글로벌 스니커즈 시장 - 2030년까지의 산업 동향 및 예측

스니커즈 시장 분석 및 규모

전 세계적으로 전자상거래 플랫폼이 확산되면서 스니커즈 시장이 성장하는 주요 요인 중 하나가 되었습니다. 모든 연령대에서 트렌디하고 브랜드화되고 하이패션인 신발에 대한 선호도가 높아지고, 가처분 소득이 급증하면서 더욱 편안하고 혁신적인 신발에 대한 요구가 커지면서 시장 성장이 가속화되었습니다. 반면, 현지 제조업체에서 제조한 복제 또는 위조 제품을 쉽게 구할 수 있어 시장 성장이 방해받을 것으로 예상됩니다.

Data Bridge Market Research는 2022년에 75,323.88백만 달러였던 스니커즈 시장이 2030년에는 107,118.13백만 달러로 성장할 것으로 예상하고, 2023년에서 2030년까지의 예측 기간 동안 4.50%의 CAGR을 기록할 것으로 분석했습니다. 건강과 피트니스에 대한 인식이 높아져 "미드탑 스니커즈"가 스니커즈 시장의 유형 세그먼트를 지배하고 있으며, 주로 선진국에서 미드탑 신발에 대한 수요가 증가했습니다. 미드탑 스니커즈는 신제품 출시와 신발이 제공하는 편안함의 개선으로 인해 수요가 많습니다. Data Bridge Market Research 팀이 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 시장 세그먼트, 지리적 범위, 시장 참여자, 시장 시나리오와 같은 시장 통찰력 외에도 심층적인 전문가 분석, 수입/수출 분석, 가격 분석, 생산 소비 분석, 소비자 행동이 포함되어 있습니다.

스니커즈 시장 범위 및 세분화

시장 정의

운동화, 트레이너 또는 테니스화라고도 하는 스니커즈는 주로 스포츠, 신체 운동 및 캐주얼 웨어를 위해 디자인된 신발 유형입니다 . 편안하고 유연한 구조가 특징이며, 일반적으로 다양한 활동 중에 발을 보호하기 위한 쿠션과 지지대가 있는 고무 밑창이 특징입니다. 스니커즈는 끈으로 묶거나 슬립온 디자인으로 안전하게 착용할 수 있는 것으로 알려져 있습니다.

글로벌 스니커즈 시장 동향

운전자

• 애슬레저 패션 트렌드

애슬레저 패션은 편안함과 스타일을 결합한 것이며, 스니커즈는 편안하고 다재다능한 신발 옵션을 제공함으로써 이러한 트렌드를 잘 보여줍니다. 소비자들은 점점 더 많은 사람들이 재택근무를 하거나 캐주얼한 활동에 참여함에 따라 일상복에서 편안함을 우선시하고 있습니다. 애슬레저 트렌드는 전통적인 복장 규정 간의 경계를 모호하게 만들었습니다. 사람들은 이제 스포츠와 운동을 할 때뿐만 아니라 일상복의 일부로 스니커즈를 신습니다. 이러한 변화로 인해 스니커즈 채택률이 높아졌습니다. 스니커즈는 매우 다재다능하며 청바지, 레깅스, 드레스 등 다양한 의류 스타일과 어울릴 수 있습니다. 이러한 다재다능함 덕분에 스니커즈는 필수 옷장 아이템이 되어 인기를 끌고 있습니다.

편안함, 다재다능함, 건강한 라이프스타일을 강조하는 애슬레저 트렌드는 운동화에 대한 수요를 스포츠와 피트니스 활동을 넘어 일상 패션의 필수품으로 만들었습니다. 이 트렌드는 소비자의 기대와 선호도를 바꾸어 운동화 시장 전체에 영향을 미쳤습니다.

• 규칙적인 신체 활동과 피트니스의 중요성에 대한 인식 증가

There is a global shift toward promoting an active and healthy lifestyle. Governments, healthcare organizations, and fitness influencers consistently encourage people to engage in regular physical activity. Sneakers are seen as essential footwear for various activities, including walking, running, jogging, and going to the gym. Running and outdoor sports such as hiking and trail running have gained popularity. Sneakers designed for specific activities, such as running shoes, trail shoes, and hiking boots, cater to the needs of fitness enthusiasts. Many companies now offer wellness programs and encourage their employees to stay active and fit. As a result, sneakers are frequently worn by employees during lunchtime walks or fitness breaks.

Health and fitness awareness has created a cultural shift towards prioritizing physical well-being. Sneakers are integral to this lifestyle, serving as functional and fashionable footwear that supports individuals in their pursuit of a healthier and more active life. This awareness continues to be a driving force behind the sustained demand for sneakers in the global market.

