글로벌 버블티 재료 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

버블티 재료 시장 분석

버블티 재료 시장은 혁신적이고 건강한 음료 옵션에 대한 소비자 수요 증가로 인해 강력한 성장을 보였습니다. 이러한 확장은 건강과 웰빙에 대한 인식이 높아진 데 기인하며, 이로 인해 천연 저칼로리 재료를 특징으로 하는 버블티 종류에 대한 인기가 급증했습니다. 최근 시장에서의 발전에는 Easy Boba와 같은 선도적 브랜드가 재활용 가능한 PET 캔 및 생분해성 빨대와 같은 친환경 포장 솔루션을 도입한 것이 포함됩니다. 또한 회사는 진화하는 소비자 선호도에 부응하기 위해 새로운 풍미 프로필과 기능성 재료로 혁신하고 있습니다. 음료 제조 및 유통에 기술을 통합하고 RTD(즉석 음료) 옵션이 성장함에 따라 시장의 역동성이 더욱 강화되었습니다. 시장이 진화함에 따라 지속 가능성과 건강을 의식한 제품 제공에 대한 강조가 미래 성장을 형성하여 이 부문이 더 큰 혁신과 소비자 참여로 나아갈 것으로 예상됩니다.

버블티 재료 시장 규모

글로벌 버블티 재료 시장 규모는 2023년에 0.66억 달러로 평가되었으며, 2031년까지 10.2억 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 5.50%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

버블티 재료 시장 동향

“건강한 성분에 대한 강조가 커지고 있습니다”

글로벌 버블티 재료 시장은 저칼로리 천연 음료 옵션을 찾는 건강을 의식하는 소비자의 증가 추세에 영향을 받아 상당한 성장을 경험하고 있습니다. 시장에서 두드러지는 추세는 저당 및 유기농 타피오카 펄의 도입으로 예시되는 보다 건강한 재료로의 전환입니다. 예를 들어, BUBLUV와 같은 브랜드는 1회 제공량당 50칼로리 미만이고 추가 설탕이나 인공 성분이 없는 혁신적인 제품을 출시하여 웰빙 지향 음료에 대한 증가하는 수요에 부응했습니다. 이러한 추세는 소비자가 재료 조달에 대한 투명성을 선호하고 영양 프로필이 개선된 것과 같은 기능적 이점에 대한 욕구가 커짐에 따라 촉진되었습니다. 시장이 계속 진화함에 따라 보다 건강한 재료 옵션과 친환경 포장 솔루션에 대한 강조는 버블티 부문에서 더 많은 성장과 혁신을 주도하여 건강을 의식하고 환경을 인식하는 고객 기반의 진화하는 요구를 충족할 가능성이 높습니다.

보고서 범위 및 버블티 성분 시장 세분화      

Bubble Tea Ingredients Market Definition

Bubble tea ingredients encompass the various components used to create the popular beverage known for its distinctive chewy tapioca pearls and flavorful tea base. These ingredients typically include brewed tea (such as black, green, oolong, or white tea), sweeteners (sugar, honey, or syrups), flavorings (ranging from fruit extracts to chocolate), and add-ins such as tapioca pearls, jelly cubes, or fruit chunks. Each element contributes to the unique texture and taste of bubble tea, allowing for a wide variety of flavor combinations and customization.

Bubble Tea Ingredients Market Dynamics

Drivers

• Growing Poularity Through Social Media Influences

Social media platforms significantly influence the popularity of bubble tea and its ingredients by amplifying trends and shaping consumer preferences. Viral trends and influencer endorsements showcase bubble tea's unique appeal and diverse ingredient options, creating widespread interest. For instance, the viral success of #BobaChallenge on TikTok, where users share videos of creative bubble tea recipes and visually striking presentations, has spurred a surge in demand for innovative ingredients such as colorful fruit jellies and exotic flavorings. This social media-driven exposure not only enhances the visibility of bubble tea but also encourages consumers to experiment with and demand a broader range of ingredients, fueling market growth and innovation.

• Increasing Consumer Preference for Customization

Consumer preference for customization is a significant driver in the bubble tea ingredients market, as individuals increasingly seek personalized and unique beverage experiences. The ability to tailor bubble tea with a wide array of flavors, ingredients, and toppings, such as tapioca pearls, fruit jellies, and flavored syrups, caters to diverse tastes and preferences. For instance, brands such as  Chatime and CoCo Fresh Tea & Juice allow customers to choose from a vast selection of syrups, toppings, and tea bases to create their perfect drink. This level of customization not only enhances the consumer experience but also stimulates demand for a broad range of bubble tea ingredients, encouraging businesses to innovate and expand their ingredient offerings to meet the growing desire for personalized beverage options.

