글로벌 확장 현실 시장 – 2031년까지의 산업 동향 및 예측

확장 현실 시장 분석 및 규모

글로벌 확장 현실(XR) 시장은 몇 가지 주요 요인에 의해 주도되어 급속한 성장을 목격하고 있습니다. 게임과 엔터테인먼트에서 몰입형 기술에 대한 수요가 증가하는 것은 소비자가 보다 매력적이고 사실적인 경험을 추구함에 따라 중요한 원동력입니다. 또한 의료, 교육, 소매와 같은 분야에서 XR 채택이 확대되고 있으며, 가상 훈련과 원격 수술에서 증강된 쇼핑 경험에 이르기까지 다양한 응용 분야가 있습니다. 설계, 프로토타입 제작, 유지 관리를 위해 XR을 활용하는 자동차 및 제조와 같은 산업의 부상은 시장 확장에 더욱 기여합니다. 게다가 Meta, Qualcomm, HTC와 같은 주요 업체의 전략적 파트너십과 기술 발전은 혁신을 가속화하고 XR 장치의 기능을 향상시키고 있습니다. 향상된 고객 참여와 운영 효율성을 위해 XR을 활용하기 위한 기업 전략의 구현도 시장 성장을 촉진하고 있습니다.

글로벌 확장 현실 시장 규모는 2023년에 918억 달러로 평가되었으며, 2031년까지 7,755억 1,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 30.57%입니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 페슬 분석이 포함되어 있습니다.

보고 범위 및 시장 세분화       

Market Definition

Extended reality (XR) encompasses a range of immersive technologies that seamlessly blend physical and digital environments, creating interactive and engaging experiences. XR products and services include virtual reality (VR), augmented reality (AR), and mixed reality (MR) applications. VR immerses users in a fully digital environment, typically through headsets or glasses, providing an experience that simulates physical presence in a virtual world.

Extended Reality Market Dynamics

Drivers

• Growing Demand for Immersive Experiences  

XR technologies, including VR, AR, and MR, offer users immersive and interactive environments, enhancing engagement and user experiences. As consumers and businesses seek more interactive and engaging solutions, the applications of extended reality technologies continue to rise, driving market growth. The increasing demand for immersive experiences across various sectors such as gaming, entertainment, education, and healthcare is a significant driver for the global extended reality market.  

• Advancements in Technology

Innovations in display technologies, graphics rendering, tracking systems, and haptic feedback mechanisms are enhancing the quality and realism of XR experiences. These technological improvements are making XR applications more accessible and appealing, thereby expanding the market potential and attracting a wider range of users. Continuous advancements in XR technologies, encompassing both hardware and software improvements, are propelling the growth of the global XR market.           

Opportunities

• Growing Enterprise Adoption Trends

There is a growing trend of XR adoption in enterprise applications, particularly in areas such as training, remote collaboration, and product visualization. Industries such as manufacturing, automotive, aerospace, and retail are leveraging XR technologies to improve operational efficiency, enhance training programs, and streamline product development processes. This increasing enterprise adoption presents significant opportunities for extended reality technology providers to cater to a diverse range of business needs and applications.         

• Integration of VR and AR in Healthcare     

VR and AR applications are being used for surgical simulations, medical education, pain management, and mental health treatments. As the healthcare industry increasingly embraces digital transformation, XR solutions are poised to play a crucial role in improving patient outcomes and healthcare delivery. The potential to enhance medical procedures and training through immersive experiences positions XR as a valuable tool in the healthcare sector. The healthcare sector offers significant opportunities for XR technologies to revolutionize patient care, medical training, and therapy.

• Rise of 5G Network

The rollout of 5G networks offers new opportunities for the global XR market by enabling high-speed, low-latency communication essential for delivering immersive experiences. With 5G infrastructure expanding globally, XR applications can leverage these network capabilities to deliver real-time interactions, multiplayer experiences, and seamless streaming of high-resolution content. The enhanced connectivity provided by 5G networks is expected to drive extended reality market growth across various sectors.

Restraints/Challenges

• High Initial Costs

One of the primary restraints for the global XR market is the high initial costs associated with hardware, software development, and implementation. VR headsets, AR glasses, and specialized equipment required for XR experiences can be expensive, limiting adoption, especially among individual consumers and small businesses. In addition, the complexity of developing extended reality content and applications adds to the overall investment required, which can be a deterrent for some potential users and businesses.

