Global E-Sports Betting Market – Industry Trends and Forecast to 2031

E-Sports Betting Market Analysis and Size

E-sports betting, a rapidly growing segment within the broader gambling industry, is witnessing significant traction due to the rising popularity of e-sports tournaments and events worldwide. The global e-sports betting market is poised for robust growth, driven by factors such as increasing internet penetration, widespread adoption of smartphones, and the growing e-sports fan base.

Data Bridge Market Research analyses that the global E-sports betting market which was USD 2.33 billion in 2023, is expected to reach USD 4.08 billion by 2031, and is expected to undergo a CAGR of 7.27% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Report Scope and Market Segmentation

Market Definition

The e-sports betting involves the placement of bets on various e-sports events and tournaments, encompassing real money betting, skin betting, and challenge tokens betting. E-sports betting platforms provide opportunities for enthusiasts to wager on popular e-sports games such as MOBA, FPS, RTS, sports simulation, and fighting games, utilizing online or offline platforms accessible via mobile or desktop devices.

Global E-Sports Betting Market Dynamics

Drivers

• Growing Viewership and Fanbase

The expanding viewership and fanbase of e-sports serve as a significant driver for the global e-sports betting market. As e-sports tournaments and leagues attract a growing number of enthusiasts worldwide, the larger viewer base translates into increased engagement with e-sports betting platforms. The rising popularity of competitive gaming events across various game genres such as MOBA, FPS, and RTS creates ample opportunities for bettors to participate in wagering on their favorite teams and players. This surge in viewership not only amplifies the demand for e-sports betting services but also fosters a vibrant ecosystem where betting platforms can capitalize on the excitement and passion of e-sports fans to drive market growth and expansion.

• Rising Diverse Game Genres

The proliferation of diverse game genres within the e-sports landscape acts as a significant driver for the global e-sports betting market. With an ever-expanding array of game genres such as Multiplayer Online Battle Arena (MOBA), First Person Shooter (FPS), Real-Time Strategy (RTS), sports simulations, fighting games, and more, e-sports betting platforms can cater to a broader audience with varied interests. This diversity not only widens the pool of potential bettors but also offers a rich tapestry of betting opportunities, allowing enthusiasts to wager on their preferred gaming genres and events. As the e-sports ecosystem continues to evolve and diversify, the availability of betting options across different game genres fuels market growth, attracting both casual and hardcore gamers asuch as to participate in e-sports betting activities.

• Growing Technological Advancements Such as Livestreaming and Viewing Experience

The surge in technological advancements, particularly in livestreaming and viewing experiences, serves as a significant driver for the global e-sports betting market. As e-sports tournaments and events become increasingly accessible through high-quality livestreams and immersive viewing platforms, enthusiasts worldwide can engage with their favorite games and teams in real-time, fostering a deeper sense of connection and participation. Enhanced viewing experiences, including interactive features, multiple camera angles, and live commentary, not only attract a larger audience but also provide e-sports bettors with valuable insights and analysis for making informed wagers. By leveraging advanced technologies to enhance the overall e-sports viewing experience, betting platforms can capitalize on the growing popularity of e-sports and drive market growth by offering innovative and engaging betting opportunities.

Opportunities

• Growing Focus on Niche Esports

The growing focus on niche e-sports presents a significant opportunity for the global e-sports betting market. As the e-sports landscape expands to include a diverse range of niche games and tournaments, betting platforms have the chance to cater to specialized communities and enthusiasts with unique interests. By offering betting options on niche e-sports titles and events, betting platforms can tap into underserved markets, attract niche audiences, and diversify their betting portfolios. This expansion into niche e-sports not only broadens the market reach of e-sports betting platforms but also fosters innovation and differentiation, positioning them for sustained growth and success in an increasingly competitive industry.

• Rising New Betting Products and Experiences

The rise of new betting products and experiences presents a compelling opportunity for the global e-sports betting market. As innovation continues to drive the evolution of e-sports betting, there is immense potential for introducing novel betting products, such as innovative wager types, virtual betting markets, and gamified betting experiences. Additionally, the integration of emerging technologies such as augmented reality (AR) and virtual reality (VR) can enhance the overall betting experience, offering immersive and interactive platforms for e-sports enthusiasts. By leveraging these new betting products and experiences, e-sports betting platforms can attract a broader audience, foster engagement, and differentiate themselves in a competitive market landscape, thereby unlocking new avenues for growth and revenue generation.

