世界の近距離無線通信タグ市場の規模、シェア、トレンド分析レポート – 業界の概要と 2031 年までの予測

近距離無線通信タグ市場分析

近距離無線通信 (NFC) タグ市場は、非接触型決済、スマート デバイス、安全なデータ転送の需要の高まりに牽引され、大幅な成長を遂げています。市場における最近の開発には、ウェアラブル、スマート パッケージング、IoT デバイスへの NFC タグの統合が含まれ、ユーザー エクスペリエンスの向上とリアルタイムのデータ アクセスが提供されています。NXP Semiconductors、Broadcom、Qualcomm Technologies などの企業は、NFC テクノロジの改善に向けて継続的に革新を続けており、より安全でスケーラブルでエネルギー効率の高いソリューションを提供しています。たとえば、NXP の mWallet 2GO はシームレスなモバイル決済エクスペリエンスをサポートし、Infineon の NAC1080 MCU はパッシブ NFC ロック アプリケーションを提供しています。さらに、クラウドベースの NFC ソリューションの進歩により、企業のスケーラビリティが向上し、実装コストが削減され、デバイスの小型化が促進されています。シームレスな通信と非接触技術の需要が世界的に高まる中、特にパンデミック後の時代には、NFC タグ市場はさらなる拡大が見込まれており、スマート シティ、自動車、民生用電子機器のアプリケーションで大きな可能性を秘めています。

近距離無線通信タグ市場規模

世界の近距離無線通信タグ市場規模は、2023年に94億2,000万米ドルと評価され、2024年から2031年の予測期間中に13.20%のCAGRで成長し、2031年には254億米ドルに達すると予測されています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、Data Bridge Market Researchがまとめた市場レポートには、詳細な専門家の分析、地理的に表された企業別の生産と生産能力、販売業者とパートナーのネットワークレイアウト、詳細で最新の価格動向分析、サプライチェーンと需要の不足分析も含まれています。

近距離無線通信タグの市場動向

「小売業および家電製品におけるNFCタグの利用増加」

近距離無線通信（NFC）タグ市場は、さまざまな業界で非接触型決済システムやスマートパッケージングソリューションの採用が増えていることを受けて、大幅な成長を遂げています。市場の主な傾向は、顧客エンゲージメントとパーソナライズされたエクスペリエンスを強化するために、小売業や家電製品でNFCタグの使用が増えていることです。たとえば、NFCタグが埋め込まれたスマートラベルを使用すると、消費者はスマートフォンをタップするだけで製品情報にアクセスしたり、真正性を確認したりできます。これは、追跡可能性と透明性が重要な高級品や食品・飲料部門で特に大きな影響を与えています。さらに、IoTとNFCテクノロジーの統合により、在庫管理と製品追跡が合理化され、市場の成長を支えています。業界がデジタルトランスフォーメーションを採用し続けるにつれて、NFCタグは顧客とのやり取りとサプライチェーンの効率を向上させるために不可欠なツールになりつつあり、市場のさらなる拡大が見込まれています。

レポートの範囲と近距離無線通信タグ市場のセグメンテーション         

近距離無線通信タグ市場の定義

近距離無線通信 (NFC) タグは、無線周波数識別 (RFID) 技術を使用して、通常 4 インチ (10 センチメートル) 以内の短距離通信を可能にする小型のワイヤレス デバイスです。チップとアンテナで構成されるこれらのタグには、スマートフォンやタブレットなどの NFC 対応デバイスに送信できるデータが保存されます。非接触型決済、アクセス制御、発券、スマート広告など、さまざまなアプリケーションに役立ちます。NFC タグは、家電製品、小売、物流、マーケティングでよく利用されており、ユーザーがデバイスをタグにタップしたり近づけたりするだけで、情報にアクセスしたり、取引を開始したり、デジタル コンテンツを操作したりできるため、ユーザー エクスペリエンスが向上し、運用効率が向上します。

