U.S. Smart Trackers for Dogs and Cats Market – Industry Trends and Forecast to 2029

Market Analysis and Size

Sensors, cameras, GPS, and other technological advancements in pet trackers are accelerating the market demand in the future. However, short battery life and significant power consumption may limit the technology's use and adoption. Furthermore, strict government regulations are projected to stifle sector expansion. Moreover, this industry is growing while pet owners have become more attentive to their pets' well-being.

Data Bridge Market Research analyses that the U.S. smart trackers for dogs & cats market are expected to reach USD 2,860.94 million by 2029, at a CAGR of 24.5% during the forecast period. The periodic smart tracker for dogs & cats market report also covers pricing analysis, patent analysis, and technological advancements in depth.

Market Definition

Identification, tracking, monitoring, controlling, safety, and security are just a few of the uses of pet trackers. Growing awareness about pet health and wellness, and surging demand for IoT in pet monitoring devices, are a few factors driving the market growth. One of the primary aspects that are boosting the market is the increasing pet expenditure due to rising disposal income across the U.S. Furthermore, pet trackers such as GPS trackers, sensors, and cameras, among others, help to monitor pets' physiological and biomechanical systems on daily movement basis. It also allows pet owners to check their pet's behavior properly and improve their interaction with the outside world.

U.S. Smart Trackers for Dogs & Cats Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Large-scale applications of pet tracking devices such as smart collars and smart harnesses

Many companies, including pet food and accessories, have experienced exponential growth in recent years. Grooming services, pet day cares, nutritional supplements, and one of the latest electronic communication devices such as GPS trackers for pets are few of the services available in the market. Various new value-added services for pets like fitness tracking, step tracking, sleep tracking, and behavior tracking are constantly being researched and developed. Pet trackers are mainly designed to help us monitor location, using a tracking transmitter on the animal and a receiver for the owner. Moreover, most pet trackers are attached to the pet's collar, while others can be attached to various clothing accessories. They allow the owner to know exactly where the pet is at any given time, and while they're mostly used for dogs, there are increasing numbers of other species benefiting from this technology. Hence, pet owners can benefit from these smart trackers as it helps to keep the pet secure and monitor the pet's activity remotely. Also, the demand for pet trackers is rising with the increasing number of household pets across the U.S.

• Growing awareness about pet well-being across the U.S.

The impact of technological advancements is not limited to humans alone – technology's intervention also influences how individuals care for their pets. Wearables, tracking various activities daily, are extremely beneficial for humans. But, in the case of pets, these could be transformational. Nowadays, people are more aware of pet well-being and welfare, increasing the popularity of various pet care trackers. Statistics from the American Humane Society show that approximately 10 million pets are lost annually in the U.S. Millions end up in animal shelters. Pets without identification tags or microchips are seldom reunited with their owners. Of these pets, only 15% of dogs and 2% of cats are reunited with their owners, and 90% of all lost pets without identification tags never return home. As technology evolves, pet owners seek to improve the quality of life on all spectrums, including pet safety and surveillance. Pet trackers help owners monitor their pets and determine when they go beyond safe locations. In pet trackers with geofencing capabilities, owners are alerted once pets cross virtual boundaries set by owners on the map.

Opportunity

• Increase in usage of pet trackers for monitoring pet behavioral activity

One of the most common uses of pet trackers, such as smart collars, is to monitor the pet's well-being and activity using GPS technology. With the help of trackers, owners can track their pets and help other people identify pets that have strayed off and return them to their rightful owners. They can also track the location of their pets and identify them easily within a limited time, just by using their smartphones. Furthermore, many pet trackers come in different shapes and sizes, making them more suitable for all types of dogs and cats. Only pet owners need to be sure they're opting for a suitably sized tracker for their pet.

Restraints/Challenges

• High cost of the device and short battery life

The low battery life of pet trackers and the higher cost of the devices are one of the major factors inhibiting the growth of the business in the market. Another key factor impeding the market's growth is its high power consumption. Most tracking devices use complex technologies that need a lot of power, such as wireless networks and GPS, requiring frequent charging. As a result, battery life is limited, raising pet owners' maintenance costs. Consumers with lower income levels are less likely to purchase pet tracking devices, which is expected to slow down the demand for the trackers in the market.

• Lack of big data solutions for constant update of pet's location

Nowadays, pet owners want a big data solution that would allow the users to be always up-to-date about their pets' locations, receive real-time notifications about critical events, and access the reports on their pet's presence. Apart from this, there needs to develop a solution to enable various media content transfers (audio, video, and photos) so that pet owners can speak to their pets or see where their pets are at a particular moment. This would help the owner to save their pet from critical incidents. Hence, the lack of big data solutions for constant updates of pet's location is further creating a major challenge for the market to grow.

