글로벌 데오도란트 스틱 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

데오도란트 스틱 시장 분석

데오도란트 스틱 시장은 제형 및 포장 기술의 발전으로 인해 상당한 성장을 경험하고 있습니다. 최근 혁신은 천연 성분에 초점을 맞춰 깨끗하고 지속 가능한 제품에 대한 소비자 수요가 증가하고 있습니다. 회사들은 효능을 높이고 피부 자극을 최소화하기 위해 식물성 활성 성분과 에센셜 오일을 통합하고 있습니다. 예를 들어, Native와 Schmidt's와 같은 브랜드는 무독성 및 비건 제형을 강조하여 인기를 얻었습니다.

기술적 발전은 포장에도 확대되어 친환경 소재와 리필 가능한 옵션으로 전환하여 환경 영향을 줄였습니다. 이러한 혁신은 환경을 의식하는 소비자에게 어필할 뿐만 아니라 편의성과 기능성도 향상시킵니다.

게다가 자동화된 생산 라인을 사용하면 효율성과 확장성이 향상되어 제조업체가 시장 동향에 신속하게 대응할 수 있습니다. 전자상거래의 부상은 성장을 더욱 가속화하여 브랜드가 온라인 플랫폼을 통해 더 광범위한 대상 고객에게 다가갈 수 있게 했습니다.

시장이 계속 확장됨에 따라 혁신적인 제형과 지속 가능한 관행의 조합이 탈취제 스틱의 미래를 형성하여 건강을 의식하고 환경을 의식하는 소비자 기반에 더욱 매력적으로 만들 것입니다. 이러한 역동적인 환경은 탈취제 스틱 시장을 지속적인 성공과 진화로 이끌 것입니다.

데오도란트 스틱 시장 규모

글로벌 데오도란트 스틱 시장 규모는 2023년에 30억 9천만 달러로 평가되었으며, 2031년까지 44억 8천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 4.81%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

데오도란트 스틱 시장 동향

“천연 및 유기 성분의 부상”

데오도란트 스틱 시장의 성장을 견인하는 중요한 추세는 천연 및 유기농 성분에 대한 소비자 선호도가 높아지고 있다는 것입니다. 쇼핑객들은 건강을 더 의식하고 개인 관리 제품에 함유된 합성 화학 물질의 잠재적인 유해한 영향에 대해 우려하고 있습니다. Schmidt's와 Native와 같은 브랜드는 환경을 의식하는 소비자에게 공감을 얻는 알루미늄 무첨가, 비건, 동물 학대 없는 옵션을 제공함으로써 인기를 얻었습니다. 클린 뷰티에 대한 이러한 변화는 식물성 성분과 에센셜 오일 로 만든 데오도란트에 대한 수요 급증으로 이어졌고 , 브랜드가 이러한 선호도를 충족하기 위해 혁신하는 경쟁적인 환경을 조성했습니다. 이러한 추세는 시장 역학에 긍정적인 영향을 계속 미칠 것으로 예상됩니다. 예를 들어, 2022년 6월, Procter & Gamble's Secret 브랜드는 땀과 냄새를 효과적으로 퇴치하도록 설계된 알루미늄 무첨가 및 발한 방지 옵션을 모두 제공하는 Weightless Dry Spray 컬렉션을 출시했습니다. 이 혁신적인 라인은 효과에 타협하지 않으면서도 가벼운 보호 기능을 원하는 소비자를 대상으로 합니다. Secret은 현대적인 제형에 집중함으로써 사용자 경험을 향상시키는 동시에 더 깨끗한 뷰티 제품에 대한 추세에 부합하는 것을 목표로 합니다.