近距離無線通信タグ市場の動向

ドライバー

• 非接触型決済の需要が高まる

非接触型決済の需要の高まりは、近距離無線通信（NFC）タグ市場に大きな影響を与えており、特にCOVID -19パンデミック中およびパンデミック後には、モバイルウォレットと非接触型決済システムの採用が目覚ましい成長を遂げています。このような非接触型取引への移行は、健康と安全への懸念から取引中の物理的接触を最小限に抑えたいという要望が高まり、消費者が迅速で衛生的な支払い方法を好むことに起因しています。小売業者は、シームレスな支払い体験を実現するためにNFCテクノロジーを実装することで対応しており、多くの小売業者が店舗にNFC対応端末を導入しています。たとえば、Apple Payはパンデミック中に取引の増加を報告しており、非接触型決済オプションへの消費者の依存度が高まっていることを浮き彫りにし、この需要を満たす上でのNFCタグの重要な役割を強調し、最終的に市場のさらなる拡大を促進しています。

• モバイルデバイスの人気が高まる

The growing popularity of mobile devices is a significant driver of the near field communications (NFC) tags market. With an estimated more than 8.58 billion mobile subscriptions in use worldwide in 2022, consumers increasingly rely on their devices for various tasks, including payments, information access, and product interaction. The convenience of using smartphones for quick payments and data sharing is driving retailers and service providers to adopt NFC tags for enhanced customer experiences. In addition, as more businesses implement NFC technology in loyalty programs and marketing campaigns, the demand for NFC-enabled products is expected to rise. For instance, NFC-enabled Samsung Galaxy smartphones, which have been instrumental in popularizing mobile payments through platforms such as Samsung Pay. Such trend underscores the expanding applications of NFC technology beyond payments, including smart packaging and IoT integrations, further propelling the growth of the NFC tags market globally.

Opportunities

• Increasing Integration into Automotive Applications

NFC tags are increasingly integrated into automotive applications, enhancing security and convenience in modern vehicles. NFC technology facilitates secure communication between a smartphone and the vehicle, allowing users to unlock doors and start engines without traditional keys. For instance, major manufacturers such as BMW and Tesla have already implemented NFC-enabled keyless entry systems in their vehicles, providing users with the convenience of accessing their cars using just their smartphones. In addition, NFC tags can be utilized for vehicle tracking, enabling real-time location updates and anti-theft features, which enhance overall vehicle safety. As the automotive industry continues to evolve with smart technology, the incorporation of NFC tags will play a crucial role in meeting consumer expectations for security and efficiency, creating numerous opportunities in the market.

• Growing Technological Advancements

Technological advancements in near field communication (NFC) technology are significantly enhancing the capabilities and appeal of NFC tags, broadening their application scope across various industries. Innovations such as increased data storage capacity now allow NFC tags to hold more complex information, enabling functionalities such as enhanced marketing campaigns and personalized customer interactions. For instance, NFC Forum, the organization that oversees NFC standards, reports that modern NFC tags can store up to 32 kilobytes of data, a substantial increase compared to earlier versions. Furthermore, enhanced security features, such as encryption and secure elements, are addressing consumer concerns regarding data privacy and security, making NFC tags more reliable for sensitive transactions. As businesses increasingly recognize the potential of NFC technology for improving operational efficiency and customer engagement, the demand for advanced NFC tags continues to rise, broadening opportunities in the market for the market players.

Restraints/Challenges

• Rising Security Concerns

Security concerns remain a significant challenge for the near field communication (NFC) tags market, as the technology, despite its advancements, continues to be vulnerable to hacking and data breaches. Many consumers and businesses are apprehensive about the risks associated with unauthorized access to sensitive information, such as payment details or personal data stored on NFC tags. For instance, in August 2024, security researchers demonstrated a vulnerability in the NFC payment systems of Samsung Galaxy smartphones, which allowed attackers to exploit the NFC chip to intercept and manipulate transactions conducted via NFC-enabled devices. Specifically, they showcased how an attacker could deploy a rogue NFC tag that, when scanned, could redirect the payment to a fraudulent account, ultimately these issues can hinder the overall market expansion.

