世界のヘアスタイリング製品市場の規模、シェア、トレンド分析レポート – 業界の概要と2031年までの予測

ヘアスタイリング製品市場分析

ヘアスタイリング製品市場は、技術の進歩と革新的な方法により、著しい成長を遂げてきました。注目すべきトレンドの 1 つは、ヘアドライヤーやヘアアイロンなどのスタイリング ツールにスマート テクノロジーを組み込むことです。これらのツールには温度センサーが備わっており、髪にダメージを与えることなく最適なスタイリングのために熱レベルを調整します。Dyson などのブランドは、インテリジェントな熱制御を使用して髪の自然な輝きを保護する超音速ヘアドライヤーで業界をリードしています。

さらに、配合の進歩により、軽くて長持ちし、固くならずにスタイリングできるスタイリング剤が開発されました。天然オイルやポリマーなどの成分は、髪に栄養を与えながらスタイルを維持する製品を作るために現在よく使用されています。

電子商取引の台頭により市場の成長がさらに加速し、消費者はオンラインでより幅広い製品やブランドにアクセスできるようになりました。ソーシャル メディアのインフルエンサーは、新しいスタイリング テクニックや製品を宣伝し、若い消費者の需要を促進する上で重要な役割を果たしています。

全体的に、ヘアスタイリング製品市場は、革新的な技術、処方の改善、髪の健康とパーソナライゼーションへの重点の高まりにより、上昇傾向を続けると見込まれています。

ヘアスタイリング製品市場規模

世界のヘアスタイリング製品市場規模は、2023年に104億米ドルと評価され、2024年から2031年の予測期間中に7.0%のCAGRで成長し、2031年には178億7,000万米ドルに達すると予測されています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、Data Bridge Market Researchがまとめた市場レポートには、詳細な専門家分析、価格分析、ブランドシェア分析、消費者調査、人口統計分析、サプライチェーン分析、バリューチェーン分析、原材料/消耗品概要、ベンダー選択基準、PESTLE分析、ポーター分析、規制枠組みも含まれています。

ヘアスタイリング製品市場の動向

「天然・オーガニック原料の増加」

ヘアスタイリング製品市場における注目すべき傾向の 1 つは、天然およびオーガニック成分の需要の高まりです。消費者は有害な化学物質を含まない製品を求める傾向が強まっており、ブランドは製品の革新と改良に取り組んでいます。たとえば、Aveda や SheaMoisture などの企業は、植物由来の成分とエッセンシャル オイルを使用したスタイリング製品のラインを成功裏に立ち上げています。この変化は、健康志向の消費者のニーズに応えるだけでなく、持続可能性に向けた幅広い傾向とも一致しています。ブランドが原料調達の透明性を強調し、競争の激しい環境で消費者の信頼と忠誠心を育んでいるため、クリーン ビューティーへの重点が市場の成長を後押ししています。

レポートの範囲とヘアスタイリング製品市場のセグメンテーション         

ヘアスタイリング製品市場の定義

Hair styling products are a diverse range of formulations designed to alter, enhance, or maintain hairstyles. They include gels, mousses, sprays, pomades, and creams, catering to various hair types and styling needs. These products help achieve desired looks, such as volume, hold, and texture, while also providing protection against environmental factors such as humidity and UV rays. Innovations in ingredients have led to products that not only style but also nourish and strengthen hair. The growing trend toward natural and organic formulations has also influenced the market, offering consumers safer, eco-friendly alternatives. Overall, hair styling products are essential for personal expression and grooming.

Hair Styling Products Market Dynamics

Drivers

• Innovation and Product Development

Continuous innovation in hair styling product formulations drives market growth as consumers increasingly seek higher-quality options. The introduction of heat protection products, such as styling sprays infused with silicone or natural oils, helps prevent damage from styling tools, catering to health-conscious consumers. In addition, eco-friendly products, such as biodegradable styling gels and vegan hairsprays, have gained popularity as sustainability becomes a priority for many shoppers. Brands such as Ouai and Briogeo have capitalized on this trend by offering clean, environmentally responsible products without sacrificing performance. This commitment to innovation and product development not only attracts consumers but also fosters brand loyalty in a competitive market. For instance, in December 2021, Procter & Gamble made headlines by acquiring Ouai, a haircare and styling brand founded by celebrity hairstylist Jen Atkin. This acquisition signifies P&G's strategic entry into the prestige haircare sector, which is experiencing substantial growth in the beauty industry. Despite this acquisition, Ouai will operate independently, maintaining its unique brand identity while benefiting from P&G’s resources for further development and outreach.