보고서 범위 및 탈취제 스틱 시장 세분화     

Deodorant Stick Market Definition

A deodorant stick is a personal care product designed to mask or eliminate body odor caused by bacterial growth in sweat. Typically housed in a cylindrical container, it dispenses a solid or semi-solid formulation that glides smoothly onto the skin. Deodorant sticks may contain various active ingredients, such as aluminum compounds for antiperspirant properties or natural components such as baking soda and essential oils for a more organic approach. They are convenient to use, portable, and often feature pleasant fragrances. Many consumers prefer stick formats for their ease of application and minimal mess compared to sprays or roll-ons.

Deodorant Stick Market Dynamics

Drivers

• Increased Participation in Sports and Fitness

The rising trend of health and fitness has significantly impacted the deodorant stick market. As more individuals participate in sports and regular workouts, the demand for effective deodorants that can withstand sweat and odor becomes crucial. Brands such as Dove and Old Spice have responded by developing specialized deodorant sticks designed for active lifestyles, promoting features such as long-lasting protection and sweat resistance. Additionally, the popularity of fitness influencers and social media campaigns has heightened awareness about the importance of personal care during physical activities. This shift not only drives sales but also encourages innovation in product formulations, catering to the needs of active consumers.

• Rising Awareness of Personal Hygiene

The growing emphasis on personal hygiene, particularly post-pandemic, has significantly impacted consumer behavior. Individuals are more conscious of cleanliness and body odor, leading to a surge in demand for effective deodorant options. For instance, In September 2022, Unilever PLC launched Schmidt’s, a new certified natural aerosol deodorant brand, expanding its footprint in the beauty and personal care market. This strategic move aims to cater to the growing demand for natural products while enhancing the company’s product offerings. Schmidt's focuses on providing effective solutions for consumers looking for environmentally friendly and health-conscious deodorant options.

Opportunities

• Growing Male Grooming Market

The expanding male grooming market presents significant opportunities for deodorant stick brands. Increasing awareness and acceptance of personal care among men have led to a surge in demand for products tailored specifically for them. For instance, In September 2023, Ombré Men, a brand dedicated to men's personal care, introduced an all-natural deodorant featuring a refill insert system that significantly reduces waste. Composed entirely of plant-derived ingredients, this product avoids harmful substances such as aluminum, parabens, and phthalates. By prioritizing sustainability and health, Ombré Men positions itself as a forward-thinking option for eco-conscious consumers.

• Social Media Influence

The rise of social media platforms such as Instagram and TikTok has transformed how consumers discover beauty and grooming products, including deodorant sticks. Influencers and beauty gurus often showcase their favorite products, driving trends and creating buzz. For instance, In February 2024, Old Spice, a renowned name in grooming products, launched a NEW Total Body Deodorant collection designed for comprehensive use from head to toe. These products promise 24/7 freshness, ensuring users feel clean and invigorated all day. With a focus on versatility and convenience, this collection addresses the needs of modern consumers looking for effective, multi-purpose personal care solutions.

Restraints/Challenges

• Skin Sensitivity and Allergies

Skin sensitivity and allergies significantly hinder the deodorant stick market. Many consumers suffer from irritations or allergic reactions caused by common ingredients such as fragrances, alcohol, and parabens. As a result, there is a growing preference for hypoallergenic products that are perceived as safer and gentler on the skin. This shift in consumer behavior restricts the market growth for traditional deodorant sticks, which often contain these irritating substances. Additionally, brands that fail to adapt to this demand may struggle to retain their customer base, further limiting market potential as consumers increasingly seek alternatives that prioritize skin health and comfort.

• Competition from Alternatives

The deodorant stick market faces significant challenges from the growing popularity of natural and spray deodorants. Consumers are increasingly gravitating toward roll-ons and natural formulations, which often advertise superior efficacy and a cleaner ingredient profile. These alternatives appeal to health-conscious shoppers seeking products free from synthetic chemicals and artificial fragrances. As a result, traditional stick deodorants are experiencing decreased demand, particularly among younger demographics who prioritize eco-friendliness and ingredient transparency. This shift in consumer preference not only hinders the growth of the stick format but also intensifies competition, forcing brands to reevaluate their product offerings to remain relevant in a rapidly changing market landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Deodorant Stick Market Scope

