Middle East and Africa Heating Pad Market - Industry Trends and Forecast to 2029

Market Analysis and Size

Heat treatment has been traditionally used to heal pain and long-lasting aches. The use of heating pads improves the oxygen flow and nutrients to the muscle, thereby helping muscle recovery. A heating pad is used to provide secondary heat to parts of the body (necks, backs, and others) to relieve pain. Smearing heat can reduce pain, relax the strained muscles, and correct muscle contractions. The use of heating pads stimulates the sensual receptors and releases the physiques, thus helping to decline the difficulty and reinstating elasticity. Multiple types of chemical and electric heating pads, including microwavable, are available in the market with moist and dry heat choices.

The rising application of heating pads for reducing stiffness and restoring flexibility and the prevalence of diseases such as arthritis and numerous neurological disorders are some of the drivers expected to boost heating pad demand in the market. With the increasing consumption of heating pads globally, major companies are expanding their production capacities in different countries to strengthen their presence for these products in the market.

The major restraint which may impact the market is the side effects of the heating pad during pregnancy and other related health issues. Also, the availability of counterfeit products can be a restraining factor for the market.

Data Bridge Market Research analyses that the heating pad market is expected to reach the value of USD 516,587.53 thousand by the year 2029, at a CAGR of 5.0% during the forecast period. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and climate chain scenario.

Market Definition

Heat treatment has been traditionally used to heal pain and long-lasting aches. The use of heating pads improves the oxygen flow and nutrients to the muscle, thereby helping muscle recovery. A heating pad is used to provide secondary heat to parts of the body (necks, backs, and others) to relieve pain. Smearing heat can reduce pain, relax the strained muscles, and correct muscle contractions. The use of heating pads stimulates the sensual receptors and releases the physiques, thus helping to decline the difficulty and reinstating elasticity. Multiple types of chemical and electric heating pads, including microwavable, are available in the market with moist and dry heat choices.

Regulatory Framework

• IEC 80601-2-35:2009(en)- The International Electrotechnical Commission (IEC) is a worldwide organization for standardization comprising all national electrotechnical committees (IEC National Committees)

Medical electrical equipment — Part 2-35: Particular requirements for the basic safety and essential performance of heating devices using blankets, pads, or mattresses intended for heating in medical use

The minimum safety requirements specified in this standard are considered to provide a practical degree of safety in the operation of heating devices using blankets, pads, or mattresses intended for heating in medical use.

This standard amends and supplements IEC 60601-1 (third edition, 2005) Medical electrical equipment — Part 1: General requirements for basic safety and essential performance, referred to as the general standard. The text of this particular standard relating to forced air warmers is based on ASTM F2196-02, the Standard specification for circulating liquid and forced-air patient temperature management devices.

The Market Dynamics of the Middle East and Africa Heating Pad Market Include:

Drivers/Opportunities in the Middle East and Africa Heating Pad Market

• Rising application of heating pad for reducing stiffness and restoring flexibility

Thermotherapy has been gaining much popularity nowadays owing to its numerous benefit to the human body. The application of heat through a heating pad increases blood flow within the vessels. This helps relax tight muscles, restore bodily movement, and reduce pain. Heat also eases stiffness after the inflammation has resolved.

• Prevalence of diseases such as arthritis and numerous extensive neurological disorders

Using a heating pad for heat therapy and treatment may help heal various chronic conditions like fibromyalgia, arthritis, lower back pain, and various other neurological disorders. Applying a heated compress is one of the oldest, cheapest, and safest forms of heat therapy in curing such disorders. This heat treatment can loosen stiff joints and relieve achy muscles, easing up bodily movement.

• Increasing incidence of sports injuries

Treating sports injuries with the use of a heating pad has been the old way of giving first aid to athletes or sportspeople as providing heat with the help of a heating pad dilates the nerves in the body area instantly and promotes a good supply of blood, easing up the pain and provide instant relief. Moreover, heat application over a larger time has been very effective in dealing with old sports injuries as well. In addition, applying a heating pad is easy and can be used on the spot where an injury has taken place.