Post-COVID-19 Impact on U.S. Smart Trackers for Dogs & Cats Market

COVID-19 significantly impacted the smart trackers for dogs & cats market as almost every country opted for the shutdown of every production facility except those dealing in producing the essential goods. The production of the smart pet trackers got hampered during the lockdown. In the post lockdown scenario, the growth of U.S. smart trackers for dogs & cats market is attributed to the increasing adoption of pet care technologies across the U.S. Country's rising pet adoption is a major factor contributing to the growth of the U.S. smart trackers for dogs & cats market.

Manufacturers & solution providers are making various strategic decisions to bounce back post-COVID-19. The players are conducting multiple research and development activities to improve the technology involved in the smart trackers. With this, the companies will bring advanced technologies to the market.

Recent Development

• In January 2022, Tractive announced the arrival of its new LTE GPS pet tracker developed specifically for cats in the U.S. This new Tractive cat tracker will provide the industry-leading features of existing Tractive devices, including GPS live tracking with no distance limits, heat mapping, and location history of pets
• In August 2021, Garmin Ltd had introduced a free software update for its Tread power-sport navigator that offers hunters and dog handlers embedded technology to help track sporting dogs after pairing tread with select Garmin GPS dog systems

U.S. Smart Trackers for Dogs & Cats Market Scope

The U.S. smart trackers for dogs & cats market is segmented based on product type, interface, animal type, application, components, price, distribution channel and end-use. The growth amongst these segments will help you analyse major industry growth segments and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Smart Collars
• Smart Cameras
• Smart Harnesses
• Vest
• Clothing Accessories

Based on product type, the U.S. smart trackers for dogs & cats market is segmented into smart collars, smart cameras, smart harnesses, vests and clothing accessories.

Interface

• App Based
• Web Based

Based on interface, the U.S. smart trackers for dogs & cats market has been segmented into app based and web based.

Animal Type

• Dogs
• Cats

Based on animal type, the U.S. smart trackers for dogs & cats market has been segmented into dogs and cats.

Application

• Identification
• Tracking
• Behavior Monitoring & Control
• Safety & Security
• Facilitation
• Medical Diagnostics & Treatment

Based on application, the U.S. smart trackers for dogs & cats market has been segmented into the identification, tracking, behavior monitoring & control, safety & security, facilitation, medical diagnostics & treatment.

Components

• Processors
• Sensors
• Connectivity Modules
• Batteries
• Memory
• Displays
• Smart Clothing
• Skin Patches
• Pet-To-Human Translators
• Others

Based on components, the U.S. smart trackers for dogs & cats market is segmented into processors, sensors, connectivity modules, batteries, memory, displays, smart clothing, skin patches, pet-to-human translators and others.

Price

• Mass/Economic
• Premium

Based on price, the U.S. smart trackers for dogs & cats market has been segmented into mass/economic and premium.

Distribution Channel

• Store-Based Retailers
• E-Commerce
• Franchised Outlets
• Others

Based on distribution channel, the U.S. smart trackers for dogs & cats market has been segmented into store-based retailers, e-commerce, franchised outlets and others.

End-Use

• Household
• Commercial

Based on price, the U.S. smart trackers for dogs & cats market has been segmented into household and commercial.

Smart Trackers for Dogs & Cats Market Regional Analysis/Insights

The U.S. smart trackers for dogs & cats market is analysed, and market size insights and trends are provided by country, product type, interface, animal type, application, components, price, distribution channel and end-use as referenced above.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technological trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of U.S. brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing a forecast analysis of the country data.

Competitive Landscape and U.S. Smart Trackers for Dogs & Cats Market Share Analysis

The U.S. smart trackers for dogs & cats market competitive landscape provides details of the competitor. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, U.S. presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points are only related to the companies' focus on U.S. smart trackers for the dogs & cats market.

Some of the major players operating in the U.S. smart trackers for dogs & cats market are Garmin Ltd, Tile Inc, Kinship Partners Inc & Affiliates (Whistle), RAWR, Inc, SpotOn, FitBark Inc., PetPace, SmartTag, Link My Pet, Gibi Technologies Inc., PetHub, Inc., Furbo, Get Wuf, Petcube, Inc, DOGTRA, Jio Inc., Wagz Inc., Xiaomi, GoPro, Inc., Halo, Pawscout Inc., Ambiq Micro, Inc., Tractive, BARKING LABS, PAJ GPS.

Research Methodology: U.S. Smart Trackers for Dogs & Cats Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. Please request an analyst call or drop down your inquiry to know more.

The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Data models include Vendor Positioning grids, Market Time Line Analysis, Market Overview and Guide, Company Positioning grids, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, the U.S. versus Regional, and Vendor Share Analysis. Drop an inquiry to speak to our industry experts to know more about the research methodology.

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