The market is segmented on the basis of product type, packaging material, sales channel and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• With-Alcohol
• Alcohol-Free

 Packaging Material

• Glass
• Metal
• Plastic

 Sales Channel

• Store Based Retailing
  • Modern Retailers
  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Retailers
  • Specialty Stores
  • Independent Grocers
  • Other Retailers
• Online Retailing

 End User

• Men
• Women
• Others

Deodorant Stick Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, packaging material, sales channel and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the deodorant stick market due to rising consumption and an increasing number of manufacturers. The region's growing focus on hygiene and personal care, driven by consumer awareness and lifestyle changes, will further enhance market growth. This trend is expected to continue throughout the forecast period.

Asia Pacific is projected to observe significant growth in the deodorant stick market, driven by increasing demand for sweat prevention during sports activities. Rising purchasing power and robust economic growth further enhance market potential. Consumers are increasingly prioritizing personal hygiene, creating opportunities for brands to innovate and expand their product offerings in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Deodorant Stick Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Deodorant Stick Market Leaders Operating in the Market Are:

• Avon (U.S.)
• Beiersdorf AG (Germany)
• Colgate-Palmolive Company (U.S.)
• Adhesives Technologies India Private Limited (India)
• Procter & Gamble (U.S.)
• Unilever (U.K.)
• Mandom Corp (Japan)
• L'Oréal S.A. (France)
• Adidas America Inc. (U.S.)
• Calvin Klein (U.S.)
• Kao Corporation (Japan)
• The Estée Lauder Companies Inc. (U.S.)
• Playboy (U.S.)
• Chanel (France)
• Christian Dior SE (France)
• Godrej Consumer Products Limited (India)
• Church & Dwight Co., Inc. (U.S.)
• Yardley London (U.K.)
• Giorgio Armani S.p.A. (Italy)
• Toms of Maine, Inc. - (U.S.)

Latest Developments in Deodorant Stick Market

• In April 2024, Tom's of Maine unveiled its "Smell Good, Good" campaign, introducing a new line of deodorants and antiperspirants packaged in modern containers crafted from 100% recycled plastic. The innovative formulations are aluminum-free and incorporate naturally sourced aloe vera, promoting skin health. This launch reflects the brand’s commitment to sustainability while appealing to consumers seeking effective, eco-friendly personal care options
• In May 2021, Grove Collaborative expanded its personal care range by launching the first-ever 100% plastic-free deodorant and body care refill system. This groundbreaking initiative aligns with the company’s goal of achieving 100% plastic-free operations by 2025. By prioritizing sustainability, Grove Collaborative appeals to eco-conscious consumers seeking innovative solutions that reduce environmental impact while maintaining product efficacy
• 2021년 5월, 유니레버 PLC는 Degree 탈취제 라인을 올인클루시브 리필 가능 포장으로 전환한다고 발표했습니다. 이 혁신적인 접근 방식은 특히 시각 장애가 있거나 상지 운동 장애가 있는 소비자의 편의성을 높이는 것을 목표로 합니다. 이 디자인은 사용 편의성과 지속 가능성을 강조하며, 친환경 포장 에 스테인리스 스틸과 재활용 소재를 통합하여 순수 플라스틱 폐기물을 크게 줄였습니다.
• 2021년 4월, Dove는 미국에서 플라스틱 포장에서 벗어나 스테인리스 스틸 팩을 특징으로 하는 최초의 리필형 탈취제를 출시했습니다. Target 및 Walmart와 같은 주요 리테일러에서 판매되는 이 제품은 지속 가능한 옵션에 대한 소비자 수요를 충족합니다. 플라스틱 폐기물을 줄이는 데 전략적으로 초점을 맞춘 Dove의 이니셔티브는 환경 친화적인 개인 관리 제품에 대한 증가하는 추세를 반영하며, 시장 수요를 촉진할 것으로 예상됩니다.

SKU-62884