글로벌 자동화 테스트 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

자동화 테스트 시장 분석

자동화 테스트 시장은 소프트웨어 품질을 향상시키고 출시 시간을 단축하는 기술과 방법론의 발전으로 인해 급속한 성장을 경험하고 있습니다. 주요 개발에는 인공 지능 (AI)과 머신 러닝(ML)을 테스트 프레임워크에 통합하여 수동 개입 없이 코드 변경에 적응하는 보다 스마트하고 자체 복구 테스트를 가능하게 하는 것이 포함됩니다. 이러한 발전은 효율성을 크게 개선하여 팀이 더 높은 가치의 작업에 집중할 수 있도록 합니다.

또한 DevOps 관행의 증가는 소프트웨어 개발 라이프사이클 전반에 걸쳐 지속적인 테스트를 촉진하여 시장 성장을 더욱 촉진합니다. Selenium, Appium, TestComplete와 같은 자동화 도구는 프로세스를 간소화하고 웹, 모바일, API 테스트를 포함한 다양한 테스트 환경을 지원하는 능력으로 인해 점점 더 인기를 얻고 있습니다.

게다가 클라우드 기반 테스트 솔루션이 인기를 얻고 있으며, 동적 프로젝트 요구 사항에 맞는 확장성과 유연성을 제공합니다. 이러한 도구는 오늘날의 글로벌 작업 환경에 필수적인 분산된 팀 간의 협업을 보다 쉽게 ​​해줍니다. 이러한 발전의 조합은 소프트웨어 테스트의 정확성과 속도를 향상시킬 뿐만 아니라 조직이 고품질 애플리케이션의 빠른 배포에 대한 증가하는 수요를 충족할 수 있도록 보장합니다. 결과적으로 자동화 테스트 시장은 지속적인 혁신과 효율적인 테스트 솔루션에 대한 필요성에 의해 크게 확장될 것으로 예상됩니다.

자동화 테스트 시장 규모

글로벌 자동화 테스트 시장 규모는 2023년에 284억 9천만 달러로 평가되었으며, 2031년까지 1,042억 4천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 17.6%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

자동화 테스트 시장 동향

“AI 기반 자동화 도구 채택 증가”

자동화 테스트 시장에서 성장을 주도하는 특정 추세 중 하나는 AI 기반 자동화 도구의 채택 증가입니다. 이러한 도구는 머신 러닝 알고리즘을 활용하여 잠재적 결함을 예측하고 테스트 사례를 최적화함으로써 테스트 프로세스의 효율성과 정확성을 향상시킵니다. 예를 들어, SmartBear는 2021년에 QBS Software와 전략적 제휴를 시작하여 EMEA 지역의 240,000개 이상의 조직에 엔터프라이즈 소프트웨어 솔루션 제공을 개선하는 데 중점을 두었습니다. 이 파트너십은 소프트웨어 배포의 효율성을 개선하고 SmartBear의 도구 모음에 대한 더 나은 액세스를 제공하는 것을 목표로 합니다. SmartBear는 QBS Software와 협력하여 유럽 시장에서의 입지를 강화하고 소프트웨어 개발의 혁신을 추진하고자 합니다.

보고서 범위 및 자동화 테스트 시장 세분화

Automation Testing Market Definition

Automation testing is a software testing technique that uses automated tools and scripts to execute test cases, compare actual outcomes with expected results, and report discrepancies. This approach improves testing efficiency and accuracy by reducing the need for manual intervention, allowing repetitive tasks to be performed quickly and consistently. Automation testing is especially beneficial for regression testing, performance testing, and load testing, where large volumes of data or multiple scenarios must be assessed. Popular tools include Selenium, JUnit, and TestNG. Ultimately, automation testing enhances software quality, accelerates the development process, and enables continuous integration and delivery practices.

Automation Testing Market Dynamics

Drivers

• Increased Adoption of Agile Methodologies

The increased adoption of agile methodologies significantly drives the automation testing market. Agile focuses on iterative development, where software is built in small increments, necessitating frequent testing. Automation seamlessly integrates with Agile IoT by enabling continuous testing and rapid feedback loops. For instance, in 2021, Performance testing company Neotys was acquired by Tricentis, a move designed to enrich Tricentis’ portfolio with enterprise-grade performance testing solutions. With the integration of Neoload, Tricentis aims to provide customers with comprehensive testing capabilities that ensure applications can withstand real-world performance demands. This acquisition strengthens Tricentis' offerings and enhances its position in the performance testing market, benefitting users with robust testing frameworks.

