Europe Bee Products Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Bee Products Market Analysis

Europe bee products market is driven by the factors such as, increasing consumer awareness regarding the health benefits of bee products, growing demand for nutritious food products, increasing preference for the usage of beeswax as well as the rising burden of lifestyle diseases which is expected to enhance the demand for bee products market. Currently, bee products consumption offers a large number of health benefits among all age groups of people that has increased consumption of bee products. The easy availability of bee products and supplements has enhanced the demand for bee products market.

Bee Products Market Size

Europe bee products market size was valued at USD 3.38 billion in 2023 and is projected to reach USD 6.46 billion by 2031, with a CAGR of 8.41% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Bee Products Market Trends

“Rising Awareness of Bee Products Health Benefits”

As market trends consumers become more informed about the nutritional and therapeutic benefits of products such as honey, propolis, royal jelly, and bee pollen, there has been a marked increase in demand across various regions. Bee products have long been recognized for their health benefits, but recent advancements in research and increased consumer education have amplified their appeal. Honey is known not only for its natural sweetness but also for its antimicrobial properties, antioxidants, and potential to soothe sore throats and digestive issues. Propolis, a resin-like substance collected by bees, is known for its antibacterial, antifungal, and anti-inflammatory properties. Royal jelly, the exclusive food for queen bees, is praised for its potential to improve skin health, boost energy, and enhance overall vitality. Bee pollen, a nutrient-dense substance collected by bees from flowering plants, is valued for its high vitamin, mineral, and protein content.

Report Scope and Bee Products Market Segmentation        

Bee Products Market Definition

The Europe bee products market includes an extensive array of products sourced directly from bees, such as honey, beeswax, propolis, royal jelly, and bee venom. Each of these products serves distinct purposes across a variety of industries. In the food and beverage industry, honey is widely recognized as a natural sweetener and ingredient in numerous culinary applications. Beeswax finds its use predominantly in cosmetics, serving as a key component in skincare and beauty products due to its emollient and protective properties. Propolis, known for its antimicrobial and anti-inflammatory qualities, is commonly used in pharmaceutical formulations and health supplements. Royal jelly, rich in nutrients, is valued in both the health supplement and cosmetics industries for its potential health benefits and anti-aging properties. Bee pollen, often regarded as a superfood, is incorporated into dietary supplements and functional foods. Bee venom, with its bioactive compounds, is increasingly utilized in cosmetic and pharmaceutical products, particularly for its anti-inflammatory and pain-relief properties.                  

Bee Products Market Dynamics

Drivers

• Rising Awareness of Health Benefits by Bee Products

As consumers become more informed about the nutritional and therapeutic benefits of products such as honey, propolis, royal jelly, and bee pollen, there has been a marked increase in demand across various regions. Bee products have long been recognized for their health benefits, but recent advancements in research and increased consumer education have amplified their appeal. Honey is known not only for its natural sweetness but also for its antimicrobial properties, antioxidants, and potential to soothe sore throats and digestive issues. Propolis, a resin-like substance collected by bees, is known for its antibacterial, antifungal, and anti-inflammatory properties. Royal jelly, the exclusive food for queen bees, is praised for its potential to improve skin health, boost energy, and enhance overall vitality. Bee pollen, a nutrient-dense substance collected by bees from flowering plants, is valued for its high vitamin, mineral, and protein content. Several factors drive the surge in consumer awareness. Increased access to information through the internet and social media has enabled consumers to learn more about the benefits of bee products and their applications in health and wellness. Influencers, health blogs, and wellness platforms frequently highlight the advantages of incorporating bee products into daily routines, further fueling interest. In addition, scientific studies and clinical trials have increasingly validated the health claims associated with bee products, lending credibility and encouraging consumers to make informed choices.

For instance,

• In May 2024, according to an article published by John Wiley & Sons, this journal focuses on the medicinal benefits of honeybee products such as honey, propolis, royal jelly, and bee pollen, which have been utilized in traditional medicine since ancient civilizations such as Egypt, Greece, and China. The therapeutic use of these products is supported by historical texts and modern research, which reveals their antimicrobial, anti-inflammatory, and antioxidant properties. The journal welcomes research on the biological activity, historical usage, and clinical applications of these products.

