글로벌 가정용 세탁기 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

가정용 세탁기 시장 분석

가정용 세탁기 시장은 AI 기반 세탁기와 에너지 효율적인 건조기와 같은 발전으로 인해 빠르게 확장되고 있습니다. 원격 제어를 위한 스마트 연결 및 향상된 세탁 기술과 같은 혁신이 성장을 주도하고 있습니다. 이 시장은 또한 편의성과 지속 가능성에 대한 소비자 수요 증가로 인해 혜택을 받고 있으며, 새로운 기술이 계속 등장함에 따라 상당한 성장이 예상됩니다.

가정용 세탁기 시장 규모

글로벌 가정용 세탁기 시장 규모는 2023년에 361억 1,000만 달러로 평가되었으며, 2031년까지 501억 8,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 연평균 성장률은 4.20%입니다.

홈 세탁기 가전 시장 동향

“스마트 홈 통합으로 가정용 세탁기 시장이 활성화됩니다”

가정용 세탁기 시장 성장을 주도하는 중요한 추세 중 하나는 스마트 기술의 통합입니다. 스마트 홈 시스템 도입이 증가함에 따라 소비자는 연결성과 고급 기능을 제공하는 가전제품을 찾고 있습니다. 예를 들어, LG의 SmartThinQ 기술을 사용하면 사용자가 스마트폰 앱을 통해 세탁기를 원격으로 제어할 수 있어 사이클 모니터링 및 에너지 사용량 추적과 같은 기능을 사용할 수 있습니다. 이러한 편의성은 기술에 정통한 소비자에게 어필하고 사용자 경험을 향상시켜 시장 수요를 촉진합니다. 또한 음성 제어 호환성 및 자동 세제 분배와 같은 기능이 스마트 세탁기에 대한 선호도가 높아지는 데 기여하여 가정용 세탁기 시장 확장의 주요 원동력이 되고 있습니다.

보고서 범위 및 가정용 세탁기 기기 시장 세분화  

가정용 세탁기 시장 정의

가정용 세탁기에는 집에서 옷을 세탁하고 말리도록 설계된 기기가 포함됩니다. 주요 예로는 물과 세제를 사용하여 옷을 세탁하는 세탁기와 세탁된 옷에서 수분을 제거하는 건조기가 있습니다. 일부 기기는 두 가지 기능을 모두 결합합니다. 이러한 기기는 편의성과 효율성을 제공하여 세탁 과정을 자동화하여 가정 관리를 개선합니다.

가정용 세탁기 시장 동향

운전자

• 주택 소유 증가

주택 소유율 상승과 주택 리노베이션은 현대적이고 효율적인 세탁 솔루션에 대한 수요를 증가시켜 가정용 세탁기 가전 시장을 주도합니다. 예를 들어, 새 주택 소유자는 종종 업데이트된 인테리어를 보완하기 위해 가전제품에 투자하는 반면, 주택을 리노베이션하는 사람들은 기능성과 미학을 향상시키기 위해 고급 모델을 찾습니다. 이러한 추세는 더 많은 소비자가 가정 개선과 함께 세탁 장비를 업그레이드하려고 하기 때문에 시장 성장을 촉진합니다.

• 성장하는 전자상거래

The growth of e-commerce significantly drives the home laundry appliances market by providing consumers with a convenient shopping experience and access to a wider range of products. For instance, platforms such as Amazon and Best Buy offer extensive selections of washing machines and dryers with detailed reviews and competitive pricing, making it easier for consumers to compare and purchase. This increased accessibility and convenience contribute to higher home laundry appliances market demand.

Opportunities

• Advancements in Fabric Care Technology

Advancements in fabric care technology, such as steam cleaning and specialized wash cycles, create significant market opportunities by enhancing washing performance and fabric longevity. For instance, LG's TrueSteam technology uses steam to reduce wrinkles and allergens, attracting consumers seeking better care for their clothes. These innovations improve cleaning efficiency and address specific fabric needs, driving demand for advanced laundry appliances.