• Complexity of Operation

Regulatory challenges significantly impact the near field communication (NFC) tags market, as technology providers must navigate an evolving landscape of data protection and payment security regulations. Compliance with stringent regulations, such as the General Data Protection Regulation (GDPR) in Europe, introduces complexities and additional costs for businesses implementing NFC technology. For instance, under GDPR, organizations must ensure that any personal data collected through NFC tags is processed lawfully, transparently, and securely, necessitating extensive data protection measures and protocols. In addition, keeping pace with diverse regulations across different jurisdictions can strain resources and complicate cross-border operations, further deterring investment in NFC technology and hampering the market growth

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Near Field Communications Tags Market Scope

The market is segmented on the basis of type, application, operating mode and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Type 1
• Type 2
• Type 3
• Type 4
• Type 5

Application

• Smart Card
• Tracking
• Payments
• Others

Operating Mode

• Read/Write Mode
• Peer-to-peer Mode
• Card Emulation Mode

End User

• Retail
  • Access Control
  • Product Identification
  • Transaction
• Transportation
  • Ticketing
  • Access Control
• Automotive
  • Low-End
  • Mid-Range
  • High-End
• Residential And Commercial
  • Physical Access
  • Time and Attendance
  • Automated Locking System
  • Smart Lighting
• Medical And Healthcare
  • Medical Devices
  • Access Control
• Consumer Electronics
  • Wearable Devices
  • Mobile Phones/Tablets
  • Laptops/Personal Computers
  • Cameras
  • Printers
  • Gaming Devices
  • Others
• Banking And Finance
  • E-Money Services
  • Multiforex Cards
• Hospitality
  • Access Control
  • Transaction
• Others
  • Education
  • Government

Near Field Communications Tags Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, type, application, operating mode and end-user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is anticipated to lead the near field communications (NFC) tags market throughout the forecast period, driven by significant investments in advanced technologies and robust network infrastructure in the region. The high adoption rate of contactless payment solutions and smart devices among consumers further supports this growth. In addition, the presence of key industry players and ongoing innovations in NFC applications are likely to strengthen North America's dominant position in the market.

Asia-Pacific region is poised for substantial growth in the near field communications (NFC) tags market, fueled by a rising awareness and adoption of NFC technology within the transportation and retail sectors. As consumers increasingly seek convenient and contactless solutions, businesses are integrating NFC capabilities into their services, enhancing customer experiences. Furthermore, government initiatives promoting digital payment systems and smart city developments are expected to accelerate the deployment of NFC technology across various industries in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Near Field Communications Tags Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Near Field Communications Tags Market Leaders Operating in the Market Are:

• Broadcom (U.S.)
• Identive Inc. (U.S.)
• MagTek Inc. (U.S.)
• NXP Semiconductors (Netherlands)
• Qualcomm Technologies, Inc. (U.S.)
• Thales (France)
• Texas Instruments Incorporated (U.S.)
• Telit Cinterion (U.K.)
• STMicroelectronics (Switzerland)
• Sony Group Corporation (Japan)
• SAMSUNG (South Korea)
• Panasonic Holdings Corporation (Japan)
• ALPINE ELECTRONICS, Inc. (Japan)
• Polaris Inc. (U.S.)
• FeliCa Networks, Inc. (Japan)
• 3M (U.S.)
• AVERY DENNISON CORPORATION (U.S.)
• CCL Industries (Canada)
• LINTEC Corporation (Japan)
• Robert Bosch GmbH (Germany)
• Telefonaktiebolaget LM Ericsson (Sweden)

Latest Developments in Near Field Communications Tags Market

• インフィニオンは2022年7月に、パッシブNFCロックアプリケーション向けの統合Hブリッジを備えたシングルチップソリューションであるNAC1080を提供します。NAC1080マイクロコントローラユニット（MCU）は、近距離無線通信（NFC）インターフェイスを活用し、携帯電話でデバイスを直接制御できるようにします。さらに、高度なローカル機能とクラウド機能を地域のマーケティングパートナーのモバイルアプリに統合できます。これにより、部品表の削減に役立ち、よりコンパクトな製品の設計をサポートします。
• 2020年6月、NXPセミコンダクターズ、マスターカード、Xiaomi Inc.は、ロシアでより便利で安全な非接触型決済ソリューションを導入するための提携を発表し、欧州でのより広範な展開の第一段階となりました。この提携により、NXPのモバイルウォレットソリューションを活用し、XiaomiのMi Smart Band 4 NFCウェアラブルデバイスのモバイル決済が強化されます。NXPのmWallet 2GOプラットフォームは、OEMにシンプルで安全かつスケーラブルなウォレット実装アプローチを提供することで、欧州全体での迅速な展開を促進します。

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