글로벌 알코올 프리 스피릿 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

알코올 프리 스피릿 시장 분석

소비자들이 더 건강한 옵션을 추구함에 따라 무알코올 주류 시장이 성장하고 있습니다. 최신 방법에는 풍미의 복잡성과 향을 강화하는 고급 발효 기술이 포함됩니다. 기술 발전에는 전통 주류의 감각적 품질을 보존하는 정밀 증류 및 추출 공정이 포함됩니다. 건강 의식이 높아지고 정교한 무알코올 음료 에 대한 수요가 증가함에 따라 시장이 빠르게 확장되고 있습니다 .

알코올 프리 스피릿 시장 규모

글로벌 알코올 프리 스피릿 시장 규모는 2023년에 90억 5천만 달러로 평가되었으며, 2031년까지 155억 6천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 7.00%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 지리적으로 대표되는 회사별 생산 및 용량, 유통업체 및 파트너의 네트워크 레이아웃, 자세하고 업데이트된 가격 추세 분석, 공급망 및 수요의 적자 분석이 포함됩니다.

알코올 프리 스피릿 시장 동향

“건강을 의식한 대안에 대한 수요 증가”

무알코올 주류 시장은 건강을 의식한 대안에 대한 소비자 수요 증가로 인해 상당한 성장을 경험하고 있습니다. 이를 주도하는 주요 추세는 알코올 소비와 관련된 건강 위험, 특히 정신적, 신체적 웰빙에 미치는 영향에 대한 인식이 높아지고 있다는 것입니다. 예를 들어 Seedlip과 Ritual Zero Proof와 같은 브랜드는 맛을 희생하지 않고 알코올 섭취를 줄이려는 사람들을 위한 정교하고 무알코올 옵션을 제공하면서 인기가 급증했습니다. 이러한 추세는 소비자가 더 건강한 라이프스타일 선택을 우선시하고 개인의 건강 목표에 맞는 대안을 모색하는 광범위한 웰빙 운동에 의해 더욱 뒷받침됩니다.

보고 범위 및 시장 세분화       

알코올 프리 스피릿 시장 정의

무알코올 주류는 알코올을 포함하지 않고도 전통적인 주류의 풍미와 복잡성을 모방하도록 설계된 음료입니다. 이들은 진, 위스키 또는 럼과 같은 주류의 맛과 경험을 재현하기 위해 천연 재료와 향료를 사용합니다. 이러한 음료는 알코올의 영향 없이 음주의 사회적 및 감각적 측면을 즐기는 사람들에게 무알코올 대안을 제공합니다.

알코올 프리 스피릿 시장 동향

운전자

• 비알코올 음료 소비 증가

The rise in non-alcoholic beverage consumption is a major driver for the alcohol-free spirits market. With increasing health consciousness, consumers are opting for non-alcoholic options. For instance, brands such as Seedlip and Ritual have gained traction by offering sophisticated, alcohol-free alternatives that cater to health-conscious individuals. This broader shift towards non-alcoholic beverages reflects changing preferences and fuels the market's growth.

• Increasing Alcohol-Free Options in Bars and Restaurants

Increasing availability of alcohol-free options in bars and restaurants significantly drives the market. For instance, popular chains such as Nando's and The Botanist have expanded their non-alcoholic menus to include sophisticated spirits and cocktails, catering to health-conscious and sober-curious consumers. This trend not only enhances consumer choice but also normalizes alcohol-free beverages, contributing to the growing market demand and acceptance in social settings.

Opportunities

• Innovative Product Development

Innovative product development creates significant opportunities in the alcohol-free spirits market. Advances in beverage technology and flavor profiling enable manufacturers to craft sophisticated non-alcoholic spirits with complex flavors, appealing to discerning consumers. For instance, brands such as Seedlip and Ritual Zero Proof have pioneered techniques to create authentic-tasting spirits without alcohol, attracting a growing consumer base and expanding market potential. This innovation helps capture interest and boost market growth.

