Mercado de toallitas desinfectantes en América del Norte: tendencias de la industria y pronóstico hasta 2031

Análisis y tamaño del mercado de toallitas desinfectantes en América del Norte

Data Bridge Market Research analiza que se espera que el mercado de toallitas desinfectantes de América del Norte alcance los USD 5.64 mil millones para 2031, desde USD 3.72 mil millones en 2023, creciendo con una CAGR del 5,5% en el período de pronóstico de 2024 a 2031. El principal factor que impulsa el crecimiento del mercado de toallitas desinfectantes es el aumento del uso de toallitas desinfectantes para aplicaciones comerciales, la creciente conciencia de los consumidores sobre la higiene y la atención médica preventiva, la alta demanda de opciones de desinfección rápidas y convenientes y el creciente gasto en atención médica.

Las toallitas desinfectantes son herramientas prácticas y eficaces para limpiar y desinfectar superficies, matando gérmenes y bacterias al contacto. Proporcionan una desinfección rápida y sencilla en diversos entornos, como hogares, oficinas y espacios públicos. Su portabilidad y naturaleza desechable las hacen ideales para mantener la limpieza y prevenir la propagación de infecciones. Existen muchos tipos de toallitas desinfectantes que incluyen compuestos de cloro, amonio cuaternario, agentes oxidantes, fenol, alcohol, compuestos de yodo, gluconato de clorhexidina, aldehídos y otros.

El informe del mercado de toallitas desinfectantes de América del Norte proporciona detalles sobre la participación de mercado, los nuevos desarrollos y el impacto de los actores del mercado nacional y localizado, analiza las oportunidades en términos de segmentos de ingresos emergentes, cambios en las regulaciones del mercado, aprobaciones de productos, decisiones estratégicas, lanzamientos de productos, expansiones geográficas e innovaciones tecnológicas en el mercado. Para comprender el análisis y el escenario del mercado, contáctenos para obtener un informe de analista. Nuestro equipo lo ayudará a crear una solución de impacto en los ingresos para lograr su objetivo deseado.

Definición de mercado

Las toallitas desinfectantes son toallitas humedecidas previamente impregnadas con agentes químicos diseñados para matar o neutralizar patógenos dañinos en las superficies. Estas toallitas suelen contener ingredientes activos como compuestos de amonio cuaternario, peróxido de hidrógeno o alcohol. Se utilizan ampliamente en diversos entornos, incluidos centros de atención médica, hogares, escuelas, oficinas y espacios públicos, para desinfectar superficies de alto contacto, como picaportes, encimeras, mesas y dispositivos electrónicos. Las toallitas desinfectantes ofrecen comodidad, facilidad de uso y portabilidad, lo que las convierte en la opción preferida para una desinfección rápida y eficaz de las superficies, lo que ayuda a prevenir la propagación de enfermedades infecciosas y a mantener un entorno higiénico.

Dinámica del mercado de toallitas desinfectantes en América del Norte

En esta sección se aborda la comprensión de los factores impulsores, las oportunidades, los desafíos y las limitaciones del mercado. Todo esto se analiza en detalle a continuación:

Conductores

• Aumento del uso de toallitas desinfectantes para aplicaciones comerciales

Los desinfectantes son compuestos químicos que se utilizan para destruir patógenos y otros microorganismos mediante un proceso llamado desinfección. Las toallitas desinfectantes ayudan a inhibir el crecimiento de patógenos como bacterias, virus y hongos, entre otros, que conducen a diversas formas de contaminación e infecciones. Los desinfectantes están formados por varios compuestos químicos como compuestos de amonio cuaternario o quats, compuestos de cloro, compuestos fenólicos, agentes oxidantes, alcohol, compuestos anfóteros e incluso mediante su combinación. El aumento en el uso de toallitas desinfectantes se observa en varias aplicaciones comerciales, a saber, el hogar, la cocina, el sector de la alimentación y la agricultura y la hostelería, entre otros, con el fin de prevenir cualquier contaminación.

• Aumentar la concienciación sobre la higiene y la atención sanitaria preventiva

Multiple health conditions could impact a person but their prior knowledge and preventive measures helps in reducing the severity of the disease or its complete prevention. Hygiene is of utmost importance to people of all age. Various unhygienic practices lead to communicable infection or nosocomial infections in people and with the emergence of COVID-19 pandemic, the importance of hygiene is equated with the survival. Education plays important role in creating awareness among the general public of all age groups about the importance of health, hygiene and preventive care. Such awareness plays important role in preventing various health risks associated with them. Various campaigns have been launched by government and non-government organizations in order to bridge the gap of knowledge about the same.

