Bar Factory (Netherlands)
• SternLife GmbH & Co. KG (Germany)
• Numix Industries (France)
• EQUAL EXCHANGE UK (U.K.)
•  BUILT Brands, LLC (U.S.)
• Aurora Intelligent Nutrition(캐나다)
• 영양 및 Santé(프랑스)

SKU-47787