• Celebrity Endorsements and Influencer Marketing

Celebrity endorsements and influencer marketing create significant opportunities in the alcohol-free spirits market by elevating product visibility and desirability. For instance, actor and health advocate Blake Lively’s promotion of the non-alcoholic spirit brand “Betty Buzz” has significantly boosted its popularity. Such endorsements normalize alcohol-free options and attract consumers who may otherwise be hesitant, driving market interest and expanding the consumer base.

Restraints/Challenges

• Higher Production Costs

Higher production costs for alcohol-free spirits arise from the advanced technology and specialized ingredients required. This results in higher retail prices, which can deter potential customers and limit the market's reach. The increased cost of production impacts affordability and accessibility, thereby hindering widespread consumer adoption and growth in the alcohol-free spirits market.    

• Flavor and Quality Consistency

Achieving the depth and complexity of flavor found in traditional spirits without alcohol is challenging. This difficulty can lead to inconsistencies in taste and quality, impacting consumer satisfaction. If the flavor profile does not meet expectations, it can affect repeat purchases and overall market acceptance. Such challenges may deter potential customers, thereby hindering the growth of the alcohol-free spirits market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Alcohol Free Spirits Market Scope

The market is segmented on the basis of source, packaging, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Source

• Fruits
• Vegetables
• Cereals
• Tea
• Coffee
• Milk
• Cocoa/Chocolate
• Plant Extracts/Herbal Extracts
• Microbial Extracts
• Nuts
• Soybean
• Floral Extracts
• Colorants
• Sweeteners
• Flavours
• Preservatives
• CO2

 Packaging

• Bottles
• Metal Can
• Liquid Carton
• Slim Plastic Containers
• Pouch
• Tetra Pak
• Sachet
• Takeaway Cups and Tumblers

Distribution Channel

• Hypermarket
• Supermarket
• Convenience Stores
• E-commerce
• Others

Alcohol Free Spirits Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, source, packaging, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the alcohol-free spirits market due to the presence of major key players. Additionally, the expanding variety of sparkling cocktails is projected to further drive market growth in the region throughout the forecast period. This trend reflects increasing consumer demand for sophisticated, non-alcoholic beverage options.

Asia-Pacific is projected to observe significant growth in the alcohol-free spirits market due to stringent government regulations on alcoholic beverages and rising cancer-related deaths from alcohol consumption. The increasing health awareness and demand for healthier alternatives are expected to drive market expansion in the region over the coming years.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Alcohol Free Spirits Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Diageo (U.K.)
• Kin Social Tonics, Inc. (U.S.)
• 켈틱 소울(영국)
• 영혼없는 (미국)
• Monday Distillery (호주)
• FLUÈRE 무알콜 증류주(네덜란드)
• Arkaybeverages (미국)
• 리추얼 제로 프루프(미국)
• Lyre's Spirit Co USA(미국)
• Three Spirit Drinks Ltd. (영국)
• Caleño Drinks Ltd(영국)
• 에버리프(영국)
• 하이네켄(네덜란드)
• 주크스 코디얼리티스(영국)

알코올 프리 스피릿 시장의 최신 동향

• 2022년 10월, 페르노리카르는 초고급 테킬라로 유명한 코디고 1530, 높은 평가를 받는 초고급 위스키 스크루볼, 그리고 캐나다 RTD 시장을 선도하는 ACE Beverage Group의 지분 대부분을 확보했습니다. 이 전략적 움직임은 프리미엄 스피릿 포트폴리오와 시장 도달 범위를 확대합니다.
• 2023년 10월, 코카콜라 컴퍼니와 페르노리카르는 스프라이트와 함께 Absolut Vodka를 출시하기 위해 협력하여 상징적인 보드카 브랜드와 코카콜라의 인기 있는 스프라이트를 결합하여 상쾌한 새로운 음료를 제공했습니다. 이 협업은 새로운 소비자 관심을 끌고 두 브랜드의 시장 입지를 강화하는 것을 목표로 합니다.
• 2023년 3월, Diageo는 필리핀의 유명한 슈퍼 프리미엄 다크 럼인 Don Papa Rum의 인수를 마무리했습니다. 이 인수를 통해 Diageo의 포트폴리오가 명성 있는 럼 브랜드로 강화되어 고급 주류 시장에서 입지를 확대하고 글로벌 제품을 다양화할 수 있습니다.

SKU-66663