Thus, the increasing consumer awareness about hygiene and preventive healthcare is propelling the demand of the disinfectant wipes market.

Opportunity

• Strategies by Major Market Players

The demand for disinfectant wipes has extensively boomed up worldwide owing to increasing consumer awareness about hygiene and preventive healthcare. Recently, the North America demand for disinfectant wipes has surged due to pandemic outbreak of COVID-19. Moreover, growing number of hospitals worldwide significantly elevating the demand of disinfectant wipes. These affirmative factors are enhancing the demand for disinfectant wipes and to accomplish the market demand, small as well as major market players are utilizing various strategies. 

Restraints/Challenges

• Side Effects of Using Disinfectant Wipes

Disinfectant wipes are used to clean surfaces, skin, hands and are used in various commercial applications. They are made up of toxic chemicals such as quaternary ammonium compounds, oxidizing agents, phenols and sodium hypochlorite among others. Side effects associated with the use of disinfectant wipes are the major restraint of the disinfectant wipes market.

Thus, the side-effects of using disinfectant wipes act as restraint for the growth of the disinfectant wipes market.

• Escalation in Healthcare Waste

Healthcare Waste (HCW) is defined as the waste generated by health care activities which includes infectious and non-infectious waste such as sharps, non-sharps, blood, body parts, chemicals, disposable and non-disposable disinfectant wipes, pharmaceuticals, medical devices and radioactive materials. 10-25% of healthcare waste are infectious that need special treatment and is referred to as the healthcare risk waste. The pandemic outbreak of COVID-19 has escalated the usage of disposable disinfectant wipes leading to generate huge healthcare waste. 

Such healthcare waste contains potentially harmful microorganisms that can infect hospital patients, health workers and the general public. The disposal of untreated disinfectant wipes’ wastes in landfills can lead to the contamination of drinking, surface and ground waters if those landfills are not properly constructed. Henceforth, growing healthcare waste acts as a major challenge in the growth of the North America disinfectant wipes market.

Recent Developments

• In March 2024, Ecolab, a company known for its sustainability efforts and products for water, hygiene, and infection prevention, has been recognized as one of the World’s Most Ethical Companies by Ethisphere, a respected organization setting ethical business standards. This marks Ecolab's 18th consecutive year receiving the award since it was first introduced in 2007. This will strengthen the company’s credibility in the market
• In February 2022, Reckitt Benckiser Group plc, known for brands like Lysol and Dettol, and Diversey Holdings, Ltd. (NASDAQ: DSEY), a leading company in hygiene and cleaning solutions, have teamed up for a distribution collaboration. This collaboration aims to make reliable hygiene solutions more widely available to businesses, ensuring the safety of staff, clients, and customers by preventing the spread of illness-causing germs
• In June 2020, Reckitt Benckiser Group plc. Announced that its brand Lysol started the Healthy Schools Program in order to reach classroom students in the U.S. mostly affected areas due to COVID-19 in order to prevent the additional spread of the pandemic. This initiative by the company has increased its credibility in the market
• In November 2020, SC Johnson announced that it has been recognized as the ISSA 2020 Hygieia Network Member of the Year for the resources and efforts provided by the company to foster women’s career in cleaning industry. This recognition received by the company has increased its credibility in the market
• In May 2022, GOJO Industries, Inc., known for its PURELL products, has introduced PURELL Healthcare Surface Disinfecting Wipes, expanding its range of surface hygiene solutions. These wipes offer strong effectiveness in killing germs and provide reassurance to users, combining powerful performance with peace of mind. This has enhanced the product portfolio and added up in the total revenue of the company

North America Disinfectant Wipes Market Scope

The North America disinfectant wipes market is categorized based on product type, usability, packaging, material type, level of disinfection, flavor, type, end-use, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product Type 

• Chlorine Compounds
• Quaternary Ammonium
• Oxidizing Agents
• Phenol
• Alcohol
• Iodine Compounds
• Chlorhexidine Gluconate
• Aldehydes
• Others

On the basis of product type, the North America disinfectant wipes market is segmented into chlorine compounds, quaternary ammonium, oxidizing agents, phenol, alcohol, iodine compounds, chlorhexidine gluconate, aldehydes, and others.

