世界のトレイルミックススナック市場の規模、シェア、トレンド分析レポート – 業界の概要と2031年までの予測

トレイルミックススナック市場分析

トレイルミックススナック市場は、健康意識の高まりにより成長しています。最近の開発には、チアシードやクコの実などのスーパーフードの取り入れが含まれています。最新の方法には、保存期間を延ばし、鮮度を維持する高度なパッケージングが含まれます。風味強化と天然甘味料の技術進歩は顕著です。市場の成長は、便利で栄養価の高いスナックの選択肢に対する世界的な需要の高まりによって推進されています。

トレイルミックススナック市場規模

世界のトレイルミックススナック市場規模は、2023年に51億米ドルと評価され、2024年から2031年の予測期間中に6.71%のCAGRで成長し、2031年には85億8000万米ドルに達すると予測されています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、Data Bridge Market Researchがまとめた市場レポートには、詳細な専門家の分析、地理的に表された企業別の生産と生産能力、販売業者とパートナーのネットワークレイアウト、詳細で最新の価格動向分析、サプライチェーンと需要の不足分析も含まれています。

レポートの範囲と市場セグメンテーション       

トレイルミックススナック市場の定義

トレイル ミックス スナックは、ドライフルーツ、ナッツ、種子、そして時にはチョコレートやグラノーラをブレンドした、持ち運びに便利な栄養豊富なスナックです。ハイカー、アスリート、忙しい人にとって、便利でエネルギーを補給できる選択肢となります。多用途で人気のトレイル ミックス スナックは、食事の好みに合わせてカスタマイズでき、炭水化物、タンパク質、健康的な脂肪をバランスよく配合しています。

トレイルミックススナック市場の動向

ドライバー

• 健康とウェルネスのトレンドの高まり

消費者が健康的なスナックを好む傾向が高まっているため、健康とウェルネスのトレンドの高まりがトレイルミックススナック市場を牽引しています。ナッツ、ドライフルーツ、種子などの栄養素が豊富なトレイルミックスは、この需要に合致しています。たとえば、2023年1月、ムンバイを拠点とするスタートアップProventus AgrocomのProV Foodsブランドは、外出先で健康的なスナックとして、風味のあるドライフルーツ、ナッツ、種子が入った小型のトレイルミックススナックパックであるProV Minisを発売しました。ProV Minisラインには、ナッツと種子のミックス、アーモンドピリピリ、カシュークリームチーズ、ローストアンドソルトカシュー、クリーミーカシューチーズなどの品種があり、栄養価の高いスナックの需要の高まりに応えています。

• 製品イノベーションの強化

製品イノベーションの増加は、トレイルミックススナック市場の主要な推進力です。メーカーは、新しいフレーバー、オーガニックオプション、チアシードやクコの実などの機能性成分で製品を拡大しています。たとえば、2021年にForça Foodsはスイカの種を特徴とするトレイルミックスラインを立ち上げ、その環境上の利点を強調しました。各パウチは、ナッツベースのトレイルミックスと比較して約10ガロンの水を節約できるとされており、環境に配慮した消費者にアピールしています。この革新的なアプローチは、ユニークなトレイルミックススナックオプションを提供するだけでなく、持続可能性の懸念にも対処し、ブランドの市場の魅力を高めています。

機会

• 電子商取引の拡大

電子商取引の拡大により、多様な製品に簡単にアクセスできるようになり、トレイル ミックス スナック市場に大きなチャンスが生まれます。たとえば、Amazon や健康食品専門サイトなどのプラットフォームでは、消費者がクラシック ブレンドからオーガニック ミックス、カスタマイズされたミックスまで、さまざまなトレイル ミックス オプションを探索できます。この利便性により、市場範囲が広がるだけでなく、消費者が健康重視のスナックをオンラインで購入することを好むようになるため、売上の成長も促進されます。

• ビーガンとベジタリアン人口の増加

The growing vegan and vegetarian population creates significant opportunities for the trail mix snacks market. As plant-based diets gain popularity, consumers seek convenient, nutritious, and meat-free snacks. Trail mix, being inherently plant-based and rich in nuts, seeds, and dried fruits, fits this demand perfectly. For instance, brands such as Nature Valley and Back to Nature have expanded their offerings to include vegan-friendly trail mix options, capitalizing on this trend.