Restraints/Challenges

• Regulatory Hurdles and Uncertainties

Regulatory hurdles and uncertainties pose significant restraints for the global e-sports betting market. As e-sports betting operates within a complex regulatory environment characterized by varying legal frameworks and jurisdictional differences across different regions, navigating compliance requirements can be challenging for betting operators. Uncertainties surrounding the classification of e-sports betting, licensing regulations, and responsible gambling measures create barriers to market entry and expansion, hindering the growth potential of e-sports betting platforms. Moreover, evolving regulatory landscapes and potential changes in legislation pose risks of compliance issues and regulatory scrutiny, thereby impacting market dynamics and investor confidence in the e-sports betting sector.

• Data Privacy Concerns

Data privacy concerns represent a significant challenge for the global e-sports betting market. As e-sports betting platforms collect and process large volumes of personal and sensitive data from users, including financial information and betting preferences, ensuring robust data protection measures is paramount. Instances of data breaches, unauthorized access, or misuse of personal data not only erode user trust but also expose betting operators to regulatory penalties and legal liabilities. Moreover, the global nature of e-sports betting operations further complicates data privacy compliance, as platforms must navigate diverse regulatory requirements and data protection laws across different jurisdictions.

This global E-sports betting market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global E-sports betting market contact the Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In December 2023, Unikrn, a leading e-sports betting platform based in the U.S., announced the launch of its new mobile app, offering enhanced user experience and accessibility for e-sports enthusiasts. The app features real-time betting options, live streaming of e-sports events, and personalized recommendations, catering to the growing demand for mobile betting solutions
• In October 2023, Rivalry, a Canadian e-sports betting platform, unveiled its partnership with major e-sports organizations to sponsor high-profile tournaments and events. The collaboration aims to enhance brand visibility, attract new users, and contribute to the growth of the e-sports betting ecosystem

Global E-Sports Betting Market Scope

The global E-sports betting market is segmented on the basis of betting type, game type, platform, device in E-sports betting market. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Betting Type

• Real Money Betting
• Skin Betting
• Challenge Tokens Betting

Game Type

• Multiplayer Online Battle Arena (MOBA)
• First Person Shooter (FPS)
• Real-Time Strategy (RTS)
• Sports Simulation
• Fighting
• Others

Platform

• Online Betting
• Offline Betting

 Device

• Mobile
• Desktop

Global E-Sports Betting Market Region Analysis/Insights

The global E-sports betting market is analyzed and market size insights and trends are provided by region, betting type, game type, platform, device, as referenced above.

The regions covered in the global E-sports betting market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa. The countries covered in the global E-sports betting market report are U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa.

North America is dominating the global e-sports betting market for several reasons. North America boasts a mature and robust e-sports ecosystem, with a strong presence of professional e-sports leagues, tournaments, and teams, which attract a large and engaged audience. The region benefits from a well-developed infrastructure for online betting, including advanced technological capabilities and widespread internet penetration, facilitating easy access to e-sports betting platforms. Additionally, North America has a culture of sports betting and gambling, with a legal framework that is relatively favorable towards e-sports betting compared to some other regions. This combination of factors creates a conducive environment for the growth of e-sports betting in North America, allowing the region to maintain its dominance in the global market.

The Asia-Pacific is the fastest-growing region in the global e-sports betting market due to several key factors. The region is home to a large and rapidly expanding population of gaming enthusiasts, driven by the proliferation of gaming culture and widespread access to gaming devices and high-speed internet connectivity. This sizable audience base provides a fertile ground for the growth of e-sports and e-sports betting. In addition, Asia-Pacific is witnessing significant investments in e-sports infrastructure, including the development of state-of-the-art gaming arenas, training facilities, and broadcasting studios, which enhance the visibility and popularity of e-sports events.

The region section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.   

Competitive Landscape and Global E-Sports Betting Market Share Analysis

The global E-sports betting market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the global E-sports betting market.

Some of the major players operating in the global E-sports betting market are:

• Bet365 (U.K.)
• Betway (Malta)
• Pinnacle (Curacao)
• William Hill (U.K.)
• 888 Holdings PLC (Gibraltar)
• Betsson AB (Sweden)
• Betfred (U.K.)
• Bet-at-home.com (Austria)
• GG.Bet (Curacao)
• Rivalry (Canada)
• Unikrn (U.S.)
• Luckbox (Isle of Man)
• Esports Entertainment Group (U.S.)
• Vulkanbet (Malta)
• EGB.com (Curacao)
• Pixel.bet (Malta)
• Vie.gg (Malta)
• Thunderpick (Curacao)
• Buff.bet (Cyprus)
• Cyber.bet (Curacao)
• Loot.bet (Cyprus)
• GGBook (Isle of Man)

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