Global Oat Bran Market – Industry Trends and Forecast to 2031

Análisis y tamaño del mercado del salvado de avena

El mercado del salvado de avena se utiliza ampliamente debido a su versatilidad en aplicaciones culinarias y sus reconocidos beneficios para la salud. Su continuo avance en investigación y desarrollo conduce a productos innovadores que satisfacen las diversas preferencias de los consumidores. El mercado prospera gracias a la creciente conciencia de su valor nutricional, que promete beneficios sustanciales para los consumidores y los productores.

Por ejemplo, Gold&Green Foods, una empresa con sede en Finlandia, presentó gránulos y copos de proteína elaborados a partir de salvado de avena, proteína de guisante y de haba. Ofrecen proteína, fibra, potasio y hierro con un sabor neutro y una textura versátil.

Data Bridge Market Research analiza que el tamaño del mercado mundial de salvado de avena se valoró en USD 7.88 mil millones en 2023, y se proyecta que alcance los USD 11.92 mil millones para 2031, con una CAGR del 5.30% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, producción y capacidad por empresa representada geográficamente, diseños de red de distribuidores y socios, análisis detallado y actualizado de tendencias de precios y análisis deficitario de la cadena de suministro y la demanda.

Alcance del informe y segmentación del mercado       

Definición de mercado

El salvado de avena es la capa exterior de la avena y es rico en fibra, vitaminas y minerales. Ayuda a la digestión, reduce los niveles de colesterol y promueve la salud cardíaca. Con un sabor a nuez, el salvado de avena se puede agregar a varios platos, como avena , batidos y productos horneados, y ofrece beneficios nutricionales y una textura satisfactoria.

Dinámica del mercado del salvado de avena

Conductores

• Demanda creciente de alimentos funcionales

El mercado del salvado de avena está experimentando un crecimiento debido a la creciente demanda de alimentos funcionales, que se atribuye al envejecimiento de la población y al aumento de enfermedades relacionadas con el estilo de vida. Los consumidores buscan el salvado de avena por su valor nutricional, en particular por su alto contenido de fibra, que ayuda a controlar los niveles de colesterol y promueve la salud digestiva. Esta tendencia refleja un cambio más amplio hacia opciones dietéticas más saludables, lo que impulsa la expansión del mercado del salvado de avena.

• Preferencia por productos naturales y orgánicos

La preferencia de los consumidores por los productos naturales y orgánicos impulsa la demanda de salvado de avena. Ante la preocupación por los aditivos y los residuos químicos, la gente se inclina por las opciones mínimamente procesadas. El salvado de avena satisface esta demanda, al ser un ingrediente de origen natural. Por ejemplo, el salvado de avena orgánico, libre de pesticidas y fertilizantes sintéticos, se alinea perfectamente con las preferencias de los consumidores preocupados por la salud, lo que impulsa su popularidad en el mercado entre quienes buscan opciones alimentarias saludables y sin químicos.

Oportunidades

• Campañas de concientización y esfuerzos de marketing en aumento

Las campañas de marketing que destacan los beneficios para la salud del salvado de avena impulsan el interés de los consumidores a través de la publicidad, las redes sociales y las recomendaciones de los profesionales de la salud, lo que aumenta la conciencia sobre el valor nutricional del salvado de avena. Por ejemplo, una campaña que incluya testimonios de nutricionistas y personas influyentes que hablen sobre el papel del salvado de avena en la reducción del colesterol y el control del peso puede educar eficazmente a los consumidores, lo que genera una mayor demanda de productos de salvado de avena.

• Iniciativas y reglamentos gubernamentales en materia de salud

Las iniciativas y regulaciones gubernamentales en materia de salud que promueven dietas más sanas y una mayor ingesta de fibra pueden impulsar el mercado del salvado de avena. Las normas que exigen la inclusión de fibra dietética en los productos alimenticios, junto con los esfuerzos para combatir la obesidad y reducir los niveles de colesterol, promueven el consumo de alimentos ricos en fibra como el salvado de avena. Estas políticas crean un entorno propicio para el crecimiento y la demanda de productos a base de salvado de avena.

Restraints/Challenges

• Allergen Concerns among Consumer

The gluten content in oat bran presents challenges for those with gluten intolerance or celiac disease, limiting its market potential. Despite its health benefits, this allergen concern restricts adoption among a significant consumer segment, impacting the overall market size and demand for oat bran products.   

• Price Sensitivity for Consumer

Oat bran's perceived higher cost than other grain products can restrict its market appeal, especially among price-sensitive consumers. This pricing disparity may hinder widespread adoption and limit accessibility in demographic segments where affordability is a primary concern, potentially impeding overall market growth and penetration.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In February 2022, Above Food Corp. acquired Sonic Milling Systems, Ltd., renowned for innovative hydrodynamic-cavitation technology. Utilizing pressure and water, this technology disintegrates various ingredients, facilitating clean label liquid production. Above Food Corp. harnessed it to create oat beverages, creamers, and concentrates for North American markets
• In February 2022, MOMA, a British oat milk company, launched two chilled oat milk varieties: semi and whole. Available initially at 220 Waitrose stores, with expansion to Ocado and Morrisons, these products boast barista-quality texture and are UK-made, distinct from concentrate-based alternatives

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Oat Bran Market Scope

The market is segmented on the basis of product type, application, grind, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Organic Oat Bran
• Normal Oat Bran

 Grind

• Fine Oat Bran
• Coarse Oat Bran
• Steel-Cut Oat Bran

 Application

• Food Industry
• Bakery and Confectionaries
• Animal Feed
• Healthcare
• Personal Use

 Distribution Channel

• Online Sales
• Hypermarkets and Supermarkets
• Convenience Store
• Food Specialty Store
• Others

Oat Bran Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product type, application, grind, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of Middle East and Africa

Europe is estimated to show lucrative growth in the oat bran market. Rising health consciousness and quality food consumption patterns in developed countries drive the popularity of oats, contributing to the positive growth of the market in the region.

North America is expected to dominate the oat bran market, with the U.S. emerging as a top oats shipper. Established trading channels and a preference for high-quality food further drive market growth in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Oat Bran Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• The Quaker Oats Company (U.S.)
• Blue Lake Milling Pty Ltd (Australia)
• Grain Millers, Inc. (U.S.)
• Morning Foods Ltd (U.K.)
• General Mills, Inc. (U.S.)
• Avena Foods Limited (Canada)
• Richardson International (Canada)
• CEREALTO SIRO KIND (Spain)
• Premier Nutrition Company, LLC (Germany)
• Nestlé SA (Switzerland)
• Molino Spadoni spa (Italy)
• WEETABIX (U.K.)
• Valsemøllen (Denmark)
• Grillon D'Or (France)
• Clif Bar & Company (U.S.)
• Associated British Foods plc (U.K.)
• DANONE SA (Switzerland)

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