Opportunity

• Growing Interest in Eco-Friendly and Sustainable Products

Consumers are increasingly concerned about environmental issues, such as climate change and plastic pollution. Sustainable sneakers, often made from eco-friendly materials such as recycled plastics, organic cotton, and sustainable leather alternatives, align with these concerns. Brands that prioritize sustainability can attract environmentally conscious consumers. Some sneaker brands are adopting circular economy principles, which involve recycling and repurposing old sneakers to create new ones. This not only reduces waste but also fosters a sense of responsibility among consumers. Brands that embrace circular practices can tap into a growing market.

Sustainable sneakers represent an exciting opportunity for both established and emerging brands in the global sneakers market. As consumers become more environmentally conscious, the demand for sneakers made from sustainable materials and produced through eco-friendly processes is likely to continue growing, making sustainability a key driver of innovation and profitability in the industry.

Restraint/Challenge

• The Sneaker Market Faces Challenges from Counterfeit Products

Counterfeit sneakers often imitate popular and reputable brands, leading to brand dilution. When consumers unknowingly purchase counterfeit products, they may associate poor quality and inferior design with the genuine brand, harming its reputation. Counterfeit sneakers divert revenue away from legitimate brands and retailers. This lost revenue can hinder investments in research and development, innovation, and marketing efforts by authentic brands. The counterfeit sneaker industry is a part of the larger global counterfeit market, which has significant economic consequences. It results in lost tax revenue, negatively impacts legitimate businesses, and hinders economic growth.

To address the issue of counterfeits and minimize their impact on the sneaker market, brands must invest in robust anti-counterfeiting measures, including authentication technologies, legal enforcement, and consumer education. Regulatory bodies and law enforcement agencies also play a crucial role in combating counterfeit sneaker production and distribution. Reducing the prevalence of counterfeit sneakers can help protect consumer safety, brand integrity, and the overall health of the legitimate sneaker market.

This sneakers market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Sneakers market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In July 2022, adidas AG and Guccio Gucci S.p.A. intended to launch their much-anticipated footwear line centered on the Gazelle silhouette
• In December 2021, The Nama sneaker was introduced by Chloe SAS. The new shoe represents the company's goal of reducing its environmental effect by making the sneaker with lower-impact materials such as recycled materials and components, which account for 40% of the sneaker's weight
• In January 2022, Converse, Inc. was acquired by NIKE, Inc. under a binding contract. The total value funded for 100 percent of the equity shares was about USD 305 million, including the assumption of certain working capital adjustments at the time of deal completion

Global Sneakers Market Scope

The sneakers market is segmented on the basis of product type, end-user, price point, category and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers

End-User

• Men
• Women
• Kids

Price Point

• Luxury
• Economic

Category

• Private Label
• Branded

Distribution Channel

• Supermarket/Hypermarket
• Specialty Stores
• Brand Outlets
• E-commerce
• Others

Sneakers Market Regional Analysis/Insights

The sneakers market is analyzed and market size insights and trends are provided by product type, end-user, price point, category and distribution channel referenced above

The countries covered in the sneakers market report are U.S., Canada, Mexico, Germany, Poland, Ireland, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Chile, Rest of South America, U.A.E., Saudi Arabia, Egypt, Kuwait, South Africa, Rest of Middle East and Africa

North America dominates the sneakers market due to the growing health-consciousness and need for physical fitness within the region. Asia-Pacific is expected to witness high growth during the forecast period because of the developing economies in the region.

The country section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends, and Porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Sneakers Market Share Analysis

The sneakers market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the company's focus related to the sneakers market.

Some of the major players operating in the sneakers market are:

• PUMA SE (Germany)
• SKECHERS (U.S.)
• Nike, Inc (U.S.)
• JACK WOLFSKIN (Germany)
• Woodland Worldwide (India)
• The Aldo Group Inc. (Canada)
• 언더 아머 주식회사(미국)
• 바타 코퍼레이션(스위스)
• 아디다스 AG(독일)
• 뉴발란스(미국)
• ASICS Asia Pte. Ltd. (일본)
• 컬럼비아 스포츠웨어 컴퍼니(미국)
• ECCO Sko A/S(덴마크)
• Geox Spa(이탈리아)
• 에르메스(프랑스)
• 케링(프랑스)
• TBL 라이센싱 LLC (미국)
• Tapestry, Inc. (미국)
• LVMH 모에 헤네시(프랑스)

SKU-66214