• User Comfort and Safety Concerns

Despite advancements in XR technology, challenges related to user comfort and safety persist. Issues such as motion sickness, eye strain, and discomfort associated with prolonged use of XR devices remain significant challenges to market growth. Addressing these comfort and safety concerns is essential for broader adoption and sustained usage of XR technologies. Ensuring that XR experiences are safe and comfortable for users will be critical to overcoming these barriers and promoting widespread acceptance of extended reality services.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In February 2024, MediThinQ, a trailblazing Korean startup specializing in extended reality (XR) wearable displays for surgery, achieved a significant milestone by becoming the first Asian startup to globally launch XR surgical displays. The company has successfully secured major deals with industry giants such as Medtronic in both the USA and Japan, highlighting a crucial step in its international expansion efforts
• In February 2023, Sony Group Corporation introduced the PlayStation VR2 and the PlayStation VR2 Sense Controller Charging Station, designed to deliver a unique gaming experience. The PS VR2 features headset feedback, eye tracking, 3D audio, and adaptive triggers, complemented by haptic feedback from the PS VR2 Sense controllers

Extended Reality Market Scope

The market is segmented on the basis of offering, device type, technology, and application. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Offering

• Hardware
• Software

Device Type

• VR Devices
• AR Devices
• MR Devices

Technology

• VR Technology
• AR Technology
• MR Technology

Application

• Consumer
• Commercial
• Enterprise
  • Small and Medium-sized Enterprises
  • Large Enterprises
• Automotive
• Healthcare
• Energy
• Others

Extended Reality Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, offering, device type, technology, and application as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to its long-standing tradition of adoption and innovation in the field. The region's robust technology ecosystem, which includes numerous XR companies, startups, and research institutions, is bolstered by significant investments from major tech conglomerates. With advanced infrastructure and a culture of early adoption, North America is driving XR growth across various sectors, including gaming, entertainment, healthcare, and education.            

Asia-Pacific is expected to witness significant growth due to a rising population, increasing disposable incomes, and expanding smartphone penetration. This region is seeing substantial investments in XR startups and infrastructure development, reflecting a growing demand for immersive experiences across multiple industries.

보고서의 국가 섹션은 또한 개별 시장 영향 요인과 국내 시장의 현재 및 미래 트렌드에 영향을 미치는 규제 변화를 제공합니다. 다운스트림 및 업스트림 가치 사슬 분석, 기술 트렌드 및 포터의 5가지 힘 분석, 사례 연구와 같은 데이터 포인트는 개별 국가의 시장 시나리오를 예측하는 데 사용되는 몇 가지 포인터입니다. 또한 글로벌 브랜드의 존재 및 가용성과 지역 및 국내 브랜드와의 대규모 또는 희소한 경쟁으로 인해 직면한 과제, 국내 관세 및 무역 경로의 영향은 국가 데이터에 대한 예측 분석을 제공하는 동안 고려됩니다.

경쟁 환경 및 확장 현실 시장 점유율 분석

시장 경쟁 구도는 경쟁자별 세부 정보를 제공합니다. 포함된 세부 정보는 회사 개요, 회사 재무, 창출된 수익, 시장 잠재력, 연구 개발 투자, 새로운 시장 이니셔티브, 글로벌 입지, 생산 현장 및 시설, 생산 용량, 회사의 강점과 약점, 제품 출시, 제품 폭과 범위, 애플리케이션 우세입니다. 위에 제공된 데이터 포인트는 시장과 관련된 회사의 초점에만 관련이 있습니다.

시장에서 활동하는 주요 기업은 다음과 같습니다.

• 마이크로소프트(미국)
• 소니 그룹 주식회사(일본)
• 메타 플랫폼 주식회사(미국)
• HTC 주식회사(대만)
• 구글(미국)
• PTC 주식회사(미국)
• 세이코 엡손 주식회사(일본)
• 애플 주식회사(미국)
• Qualcomm Technologies, Inc. (미국)
• 삼성전자(주)(한국)
• Vuzix Corporation (미국)
• 매직 리프 주식회사(미국)
• 유니티 테크놀로지스(미국)
• 레노버 그룹 리미티드(중국)
• 엔비디아 코퍼레이션(미국)

SKU-61155