• Growth of E-commerce

The rapid growth of e-commerce significantly drives the hair styling products market by offering consumers easy access to a wide range of products. Online platforms such as Amazon and beauty-specific sites such as Ulta and Sephora feature extensive collections, often at competitive prices. This accessibility allows consumers to compare products, read reviews, and discover new brands, enhancing their shopping experience. For instance, in October 2022, Oribe Hair Products, a Kao Corporation brand, introduced a limited edition dry texturizing spray designed to elevate hair styling. This innovative spray instantly adds style and polish while enhancing texture and volume with a rough-luxe finish. It also effectively absorbs oil and dirt, allowing users to extend the time between washes, making it a convenient addition to any hair care routine.

Opportunities

• Increased Focus on Hair Health

As consumers prioritize hair health, there's a growing demand for products that blend styling with treatment benefits. This trend is driving the popularity of multifunctional products such as nourishing oils and serums. Brands such as Moroccanoil and Olaplex are capitalizing on this shift by offering styling products enriched with ingredients such as argan oil and keratin, which promote hair health while providing hold and shine. For instance, Moroccanoil's treatment oil not only styles but also nourishes hair, appealing to health-conscious consumers. This emphasis on holistic hair care opens up significant opportunities for brands to innovate and develop products that address both aesthetic and health needs in the hair styling segment.

• Influence of Social Media and Influencers

The rise of social media platforms such as Instagram and TikTok has revolutionized how consumers discover and purchase hair styling products. Beauty influencers, with their vast followings, regularly share tutorials and reviews, creating buzz around new products and techniques. For instance, in September 2022, The Professional Products Division of L'Oréal Canada launched an inclusive online training initiative named "Power of the Collective" aimed at hairstylists. This no-cost program seeks to educate hairstylists about the diverse range of hair types, fostering an inclusive and trustworthy environment in salons. The first-year curriculum features six modules focused on haircutting, taught by international experts, with future modules on styling and coloring planned for the following years.

Restraints/Challenges

• Harmful Side Effects of the Hair Styling Products

The hair styling products market faces significant challenges due to concerns about the harmful side effects associated with many products. Ingredients such as sulfates, parabens, and formaldehyde can cause scalp irritation, allergic reactions, and damage to hair quality over time. Moreover, these products can lead to dryness, frizz, and breakage, prompting consumers to seek safer alternatives. The rising awareness of the potential health risks is driving a shift toward more natural and organic options, further limiting the market's growth. In addition, the availability of cheaper, less harmful alternatives complicates the competitive landscape, as consumers prioritize safety and effectiveness over brand loyalty.

• Supply Chain Disruptions

Supply chain disruptions have severely impacted the hair styling products market, primarily due to recent global events such as the COVID-19 pandemic and geopolitical tensions. These disruptions have resulted in a shortage of raw materials essential for product formulation, forcing manufacturers to grapple with increased costs. The delays in obtaining ingredients can lead to halted production lines, causing significant setbacks in product launches. In addition, the unpredictability in shipping and logistics can lead to inventory shortages, making it challenging for brands to meet consumer demand. Such challenges not only hinder market growth but also create uncertainty in planning and supply chain management for companies within the industry.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Hair Styling Products Market Scope

The market is segmented on the basis of product type, end-use, application, and distribution channels. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Hair Gel
• Hair Mousse
• Hairspray
• Styling Creams and Waxes
• Styling Spray
• Others

 Distribution Channel

• Warehouse Clubs
• Convenience Stores
• Specialist Retailers
• Supermarkets and Hypermarkets
• Variety Stores
• Online Retail
• Departmental Stores
• Others

 End-use

• Male
• Female

 Application

• Household
• Commercial

Hair Styling Products Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, end-use, application, and distribution channels as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the hair styling products market, driven by a high demand for innovative and premium hair care solutions. The region's strong presence of leading beauty and cosmetics companies enhances product availability and variety. In addition, changing consumer preferences toward high-quality, effective products contribute to market growth, making North America a key player in the hair styling industry.