• Rise of Cloud-based Applications

The rise of cloud-based applications significantly drives the automation testing market as organizations increasingly rely on cloud solutions for scalability and flexibility. Automated testing is vital for ensuring these applications function correctly across different cloud environments, maintaining performance under varying loads, and securing sensitive data. For instance, in March 2023, At Embedded World 2023, Crank AMETEK introduced a ground-breaking embedded GUI testing framework integrated into their Application Storyboard software. This new tool is designed to modernize the GUI development testing process, offering a powerful yet user-friendly solution that enhances development efficiency. By simplifying the testing workflow, this framework enables developers to create high-quality embedded applications more effectively, thereby addressing the growing demand for robust GUI testing solutions.

Opportunities

• Continuous Integration and Continuous Delivery (CI/CD)

The growing adoption of Continuous Integration and Continuous Delivery (CI/CD) practices presents significant opportunities in the automation testing market. As organizations strive for faster and more reliable software deployment, automated testing becomes essential for quickly validating code changes. Tools such as Jenkins and GitLab CI enable seamless integration of automated tests within CI/CD pipelines, ensuring immediate feedback on code quality. For instance, in August 2023, Tricentis unveiled its innovative optical character recognition (OCR) technology, featuring a patented single-pass OCR methodology designed to enhance the efficiency of AI testing. This technology, integral to Vision AI, is part of Tricentis Tosca, their intelligent test automation solution. By automating the OCR process, Tricentis aims to significantly streamline testing workflows, enabling faster and more accurate results in software development and quality assurance.

• Integration with DevOps Practices

The integration of automation testing within DevOps practices presents significant market opportunities. This approach enhances collaboration between development and operations, ensuring rapid feedback loops and continuous delivery. Companies such as Atlassian and GitLab have developed tools that facilitate seamless integration of testing in CI/CD pipelines, allowing teams to deploy code updates multiple times a day without compromising quality. Moreover, organizations adopting DevOps practices report reduced deployment failures by up to 50%, leading to faster recovery times. As more companies embrace agile methodologies and seek to improve operational efficiency, the demand for automation testing tools designed for DevOps will continue to grow, creating a robust market landscape.

Restraints/Challenges

• High Initial Investment

The automation testing market is hindered by high initial investment requirements. Implementing automation solutions necessitates significant upfront costs for tools, infrastructure, and training. Smaller organizations, in particular, may struggle to allocate the necessary budget, which restricts their ability to adopt automation technologies. This financial barrier creates a disparity between larger enterprises, which can absorb these costs, and smaller firms that cannot. Consequently, the market experiences slower growth as many potential users are unable or unwilling to invest in automation testing. This limitation also results in a lack of diversity in automation adoption across different sectors, further stalling innovation and progress within the industry.

• Complexity in Test Automation

Automating tests for intricate applications poses significant challenges, particularly for those with dynamic user interfaces or rapidly changing requirements. The complexity involved can make it daunting for organizations to develop effective automated tests. Crafting these tests often necessitates specialized skills in programming, test design, and tool utilization, which are not widely available. This shortage of expertise can lead to delays in project timelines and increased costs, hindering the overall effectiveness of automation initiatives. Consequently, organizations may struggle to fully implement automated testing, limiting their ability to achieve the desired speed and efficiency in their software development processes.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Automation Testing Market Scope

The market is segmented on the basis of component, endpoint interface, organization size, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Testing Types
  • Static Testing
  • Dynamic Testing
    • Functional Testing
    • Non-functional Testing
      • System Testing
      • Performance Testing
      • Compatibility Testing
      • Compliance Testing    
      • Usability Testing
      • Others
• Services
  • Advisory and Consulting
  • Planning and Development
  • Support and Maintenance
  • Documentation and Training
  • Implementation
  • Managed Services
  • Others

 Endpoint Interface

• Mobile
• Web
• Desktop
• Embedded Software

  Organization Size

• Small and Medium-Sized Enterprises
• Large Enterprises

 Vertical

• Banking, Financial Services, Insurance
• Automotive
• Defense and Aerospace
• Healthcare and Life Sciences
• Retail
• Telecom and IT
• Manufacturing
• Logistics and Transportation
• Energy and Utilities
• Media and Entertainment
• Government and Public Sector
• Others

Automation Testing Market Regional Analysis

The market is analyzed and market size insights and trends are provided by component, endpoint interface, organization size, and vertical as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific is expected to witness high growth in the automation testing market, driven by the widespread adoption of agile development environments for quality assurance and testing. The region's increasing consumption of mobile-based applications further fuels this demand. Companies are prioritizing automation to enhance testing efficiency, reduce time-to-market, and improve software quality, positioning Asia-Pacific as a key player in the global automation testing landscape.