Restraints/Challenges

• Allergen Concerns among Consumer

Allergen concerns significantly hinder the trail mix snacks market. Nuts and seeds, common allergens, require strict labeling, which can limit market potential and complicate product formulations. Manufacturers face challenges in ensuring compliance with allergen regulations, which can increase production costs and restrict market access. This necessity for clear labeling and careful handling of allergens can impact consumer trust and reduce market growth opportunities.    

• Shorter Shelf Life

Trail mixes often have a short shelf life due to the perishable nature of nuts and dried fruits. This can lead to increased spoilage and waste, complicating inventory management and supply chain operations. Such issues may hinder market growth by raising costs and reducing product availability, ultimately impacting consumer satisfaction and market performance.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In August 2022, UK-based fruit, nut, and seed snack brand Whitworths introduced a new selection of trail mixes featuring mixed nuts and tropical dried fruits. The range includes flavors such as sea salt and chardonnay vinegar, mature cheddar & red onion chutney, jalapeno and lime, and smokey maple bacon
• In April 2022, CapVest Partners LLP, an international private equity investor, acquired Second Nature Brands, the Michigan-based producer of premium snacks such as Kar's Nuts and Sanders Chocolates. This acquisition was completed from a private equity fund affiliated with Palladium Equity Partners, LLC, enhancing CapVest’s snack portfolio
• In July 2021, The J.M. Smucker Company unveiled two new snack mixes under its Sahale Snacks brand, featuring bean and nut blends. The new varieties include white cheddar, black pepper, and creole, offering the added benefit of plant protein to cater to health-conscious consumers
• In May 2021, Mars Inc. expanded its product reach by partnering with Instacart, a leading grocery technology company in North America. This collaboration aims to enhance Mars’ product availability and convenience through Instacart’s efficient delivery system, catering to increasing consumer demand for online grocery shopping

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Trail Mix Snacks Market Scope

The market is segmented on the basis of product type, nature, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Dried Fruit
• Cereal and Granola Bars
• Nuts and Seeds
• Meat and Trail Mix

 Nature

• Organic
• Conventional

Distribution Channel

• Hypermarkets/ Supermarkets
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Other Distribution Channels

Trail Mix Snacks Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, nature, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the trail mix snacks market due to increasing health awareness, rising health concerns, and growing preferences for nuts and seeds. The high obesity rate in the region further drives market growth as consumers seek healthier snack options to manage their weight and improve overall wellness.

Asia-Pacific is expected to show significant growth in the trail mix snacks market due to rising health concerns and increasing awareness about trail mix healthy snack. Urbanization, globalization, and westernization, along with changing lifestyles and growing personal disposable income, are further driving demand for nutritious and convenient snack options in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Trail Mix Snacks Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• PepsiCo, Inc. (U.S.)
• General Mills Inc. (U.S.)
• Frito-Lay North America, Inc. (U.S.)
• Sahale Snacks (U.S.)
• Tropical Foods (U.S.)
• Kellanova (U.S.)
• Truly Good Foods (U.S.)
• Setton Pistachio of Terra Bella, Inc.  (U.S.)
• JOHN B. SANFILIPPO & SON, INC. (U.S.)
• Jerry's Nut house (U.S.)
• Munki Food (U.S.)
• Kar's Nuts (U.S.)
• The Kraft Heinz Company (U.S.)
• Tyson Foods, Inc. (U.S.)
• Mondelēz International (U.S.)
• B&G Foods, Inc. (U.S.)
• Hain Celestial Group, Inc.（米国）
• ホーメルフーズコーポレーション（米国）

SKU-46464