米国のブラウンペーパー市場 – 業界動向と2030年までの予測

米国のブラウンペーパー市場の分析と規模

持続可能な包装への嗜好の変化と食品サービス業界の改善は、米国の茶色の紙市場の重要な推進力となっています。市場の成長を牽引する要因としては、電子商取引の包装に対する需要の増加、内装の改修や修理のための段ボールの適用範囲の拡大、柔らかい電子部品に対する需要の増加などが挙げられます。ただし、他の用途での紙パルプの使用による供給制約と、高品質の原材料へのアクセスの制限が、市場の成長を妨げると予想されます。

Data Bridge Market Research の分析によると、米国の茶色の紙市場は、予測期間中に 3.5% の CAGR で成長し、2030 年までに 72 億 5,859 万米ドルに達すると予想されています。印刷用紙は、印刷用紙としての茶色の紙の用途が拡大しているため、米国の茶色の紙市場で最大の紙タイプ セグメントを占めています。米国の茶色の紙市場レポートでは、価格分析、特許分析、技術進歩についても詳細に取り上げています。

市場の定義

茶色の紙は、引き裂き強度と強度に優れた紙です。主に包装業界で使用され、他の多くのユーザーにも使用されています。木材パルプとリサイクル材料に化学物質が加えられ、紙の軽量性を維持しながら繊維の強度、厚み、耐久性が向上します。茶色の紙は一般的な包装用紙の中で最も強度が高く、工業用バッグ、食料品用バッグ、多層袋の内側の層、または無地の包装紙などの用途で最大限の強度が必要な場合に使用されます。茶色の紙は、段ボールのライナーの製造にも使用されます。

米国のブラウンペーパー市場の動向

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers

• Shifting preference toward sustainable packaging

The growing usage of compostable and sustainable packaging materials is increasing among consumers. This is owing to the increasing awareness regarding the detrimental impact of plastic and other non-biodegradable packaging variants and options. Brown paper packaging solutions are biodegradable, durable, and easy to use. Hence, their demand is constantly increasing in various end-use industries such as food & beverages, electronics & electricals, pharmaceuticals, and building & construction among others.

Furthermore, the shift in consumer buying with more consumers willing to pay extra for environmentally friendly products is reinforcing the need for companies to increase their commitments to responsible business practices and use sustainable packaging solutions, which will further drive the demand for brown paper in the packaging industry.

• Rising demand for E-commerce packaging

E-commerce packaging is the process of wrapping goods and products for safe delivery to a designated location. With a rise in e-commerce shopping, services related to the latter have emerged as major markets. Shipping boxes are gaining high traction alongside the fast-growing e-commerce sector.

In addition, the increasing popularity of e-commerce and related developments have led to the premiumization of kraft packaging. It includes the demand for brown paper material that can take high-quality graphics on short print runs. Moreover, key players operating in the market have initiated many innovations that have improved and accelerated the production of sack brown kraft paper and paper sacks and enhanced product protection.

Opportunities

• Rising spending on technological advancements of new brown paper packaging solutions

Organizations within fast moving consumer goods (FMCG) industry are making moves to become more sustainable through the introduction of more sustainable packaging solutions. Key market players, as well as various start-ups in the paper market, are developing new kraft paper or brown paper packaging solutions such as consumer-friendly bags, stand-up pouches, and zipper pouches.

Companies manufacturing brown paper packaging solutions also consider various aspects of smart packaging. Smart packaging includes active packaging, modified atmosphere, moisture control, gas scavengers, smart labels, and time and temperature indicators, especially for packaging that directly contacts food items.

• Supportive government outlook aiming at increasing the use and production of eco-friendly packaging materials

The surge in the trend towards eco-friendly packaging materials, which are modern at the same time with visual appeal, brand identity, and long shelf life, has increased. The main advantage of brown paper is that it can be blended with a variety of fibers. This improves the characteristics of the paper and expands the range of its applications. These brown papers are environmentally friendly, have improved packaging properties, and are easy to stack and recycle.

Regulatory authorities are paying more attention to the introduction of paper recycling practices. Owing to the packaging properties of various foods such as sandwiches, pizzas, and burgers, the industry has had a significant increase in demand for brown paper from the food and beverage industry due to the shift in consumer focus to improving the appearance of end-user products.

Restraints

• Credible threat from external substitutes, such as plastics

Plastic packaging has many forms that can vary based on different applications, from flexible and adaptable to sturdy and resilient types like plastic containers. In addition, there is an availability of bioplastics, which are made from biodegradable sources such as vegetables, rice, and other organic and plant-based compounds.