Europe is expected to show significant growth in the automation testing market due to a rise in the adoption of agile development environments for quality assurance and testing, a rise in the consumption of mobile-based applications, an increase in the digitalization in developing economies and rise in the production of automobile vehicles in these regions.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Automation Testing Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Automation Testing Market Leaders Operating in the Market Are:

• Verizon (U.S.)
• IBM (U.S.)
• Aemulus Corporation Sdn. Bhd. (Malaysia)
• Chroma ATE Inc. (Taiwan)
• AEROFLEX (U.S.)
• Astronics Corporation. (U.S.)
• ADVANTEST CORPORATION (Japan)
• Cohu, Inc (U.S.)
• Teradyne Inc. (U.S.)
• Star Infomatic Pvt. Ltd. (India)
• TESEC, Inc.(Japan)
• ROOS INSTRUMENTS, INC. (U.S.)
• Marvin Test Solutions, Inc. (U.S.)
• Danaher (U.S.)
• Capgemini (France)
• Wipro (India)
• Accenture (Ireland)
• TATA Consultancy Services Limited (India)
• The Qt Company  (Finalnd)
• Worksoft, Inc. (U.S.)

Latest Developments in Automation Testing Market

• In March 2024, Sauce Labs announced a strategic partnership with GitHub Actions, aimed at optimizing continuous testing workflows for developers. This collaboration enables developers to trigger tests directly within their GitHub repositories, utilizing Sauce Labs' robust cloud infrastructure. As a result, teams can efficiently automate testing for both web and mobile applications right from their CI/CD pipelines, enhancing development speed and software quality
• In February 2024, Micro Focus launched UFT One 17.5, the latest iteration of its automation testing platform. This version introduces advanced features such as scriptless automation, which simplifies the testing process, and AI-driven test maintenance that adapts to changes. In addition, enhanced test reporting capabilities allow organizations to gain deeper insights into testing workflows, ultimately leading to improved software quality in increasingly complex IT environments
• In January 2024, Eggplant unveiled Eggplant AI 2.0, an upgraded version of its intelligent automation testing platform. This release focuses on autonomous test creation, leveraging machine learning for adaptive learning that improves over time. Furthermore, it incorporates predictive analytics, enabling organizations to foresee potential testing outcomes. As a result, companies can achieve faster, more reliable testing processes, contributing to higher quality software releases
• In June 2023, ESCRIBA AG, a leader in scanning software solutions, entered into a strategic partnership with Software AG, aiming to revolutionize the digital landscape. This collaboration introduces advanced tools that facilitate end-to-end applications, promoting digital transformation across various business sectors. By leveraging Software AG’s innovative platform, ESCRIBA AG enhances its capabilities, enabling businesses of all sizes to optimize their processes and drive efficiency through comprehensive digital solutions
• In May 2023, UiPath established a partnership with Peraton to deliver its business automation platform as a managed service, tailored for high-security environments within the U.S. intelligence, civilian agencies, and defense sectors. This collaboration allows organizations to harness UiPath’s AI-powered automation solutions securely via cloud or on-premises deployments. The initiative aims to enhance operational efficiency and streamline processes while ensuring compliance with stringent security standards in sensitive environments
• 2023년 4월, Emerson은 NI를 주당 60달러 현금으로 인수한다고 발표했으며, 거래 가치는 약 82억 달러입니다. 이 전략적 움직임은 NI의 고급 테스트 및 측정 솔루션을 통합하여 Emerson의 자동화 역량을 강화합니다. Emerson은 이 인수를 통해 운송, 전기 자동차, 반도체, 항공우주와 같은 고성장 시장에 진출하여 궁극적으로 장기적으로 상당한 성장을 이룰 산업의 리더로 자리매김하고자 합니다.

SKU-20656