• High prevalence of chronic pain due to sedentary lifestyle and obesity

Various clinical studies and research have reported the effective use of heat therapy to reduce pain, anxiety, nausea, and heart rate in patients suffering from numerous chronic health conditions. Some examples include pain from gallstones (Kober et al 2003a), abdominal pain from renal colic (Kober et al 2003b), pelvic pain from cystitis, urolithiasis, appendicitis, colitis, and rectal trauma among others (Bertalanffy et al 2006).

Restraints/Challenges faced by the Middle East and Africa Heating Pad Market

• Availability of counterfeit products

The growth of the Middle East and Africa heating pad market has faced problems due to the availability of counterfeit products such as hot water bottles or pain killers. Generally, these counterfeit products offer the same advantages that a genuine and branded heating pad offers but lack the required standards and quality that a heating pad should offer. Hence, these products are available at a lower price than the original ones. However, owing to their cheap price, the majority of the consumer prefer buying these counterfeit products.

• High Competition Among The Existing Players

The heating pad market offers multiple types of chemical and electric heating pads, including microwavable products with various options such as humid or moist and dry heat heating pads. There are numerous manufacturers and players engaged in the production of these heating pads, which has further intensified the competition amongst them. Moreover, the heating pad industry is highly concentrated as relatively small producers have the technology to produce the heating pads but lack important standardization and quality management protocols.

COVID-19 had a Minimal Impact on Middle East and Africa Heating Pad Market

COVID-19 impacted various manufacturing and service-providing industries in the year 2020-2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. Though, the imbalance between demand and supply and its impact on pricing is considered short-term and is expected to recover as this pandemic comes to an end. Due to the outbreak of COVID-19 throughout the globe, the demand for heating pads has increased tremendously. Also, the infected people had severe body pain and muscle pain which helped the heating pad market grow during the pandemic. In addition, heating pad companies introduced new and advanced heating pad products. Thus, even though the other industries suffered a lot during the COVID-19 outbreak, the heating pad industry grew significantly.

Recent Development

• In July 2016, Sinocare completed the acquisition of the U.S.-based PTS diagnostics. The company is the manufacturer of point-of-care biometric testing devices. This acquisition enables both medical professionals and individuals across the globe to identify, monitor, and diagnose chronic diseases at the point of care

Middle East and Africa Heating Pad Market Scope

The Middle East and Africa heating pad market is segmented on the basis of product, application, and selling channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Microwavable Heating Pad
• Water Heating Pad
• Electric Heating Pad
• Chemical Heating Pad
• Infrared Heating Pad
• Others

On the basis of product, the Middle East and Africa heating pad market is segmented into microwavable heating pad, water heating pad, electric heating pad, chemical heating pad, infrared heating pad, and others.

Application

• Home
• Medical
• Commercial
• Others

On the basis of application, the Middle East and Africa heating pad market is segmented into home, medical, commercial, and others.

Selling Channel

• Direct
• Indirect

On the basis of selling channel, the Middle East and Africa heating pad market is segmented into direct and indirect.

Middle East and Africa Heating Pad Market Regional Analysis/Insights

The Middle East and Africa heating pad market is analyzed, and market size insights and trends are provided by country, product, application, and selling channel as referenced above.

Some of the countries covered in the Middle East and Africa heating pad market report are Saudi Arabia, U.A.E, South Africa, Egypt, Israel, the Rest of Middle East and Africa.

The United Arab Emirates is expected to dominate the Middle East and Africa heating pad market because of the high disposable income of consumers. The United Arab Emirates is followed by Saudi Arabia and is expected to witness significant growth during the forecast period of 2022 to 2029 due to the growing demand for heating pads for homecare settings in the region. Saudi Arabia is followed by South Africa and is expected to grow significantly owing to the high prevalence of chronic pain due to a sedentary lifestyle.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of the Middle East and African brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Middle East and Africa Heating Pad Market Share Analysis

The Middle East and Africa heating pad market competitive landscape provide details by the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle-East & Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the Middle East and Africa heating pad market.

Some of the major market players engaged in the Middle East and Africa heating pad market are Conair LLC, Etsy, Inc., Sinocare, Tynorindia, Drive DeVilbiss Healthcare, Xian Bellavie and Sunbright Group Co., Ltd, among others.

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