Rising Demand for Bee-Based Beauty Solutions

This trend is rooted in the unique properties of bee products, which are highly valued for their beneficial effects on skin and hair health. As consumers increasingly seek natural and effective alternatives to synthetic ingredients, bee products have emerged as key components in a wide range of personal care and cosmetic formulations. Bee products such as honey, royal jelly, propolis, and bee pollen are renowned for their various skin benefits. Honey, with its natural humectant properties, helps retain moisture and promotes a smooth, hydrated complexion. It also possesses antimicrobial and anti-inflammatory qualities, making it beneficial for acne-prone and sensitive skin. Royal jelly, known for its rich nutrient profile, is often used in skincare products for its purported anti-aging and revitalizing effects. Its high concentration of vitamins, minerals, and amino acids can help improve skin texture and elasticity. Propolis, a resinous substance collected by bees, is valued for its antibacterial and antioxidant properties, which can help protect the skin from environmental stressors and support overall skin health. Bee pollen, with its diverse range of nutrients, is used to enhance the overall vitality and appearance of the skin.

For instance,

• In January 2020, according to an article published by National Library of Medicine, honey, propolis, bee pollen, bee bread, royal jelly, beeswax, and bee venom have long been used in medicine. Modern research highlights their benefits for skin treatment and care, largely due to their flavonoid content—such as chrysin, apigenin, and quercetin—as well as phenolic acids and 10-hydroxy-trans-2-decenoic acid in royal jelly. Royal jelly is noted for its antibiotic, anti-inflammatory, and anti-aging properties. Honey, propolis, and pollen aid in healing burn wounds with antibacterial, anti-inflammatory, and antiviral effects, while beeswax is utilized in cosmetics and ointments. These products are valuable in medicinal and cosmetic applications.

Opportunities

• Innovation in Product Offerings

Innovation in product offerings represents a significant opportunity in the bee products market, driven by evolving consumer preferences and technological advancements. As the market matures, companies that embrace creative and novel approaches to product development can capture new customer segments and enhance their competitive edge.

Novel Bee Product Formulations: Consumers are increasingly interested in unique and innovative bee products beyond traditional honey. For instance, the development of honey-infused wellness products, such as dietary supplements and functional foods, can tap into the growing demand for health-boosting ingredients. Innovations like honey-based energy bars, immunity-boosting syrups, and nutrient-enriched powders can attract health-conscious consumers seeking natural solutions for their wellness needs.

For instance,

• In July 2021, according to an article by Dabur India Ltd, the company has introduced 'Dabur Honey Tasties,' a healthier, no-added-sugar alternative to classic sugary syrups. It is available in chocolate and strawberry flavors, which combines the goodness of honey with Vitamin D.

Growing Preference for Natural and Organic Products

The increasing consumer preference for natural and organic products presents a significant opportunity for businesses in the bee products industry. As more people prioritize health and wellness, they seek products that are free from artificial additives, pesticides, and chemicals. This shift offers a chance for producers of honey, beeswax, royal jelly, and other bee-derived products to tap into the growing demand for clean, eco-friendly, and ethically sourced goods.

Organic honey is a key product that can capitalize on this trend. Certified organic honey is produced without the use of synthetic chemicals or pesticides, making it an attractive option for health-conscious consumers. By offering certified organic honey, producers can access premium markets, both domestically and internationally, where consumers are willing to pay higher prices for products that align with their values. Additionally, organic certification opens doors to specialized health food stores, online platforms, and export markets with stringent organic standards.

For instance,

• In May 2021, according to article by medical news today, honey, a natural sweetener, is renowned for its potential health benefits, including antioxidant, antimicrobial, and anti-inflammatory properties. Traditionally, it has been used to treat conditions such as eye diseases, bronchial asthma, throat infections, and tuberculosis. In addition, bee pollen, royal jelly, and beeswax offer various health benefits, from skincare to pharmaceutical applications.

