The Europe digital out of home (OOH) advertising market is undergoing a transformative digital revolution in outdoor advertising. With the integration of cutting-edge technology, such as digital billboards and interactive displays, advertisers are engaging audiences in innovative ways. As a result, the market is offering businesses unparalleled opportunities to connect with consumers on a dynamic and impactful platform. DOOH advertisements are widespread across Europe due to their proven ability to capture consumer attention and deliver elevated engagement rates, making them a highly sought-after advertising channel.
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Data Bridge Market Research analyses that the Europe Digital Out of Home (OOH) Advertising Market will grow at a CAGR of 14.3% in the forecast period from 2022 to 2029. Europe digital out of home (OOH) advertising market offers an effective way to boost audience engagement. With a vast network of billboards, screens, and signage in prime locations such as malls, airports, and clubs, DOOH caters to various consumer segments. This industry is divided into digital signage and place-based content networks, delivering powerful advertising platforms.
Key Findings of the Study
Cross-channel marketing is expected to drive the market's growth rate
Cross-channel marketing is a strategic approach where digital out of home (OOH) advertising seamlessly integrates with other advertising channels to establish a cohesive and unified brand presence. DOOH, when combined with online, print, and social media campaigns offers a consistent message across various touchpoints. This synchronization ensures that consumers encounter the brand harmonized, reinforcing its identity and messaging. Whether consumers see a digital billboard, browse online, or engage on social platforms, they receive a consistent brand experience, fostering brand recognition, trust, and overall engagement. This synergy maximizes the impact of advertising efforts by reaching consumers through multiple avenues, enhancing their connection with the brand.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Product (Digital Billboard, Digital Screen, Digital Signage, and Others), Location (Indoor and Outdoor), Deployment Area (Transit, Street Furniture, and Others), End User (Retail, Automotive, BFSI, Food & Beverages, Healthcare, Education, Government, and Others)
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Countries Covered
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U.K., Germany, France, Spain, Italy, Netherlands, Switzerland, Russia, Belgium, Turkey and Rest of Europe
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Market Players Covered
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JCDecau (France), Daktronics, Inc. (U.S.), Broadsign (Canada), Goldbach Group AG (Switzerland), Talon Outdoor Ltd (U.K), Global (formerly Global Media & Entertainment) (U.K.), Hivestack Inc. (Canada), Clear Channel Outdoor (U.S.), Ströer Core GmbH & Co. KG (Germany).
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis:
The Europe digital out of home (OOH) advertising market is segmented on the basis of product, location, deployment area, and end use.
- On the basis of product, the Europe digital out of home (OOH) advertising market is segmented into digital billboard, digital screen, digital signage, and others.
- On the basis of location, the Europe digital out of home (OOH) advertising market is segmented into indoor and outdoor.
- On the basis of deployment area, the Europe digital out of home (OOH) advertising market is segmented into transit, street furniture, and others.
- On the basis of end use, the Europe digital out of home (OOH) advertising market is segmented into retail, automotive, BFSI, food and beverages, healthcare, education, government, and others.
Major Players
Data Bridge Market Research recognizes the following companies as the major the Europe digital out of home (OOH) advertising market players in the Europe digital out of home (OOH) advertising market are JCDecaux (France), Daktronics, Inc. (U.S.), Broadsign (Canada), Goldbach Group AG (Switzerland), Talon Outdoor Ltd (U.K), Global (formerly Global Media & Entertainment) (U.K.), Hivestack Inc. (Canada), Clear Channel Outdoor (U.S.), Ströer Core GmbH & Co. KG (Germany).
Market Developments
- In April 2022, JCDecaux secured a significant 15-year exclusive advertising street furniture contract in Denmark, scheduled to commence on August 1, 2024. This comprehensive deal encompasses analog and digital advertising assets, with the exciting prospect of showcasing full-motion content in high-traffic pedestrian zones. This strategic move will significantly expand JCDecaux's footprint in Denmark and enhance its position in the thriving European digital out of home (OOH) advertising market, paving the way for increased revenue opportunities.
- In April 2022, Adani Airports, a subsidiary of Adani Enterprises Ltd specializing in aviation, introduced programmatic-enabled digital out of home (OOH) media in its portfolio of Indian airports. This innovative step aims to modernize India's major airports, with Adani managing eight airports and accounting for 25% of airport footfall. Adani Airports provides a cutting-edge platform for brands and marketers to engage diverse audiences across its network by incorporating programmatic advertising.
- In June 2022, JCDecaux partnered with VIOOH to introduce a programmatic DOOH offering in Brazil. This collaboration enables JCDecaux to deliver efficient programmatic digital out-of-home campaigns via its premium screens nationwide. Brands can now forge more impactful connections with their target audience, optimizing their media investments for maximum impact and engagement in the Brazilian market.
Regional Analysis
Geographically, the countries covered in the Europe digital out of home (OOH) advertising market are U.K., Germany, France, Spain, Italy, Netherlands, Switzerland, Russia, Belgium, Turkey and Rest of Europe.
As per Data Bridge Market Research analysis:
U.K. is expected to dominate the Europe digital out of home (OOH) advertising market during the forecast period 2022-2029
The U.K. is poised to lead the Europe digital out of home (OOH) advertising market in market share and revenue, maintaining its dominance due to the surging popularity of DOOH ads. This trend is propelled by growing advertiser demand and the significant impact these ads have on consumers. The increasing adoption of DOOH, driven by its effectiveness and interactive nature, ensures the U.K.'s sustained dominance, making it a pivotal player in Europe's evolving landscape of digital outdoor advertising.
For more detailed information about the Europe digital out of home (OOH) advertising market report, click here – https://www.databridgemarketresearch.com/ko/reports/europe-digital-out-of-home-ooh-advertising-market
