글로벌 직접 통신사 결제 플랫폼 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

직접 통신사 결제 플랫폼 시장 분석

직접 통신사 결제(DCB) 플랫폼 시장은 기술 발전과 원활한 결제 솔루션에 대한 소비자 수요 증가로 인해 상당한 성장을 경험하고 있습니다. 최신 방법 중 하나는 생체 인식 시스템 인증을 통합하여 보안과 사용자 경험을 향상시키는 것입니다. 이 기술을 사용하면 사용자가 지문이나 얼굴 인식을 사용하여 거래를 완료하여 마찰을 줄이고 전환율을 높일 수 있습니다.

또한, 인공 지능 (AI)과 머신 러닝(ML) 의 도입은 개인화된 오퍼와 개선된 사기 탐지를 가능하게 함으로써 DCB 플랫폼을 혁신하고 있습니다. 이러한 기술은 사용자 행동과 선호도를 분석하여 통신사가 서비스와 프로모션을 효과적으로 맞춤화할 수 있도록 합니다. 스마트폰 보급 확대와 앱, 게임, 구독과 같은 디지털 콘텐츠의 인기 상승은 시장 성장을 더욱 촉진합니다. 또한, 통신 사업자와 콘텐츠 제공자 간의 파트너십은 생태계를 강화하여 보다 효율적인 청구 프로세스와 더 광범위한 서비스 제공을 가능하게 하며, 궁극적으로 이 부문의 매출 성장을 촉진합니다.

직접 통신사 결제 플랫폼 시장 규모

글로벌 직접 통신사 결제 플랫폼 시장 규모는 2023년에 1억 1,139만 달러로 평가되었으며, 2031년까지 3억 5,671만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 15.66%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

직접 통신사 결제 플랫폼 시장 동향

“스마트폰 보급률 증가”

DCB(직접 통신사 결제) 플랫폼 시장의 성장을 주도하는 특정 추세 중 하나는 스마트폰 의 보급 증가 , 특히 신흥 시장에서의 증가입니다. 더 많은 사용자가 스마트폰을 채택함에 따라 원활한 디지털 콘텐츠 액세스에 대한 수요가 증가합니다. DCB는 사용자가 구매 비용을 휴대폰 요금에 직접 청구할 수 있도록 하여 결제 프로세스를 간소화하고 편의성을 높이고 마찰을 줄입니다. 예를 들어, 2023년 3월 T-Mobile은 Ericsson, Nokia, Qualcomm Technologies, Samsung과 협력하여 5G 단독 네트워크에서 4개의 중간 대역 스펙트럼 채널을 집계하여 중요한 기술적 이정표를 세웠습니다. T-Mobile은 Samsung Galaxy S23을 사용하여 VoNR(Voice over New Radio) 서비스를 오하이오주 신시내티, 루이지애나주 뉴올리언스, 뉴욕주 뉴욕, 워싱턴주 시애틀의 4개 새로운 도시로 확장하여 5G 기능과 사용자 경험을 개선했습니다.

보고서 범위 및 직접 통신사 청구 플랫폼 시장 세분화         

Direct Carrier Billing Platform Market Definition

A Direct Carrier Billing (DCB) platform enables users to make purchases of digital content and services by charging the cost directly to their mobile phone bill. This payment method simplifies transactions by allowing consumers to buy apps, games, music, and subscriptions without needing credit or debit cards. The process is seamless: users select the item, confirm their phone number and the amount is added to their monthly bill. DCB enhances user experience by providing a secure and convenient payment option, particularly for those without bank accounts, thereby driving growth in mobile commerce and digital services.

Direct Carrier Billing Platform Market Dynamics

Drivers

• Growth of Mobile Content Consumption

The rising consumption of mobile content, particularly in gaming and streaming services, significantly drives the Direct Carrier Billing (DCB) market. With platforms such as Spotify and Fortnite leading the charge, users prefer seamless payment methods that integrate directly with their mobile accounts. For instance, Fortnite's in-game purchases can be easily charged to a user’s mobile bill, eliminating the need for credit card details and streamlining the checkout process. This convenience enhances the overall user experience, encourages higher spending, and fosters brand loyalty, ultimately driving the demand for DCB solutions as more consumers opt for mobile platforms for their entertainment needs.