Usability 

• Disposable 
• Non-Disposable 

On the basis of usability, the North America disinfectant wipes market is segmented into disposable and non-disposable.

Packaging 

• Flatpack
• Canister 
• Others 

On the basis of packaging, the North America disinfectant wipes market is segmented into flatpack, canister, and others.

Material Type 

• Textile Fiber Wipes
• Virgin Fiber Wipes
• Advanced Fiber Wipes 
• Others 

On the basis of material type, the North America disinfectant wipes market is segmented into textile fiber wipes, virgin fiber wipes, advanced fiber wipes, and others.

Levels of Disinfection 

• High
• Intermediate 
• Low 

On the basis of levels of disinfection, the North America disinfectant wipes market is segmented into high, intermediate, and low.

Flavor 

• Lavender & Jasmine
• Lemon
• Citrus
• Coconut
• Others

On the basis of flavor, the North America disinfectant wipes market is segmented into lavender & jasmine, citrus, lemon, coconut, and others.

Type 

• Bactericidal
• Virucidal 
• Sporicidal 
• Tuberculocidal 
• Fungicidal 
• Germicidal

On the basis of type, the North America disinfectant wipes market is segmented into sporicidal, bactericidal, tuberculocidal, virucidal, fungicidal, and germicidal.

End-Use 

• Healthcare
• Commercial
• Industrial Kitchen
• Transportation Industry
• Optical Industry
• Electronic & Computer Industry
• Others

On the basis of end-use, the North America disinfectant wipes market is segmented into healthcare, commercial, industrial kitchen, transportation industry, optical industry, electronic & computer industry, and others.

Distribution Channel

• Direct Tenders 
• Retail Sales

On the basis of distribution channel, the North America disinfectant wipes market is segmented into direct tenders and retail sales.

North America Disinfectant Wipes Market Regional Analysis/Insights

The North America disinfectant wipes market is categorized based on product type, usability, packaging, material type, level of disinfection, flavor, type, end-use, and distribution channel.

The countries covered in this market report are U.S., Canada, and Mexico.

The U.S. is expected to dominate the North America disinfectant wipes market due to increasing use of disinfectant wipes for commercial applications in the country.

La sección de países del informe también proporciona factores individuales que impactan en el mercado y cambios en la regulación del mercado que afectan las tendencias actuales y futuras del mercado. El análisis de los puntos de datos de la cadena de valor aguas abajo y aguas arriba, el análisis de las cinco fuerzas de Porter de las tendencias técnicas y los estudios de casos son algunos de los indicadores utilizados para pronosticar el escenario del mercado para cada país. Además, se consideran la presencia y disponibilidad de marcas regionales y los desafíos que enfrentan debido a la competencia grande o escasa de las marcas locales y nacionales, el impacto de los aranceles nacionales y las rutas comerciales al proporcionar un análisis de pronóstico de los datos del país.

Análisis del panorama competitivo y de la cuota de mercado de toallitas desinfectantes en América del Norte

El panorama competitivo del mercado de toallitas desinfectantes de América del Norte proporciona detalles por competidores. Los detalles incluidos son una descripción general de la empresa, las finanzas de la empresa, los ingresos generados, el potencial de mercado, la inversión en investigación y desarrollo, las nuevas iniciativas de mercado, los sitios e instalaciones de producción, las fortalezas y debilidades de la empresa, el lanzamiento del producto, las líneas de prueba del producto, las aprobaciones del producto, las patentes, la amplitud y la extensión del producto, el dominio de la aplicación, la curva de la línea de vida de la tecnología. Los puntos de datos anteriores proporcionados solo están relacionados con el enfoque de las empresas relacionado con el mercado de toallitas desinfectantes de América del Norte.
Algunos de los participantes destacados que operan en el mercado de toallitas desinfectantes de América del Norte son GOJO Industries, Inc., PDI, Inc., Ecolab, Reckitt Benckiser Group PLC, KCWW, Parker Laboratories, Inc., Dreumex, Seventh Generation Inc., STERIS plc., SC Johnson & Son Inc., The Claire Manufacturing Company y Schülke & Mayr GmbH, entre otros.

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