Opportunities

• Growing  Innovations in Bubble Tea Ingredients

Ongoing innovation in bubble tea ingredients plays a crucial role in driving market growth by continually offering new and appealing options to consumers. The development of unique and diverse flavors, such as fruit-infused tapioca pearls or herbal infusions, enhances the sensory experience of bubble tea and attracts a broader audience. Additionally, advancements in ingredient formulations have led to the creation of plant-based and gluten-free tapioca pearls, which cater to the growing demand for inclusive and health-conscious alternatives. For instance, brands such as The Alley and Boba Guys have introduced tapioca pearls made from alternative ingredients such as sweet potato and brown sugar, appealing to both health-conscious and adventurous consumers. These advancements ensure that bubble tea remains relevant and appealing to a diverse and evolving customer base, thereby expanding the market's reach and potential.

• Increasing Consumption of Tea and Coffee as Nootropic Drinks

The increasing consumption of tea and coffee as nootropic drinks among working professionals and students creates a promising opportunity in the global bubble tea ingredients market. For instance, the inclusion of ingredients such as matcha and espresso in bubble tea not only appeals to health-conscious consumers but also offers cognitive benefits similar to traditional nootropic drinks. Companies such as Kung Fu Tea and T4 have responded to this demand by incorporating such functional ingredients into their offerings. This trend underscores a significant growth opportunity for the bubble tea ingredients market, aligning with the broader consumer shift towards functional and health-oriented beverages.

Restraints/Challenges

• Health Related Concerns

Health concerns related to sugar and calorie content pose a significant challenge for bubble tea producers as consumers become more conscious of their dietary choices. Traditional bubble tea recipes often contain high levels of sugar and calories, with many servings packing a substantial amount of sugar and energy. Such excessive sugar content has raised alarms about potential health risks, such as obesity and diabetes. For instance, a typical serving of classic bubble tea with tapioca pearls can be calorie-dense, primarily due to the sweetened syrups and high-calorie toppings. Consequently, hampering the market growth.

• Rising Raw Material Costs

Rising raw material costs present a significant challenge in the bubble tea ingredients market, driven by factors such as agricultural conditions and shifting market demand. The prices of essential ingredients, including high-quality tea leaves and specialty flavoring agents, can be highly volatile. For instance, climate change has led to unpredictable weather patterns that affect tea production, causing fluctuations in tea leaf prices. Additionally, supply chain disruptions, such as those experienced during the COVID-19 pandemic, can exacerbate these cost fluctuations by impacting the availability and transportation of key ingredients. Such volatility not only increases production costs for bubble tea businesses but also affects pricing strategies and profit margins.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Bubble Tea Ingredients Market Scope

The market is segmented on the basis of ingredient type, product type, and flavor. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Ingredient Type

• Flavoring
• Creamer
• Sweetener
• Liquid
• Brewed Tea
• Tapioca Pearls
• Others

Product Type

• Black Tea
• Green Tea
• Oolong Tea
• White Tea

Flavor

• Original
• Chocolate
• Coffee
• Fruit
• Others

Bubble Tea Ingredients Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, ingredient type, product type, and flavor as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America dominates the bubble tea ingredients market, driven by increasing awareness of healthy living and a growing preference for nutritious beverages among health-conscious consumers. The region has seen a surge in demand for bubble tea options with natural ingredients, low sugar content, and added health benefits. This trend is further supported by the widespread availability of innovative, ready-to-drink (RTD) products that cater to the evolving tastes of consumers seeking healthier beverage alternatives.

Europe is projected to experience substantial growth in the bubble tea ingredients market during 2024 to 2031, fueled by an increasing demand for healthier hot beverage options. Consumers are shifting towards beverages that offer natural ingredients and added health benefits, such as low-calorie and sugar-free options. This trend is further driven by the growing popularity of innovative tea-based drinks that cater to evolving consumer preferences for wellness and sustainability.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

버블티 재료 시장 점유율

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 운영되는 버블티 재료 시장 리더는 다음과 같습니다.

• Chatime(대만)
• 쿵푸차(미국)
• 엔추안 인터내셔널 주식회사 (대만)
• 공차(한국)
• Sumo's (M) Sdn Bhd(말레이시아)
• Sunnysyrup Food Co., Ltd. (대만)
• 타피오 티 컴퍼니(미국)
• Empire Eagle Food Co., Ltd. (대만)
• 비비 버블티(미국)
• 타피오카 익스프레스(미국)

버블티 재료 시장의 최신 동향

• 2024년 9월, 다양한 과일과 밀크티로 유명한 빠르게 확장 중인 보바티 브랜드 Easy Boba가 지속 가능성 노력에 큰 진전을 이루었습니다. 이 회사는 재활용 가능한 밀봉 PET 캔과 생분해성 쌀 빨대를 특징으로 하는 새로운 이니셔티브를 도입하여 버블티 산업에서 폐기물을 최소화하려는 강력한 의지를 보여주었습니다.
• 2022년 4월, 뉴욕에 본사를 둔 신생 기업 BUBLUV, Inc.는 기대를 모았던 BUBLUV 버블티를 출시했습니다. 이 제품은 병당 50칼로리 미만으로 더 건강한 옵션을 제공하고 추가 설탕이나 인공 성분이 포함되지 않은 최초의 RTD(Ready-To-Drink) 보바 대체 제품입니다.

SKU-63468