• Increased Digital Transactions

The shift towards digital payment methods significantly drives the adoption of Direct Carrier Billing (DCB) platforms. As consumers increasingly prefer online purchases for apps, games, and services, DCB offers a convenient alternative to traditional payment methods. For instance, in August 2020, Apple introduced its Direct Carrier Billing (DCB) platform for Apple Pay, allowing users to conveniently make purchases from the App Store using their mobile phone bills. This integration streamlines payment processing, especially for users who prefer not to use credit cards. Apple's DCB initiative aims to enhance accessibility to digital content, ultimately boosting engagement and revenue for developers and content creators on the platform.

Opportunities

• Increased Focus on Subscription Services

The growing prevalence of subscription-based models across industries, particularly in streaming services such as Netflix and gaming platforms such as Xbox Game Pass, is significantly boosting the Direct Carrier Billing (DCB) market. This trend allows users to set up recurring payments directly charged to their mobile bills, simplifying the payment process and enhancing user retention. For instance, in September 2020, Microsoft launched its Direct Carrier Billing (DCB) platform for the Microsoft Store, allowing users to charge purchases directly to their mobile phone bills. This payment method enhances the purchasing experience for customers who may not have traditional payment options. By integrating DCB, Microsoft aims to improve access to digital content and services, fostering a more inclusive ecosystem for users and developers.

• Targeting Unbanked Populations

Direct Carrier Billing (DCB) presents a significant opportunity in the market by catering to unbanked and underbanked populations. In regions with limited banking infrastructure, such as parts of Africa and Southeast Asia, DCB allows users to access essential digital services, such as mobile apps and entertainment, by charging purchases directly to their mobile accounts. For instance, in July 2020, Google launched its Direct Carrier Billing (DCB) platform for Google Play, enabling users to make app purchases directly through their mobile phone bills. This payment option simplifies the purchasing process, particularly for those without credit cards or traditional payment methods. By integrating DCB, Google aims to enhance user experience and expand access to digital content, driving revenue growth for app developers and content providers.

Restraints/Challenges

• High Transaction Fees

High transaction fees associated with direct carrier billing (DCB) present a significant challenge to market growth. These fees can be considerably higher than those for alternative payment methods, such as credit cards or e-wallets. As a result, merchants may hesitate to adopt DCB, fearing diminished profit margins and increased operational costs. This reluctance can lead to reduced consumer options and hinder the overall acceptance of DCB as a viable payment solution. Consequently, the higher transaction fees not only limit merchant participation but also stifle market expansion, making it difficult for DCB platforms to compete effectively in the digital payment landscape.

• Competition from Alternative Payment Methods

The rise of alternative payment solutions, such as e-wallets, credit cards, and cryptocurrencies, poses a significant challenge to the direct carrier billing (DCB) market. These methods typically offer users greater flexibility, ease of use, and enhanced security features compared to DCB. As consumers increasingly prefer instant payment options and value-added services associated with these alternatives, DCB may struggle to maintain its relevance. The growing adoption of these payment methods diverts users away from DCB, resulting in reduced transaction volumes and limiting market growth. Consequently, the DCB market faces ongoing pressure to compete against these well-established and emerging alternatives.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Direct Carrier Billing Platform Market Scope

The market is segmented on the basis of component, type, features, authentication type, platform and end use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Hardware
• Software
• Services
  • Professional Services
  • System Integration
  • Training and Education
  • Support and Maintenance
  • Consulting
  • Managed Services

 Type

• Limited DCB
• Pure DCB
• MSISDN Forwarding
• PIN or MO Base Window
• Others

 Features

• Pre-Defined Window
• PIN Defined
• Mobile Originated
• Mobile Terminated
• Others

 Authentication Type

• Single Factors Authentication
• Two Factor Authentication

 Platform

• Windows
• Android
• IOS

 End Use

• Apps and Games
• Online Media
• Others

Direct Carrier Billing Platform Market Regional Analysis

The market is analyzed and market size insights and trends are provided by component, type, features, authentication type, platform and end use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the direct carrier billing platform market, accounting for over half of the global share. This growth is driven by the increasing demand for trending digital content, such as streaming services and mobile applications. In addition, the proliferation of smartphones and a tech-savvy population further enhance the region's influence, positioning it as a leader in adopting innovative billing solutions.