• Advancement in Technology

Technological advancements such as smart washing machines and dryers with IoT capabilities create significant market opportunities by enhancing convenience and efficiency. For instance, Samsung's Smart Front Load Washer offers remote control, personalized cycles, and real-time notifications, appealing to tech-savvy consumers. Such innovations streamline laundry processes and attract those seeking energy-efficient and time-saving solutions, driving growth in the home laundry appliances market.

Restraints/Challenges

• High Initial Costs

High initial costs for advanced home laundry appliances, especially those with smart technology and energy efficiency features, can be a significant barrier. These higher price tags may deter budget-conscious consumers from investing, limiting the market's growth potential. As a result, the adoption of such appliances is hindered, impacting overall market expansion and accessibility to technologically advanced options for a broader audience.

• Energy Consumption Concerns

Energy consumption concerns can significantly hinder the home laundry appliances market. Despite advancements in energy efficiency, some consumers are wary of potential high electricity costs. In regions with elevated electricity prices, these concerns are magnified, leading to hesitation in adopting new appliances. This cautious approach can limit market growth and restrict the adoption of energy-efficient technologies in home laundry appliances.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Home Laundry Appliances Market Scope

The market is segmented on the basis of type, technology, product type, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Built-in
• Freestanding

 Product Type

• Washing Machine
• Dryers
• Electric Smoothing Irons
• Steamers
• Other Products

 Distribution Channel

• Supermarket and Hypermarket
• Specialty Stores
• E-Commerce
• Others

Technology

• Automatic
• Semi-automatic
• Others

Home Laundry Appliances Market Regional Analysis

The market is analyzed and market size insights and trends are provided by type, technology, product type, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the home laundry appliances market due to high water and electricity usage concerns in advanced nations. Despite this, the growth rate in this segment is slower compared to other regions, where emerging markets experience more rapid expansion due to increasing adoption and technological advancements.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Home Laundry Appliances Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Home Laundry Appliances Market Leaders Operating in the Market Are:

• Godrej (India)
• Midea Group (China)
• Electrolux (Sweden)
• Haier Group (China)
• Koninklijke Philips N.V. (Netherlands)
• Hitachi, Inc. (Japan)
• Samsung (South Korea)
• Whirlpool Corporation (U.S.)
• IFB Industries Limited (India)
• LG Electronics (South Korea)
• BSH Home Appliances Group (Germany)
• Candy Group S.p.A. (Italy)
• Miele & Cie. KG (Germany)
• SHARP CORPORATION (Japan)
• Panasonic Corporation (Japan)

Latest Developments in Home Laundry Appliances Market

• In September 2023, LG Electronics unveiled the Signature Washer-Dryer, an innovative appliance that combines a large-capacity washing machine and an inverter heat pump dryer into one unit. With a washing capacity of 25 kg and a drying capacity of 13 kg, it also features a 4 kg mini-wash option for convenience
• In August 2023, Thomson launched a new series of semi-automatic top-load washing machines in India, featuring capacities of 7 kg, 7.5 kg, 8 kg, and 8.5 kg. Priced between Rs 7,590 and Rs 9,999, these models are locally manufactured, offering affordable and versatile options for Indian consumers
• In May 2021, Samsung launched a new AI-powered laundry range designed for superior energy efficiency. Their washing machines utilize artificial intelligence to ensure thorough cleaning while reducing time and energy consumption. Features include EcoBubble and QuickDrive technologies, which enhance performance and sustainability in laundry care
• In January 2021, LG Electronics introduced the LG ThinQ front-load washer, which includes an AI DD motor. This technology detects fabric weight and softness to optimize washing motions. The washer can be remotely controlled via Smart ThinQ Wi-Fi, enhancing user convenience with smart, automated features

SKU-32212