Restraints/Challenges

• Habitat Loss due to Urbanization and Agriculture Expansion

Habitat loss resulting from urbanization and agricultural expansion represents a significant challenge for the bee product market. Bees are crucial for pollination, which directly impacts the production of various crops and flowers. The decline in bee populations, driven by habitat loss, poses a threat not only to biodiversity but also to the stability and growth of the bee product market.

Urbanization involves the conversion of natural landscapes into urban areas, including cities, roads, and infrastructure. This process leads to the destruction of bee habitats, such as wildflower meadows and forests. Urban environments often lack the floral diversity that bees require for foraging and nesting, thereby reducing their populations. The fragmentation of habitats further isolates bee colonies, making it difficult for them to find adequate food sources and mates. This disruption in bee populations adversely affects honey production, as well as the availability of other bee-derived products such as pollen, propolis, and royal jelly.

For instance,

• In February 2023, according to an article published by Springer Nature Limited, insect pollinator populations are declining due to urbanization, which threatens pollination services. This study examines how local habitat quality, urbanization degree, and 3D connectivity affect bee, hoverfly, and butterfly visitors in urban dry grasslands. Although urbanization boosts flowering plant abundance, it reduces bee and butterfly species richness. Higher plant richness and ground nesting resources benefit bee diversity, while vegetation structure enhances hoverfly and butterfly visits. Urbanization lowers pollinator visits to available plants, and larger habitat patches support better plant-pollinator interactions. Urban dry grasslands are crucial for pollinator diversity, emphasizing the need for reduced urbanization and effective local management.

Surge in Labor Costs due to Wage Hikes and Skill Shortages

This issue has multifaceted implications for the industry, affecting everything from production to profitability. Wage hikes, a response to inflation and rising living costs, directly increase the operational expenses of beekeeping and honey production. Labor-intensive processes such as hive maintenance, honey extraction, and product packaging become costlier. Beekeepers, who are already working on thin profit margins, struggle to absorb these costs. The increased expenditure often translates into higher prices for consumers, potentially reducing demand and impacting market growth. The beekeeping industry relies heavily on specialized skills, from managing complex hive systems to understanding bee behavior and health. Skill shortages exacerbate the problem by limiting the pool of qualified workers. As experienced beekeepers retire or leave the industry, the lack of skilled replacements hampers the ability to maintain and expand operations. This shortage can lead to inefficiencies in honey production and lower overall yields, further straining the market.

With fewer skilled workers and higher wages, productivity in the bee product sector can suffer. Inefficiencies in hive management and honey extraction processes may result in lower quality and quantity of bee products. This reduced output can lead to supply shortages, affecting both domestic and international markets. As the global demand for bee products continues to grow, the inability to meet this demand due to productivity issues can limit market expansion opportunities.

For instance,

• In November 2021, according to an article published John Wiley & sons, by a study in Tehulederie, Kalu, and Dessie Zuria districts of South Wollo Zone, Amhara, Ethiopia, assessed beekeeping practices, opportunities, and challenges. Out of 135 interviewed beekeepers (126 males, 9 females), three production systems were identified: traditional (80%), transitional (4%), and movable frame hive (16%). Over 80% of colonies are managed in backyards. Most beekeepers use swarm catching to start (45%) and expand (76%) colonies. Major challenges include colony decline, pests, and lack of training. The study highlights the need for practical beekeeping training and extension services.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Regulatory Framework Content

Regulations play a crucial role in the bee products, ensuring product quality, safety, and environmental compliance throughout the manufacturing process, the bee products market is increasingly shaped by evolving regulatory standards aimed at ensuring product safety, authenticity, and environmental sustainability. These regulatory trends are critical as they influence market dynamics, consumer trust, and industry practices.

Below is a detailed coverage of regulations and standards affecting the Europe bee products market:

• Codex Standard for Honey (Codex Stan 12-1981):

Purity and Quality: The standard outlines requirements for the physical and chemical characteristics of honey, including its composition and permissible levels of contaminants.

Labeling Requirements: It includes guidelines for labeling honey to ensure that consumers receive clear and accurate information about the product. This includes details such as the country of origin, the type of honey, and any relevant health claims.