Asia-Pacific is expected to show significant growth in the direct carrier billing platform market, registering the highest CAGR during the forecast period. This growth is driven by increased internet penetration across the region, facilitating seamless online transactions and digital content consumption. As more consumers adopt mobile payment solutions, the demand for direct carrier billing services is anticipated to rise, further boosting market expansion.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Direct Carrier Billing Platform Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Direct Carrier Billing Platform Market Leaders Operating in the Market Are:

• Google LLC (U.S.)
• Microsoft (U.S.)
• Fortumo (Estonia)
• Bango.net Limited (U.K.)
• NETWORLD MEDIA GROUP (U.S.)
• DOCOMO Digital (Japan)
• Boku Inc. (U.S.)
• txtNation Limited (U.K.)
• Adpay.net.in (India)
• 모비요(터키)
• 텔레니티(미국)
• 종(파키스탄)
• HIGHCO(프랑스)
• NTH 모바일(미국)
• DIMOCO(오스트리아)
• Analysys Mason(영국)
• Lateral Profiles Limited(영국)
• 상류(그리스)
• Swisscom Ltd(스위스)
• 티고 탄자니아(탄자니아)

직접 통신사 결제 플랫폼 시장의 최신 동향

• 2023년 9월, Informa Tech가 주최한 Global Carrier Billing and Mobile Payments Summit 2023이 Novotel Amsterdam City에서 열렸습니다. 이 서밋에는 통신 사업자, 상인, DCB(Direct Carrier Billing) 및 모바일 결제 부문의 주요 업체가 모였습니다. 이 행사는 현재 시장 상황과 미래 전략에 초점을 맞추었으며, 대체 결제 방법, 기술 발전, DCB 및 모바일 머니 내 기회를 활용하기 위한 파트너십 육성을 강조했습니다.
• 2023년 3월, T-Mobile은 Ericsson, Nokia, Qualcomm Technologies, Samsung과 협력하여 5G 단독 네트워크에서 4개의 중간 대역 스펙트럼 채널을 통합하여 중요한 기술적 이정표를 세웠습니다. T-Mobile은 Samsung Galaxy S23을 사용하여 VoNR(Voice over New Radio) 서비스를 4개의 새로운 도시, 즉 오하이오주 신시내티, 루이지애나주 뉴올리언스, 뉴욕주 뉴욕, 워싱턴주 시애틀로 확장하여 5G 기능과 사용자 경험을 개선했습니다.
• 2023년 2월, T-Mobile은 Amazon과 협력하여 T-5G Mobile의 Advanced Network Solutions 포트폴리오를 AWS 클라우드 서비스와 통합했습니다. 이 협업을 통해 고객은 확장 가능한 5G 엣지 컴퓨팅 솔루션을 빠르게 탐색, 사용자 지정 및 배포할 수 있습니다. T-Mobile의 5G 인프라와 Amazon의 클라우드 기술 간의 시너지는 고급 애플리케이션에 대한 액세스를 간소화하여 기업이 차세대 연결 및 컴퓨팅 기능을 활용하여 운영 효율성을 향상시킬 수 있도록 지원합니다.
• 2022년 2월, 디지털 수익화 기업인 센틸리는 ZEE5 Global과 협력하여 바레인과 사우디 아라비아에서 다양한 남아시아 엔터테인먼트에 안전하고 편리하게 접근할 수 있도록 했습니다. 이 파트너십을 통해 ZEE5 Global에서 Zain Bahrain과 Zain Saudi Arabia에서 통신사 결제가 가능해져 고객이 선불 없이 스트리밍 서비스를 즐길 수 있게 되었습니다. 이 이니셔티브는 향상된 고객 경험을 위해 디지털 콘텐츠를 모바일 결제 솔루션과 통합하는 추세가 커지고 있음을 보여줍니다.
• 2020년 11월, 전 세계 데이터 중심 상거래 플랫폼인 Bango는 영국의 선도적인 통신 회사인 BT와 제휴하여 번들 구독 서비스를 가능하게 한다고 발표했습니다. BT는 Bango 플랫폼을 고객에게 광범위한 타사 제품 및 서비스에 대한 액세스를 제공하는 중요한 통합 지점으로 선택했습니다. 이 협업은 BT의 광범위한 소비자 기반을 위한 여가 및 상거래 옵션을 개선하여 고객 만족과 유지를 촉진하는 것을 목표로 합니다.

SKU-44824