Moreover, plastic bags are more durable than brown paper bags. They are less prone to tearing, easier to carry, and can also be used in bad weather. Plastic bags are reusable, as trashcan liners and as storage bags. Plastic bags last longer and can be repurposed, unlike paper bags. Low density, strength, user-friendly designs, fabrication capabilities, extended life, low weight, and low cost are all characteristics that have contributed to plastic's rapid rise. This is expected to restrain the markets growth.

• Emergence of other paper counterparts

With the cost of wood pulp rising and deforestation regularly on the environmental agenda, a number of companies are looking at other raw ingredients and methods for creating eco-friendly paper products that may act as a substitute for brown paper. These companies are looking to this and taking a creative approach to the materials used in producing paper to produce different types and grades of paper. Many of these paper types are recyclable and sustainable in nature, making them the preferred choice in various applications.

Challenges

• Limited access of high-quality raw materials

The availability of raw materials is very important for any kind of industry to function effectively. Agricultural residues have become one of the most important substitute resources due to the growth in the request for fibrous raw materials, the shortage of trees in many countries, and the growing sustainability consciousness. There is a scarcity of wood resources despite the fact that the world has enough forest soil to provide wood.

Other factors, such as severe weather storms in the U.S., have led to temporary shortages in certain materials over the course of the pandemic. The entire paper mill industry, including manufacturers, wholesalers, printers, and marketing companies, are experiencing difficulties securing the necessary amount of materials and goods.

• Supply constraints as a result of the use of paper pulp in other applications

The main source of cellulosic fiber used for pulp and paper production comes from wood, while non-wood fibers are used to a lesser extent. The need for pulp and paper is rising significantly due to exponential population growth, industrialization, and urbanization. Most paper manufacturing industries use wood fibers to meet pulp and paper requirements. The shortage of fibrous wood resources and increased deforestation are linked to the excessive dependence on wood for pulp and paper production.

Most of the cellulosic fibers used come from wood species, mainly hardwoods and softwoods. Nevertheless, in recent years there has been an increase in consumer awareness regarding the need to preserve the environment.

Recent Developments

• In February 2023, Smurfit Kappa was recognized as a top ESG performer by leading research and analytics company Morningstar Sustainalytics. The company's 2022 ESG Risk Rating has improved, seeing the FTSE 100 listed company positioned in Sustainalytics' list of Top Rated companies both for the industry and regional categories. The ESG Industry Top Rated badge received by Smurfit Kappa is a global benchmark and reaffirms Smurfit Kappa's ESG Risk Rating as 'low-risk'.
• In February 2021, Graphic Packaging International launched ProducePack, a sustainable paperboard packaging range of solutions for fresh produce. The product launch led to new business relations as well as partnerships. Additionally, gaining a lot of attention from larger customers around the globe.

U.S. Brown Paper Market Scope

The U.S. brown paper market is segmented on the basis of paper type, end-use, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Paper Type

• Printing Paper
• Copier Paper
• Waxed Paper
• Greeting Card Paper
• Bond Paper
• Tracing Paper
• Tissue Paper
• Inkjet Paper
• Tobacco Rolling Paper

On the basis of paper type, the U.S. brown paper market is segmented into printing paper, copier paper, waxed paper, greeting card paper, bond paper, tracing paper, tissue paper, inkjet paper, and tobacco rolling paper.

End-Use

• Packaging
• Stationery
• Home Care and Personal Care
• Building and Construction
• Others

On the basis of end-use, the U.S. brown paper market has been segmented into packaging, stationery, home care and personal care, building and construction, and others.

Distribution Channel

• Direct Sale/B2B
• Specialty Stores
• E-Commerce
• Others

流通チャネルに基づいて、米国の茶色の紙市場は、直接販売/B2B、専門店、電子商取引、その他に分類されています。

競争環境と米国のブラウンペーパー市場シェア分析

米国のブラウン ペーパー市場の競争状況では、競合他社ごとに詳細が提供されます。含まれる詳細には、会社概要、会社の財務状況、収益、市場の可能性、研究開発への投資、新しい市場への取り組み、世界的なプレゼンス、生産拠点と施設、生産能力、会社の強みと弱み、製品の発売、製品の幅と広さ、アプリケーションの優位性などがあります。提供されている上記のデータ ポイントは、米国のブラウン ペーパー市場への会社の重点にのみ関連しています。

米国の茶色の紙市場で事業を展開している主要企業としては、Richerpaper.com、Primo Tedesco SA、Georgia-Pacific、Graphic Packaging International、LLC、WestRock Company、Oji Holdings Corporation、Nordic Paper、Smurfit Kappa などがあります。

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