U.S. Mobile Accessories Market – Industry Trends and Forecast to 2031

U.S. Mobile Accessories Market Analysis and Insights

The U.S. mobile accessories market is experiencing robust growth, driven by the demand for innovative and multifunctional accessories, increased smartphone usage, and a growing consumer emphasis on personalized and high-quality mobile device enhancements. This trend is shaping a dynamic market with a diverse range of products catering to evolving consumer needs.

Data Bridge Market Research analyzes that the U.S. mobile accessories market is expected to reach USD 40,594.96 million by 2031 from USD 21,934.80 million in 2023, growing with a substantial CAGR of 8.1% in the forecast period of 2024 to 2031.

Market Definition

Mobile phone accessories are the kind of additional accessories that provide more functionality to a smartphone or iPhone. Such accessories are available in the market in various product forms, such as chargers, headphones, batteries, pop sockets, screen guards, cases, power banks, cables, mounts and stands, memory cards, speakers, and many others.

U.S. Mobile Accessories Market Dynamics

This section deals with understanding the market drivers, opportunities, challenges, and restraints. All of this is discussed in detail below:

Driver

• Growing Demand for Premium Wireless Chargers and Power Banks

Wireless chargers and power banks demand are growing across the globe. The growing demand for wireless chargers is due to extended battery life to save smartphones from getting overheated, which may increase the risk of damaging phone ports. All new smartphones being introduced by major companies, such as Apple, Samsung, and Xiaomi are manufacturing smartphones that are Qi compatible. Hence, the growing demand for premium wireless chargers and power banks is a major driver for the U.S. mobile accessories market.

Consumers continue to adopt advanced and feature-rich smartphones, the need for efficient and convenient charging solutions has become paramount. Premium wireless chargers offer the advantage of faster and more convenient charging, eliminating the hassle of dealing with cables and connectors. This growing demand is fueled by the desire for seamless and high-performance charging solutions that align with the premium nature of modern smartphones.

• Growing Fitness Consciousness among the Young Population

With an increasing focus on health and wellness, young consumers are actively incorporating fitness activities into their daily routines. Smartphones are crucial in fitness tracking, serving as a hub for various health-related applications and wearables. This has led to a surge in demand for mobile accessories that complement and enhance the fitness experience, such as wireless earbuds, fitness bands, and smartphone armbands.

Wireless earbuds have become particularly popular among fitness enthusiasts, providing a seamless and cord-free experience during workouts. The convenience of wire-free audio solutions aligns with the need for hassle-free experiences while engaging in physical activities. The young population's inclination towards a healthy lifestyle and technology integration into fitness routines has created a symbiotic relationship between fitness consciousness and the mobile accessories market.

Opportunity

• Simplifications and Increase in Technological Advancements

As technology continues to advance, mobile devices become more sophisticated, creating a demand for complementary accessories that enhance and optimize their functionality. The simplification of devices, characterized by streamlined designs and user-friendly interfaces, has expanded the consumer base for mobile accessories, making them accessible to a wider audience.

Technological advancements such as wireless charging, advanced materials, and smart connectivity have revolutionized the mobile accessories landscape. Wireless charging pads, for example, have become increasingly popular as they offer a convenient and cable-free way to charge devices. Moreover, the integration of smart features in accessories, such as bluetooth connectivity and app compatibility, enhances user experience and opens up new possibilities for innovation in the market.

Restraints/Challenges

• Lack of Standardization of Products

In a market flooded with diverse products from various manufacturers, the absence of standardized specifications and compatibility hampers interoperability. Consumers often face difficulties in finding accessories that are universally compatible with their devices, leading to frustration and inefficiencies. This lack of standardization also inhibits healthy competition as manufacturers may focus more on proprietary technologies rather than adhering to industry-wide standards.

Moreover, the absence of standardized product features and quality benchmarks hinders innovation and limits economies of scale. Manufacturers may prioritize unique features that differentiate their products but could neglect essential functionalities that benefit consumers across the board. This results in a fragmented market with a wide range of products that may vary significantly in terms of quality, durability, and performance. As a consequence, consumers may struggle to make informed decisions, and the overall reputation of the mobile accessories market may be negatively affected.