Asia-Pacific is expected to show significant growth in the hair styling products market, driven by increasing urbanization and rising disposable incomes. Consumers in the region are becoming more beauty-conscious, fueling demand for innovative and diverse hair styling solutions. As lifestyle changes continue to influence purchasing decisions, brands are focusing on expanding their product offerings to cater to the evolving preferences of consumers in this dynamic market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Hair Styling Products Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Hair Styling Products Market Leaders Operating in the Market Are:

• L'oreal SA (France)
• Revlon, Inc. (U.S.)
• Coty, Inc. (U.K.)
• Indus Valley (India)
• Combe Incorporated (U.S.)
• Hoyu Co., Ltd (Japan)
• John Paul Mitchell Systems (U.S.)
• Cover Your Gray (U.S.)
• Kao Corporation (Japan)
• NATULIQUE ApS (Denmark)
• Puig (Spain)
• Coty Inc. (U.S.)
• Kao Corporation (Japan)
• The Estée Lauder Companies Inc. (U.S.)
• Oriflame Cosmetics AG (Switzerland)
• KOSÉ Corporation (Japan)
• CHANEL (U.K.)

Latest Developments in Hair Styling Products Market

• 2022年10月、花王株式会社のブランドであるオリベヘアプロダクツは、ヘアスタイリングを高めるために設計された限定版のドライテクスチャライジングスプレーを発売しました。この革新的なスプレーは、瞬時にスタイルと光沢を加え、質感とボリュームを高め、ラフで贅沢な仕上がりを実現します。また、油分や汚れを効果的に吸収し、洗髪の間隔を延ばすことができるため、あらゆるヘアケアルーチンに便利な追加アイテムとなります。
• 2022年9月、ロレアルカナダのプロフェッショナル製品部門は、ヘアスタイリストを対象とした「Power of the Collective」という包括的なオンライントレーニングイニシアチブを開始しました。この無料プログラムは、ヘアスタイリストに多様な髪質について教育し、サロンで包括的で信頼できる環境を育むことを目的としています。1年目のカリキュラムには、国際的な専門家が教えるヘアカットに焦点を当てた6つのモジュールが含まれており、次の年にはスタイリングとカラーリングに関するモジュールが予定されています。
• 2022年2月、スリックオーガニックスプライベートリミテッド傘下のブランドであるアラタは、ジェルやクリームなどのヘアスタイリング製品を揃えたアドバンスカールケアシリーズを発表しました。ムルムルバター、マンゴーバター、加水分解タンパク質などの栄養成分を配合したこれらの製品は、カールの輝きと健康を高めることを目指しています。グレープシードオイルとハーブや花のエキスから抽出した天然香料を配合することで、カールケア体験がさらに豊かになります。
• 2022年2月、Honasa Consumer Pvt. Ltd.は、Godrej Consumer ProductsからBBlunt Houses Premium Productsを買収するという大きな動きを見せました。この戦略的買収により、HonasaはBBluntヘアスタイリングブランドを完全に所有および管理する立場となり、同社のリーダーシップの下で成長と革新の可能性が生まれます。この移行は、競争の激しいヘアケア市場でポートフォリオを拡大するというHonasaの取り組みを強調しています。
• 2021年12月、プロクター・アンド・ギャンブルは、有名ヘアスタイリストのジェン・アトキンが設立したヘアケア・スタイリングブランドであるOuaiを買収し、注目を集めました。この買収は、美容業界で大幅な成長を遂げている高級ヘアケア部門へのP&Gの戦略的参入を意味します。この買収にもかかわらず、Ouaiは独自のブランドアイデンティティを維持しながら、さらなる開発とアウトリーチのためのP&Gのリソースの恩恵を受けながら独立して運営されます。

SKU-30143