Adulteration: The standard sets limits on the levels of sugar and other substances that may be added to honey, preventing adulteration and ensuring that honey is sold as a pure product.

• EFSA Standard for Honey Regulation (EC) No 852/2004:

Purpose: The purpose of Regulation (EC) No 852/2004 is to ensure that all food products, including honey, are produced and managed under strict hygiene standards. This is to safeguard consumer health by preventing contamination and ensuring food safety throughout the supply chain.

Coverage: It covers all stages of the food chain, including production, processing, storage, and distribution. It mandates hygiene practices at each stage to ensure that food products, such as honey, remain safe and uncontaminated.

Hygiene Practices: It mandates that food businesses maintain clean facilities and adhere to proper sanitation practices. It requires the implementation of safe handling procedures to prevent contamination. These hygiene practices ensure that food products, including honey, are produced and managed safely.

Hazard Management: requires businesses to identify and manage potential hazards throughout the food chain. This involves assessing and controlling risks such as contamination from biological, chemical, or physical sources, ensuring that food products, including honey, are safe for consumption.

Bee Products Market Scope

The market is segmented on the basis of type, nature and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Honey
  • Honey, By Product Type
    • Manuka Honey
    • Tupelo Honey
    • Buckwheat Honey
    • Sage Honey
    • Eucalyptus Honey
    • Sourwood Honey
    • Others
• Beewax
  • Beewax, By Type
    • Yellow wax
    • White wax
  • Beewax, By Category
    • Unrefined
    • Refined
• Propolis
  • Propolis, By Product Type
  • Capsules
  • Tablets
  • Drops
  • Creams
  • Gel
  • Gummies
  • Extracts
    •  Extracts, By Type
      • Regular Extracts
      • Concentrated Extracts
      • Super Concentrated Extracts
    •  Extracts, By Category
      • Regular
      • Medium
      • Strong
  • Tinctures
• Propolis, By Alcohol Content
  • Alcohol Free
  • With Alcohol
    •  With Alcohol, By Type
      • Alcohol Propolis
      • Neutral Alcohol Propolis
      • EXTRA NEUTARL Alcohol Propolis
• Propolis, By Wax Content
  • With Wax
  • No Wax
•  Propolis, By Flavor
  • Unflavored
  • Flavored
• Propolis, By Nature
  • Organic Propolis Products
  • Conventional Propolis Products
• Propolis, By Consumer Demographic
  • Kid/Children
  • Adult
• Royal Jelly
  • Royal Jelly, By Type
    • Gel
    • Capsules
• Bee Venom
• Others

Nature

• Organic
• Conventional

Distribution Channel

• Direct
• Indirect
  • Indirect, By Distribution Channel
    • Non-Store Retailers
    • Store Based Retailer

Europe Bee Products Regional Analysis

The market is analyzed and market size insights and trends are provided by type, nature and distribution channel as referenced above.

The countries covered in the market are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, and rest of Europe.

Germany is expected to dominate the Europe region due to the region's booming cosmetics and personal care industry also drives demand for bee products in sunscreen and skincare products.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Europe brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Bee Products Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Leaders Operating in the Bee Products Market Are:

• Comvita Limited (New Zealand)
• Dabur India Limited (India)
• Local Honey Man (U.K)
• Wax Green (Brazil)
• Bee Health Limited (U.K.)
• MN Group (Brazil)
• BeeVital Propolis (England)
• Langnese Honey GmbH & Co. KG (Germany)

Latest Developments in Bee Products Market

• In August, Badshah Masala, in collaboration with Ennoble Social Innovation Foundation, inaugurated the refurbished GPS Nargol Mukhya Primary School and Bhata Fadiyu Aanganwadi in Umbergaon, Gujarat. The upgrade included improved infrastructure, sanitation facilities, and learning environments for over 250 students
• In December, Dabur India Limited launched the 'Science in Action' campaign to promote Ayurveda by providing research-based insights. The campaign featured digital videos, print promotions, and seminars, aiming to bridge traditional and modern health knowledge

SKU-68581