• High Technological Obsolescence Associated with Mobile Accessories

Technological obsolescence refers to the state of being outdated or obsolete due to advancements in technology. This means that technology, or product that was once popular and in high demand may become irrelevant and unusable as newer and more advanced technologies are developed and become widely available. In the context of the market, technological obsolescence can occur when the accessories used by consumers are outdated and is replaced by newer and more advanced technologies, leading to a decline in demand for the older technology. This act as a challenge in the communication industry, where the technology needs to be constantly updated and improved to keep up with the changing needs and requirements of the industry. In the case of mobiles, technological obsolescence can limit the growth of the market in several ways.

Recent Developments

• In September 2023, INCIPIO introduces three unique case collections for the iPhone 15 series, emphasizing sustainability, fashion, and protection, with a commitment to innovative features and plastic-free packaging. The new cru. and Forme collections, priced at USD 49.99 each, offer individual style and transformative designs, showcasing Incipio's dedication to drop protection and environmental consciousness for the iPhone 15 series
• In March 2023, Koninklijke Philips N.V. announced the launch of a Qi wireless charger. The charger can be used to charge devices quickly. The product launch will help Qi-compatible smartphones with fast recharging technology with zero slippage. This step will help the company to focus more on sustainable energy-saving products. Thus, it will help the company to expand their product portfolio for the customer base
• In October 2022, Spigen, Inc. announced the development of new cases for Pixel 7 and Pixel 7Pro. These cases are found to be very thin but are perfect for gripping the phone and comfort. This will help the company to offer trending cases to the customers and retain the customer volume
• In January 2022, Cygnett announced the development of existing power banks. This development will provide a new series of professional grade power banks that deliver 53% more charging power. Moreover, the company has been recognised in CES awards for the new range of power banks which will enhance the customer’s trust towards company
• In September 2020, Avenir Telecom, the exclusive licensee for Energizer, has successfully implemented Energizer's refreshed visual identity. The company initiated the rollout after Energizer unveiled its updated logo, packaging, in-store displays, and advertising in the previous year. This strategic move has positively impacted Avenir Telecom, enhancing the brand's overall image and creating a cohesive and modern visual representation across its product lines. The updated visual identity aligns with current market trends, providing Avenir Telecom with a competitive edge and reinforcing its position in the mobile phone and accessories industry

U.S. Mobile Accessories Market Scope

The U.S. mobile accessories market is segmented into four notable segments which are based on type, price range, distribution channel and end use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Headphone/Earphone
• Mobile Phone Case
• Power Bank
• Charger
• Battery
• Mount and Stands
• Popsockets
• Others

On the basis of type, the U.S. mobile accessories market is segmented into headphone/earphone, mobile phone case, power bank, charger, battery, mount and stands, popsockets, and others.

Price Range

• Mid
• Low
• Premium

On the basis of price range, the U.S. mobile accessories market is segmented into mid, low and premium.

Distribution Channel

• Offline
• Online

On the basis of distribution channel, the U.S. mobile accessories market is segmented into offline and online.

End Use

• iPhone
• Android Smartphone
• Others

On the basis of end use, the U.S. mobile accessories market is segmented into iPhone, android smartphone and others.

Competitive Landscape and U.S. Mobile Accessories Market Share Analysis

The U.S. mobile accessories market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, product width and breadth, application dominance, and product type lifeline curve. The above data points provided are only related to the company’s focus on the market.

Some of the major market players operating in the U.S. mobile accessories market are Apple Inc., Samsung Electronics Co., Ltd., Sony Corporation, Otter Products, LLC, ZAGG Inc., Western Digital Corporation, Xiaomi, Huawei Technologies Co., Ltd., Belkin, Koninklijke Philips N.V., buykingston, Panasonic Corporation, AUKEY Official, Energizer (a subsidiary of Avenir Telecom), Skullcandy, Incipio, Anker Innovations Technology, case-mate, Ravpower, Maxell, Ltd., Spigen, Inc., Goal Zero, and Cygnett, among others.

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